Better Collective

Their culture is driven by an urge to accomplish, create and grow. To accomplish their vision and mission, they share a firm belief in cross-functional collaboration, short decision-cycles and a firm focus on execution. Their vision is to empower iGamers - by leading the way in transparency and technology. Their mission is to make betting and gambling entertaining, transparent and fair.

Jens Bager

Chairman

Past deals in Gambling

Playmaker Capital

Acquisition in 2023
Playmaker is a digital sports media company that lives at the intersection of sports, gambling, media, and technology. Playmaker is building a collection of premier sports media brands, curated to deliver highly engaged audiences of sports fans to sports betting companies, leagues, teams, and advertisers.

Voetbalwedden.net

Acquisition in 2021
Voetbalwedden.net is a well-established Dutch online sports betting community.

Mindway AI

Corporate Round in 2019
Mindway AI A/S, founded in 2018 and based in Aarhus, Denmark, specializes in developing artificial intelligence and neuroscience-based software aimed at identifying and preventing at-risk gambling and problem gambling behaviors. The company’s innovative platform utilizes advanced analytics and customer segmentation to enhance player protection for gambling operators. By employing a combination of artificial intelligence, neuroscientific insights, and expert assessments, Mindway AI enables early detection of at-risk individuals, facilitating timely interventions that can mitigate potential harm. As of January 1, 2021, Mindway AI operates as a subsidiary of Better Collective A/S.

Mybettingsites

Acquisition in 2019
Mybettingsites primary purpose is to help players by listing all betting sites and each of their offers.

VegasInsider

Acquisition in 2019
VegasInsider is an online platform that provides its users with sports gaming information. The platform has a collection of sports gaming resources available for its users. VegasInsider is based in Fort Lauderdale, Florida.

Ribacka Group

Acquisition in 2018
Ribacka Group is a strong network of Swedish sports betting and casino marketing platforms.

PariuriX

Acquisition in 2017
PariuriX operates an online platform that provides comprehensive information on sports betting and gambling. The platform features insights on legal betting houses, betting tips, and articles related to gambling, catering to both professional and amateur bettors. By fostering a strong community of tipsters, PariuriX enables users to make informed decisions regarding their betting activities, thereby enhancing their overall experience in the sports betting landscape. The emphasis on community and accessible information positions PariuriX as a valuable resource for those interested in online wagering.

Sportfreunde

Acquisition in 2017
Sportfreunde is one of the providers for betting information in the German speaking markets with a strong focus on testing bookmakers and delivering in depth information on all kinds of betting products.
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