East Ventures
East Ventures is a venture capital firm founded in 2009, headquartered in Tokyo with offices in Singapore and Indonesia. It operates as a sector-agnostic investor, providing multi-stage capital from seed to growth for technology startups across Southeast Asia. The firm has backed more than 300 companies in the region, including notable names such as Tokopedia, Traveloka, Ruangguru, and Xendit, and focuses on early-stage technology companies to drive regional growth. East Ventures emphasizes active involvement in the Indonesian and broader Southeast Asian ecosystems and is recognized for its long-standing commitment to responsible investing, having signed the Principles for Responsible Investment. The firm combines investment with guidance and ESG-aligned practices to support sustainable development of the regional tech sector.
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Past deals in Beauty
Evo
Seed Round in 2023
Evo is a Singapore-based company founded in 2020 that specializes in social commerce software designed to assist brands and merchants with their back-office operations. The company's solutions facilitate essential functions such as order management, payment processing, and reconciliation, enabling users to create deals, upload inventory, and sell products across various social commerce platforms. Additionally, Evo operates as a direct-to-consumer startup, offering high-quality, research-backed consumer products at competitive prices. Its product lineup includes the flagship anti-hangover solution BounceBack, which is available in ten markets, as well as all-natural anti-hair loss products under the MANTOU brand and beauty and hair care products under the Stryv brand.
ESQA
Series A in 2022
ESQA Cosmetics offers a comprehensive range of make-up and personal care items. The company creates vegan products and formulated without harmful ingredients to enhance natural beauty. It was founded in 2016 and is headquartered in Jakarta, Indonesia.
Base
Series A in 2022
Base is an Indonesian direct-to-consumer (DTC) beauty and wellness company that caters to consumers' diverse beauty and wellness needs. Starting with the skincare category, each Base consumer will get a vegan product recommendation through its Smart Skin Test. Fully digitalized and powered by data, Base is currently sold directly from its website and other Omni-channels. Base ships its products nationwide to all of Indonesia’s cities.
Sociolla
Venture Round in 2022
Sociolla is an Indonesian online retailer specializing in beauty and personal care products. It offers a wide range of makeup, skincare, haircare, beauty equipment, and perfume, sourced directly from authorized distributors to ensure product authenticity.
KLAR Smile
Seed Round in 2022
Klar is an aesthetic dental technology startup that provides cosmetic dentistry treatments.
Diri Care
Seed Round in 2022
Diri Care offers personalized healthcare solutions through online clinical beauty and health products for personalized self-care. The company provides product-integrated services including consultations and diagnoses, along with skin and haircare options, and maintains ongoing communication with clinical teams to help individuals manage their health effectively and affordably.
Evo
Seed Round in 2022
Evo is a Singapore-based company founded in 2020 that specializes in social commerce software designed to assist brands and merchants with their back-office operations. The company's solutions facilitate essential functions such as order management, payment processing, and reconciliation, enabling users to create deals, upload inventory, and sell products across various social commerce platforms. Additionally, Evo operates as a direct-to-consumer startup, offering high-quality, research-backed consumer products at competitive prices. Its product lineup includes the flagship anti-hangover solution BounceBack, which is available in ten markets, as well as all-natural anti-hair loss products under the MANTOU brand and beauty and hair care products under the Stryv brand.
Base
Seed Round in 2021
Base is an Indonesian direct-to-consumer (DTC) beauty and wellness company that caters to consumers' diverse beauty and wellness needs. Starting with the skincare category, each Base consumer will get a vegan product recommendation through its Smart Skin Test. Fully digitalized and powered by data, Base is currently sold directly from its website and other Omni-channels. Base ships its products nationwide to all of Indonesia’s cities.
Sociolla
Venture Round in 2021
Sociolla is an Indonesian online retailer specializing in beauty and personal care products. It offers a wide range of makeup, skincare, haircare, beauty equipment, and perfume, sourced directly from authorized distributors to ensure product authenticity.
Unnaturally Natural
Seed Round in 2020
Unnaturally Natural specializes in skincare products designed to nourish and enhance the skin barrier from both internal and external perspectives. The company focuses on formulating botanical ingredients and science-based clean formulas that aim to repair, protect, and promote a naturally radiant complexion. Its product offerings emphasize the use of natural components, ensuring that they are skin-friendly, vegan, cruelty-free, alcohol-free, gluten-free, and sulfate-free. By prioritizing these attributes, Unnaturally Natural enables customers to reset and restore the health of their skin effectively.
Base
Seed Round in 2019
Base is an Indonesian direct-to-consumer (DTC) beauty and wellness company that caters to consumers' diverse beauty and wellness needs. Starting with the skincare category, each Base consumer will get a vegan product recommendation through its Smart Skin Test. Fully digitalized and powered by data, Base is currently sold directly from its website and other Omni-channels. Base ships its products nationwide to all of Indonesia’s cities.
Meily
Venture Round in 2019
Founded in Tokyo in 2017, Meily operates a platform focused on beauty care. It offers a web application enabling users to search information on cosmetic surgeries, interact with others, and book treatments or surgeries at aesthetic clinics.
Sociolla
Series B in 2017
Sociolla is an Indonesian online retailer specializing in beauty and personal care products. It offers a wide range of makeup, skincare, haircare, beauty equipment, and perfume, sourced directly from authorized distributors to ensure product authenticity.
Sociolla
Series A in 2015
Sociolla is an Indonesian online retailer specializing in beauty and personal care products. It offers a wide range of makeup, skincare, haircare, beauty equipment, and perfume, sourced directly from authorized distributors to ensure product authenticity.
Sociolla
Seed Round in 2015
Sociolla is an Indonesian online retailer specializing in beauty and personal care products. It offers a wide range of makeup, skincare, haircare, beauty equipment, and perfume, sourced directly from authorized distributors to ensure product authenticity.
Kaumo
Venture Round in 2014
Kaumo is an e-commerce company that specializes in providing a diverse selection of beauty, fashion, home decor, and gifts. It distinguishes itself by offering curated content that aggregates information on gourmet food, health, fashion, beauty cosmetics, and home kitchen appliances. This focus on curated content news aims to simplify the shopping experience, allowing customers to gather valuable information before making their purchasing decisions. Through its offerings, Kaumo seeks to enhance consumer confidence and satisfaction in the online shopping environment.
Berrybenka
Seed Round in 2012
Berrybenka is an Indonesian online fashion and beauty platform based in Jakarta. It offers a wide range of products including clothing, accessories, shoes, bags, sportswear, and beauty items for both men and women at affordable prices.
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