East Ventures

East Ventures is a venture capital firm founded in 2009, headquartered in Tokyo with offices in Singapore and Indonesia. It operates as a sector-agnostic investor, providing multi-stage capital from seed to growth for technology startups across Southeast Asia. The firm has backed more than 300 companies in the region, including notable names such as Tokopedia, Traveloka, Ruangguru, and Xendit, and focuses on early-stage technology companies to drive regional growth. East Ventures emphasizes active involvement in the Indonesian and broader Southeast Asian ecosystems and is recognized for its long-standing commitment to responsible investing, having signed the Principles for Responsible Investment. The firm combines investment with guidance and ESG-aligned practices to support sustainable development of the regional tech sector.

Gavin Adrian

Investment Professional

David Audy

Operating Partner

Willson Cuaca

Co-Founder and Managing Partner

Batara Eto

Co-Founder and Managing Partner

Devina Halim

Principal

Past deals in Messaging

Tayorie

Seed Round in 2025
Tayorie is a technology company that specializes in automated messaging solutions for emergency situations. Its digital platform is designed to provide peace of mind and facilitate end-of-life communication, offering personalized message delivery, survival confirmation, and secure digital management of personal information. This enables individuals and families to plan ahead for unexpected events, offering both emotional and practical support.

UENA

Venture Round in 2023
Uena is a company focused on providing affordable food and beverage options aimed at reducing overall food expenses, thereby increasing discretionary income for its customers. It offers a streamlined online platform where users can access a consolidated menu featuring popular everyday food items. Customers can conveniently order their meals through WhatsApp, facilitating an efficient and user-friendly ordering experience. By delivering essential daily food necessities at competitive prices, Uena aims to enhance the financial flexibility of its clientele, allowing them to allocate their resources toward other priorities.

UENA

Seed Round in 2022
Uena is a company focused on providing affordable food and beverage options aimed at reducing overall food expenses, thereby increasing discretionary income for its customers. It offers a streamlined online platform where users can access a consolidated menu featuring popular everyday food items. Customers can conveniently order their meals through WhatsApp, facilitating an efficient and user-friendly ordering experience. By delivering essential daily food necessities at competitive prices, Uena aims to enhance the financial flexibility of its clientele, allowing them to allocate their resources toward other priorities.

RATEL

Seed Round in 2021
RATEL operates and broadcasts official, large-scale esports tournaments for titles such as CoD Mobile, CoD BO CW, Apex Legends, VALORANT and Knives Out, and is developing a voice chat application called VOLBOX to address issues faced by esports players. It also runs a multi-gaming platform designed for esports participants, offering features to search and register for competitions and events, as well as team management tools, enabling players to expand their gaming base.

the purpose

Venture Round in 2019
the purpose Inc. is a Tokyo-based company founded in 2019 that specializes in developing an anonymous counseling matching platform. Its flagship product, Aizuchi, is a customer-to-customer light counseling and matching application that connects individuals seeking to share their experiences with semi-professionals who are trained to listen. Aizuchi addresses common barriers associated with traditional counseling services, such as high costs and complicated appointment processes, by allowing users to engage in conversations anytime and anywhere at an affordable price. Through this innovative approach, the company aims to provide accessible support and create a space for meaningful dialogue.

UNDEFINED Japan

Seed Round in 2018
Undefined, Inc. is a Tokyo-based company founded in 2017 that specializes in developing and operating communication application software. The company offers products such as Nyago, a chat application, and Clippr360, a video production service. With a youthful team averaging around 20 years of age, Undefined, Inc. focuses on creating solutions tailored for teenagers, ensuring that their products resonate with the needs and preferences of younger users.

Market Drive

Venture Round in 2017
Market Drive Inc. is a Tokyo-based company founded in 2016 that specializes in the design and development of innovative applications. One of its primary offerings is eevee, a platform that facilitates communication between users and shops, incorporating a unique feature where men cover women's meal expenses. Additionally, Market Drive is known for developing EveEve, Japan's largest marriage-hunting application. The company has secured funding from various individual investors, enabling it to enhance its management structure, accelerate development, and expand its network of affiliated stores. Through these efforts, Market Drive aims to strengthen its market position and continue delivering valuable services to its users.

Market Drive

Venture Round in 2017
Market Drive Inc. is a Tokyo-based company founded in 2016 that specializes in the design and development of innovative applications. One of its primary offerings is eevee, a platform that facilitates communication between users and shops, incorporating a unique feature where men cover women's meal expenses. Additionally, Market Drive is known for developing EveEve, Japan's largest marriage-hunting application. The company has secured funding from various individual investors, enabling it to enhance its management structure, accelerate development, and expand its network of affiliated stores. Through these efforts, Market Drive aims to strengthen its market position and continue delivering valuable services to its users.

Market Drive

Venture Round in 2016
Market Drive Inc. is a Tokyo-based company founded in 2016 that specializes in the design and development of innovative applications. One of its primary offerings is eevee, a platform that facilitates communication between users and shops, incorporating a unique feature where men cover women's meal expenses. Additionally, Market Drive is known for developing EveEve, Japan's largest marriage-hunting application. The company has secured funding from various individual investors, enabling it to enhance its management structure, accelerate development, and expand its network of affiliated stores. Through these efforts, Market Drive aims to strengthen its market position and continue delivering valuable services to its users.

VideoSelfie

Seed Round in 2014
VideoSelfie, previously known as Unda, is a mobile first, video messaging app for iOS and Android. VideoSelfie has taken video messaging to the next level and is now focusing on recording, decorating, editing and sharing, although some basic messaging and community functions from Unda are kept. The main technology the company has built involves face tracking and motion tracking, which makes graphics added to videos interactive by detecting the movement of the camera and the movement of your head. Users tap the GIF button, pick a graphic then configure basic settings like enabling face tracking, making the graphic full size, or changing the animation speed. Then you pick a video filter and start recording, optionally adding music. The app ships with its own standard transparent GIFs, but it supports transparent PNGs if you want to add your own. VideoSelfie is the fastest way to send video messages to your friends.

OKpanda

Seed Round in 2014
OKpanda Inc. operates a mobile-based English learning application designed to enhance the learning experience through interactive methods. Founded in 2012 and headquartered in New York, with additional offices in Tokyo and Berlin, the platform allows users to engage in live video lessons, instant messaging, and access a variety of digital curricula. By enabling qualified English teachers to create personalized classrooms, OKpanda targets the extensive English learning market in Asia, particularly focusing on Japan, where traditional language schools dominate. The application addresses common challenges faced by learners, such as motivation and resource selection, by offering tailored learning paths that combine live instruction with innovative digital tools. This approach not only aims to improve learning outcomes but also provides a cost-effective alternative to conventional language education.

Pairy

Venture Round in 2013
Pairy is a social networking application aimed at facilitating romantic relationships between users. The app allows individuals to create profiles in a couple-only format, ensuring a focused and private environment for users. It offers a curated list of filtered profiles, helping users find compatible partners. Additionally, Pairy enables users to communicate through private chats, where they can share text messages and photos. The platform is designed to help couples create and cherish memories together, enhancing their romantic connections.
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