Sanabil

iMENA is a holding company focused on capturing the hyper-growth phase of the consumer Internet opportunity in the Middle East and North Africa (MENA) region. The company invests in, builds, and partners with great founders and organizations across sectors and businesses with globally proven technology and business models. iMENA supports them with strategic and operational services that address the challenges of building, growing, and creating value out of online businesses in the MENA region.

Kitchenara is a Saudi food technology company that focuses in food delivery services. Its goal is to transform the online food ordering experience by merging genuine video evaluations with influencer content, providing customers with a transparent, engaging, and trustworthy approach to choose their meals.

Salla is a Saudi-based e-commerce platform that enables users to create their own online stores in Arabic, allowing them to sell products and services directly to customers. Users can personalize their stores by choosing from various design templates and establishing a branded domain name. The platform offers comprehensive inventory management and marketing tools, along with features such as automatic invoicing, customer database management, and promotional capabilities like discounts and offers. Additionally, Salla provides detailed reports that help store owners analyze performance metrics and optimize their operations. This functionality allows e-commerce merchants to manage their businesses efficiently without incurring fees or commissions.

Socialee is a video commerce platform connecting brands, content creators and consumers through honest product reviews.. The company was founded in 2023 and is based in Dubai, UAE and operations in KSA. On Socialee consumers can shop through honest video reviews from fellow shoppers and their favorite creators, who can monetize their content based on how authentic consumers find their reviews.

Nearpay is a fintech startup based in Saudi Arabia, dedicated to simplifying payment processes for merchants. The company develops financial payment software that provides convenient payment solutions through smartphones, allowing merchants to accept contactless payments without requiring credit or debit cards. This innovation particularly benefits small store owners, shipping representatives, and food delivery partners by enabling them to collect payments easily and efficiently. Nearpay's mission is to create a secure and accessible payment infrastructure that enhances the overall transaction experience for various businesses.

Lendo is an alternative lending marketplace that helps digitally finance small and medium-sized enterprises (SMEs) in Saudi Arabia. Lendo was granted the first Crowdlending (debt financing) licensed in Saudi Arabia, and received the Excellence in Finance Leaders Award from FiNext Awards. Lendo’s products and solutions make everyday business activities easier, more secure, and more efficient for both investors and borrowers alike.

Headquartered in the DIFC Innovation Hub, Dubai, UAE, Wellx is the Middle East’s first wellness-backed InsureTech. Founded by Vaibhav Kashyap and Javed Akberali, Wellx aims to disrupt the insurance landscape in the region by offering individuals, families, corporates and SMEs health insurance that incentivize engagement in various wellness activities such as gym visits, healthy eating, focusing on mental wellness, utilising wearable tech, and much more. The company also uses cutting-edge data analytics tools to hyper personalize the wellness experience. Wellx is a digital-first brand, users can complete their insurance journeys online.

Drahim is a financial technology company based in Riyadh, Saudi Arabia, that offers a digital platform for managing personal finances. The platform functions as a personal budgeting application, allowing users to track their financial transactions and manage multiple accounts from a single interface. By analyzing users' financial habits, Drahim customizes budgeting plans according to spending categories and helps schedule recurring financial operations. Additionally, it provides tailored recommendations for saving money and offers features for auto-investing, enabling users to grow their wealth effectively.

Siolla. develops an online platform that offers micro-investing from spare changes. It allows users to manage and budget their finances. Siolla. is based in Dubai, United Arab Emirates.

Countd is an online platform based in Dubai, United Arab Emirates, that specializes in creating and delivering personalized meal plans. The platform empowers users to adopt healthier eating habits, lose weight, and achieve wellness goals through its fitness application. It offers wellness and nutrition coaching, health monitoring, and the ability to filter meals by diet type, calorie counts, and macronutrient profiles. Users can select meals that align with their dietary preferences, while the application sources options from nearby healthy food restaurants. Countd provides access to meal plans designed by nutritionists, facilitating a path to healthier living.

Foodics is a company that specializes in cloud-based restaurant management systems, primarily utilizing iPads for its operations. Founded in 2014 and headquartered in AlKhobar, Saudi Arabia, Foodics provides a comprehensive suite of tools designed for the restaurant industry, including point-of-sale transactions, inventory management, employee scheduling, and customer loyalty programs. Its solutions also feature management dashboards and kitchen displays, along with various add-on iOS applications. Serving thousands of clients across the Middle East, Foodics aims to enhance revenue and customer relationships for restaurants, food trucks, cafes, and fast-food chains. The platform supports operations in both English and Arabic, catering to a diverse clientele. With a focus on user-friendly technology, Foodics has facilitated over a billion orders, emphasizing its commitment to simplifying restaurant management.

Sary is a digital B2B marketplace based in Riyadh, Saudi Arabia, that connects small businesses with merchant wholesalers of fast-moving consumer goods (FMCG). Launched in 2018, the platform allows small and medium-sized enterprises, including mini-market chains, hotels, restaurants, and convenience shops, to efficiently procure a wide range of products such as milk, tea, coffee, water, soft drinks, juices, oils, and chocolates. Sary's user-friendly mobile and web application enables customers to place orders for wholesale items, ranging from small boxes to large truckloads, with delivery options available as quickly as 24 hours. The company has expanded its services to 12 major cities and has served over 40,000 customers while collaborating with more than 1,700 brands and wholesalers. Sary aims to streamline the supply chain in the wholesale industry, providing businesses with immediate price quotations, product comparisons, and insights to help manage costs effectively.

Unifonic Inc. is a cloud-based communication solutions provider founded in 2006 and headquartered in San Francisco, California. The company specializes in developing an omnichannel customer engagement platform that facilitates seamless interactions between organizations and their customers. Unifonic offers a suite of services including SMS, voice, phone number verification, and real-time roaming detection, enabling businesses to optimize their communication strategies without the burden of maintaining expensive infrastructure. The company serves a diverse clientele in the MENA region, including notable names such as Haier, Aramex, Easy Taxi, Careem, Medgulf, and Arabia Insurance. By delivering an affordable and multilingual communication solution, Unifonic empowers organizations to enhance customer experiences and streamline engagements across various touchpoints.

Uniphore Software Systems Private Limited specializes in developing multilingual speech recognition software solutions aimed at enhancing customer interactions through speech analytics, virtual assistance, and voice biometrics. The company provides an integrated suite of software products that includes conversational analytics, a conversational assistant, and conversational security, all designed to improve customer service. Its offerings, available as software as a service (SaaS), include tools such as auMina for customer service transformation, auMina QSense for performance analytics, auMina Real-Intent for real-time conversational insights, akeira as an AI-enabled assistant for customer engagement, and amVoice for conversational security to combat fraud. Uniphore serves a diverse range of sectors, including banking, insurance, retail, healthcare, and government. Founded in 2008 and headquartered in Chennai, India, the company also has offices in Manila, Dubai, Palo Alto, and Singapore.

Foodics is a company that specializes in cloud-based restaurant management systems, primarily utilizing iPads for its operations. Founded in 2014 and headquartered in AlKhobar, Saudi Arabia, Foodics provides a comprehensive suite of tools designed for the restaurant industry, including point-of-sale transactions, inventory management, employee scheduling, and customer loyalty programs. Its solutions also feature management dashboards and kitchen displays, along with various add-on iOS applications. Serving thousands of clients across the Middle East, Foodics aims to enhance revenue and customer relationships for restaurants, food trucks, cafes, and fast-food chains. The platform supports operations in both English and Arabic, catering to a diverse clientele. With a focus on user-friendly technology, Foodics has facilitated over a billion orders, emphasizing its commitment to simplifying restaurant management.