ECI 9

ECI Partners is a private equity investment firm established in 1976 and headquartered in London, United Kingdom. The firm specializes in investing in medium-sized growth companies across various sectors, including business services, consumer products, software as a service (SaaS), media, technology and telecommunications, industrial, and healthcare. ECI Partners focuses on management buyouts and buy-ins, offering both majority and minority equity investments. The firm aims to support the growth of its portfolio companies, particularly in the information technology and TMT sectors, while leveraging its extensive industry knowledge and operational expertise.

Lewis Bantin

Partner

Michael Butler

Partner

Richard Chapman

Partner

David Ewing

Managing Partner

Toby Fitzherbert

Investment Director

John Hayhurst

Partner

Mark Keeley

Partner

Paul McCreadie

Partner

George Moss

Partner

Brett Pentz

Principal and Growth Specialist - North America

Duncan Ramsay

Partner

Stephen Roberts

Partner

Philip Shuttleworth

Partner and CFO

Chris Watt

Partner

Sean Whelan

Managing Partner

Tom Wrenn

Partner

Past deals in Search Engine Optimization

Croud

Acquisition in 2024
Croud is a digital marketing agency based in London, specializing in a wide range of services including SEO, PPC, content creation, programmatic advertising, and analytics. The agency leverages its proprietary Croud Control technology platform, along with a network of over 2,400 on-demand digital marketing specialists, to streamline campaign automation and enhance efficiency. Croud Create offers immediate access to creative resources, enabling the production of innovative campaigns in collaboration with media teams. The agency serves a diverse client portfolio, including notable brands such as Vans, AXA IM, and Virgin Trains, and works across various sectors, from retail and e-commerce to financial services. Croud is recognized for its impactful results, having won multiple awards, including the Drum Search Awards for best use of technology in a search campaign. Founded in April 2011, Croud has established itself as a leader in digital marketing, known for driving significant business growth for its clients.
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