East Ventures

East Ventures is a venture capital firm founded in 2009, headquartered in Tokyo with offices in Singapore and Indonesia. It operates as a sector-agnostic investor, providing multi-stage capital from seed to growth for technology startups across Southeast Asia. The firm has backed more than 300 companies in the region, including notable names such as Tokopedia, Traveloka, Ruangguru, and Xendit, and focuses on early-stage technology companies to drive regional growth. East Ventures emphasizes active involvement in the Indonesian and broader Southeast Asian ecosystems and is recognized for its long-standing commitment to responsible investing, having signed the Principles for Responsible Investment. The firm combines investment with guidance and ESG-aligned practices to support sustainable development of the regional tech sector.

Gavin Adrian

Investment Professional

David Audy

Operating Partner

Willson Cuaca

Co-Founder and Managing Partner

Batara Eto

Co-Founder and Managing Partner

Devina Halim

Principal

Past deals in Personal Finance

Pocket

Pre Seed Round in 2022
Pocket is an Indonesian fintech company offering a comprehensive platform designed to manage family finances. Its platform enables users to set budgets for children's pocket money, track spending, and allocate digital accounts for depositing, saving, and spending.

Lista

Seed Round in 2022
Lista is a rapidly expanding financial technology company based in the Philippines, focused on improving financial literacy and credit access for Filipino consumers. As the leading credit and financial management application in the country, Lista has developed a platform that allows individuals to access their credit scores and reports, providing them with valuable insights into their financial health. The application has been downloaded over 2.5 million times and offers a range of features, including tools for tracking debts, recording transactions, and issuing invoices. Lista is particularly dedicated to serving micro, small, and medium enterprises (MSMEs), helping them manage their finances efficiently. Backed by prominent venture capital firms, Lista is recognized as a promising startup in Southeast Asia, committed to empowering its users to achieve financial progress.

JiPay

Seed Round in 2022
JiPay is a financial platform that enables households to manage their spending effectively while bringing domestic workers into the cashless economy. The JiPay app, paired with a prepaid Mastercard, allows employers to provide their domestic helpers with a dedicated card for making approved purchases. This system includes features such as app-based top-ups, budgeting tools, spending limits, and real-time monitoring of transactions. By facilitating these capabilities, JiPay helps foster trust between employers and domestic workers, allowing for greater control over household expenditures and promoting a seamless transition to cashless financial management.

Firstcard

Venture Round in 2022
Firstcard is a fintech company focused on helping college students manage their finances responsibly. It provides debit cards with no annual fees or overdraft charges, no minimum balance requirement, and cashback rewards for every transaction. Users can monitor and control their spending via a user-friendly mobile app.

Lista

Pre Seed Round in 2021
Lista is a rapidly expanding financial technology company based in the Philippines, focused on improving financial literacy and credit access for Filipino consumers. As the leading credit and financial management application in the country, Lista has developed a platform that allows individuals to access their credit scores and reports, providing them with valuable insights into their financial health. The application has been downloaded over 2.5 million times and offers a range of features, including tools for tracking debts, recording transactions, and issuing invoices. Lista is particularly dedicated to serving micro, small, and medium enterprises (MSMEs), helping them manage their finances efficiently. Backed by prominent venture capital firms, Lista is recognized as a promising startup in Southeast Asia, committed to empowering its users to achieve financial progress.

Bibit.id

Venture Round in 2021
Bibit is a Robo-advisor application aimed at making investing more accessible in Indonesia. It offers a financial platform that assists users with personal investments by intelligently allocating their funds into a diversified mutual fund portfolio. The platform takes into account individual factors such as age, income, and overall risk profile, thereby providing users with a streamlined and hassle-free investment experience. Bibit effectively combines technology with professional financial planning services, enabling a broader audience to engage in investment activities.

Bibit.id

Series A in 2021
Bibit is a Robo-advisor application aimed at making investing more accessible in Indonesia. It offers a financial platform that assists users with personal investments by intelligently allocating their funds into a diversified mutual fund portfolio. The platform takes into account individual factors such as age, income, and overall risk profile, thereby providing users with a streamlined and hassle-free investment experience. Bibit effectively combines technology with professional financial planning services, enabling a broader audience to engage in investment activities.

Crezit

Seed Round in 2020
Founded in Japan in 2019, Crezit offers a comprehensive suite of financial products and services through its mobile application. It aims to revolutionize consumer credit by providing transparency and a seamless user experience.

Finantier

Seed Round in 2020
Finantier is an open finance platform based in Jakarta Selatan, Indonesia, founded in 2020. The company specializes in providing infrastructure and data products that enable businesses to develop innovative financial services. Its technology facilitates the integration of various financial data, allowing institutions to access information from consumers' bank accounts, credit cards, loans, and mortgages. Finantier's offerings include services such as account aggregation, income and identity verification, and transactional data verification, all delivered through a robust application-programming interface (API). By enriching and sharing this data, Finantier aims to support the growth of Southeast Asia's digital economy and become a central player in the region's financial landscape.

GarageBank

Seed Round in 2020
GarageBank Corporation, established on January 22, 2020, focuses on the planning and development of sales and leaseback solutions for individuals. The company offers a property asset management and utilization application called "Cashari," which allows users to quickly assess the asset value of personal belongings such as digital gadgets and branded items. Through a user-friendly interface, Cashari enables users to access funds based on their owned assets as needed. As part of its strategy to expand its offerings, the application has recently started managing outdoor and leisure goods, branded watches, and clothing items, enhancing its portfolio of services.

Helicap

Series A in 2020
Helicap is a fintech platform in Southeast Asia and Oceania that operates a data-driven alternative lending ecosystem. It connects investors with curated debt opportunities and provides borrowers, including small and medium-sized enterprises and individuals, with access to credit that traditional banks often do not serve. The platform addresses the funding gap by offering scalable, risk-managed financing through its investment and debt platforms, enabling investors to pursue returns while supporting responsible lending across consumer and corporate credit needs.

Overflow

Seed Round in 2020
Founded in Tokyo, Japan in 2017, Overflow specializes in providing information services and consultancy focused on enhancing consumers' financial knowledge and efficiency. Its platform offers job matching services for engineers and designers, comprehensive money management information, and strategic consulting in internet media.

JULO

Series A in 2019
PT. Julo Teknologi Perdana operates a mobile application that offers affordable unsecured personal loans to smartphone users, primarily targeting the underbanked population in Indonesia. The platform connects borrowers with institutional lenders, facilitating a streamlined loan application process that allows users to submit personal documents digitally and receive funds within a day after successful verification. Utilizing machine learning, the company assesses borrowers' creditworthiness to determine interest rates and credit limits. JULO promotes responsible borrowing by rewarding positive behavior with cashback bonuses and offering lower interest rates for reliable customers. Founded in 2016 and based in South Jakarta, JULO aims to provide low-cost loan products while maintaining economic viability for its lending partners.

Jojonomic

Venture Round in 2019
Jojonomic is a developer of a mobile personal financial application and expense management software that aims to transform financial management for individuals and businesses. Its cloud-based tools facilitate comprehensive business management across various functions, including human resources, finance, sales and marketing, and operations. By providing a user-friendly interface, Jojonomic enables clients to efficiently manage their finances and business operations, allowing different teams to optimize their performance and achieve better results.

Wizleap

Seed Round in 2019
Wizleap is a technology company that develops a digital platform to simplify and automate financial services. Its platform provides users with personalized financial advice, forecasts, and tools, empowering them to make informed decisions. The company aims to continuously enhance its services, fostering a culture of speed and innovation.

Helicap

Seed Round in 2018
Helicap is a fintech platform in Southeast Asia and Oceania that operates a data-driven alternative lending ecosystem. It connects investors with curated debt opportunities and provides borrowers, including small and medium-sized enterprises and individuals, with access to credit that traditional banks often do not serve. The platform addresses the funding gap by offering scalable, risk-managed financing through its investment and debt platforms, enabling investors to pursue returns while supporting responsible lending across consumer and corporate credit needs.

JULO

Series A in 2018
PT. Julo Teknologi Perdana operates a mobile application that offers affordable unsecured personal loans to smartphone users, primarily targeting the underbanked population in Indonesia. The platform connects borrowers with institutional lenders, facilitating a streamlined loan application process that allows users to submit personal documents digitally and receive funds within a day after successful verification. Utilizing machine learning, the company assesses borrowers' creditworthiness to determine interest rates and credit limits. JULO promotes responsible borrowing by rewarding positive behavior with cashback bonuses and offering lower interest rates for reliable customers. Founded in 2016 and based in South Jakarta, JULO aims to provide low-cost loan products while maintaining economic viability for its lending partners.

PasarPolis

Seed Round in 2018
PasarPolis is an insurtech startup founded by Cleosent Randing in 2015 and headquartered in Jakarta, Indonesia. The company operates an online insurance comparison platform that aims to make insurance accessible to emerging consumers. It offers a range of insurance products, including health, life, car, personal accident, property, and travel insurance. Through its online portal, PasarPolis provides customers with the ability to obtain quotes and access claims processing services, thereby facilitating the acquisition of affordable and inclusive insurance plans.

JULO

Seed Round in 2017
PT. Julo Teknologi Perdana operates a mobile application that offers affordable unsecured personal loans to smartphone users, primarily targeting the underbanked population in Indonesia. The platform connects borrowers with institutional lenders, facilitating a streamlined loan application process that allows users to submit personal documents digitally and receive funds within a day after successful verification. Utilizing machine learning, the company assesses borrowers' creditworthiness to determine interest rates and credit limits. JULO promotes responsible borrowing by rewarding positive behavior with cashback bonuses and offering lower interest rates for reliable customers. Founded in 2016 and based in South Jakarta, JULO aims to provide low-cost loan products while maintaining economic viability for its lending partners.

Jojonomic

Seed Round in 2016
Jojonomic is a developer of a mobile personal financial application and expense management software that aims to transform financial management for individuals and businesses. Its cloud-based tools facilitate comprehensive business management across various functions, including human resources, finance, sales and marketing, and operations. By providing a user-friendly interface, Jojonomic enables clients to efficiently manage their finances and business operations, allowing different teams to optimize their performance and achieve better results.

Cermati

Series A in 2016
Cermati is an online portal based in West Jakarta, Indonesia, that specializes in helping individuals research, compare, and select financial products. Founded in 2014, the company aims to make financial information more accessible and useful for the Indonesian population. By utilizing technology, Cermati provides a platform where users can easily make informed financial decisions tailored to their needs. The platform not only offers trusted information but also manages the entire customer onboarding process, including in-person meetings to facilitate document signing with partner banks. Through its services, Cermati empowers users to take control of their financial situations and save money.

Seedly

Seed Round in 2016
Founded in Singapore in 2016, Seedly is a FinTech startup offering a finance assistant platform. It helps young working adults manage their finances by syncing up to five bank accounts, providing an overview of balances, monthly cash flow, and automatic expense categorization.

Jojonomic

Seed Round in 2015
Jojonomic is a developer of a mobile personal financial application and expense management software that aims to transform financial management for individuals and businesses. Its cloud-based tools facilitate comprehensive business management across various functions, including human resources, finance, sales and marketing, and operations. By providing a user-friendly interface, Jojonomic enables clients to efficiently manage their finances and business operations, allowing different teams to optimize their performance and achieve better results.

Cermati

Seed Round in 2015
Cermati is an online portal based in West Jakarta, Indonesia, that specializes in helping individuals research, compare, and select financial products. Founded in 2014, the company aims to make financial information more accessible and useful for the Indonesian population. By utilizing technology, Cermati provides a platform where users can easily make informed financial decisions tailored to their needs. The platform not only offers trusted information but also manages the entire customer onboarding process, including in-person meetings to facilitate document signing with partner banks. Through its services, Cermati empowers users to take control of their financial situations and save money.

MoolahSense

Seed Round in 2015
MoolahSense Private Limited operates a peer-to-peer lending platform based in Singapore, established in 2013. The platform connects businesses, particularly small and medium-sized enterprises (SMEs), with investors who provide funding in exchange for interest. It aims to stimulate economic growth by offering digital lending services that cater to the financial needs of SMEs, such as capital expansion and equipment purchases. By fostering a trusted environment for crowd-lending, MoolahSense enhances the ability of lenders to engage confidently with borrowers, thereby promoting entrepreneurship and financial inclusivity.

Wagely

Wagely is a developer of a financial wellness platform designed to alleviate employee financial stress. The platform enables employees to access their earned but unpaid income, effectively eliminating the need for cash advances. By offering this service, Wagely provides meaningful financial benefits that enhance employee financial health. This flexibility allows employees to manage their finances more effectively, ensuring they can pay bills on time, avoid late fees, and address unexpected expenses. Through its innovative approach, Wagely aims to improve overall employee wellbeing and financial stability.
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