East Ventures

East Ventures is a venture capital investment firm established in 2009, headquartered in Singapore, that focuses on multi-stage investments in Southeast Asia's technology sector. The firm has a diverse portfolio, investing in companies across various industries, including e-commerce, fintech, health tech, and gaming. As a prominent player in the region, East Ventures has supported over 300 tech companies, notably backing influential startups such as Tokopedia, Traveloka, and Ruangguru. The firm is recognized for its active role in the startup ecosystem, being named the most active investor in Southeast Asia and Indonesia. Furthermore, East Ventures is committed to sustainable development and social impact, having signed the Principles of Responsible Investment, which aligns with its initiatives and practices focused on environmental, social, and governance (ESG) factors.

David Audy

Operating Partner

Willson Cuaca

Co-Founder and Managing Partner

Devina Halim

Principal

Sang-Uh Han

Partner

Melisa Irene

Partner

Wai Kit Koh

Managing Partner

Yinwei Liang

Principal

Hideo Natsume

Venture Capitalist

Avina Sugiarto

Venture Partner

Emily Tampi

Managing Director, Finance

Wesley Tay

Principal

Jordy Tenka

Investment Professional

Zhengyi Zhu

Investment Professional

Past deals in Shopping

Desty

Seed Round in 2023
Desty is a digital platform based in Jakarta, Indonesia, that provides an online solution for creators, influencers, and merchants to promote and sell their products. Founded in 2020, Desty enables users to build personalized landing pages that showcase their offerings through links, videos, and photos, facilitating the creation of an online store. The platform aims to enhance the performance of independent sellers, influencers, and established brands in the realm of e-commerce, making it easier for individuals to establish their online businesses.

Sociolla

Venture Round in 2022
Sociolla was established with the aim of providing comfort for women in Indonesia to shop for makeup/cosmetics, skincare, haircare, beauty equipment, and perfume. Sociolla only works with authorized distributors and brand holders to ensure product authenticity. We understand that quality is the main aspect; especially for beauty products that we apply to the skin.

Cosmart

Seed Round in 2022
Cosmart is a technology-driven e-commerce platform based in Kembangan Selatan, Jakarta, that focuses on providing a diverse selection of household products. Founded in 2022, the company operates on a membership model, allowing customers to purchase items in bulk at reduced prices. By leveraging technology and data, Cosmart aims to streamline the shopping experience, helping users save time and money on their recurring expenditures. The platform is designed to alleviate the mental burden associated with regular purchasing, offering a convenient solution for consumers looking to manage their household needs efficiently.

KEYTA

Funding Round in 2022
Keyta is a one-stop shop application in the form of an embedded keyboard enabling social commerce seller to access scattered information and carry out one sales transaction without having to jump in between multiple platforms on their device. With Keyta, fundamental features to support online selling operation are all available and accessible within one application.

Pasarnow

Series A in 2022
Pasarnow operates an online marketplace that connects individual and business customers with fresh groceries and farm products. The company collaborates with over 1,000 farmers and suppliers to offer a wide range of goods. Additionally, Pasarnow provides a social e-commerce platform that facilitates the establishment of online businesses for aspiring entrepreneurs. This platform enables resellers and suppliers to access various products, track orders, and ensure timely delivery, allowing users to earn commissions on sales. Through these services, Pasarnow supports both the agricultural community and budding online entrepreneurs.

Grupin

Seed Round in 2022
Grupin is a social commerce platform that provides an interactive and community-focused shopping experience for consumers. It enables users to find, discover, and collectively purchase products, allowing them to benefit from significant discounts that are tailored based on factors such as location, browsing behavior, buying preferences, and purchasing power. This approach offers customers a unique way to engage with products, distinguishing Grupin from traditional search-based shopping platforms.

Bananas

Seed Round in 2022
Bananas is a grocery delivery service focused on enhancing the convenience and efficiency of supermarket shopping. By employing a rapid commerce model, the company ensures that a wide range of products, including meat, vegetables, drinks, and other daily necessities, are delivered to customers promptly after they place their orders. The dedicated team of pickers and riders works diligently to guarantee the safe and clean delivery of fresh food. Additionally, Bananas prioritizes sourcing its fresh fruits and vegetables directly from local farmers and small businesses, allowing customers to support local economies while enjoying quality goods.

Desty

Seed Round in 2021
Desty is a digital platform based in Jakarta, Indonesia, that provides an online solution for creators, influencers, and merchants to promote and sell their products. Founded in 2020, Desty enables users to build personalized landing pages that showcase their offerings through links, videos, and photos, facilitating the creation of an online store. The platform aims to enhance the performance of independent sellers, influencers, and established brands in the realm of e-commerce, making it easier for individuals to establish their online businesses.

KEYTA

Pre Seed Round in 2021
Keyta is a one-stop shop application in the form of an embedded keyboard enabling social commerce seller to access scattered information and carry out one sales transaction without having to jump in between multiple platforms on their device. With Keyta, fundamental features to support online selling operation are all available and accessible within one application.

ShopBack

Series E in 2021
ShopBack is a leading online shopping platform in Southeast Asia that enables consumers to make smarter purchase decisions through cashback rewards. Operating in countries such as Singapore, Malaysia, Indonesia, the Philippines, Thailand, and Taiwan, ShopBack processes over 1,000 orders per hour and offers cashback of up to 30% to enhance consumers' purchasing power. The platform connects users with more than 1,300 merchant partners, including well-known brands like Uber, Expedia, and Lazada, providing a diverse range of deals and incentives. In addition to benefiting consumers, ShopBack delivers cost-effective marketing solutions to its merchant partners. The company has received multiple accolades for its innovative approach, including awards at the Singapore Infocomm Technology Federation Awards and the Emerging Enterprise Award, highlighting its significant impact in the e-commerce sector.

Pasarnow

Seed Round in 2021
Pasarnow operates an online marketplace that connects individual and business customers with fresh groceries and farm products. The company collaborates with over 1,000 farmers and suppliers to offer a wide range of goods. Additionally, Pasarnow provides a social e-commerce platform that facilitates the establishment of online businesses for aspiring entrepreneurs. This platform enables resellers and suppliers to access various products, track orders, and ensure timely delivery, allowing users to earn commissions on sales. Through these services, Pasarnow supports both the agricultural community and budding online entrepreneurs.

Desty

Seed Round in 2021
Desty is a digital platform based in Jakarta, Indonesia, that provides an online solution for creators, influencers, and merchants to promote and sell their products. Founded in 2020, Desty enables users to build personalized landing pages that showcase their offerings through links, videos, and photos, facilitating the creation of an online store. The platform aims to enhance the performance of independent sellers, influencers, and established brands in the realm of e-commerce, making it easier for individuals to establish their online businesses.

Warung Pintar

Series B in 2021
Warung Pintar is a micro retail technology company with a mission to enable digitalization for the grassroots population to improve the community around them. With data processing and analysis, Warung Pintar enables data point for the underserved bottom of the pyramid which forms the bulk of the population in Indonesia, opening new windows of opportunity for financial inclusion, social security, behavior analysis, community engagement and impact monitoring.

Sociolla

Venture Round in 2021
Sociolla was established with the aim of providing comfort for women in Indonesia to shop for makeup/cosmetics, skincare, haircare, beauty equipment, and perfume. Sociolla only works with authorized distributors and brand holders to ensure product authenticity. We understand that quality is the main aspect; especially for beauty products that we apply to the skin.

KitaBeli

Series A in 2021
KitaBeli is a social commerce startup founded in 2020 by Prateek Chaturvedi, Ivana Tjandra, Gopal Rathore, and Subhash Bishnoi. The company operates a gamified platform that specializes in fast-moving consumer goods (FMCG) and facilitates group buying. Users can invite friends and neighbors to form groups, allowing them to access discounted prices on essential items. By leveraging their social networks, users can earn money and enjoy additional discounts, making informed purchasing decisions while fostering social interactions around deals. KitaBeli's approach aims to enhance affordability and convenience in the shopping experience.

Park & ​​Port

Venture Round in 2021
park & ​​port Co., Ltd. is a platform that allows you to easily and widely discern products sold in select shops, coffee shops.

Desty

Seed Round in 2020
Desty is a digital platform based in Jakarta, Indonesia, that provides an online solution for creators, influencers, and merchants to promote and sell their products. Founded in 2020, Desty enables users to build personalized landing pages that showcase their offerings through links, videos, and photos, facilitating the creation of an online store. The platform aims to enhance the performance of independent sellers, influencers, and established brands in the realm of e-commerce, making it easier for individuals to establish their online businesses.

Warung Pintar

Seed Round in 2018
Warung Pintar is a micro retail technology company with a mission to enable digitalization for the grassroots population to improve the community around them. With data processing and analysis, Warung Pintar enables data point for the underserved bottom of the pyramid which forms the bulk of the population in Indonesia, opening new windows of opportunity for financial inclusion, social security, behavior analysis, community engagement and impact monitoring.

Warung Pintar

Seed Round in 2018
Warung Pintar is a micro retail technology company with a mission to enable digitalization for the grassroots population to improve the community around them. With data processing and analysis, Warung Pintar enables data point for the underserved bottom of the pyramid which forms the bulk of the population in Indonesia, opening new windows of opportunity for financial inclusion, social security, behavior analysis, community engagement and impact monitoring.

ShopBack

Series A in 2017
ShopBack is a leading online shopping platform in Southeast Asia that enables consumers to make smarter purchase decisions through cashback rewards. Operating in countries such as Singapore, Malaysia, Indonesia, the Philippines, Thailand, and Taiwan, ShopBack processes over 1,000 orders per hour and offers cashback of up to 30% to enhance consumers' purchasing power. The platform connects users with more than 1,300 merchant partners, including well-known brands like Uber, Expedia, and Lazada, providing a diverse range of deals and incentives. In addition to benefiting consumers, ShopBack delivers cost-effective marketing solutions to its merchant partners. The company has received multiple accolades for its innovative approach, including awards at the Singapore Infocomm Technology Federation Awards and the Emerging Enterprise Award, highlighting its significant impact in the e-commerce sector.

Airfrov

Seed Round in 2017
It all started because Cai Li, the co-founder was always helping his girlfriend to buy beauty products, bags and unique local snacks whenever he travels. So he thought, wouldn't it be awesome if he can help others at the same time? That is why we started Airfrov - to enable shoppers to tap on the burgeoning travellers network to get their favourite brands and unique items, from all over the world. No more shipping restrictions. No more hassle of forwarding items. Get your overseas products from Airfrov.

Sociolla

Series B in 2017
Sociolla was established with the aim of providing comfort for women in Indonesia to shop for makeup/cosmetics, skincare, haircare, beauty equipment, and perfume. Sociolla only works with authorized distributors and brand holders to ensure product authenticity. We understand that quality is the main aspect; especially for beauty products that we apply to the skin.

Traveloka

Venture Round in 2017
Traveloka is an online travel aggregator based in Indonesia, primarily focused on helping customers search for and book various travel options. It operates a comprehensive platform that enables users to compare and book flights, hotels, villas, apartments, transportation, tours, holiday packages, and activities. By providing a user-friendly search engine, Traveloka aims to simplify the travel planning process, allowing individuals to find accommodations and tickets that meet their specific needs. The company has expanded its operations to six countries and continues to explore new initiatives to enhance its impact in the travel industry.

Airfrov

Seed Round in 2016
It all started because Cai Li, the co-founder was always helping his girlfriend to buy beauty products, bags and unique local snacks whenever he travels. So he thought, wouldn't it be awesome if he can help others at the same time? That is why we started Airfrov - to enable shoppers to tap on the burgeoning travellers network to get their favourite brands and unique items, from all over the world. No more shipping restrictions. No more hassle of forwarding items. Get your overseas products from Airfrov.

Sociolla

Series A in 2015
Sociolla was established with the aim of providing comfort for women in Indonesia to shop for makeup/cosmetics, skincare, haircare, beauty equipment, and perfume. Sociolla only works with authorized distributors and brand holders to ensure product authenticity. We understand that quality is the main aspect; especially for beauty products that we apply to the skin.

Jiraffe

Angel Round in 2015
Jiraffe Inc. is a Tokyo-based company founded in 2014 that specializes in the planning, development, and management of internet services. The company operates a platform that allows customers to compare prices for iPhone repairs and parts, as well as to buy and sell smartphones. Additionally, Jiraffe provides a flea market trading application designed for collectors, focusing on items such as trading cards and sneakers. This platform not only facilitates price comparison for various products in Japan but also enables users to make informed buying decisions and trade genuine products within a specialized marketplace.

Hipvan

Series A in 2015
HipVan is an online e-commerce platform based in Singapore that specializes in offering designer furniture, home furnishings, and lifestyle products. The platform features a curated selection of well-designed items, often available at discounts of up to 70% off retail prices. HipVan aims to provide homeowners and consumers with a convenient shopping experience, allowing them to browse and purchase stylish, quality furniture from the comfort of their homes. The company collaborates with top partners and independent designers to bring innovative design inspirations to its customers, enhancing everyday living with affordable yet aesthetically pleasing products. Home delivery services are also provided to ensure a seamless purchasing experience.

Jiraffe

Seed Round in 2015
Jiraffe Inc. is a Tokyo-based company founded in 2014 that specializes in the planning, development, and management of internet services. The company operates a platform that allows customers to compare prices for iPhone repairs and parts, as well as to buy and sell smartphones. Additionally, Jiraffe provides a flea market trading application designed for collectors, focusing on items such as trading cards and sneakers. This platform not only facilitates price comparison for various products in Japan but also enables users to make informed buying decisions and trade genuine products within a specialized marketplace.

Livaza.com

Seed Round in 2015
Livaza.com is an e-commerce platform dedicated to offering a diverse range of home and living products, focusing on high-quality, handmade, and custom-made furniture. The website features a variety of items including chairs, sofas, tables, bedding, and decorative elements, all inspired by urban living designs. By sourcing products primarily from Indonesia, Livaza.com aims to provide luxurious yet affordable options that cater to a global customer base. The marketplace is committed to delivering an exceptional online shopping experience, ensuring that customers can find quality interior decoration products, including furniture, lamps, and kitchen utensils, at reasonable prices, all conveniently delivered to their doorstep.

Blisby

Seed Round in 2015
Blisby site online marketing Collection of handmade crafts. Product design from artist Thailand Including ideas and inventions. Art and DIY complex.

ShopBack

Seed Round in 2015
ShopBack is a leading online shopping platform in Southeast Asia that enables consumers to make smarter purchase decisions through cashback rewards. Operating in countries such as Singapore, Malaysia, Indonesia, the Philippines, Thailand, and Taiwan, ShopBack processes over 1,000 orders per hour and offers cashback of up to 30% to enhance consumers' purchasing power. The platform connects users with more than 1,300 merchant partners, including well-known brands like Uber, Expedia, and Lazada, providing a diverse range of deals and incentives. In addition to benefiting consumers, ShopBack delivers cost-effective marketing solutions to its merchant partners. The company has received multiple accolades for its innovative approach, including awards at the Singapore Infocomm Technology Federation Awards and the Emerging Enterprise Award, highlighting its significant impact in the e-commerce sector.

SHOPLINE

Seed Round in 2015
Shopline is an e-commerce company that offers a do-it-yourself platform tailored for merchants in Asia to create and manage online shops. The platform is distinguished by its user-friendly setup process, support for multiple languages, and integration of regional payment methods, ensuring a seamless experience optimized for mobile devices. All online stores created through Shopline are responsive, adapting to various screen sizes for consistent customer engagement. The company aims to empower small businesses in Asia by providing intuitive tools that align with their operational needs, facilitating their success in the growing e-commerce market. Initially focusing on Chinese-speaking countries, Shopline is well-positioned to capture a significant share of this expanding sector.

Shoppr

Seed Round in 2015
Shoppr is a fashion app that finds you items of any style inspired by the outfits of famous trendsetters to the fashionable everyday girl. Shoppr is the easiest way for you to learn how to style and search for the clothes you want to buy all in one place.

Kaumo

Venture Round in 2014
Kaumo is an e-commerce company that specializes in providing a diverse selection of beauty, fashion, home decor, and gifts. It aims to enhance the shopping experience by offering curated content that aggregates information on various categories, including gourmet food, health, and home kitchen appliances. This approach allows consumers to access valuable insights and make informed purchasing decisions.

Oddle

Angel Round in 2013
Oddle Company Pte Ltd. is a Singapore-based provider of an online food ordering platform designed for restaurants. Founded in 2014, the company offers a comprehensive solution that integrates various aspects of takeaway business, including order aggregation, outlet operations, logistics, and customer relationship management. Oddle enables restaurants to establish their own online storefronts while connecting them with local logistics partners. With over 5,000 restaurants onboarded across the Asia-Pacific region, Oddle serves both food makers and food lovers. It provides vertically integrated products and services that enhance customer engagement by offering insights into consumer behavior. Additionally, Oddle Eats, the consumer-facing platform, helps over one million users discover new dining options through personalized recommendations, while simultaneously providing restaurants with additional channels for online orders and table reservations.

Tokopedia

Series D in 2013
Tokopedia is an Indonesian technology company established in 2019, aimed at democratizing commerce through digital innovation. It operates an online marketplace that allows individuals and businesses to create and manage their online stores without charge. The platform offers a wide range of products, including fashion accessories, beauty and health items, electronics, food, and toys, serving as a comprehensive e-commerce destination for customers. Tokopedia has successfully reached over 99% of districts in Indonesia, empowering more than 10 million merchants and boasting a user base of over 100 million. The company is committed to fostering a Super Ecosystem that facilitates the discovery and initiation of various commerce activities. To support this vision, Tokopedia collaborates with strategic partners across various sectors, including logistics and financial technology, while providing extensive payment options throughout Indonesia. Its contributions have significantly impacted the Indonesian economy, accounting for more than 1% of its growth.

Base

Seed Round in 2013
BASE, Inc. is a Japanese company founded in 2012 and headquartered in Tokyo, specializing in the planning, development, and operation of web services. The company operates through three primary segments: BASE Business, PAY Business, and Other Business. It offers an online shop opening service and a smartphone shopping application, both branded under BASE. Additionally, it provides YELL BANK, a financial service that enables shop owners using BASE to raise funds. The company also offers PAY.JP, an online payment service for developers to integrate credit card payments into their web services and e-commerce platforms, as well as PAY ID, an ID-based payment solution for consumers. Through these services, BASE aims to support the growth of e-commerce in Japan by delivering comprehensive business solutions.

Bilna

Seed Round in 2012
Bilna operates an online shopping platform focused on family-oriented merchandise in Indonesia. The company specializes in providing a wide range of baby products, catering to the needs of both infants and mothers. Its offerings include baby formula, food, clothing, as well as bath and skincare products. Bilna emphasizes a user-friendly shopping experience with secure payment options and efficient shipping, ensuring customers receive their orders promptly.

Traveloka

Seed Round in 2012
Traveloka is an online travel aggregator based in Indonesia, primarily focused on helping customers search for and book various travel options. It operates a comprehensive platform that enables users to compare and book flights, hotels, villas, apartments, transportation, tours, holiday packages, and activities. By providing a user-friendly search engine, Traveloka aims to simplify the travel planning process, allowing individuals to find accommodations and tickets that meet their specific needs. The company has expanded its operations to six countries and continues to explore new initiatives to enhance its impact in the travel industry.

PriceArea

Seed Round in 2010
PriceArea was taken from two generic words; Price and Area. It uses the word Price + Area because when it comes to shopping, the most important thing that matter, is how much it costs and where to get it. PriceArea.com was developed since November 2009 and will be launched to public on mid July 2010 as the first and the largest shopping search engine in Indonesia and Singapore PriceArea.com is a search engine for local and online stores that connects shoppers with thousands of merchants -- Local & Retail Stores, Online Stores and Online Marketplaces. Our search engine will crawl over our qualified merchants and bring you the most accurate and relevant result -- Side-by-side product and price comparison, Detail product information and reviews, Merchant ratings and reviews and so on! Our aim is to act as an intermediary between online shoppers and retailers by providing complete features such as -- Buying or Selling products or services, Buying Gudes, Local & Online Store Locator, Products Reviews, Merchant Reviews, Wishlist, Advertising platform and many more!
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