East Ventures
East Ventures is a venture capital firm founded in 2009, headquartered in Tokyo with offices in Singapore and Indonesia. It operates as a sector-agnostic investor, providing multi-stage capital from seed to growth for technology startups across Southeast Asia. The firm has backed more than 300 companies in the region, including notable names such as Tokopedia, Traveloka, Ruangguru, and Xendit, and focuses on early-stage technology companies to drive regional growth. East Ventures emphasizes active involvement in the Indonesian and broader Southeast Asian ecosystems and is recognized for its long-standing commitment to responsible investing, having signed the Principles for Responsible Investment. The firm combines investment with guidance and ESG-aligned practices to support sustainable development of the regional tech sector.
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Past deals in Personal Accessories
Madly
Venture Round in 2023
Madly is a jewelry company that specializes in creating handcrafted pieces featuring personalized colored gemstones. The company engages its customers throughout the design process, allowing them to collaborate on budgets and styles with the guidance of a designer. This approach ensures that each piece is tailored to the individual preferences of the client, resulting in unique jewelry that reflects their personal taste. Once the design is confirmed, Madly crafts the chosen piece within a few days, providing a quick turnaround for customers seeking distinctive and customized jewelry.
Sociolla
Venture Round in 2022
Sociolla is an Indonesian online retailer specializing in beauty and personal care products. It offers a wide range of makeup, skincare, haircare, beauty equipment, and perfume, sourced directly from authorized distributors to ensure product authenticity.
Sociolla
Venture Round in 2021
Sociolla is an Indonesian online retailer specializing in beauty and personal care products. It offers a wide range of makeup, skincare, haircare, beauty equipment, and perfume, sourced directly from authorized distributors to ensure product authenticity.
Sociolla
Series B in 2017
Sociolla is an Indonesian online retailer specializing in beauty and personal care products. It offers a wide range of makeup, skincare, haircare, beauty equipment, and perfume, sourced directly from authorized distributors to ensure product authenticity.
Sociolla
Series A in 2015
Sociolla is an Indonesian online retailer specializing in beauty and personal care products. It offers a wide range of makeup, skincare, haircare, beauty equipment, and perfume, sourced directly from authorized distributors to ensure product authenticity.
Sociolla
Seed Round in 2015
Sociolla is an Indonesian online retailer specializing in beauty and personal care products. It offers a wide range of makeup, skincare, haircare, beauty equipment, and perfume, sourced directly from authorized distributors to ensure product authenticity.
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