H&M

H&M Hennes & Mauritz AB, a Swedish multinational, operates as a family of six independent fashion brands: H&M, COS, Monki, Weekday, Cheap Monday, and & Other Stories. The company offers affordable, sustainable, and trendy clothing, shoes, accessories, and home decor for men, women, teenagers, and children. H&M's design teams create diverse collections, from party wear to basics and sportswear, catering to various styles, seasons, and occasions. The business model is centered around enabling customers to express their individuality through fashion and design, promoting a more circular lifestyle.

Daniel Erver

CEO

Erik Karlsson

Investment Manager

Past deals in Fashion

SRTX

Venture Round in 2025
Sheerly Genius Inc. is a Canadian company specializing in the manufacture of pantyhose crafted from ballistic-grade fibers, similar to those used in bulletproof vests and climbing equipment. Founded in 2017 and headquartered in Port Carling, the company focuses on providing consumers with durable and stylish inner garments. Its innovative products are available for purchase through online retail channels, catering to a market that values both quality and resilience in apparel.

Cult Mia

Seed Round in 2024
Cult Mia is the independent luxury fashion marketplace of tomorrow.

A Retro Tale

Venture Round in 2023
A Retro Tale is a specialized online retailer offering authentic luxury vintage and second-hand accessories from exclusive fashion brands.

Laced

Series A in 2023
Laced operates an e-commerce platform that enables users to buy and sell sneakers and other fashion items, including luxury goods, for men, women, and children. The platform accepts cash on delivery, credit or debit cards, and net banking.

Kintra Fibers

Venture Round in 2023
Kintra Fibers, established in 2018 and headquartered in Brooklyn, New York, specializes in producing bio-synthetic fabrics and yarns for the fashion industry. The company has pioneered a proprietary, compostable polymer that mimics the performance of traditional fossil-fuel based textiles while being derived from renewable resources. Kintra's materials aim to reduce microplastic pollution by biodegrading into CO2 and water within wastewater treatment facilities. They also facilitate circularity through compatibility with chemical and mechanical recycling methods.

Keel.Labs

Series A in 2022
Keel Labs is a biomaterials company that focuses on developing ocean-based materials derived from renewable resources, particularly seaweed. The company aims to address the ecological damage caused by the fashion industry by creating durable and rapidly degradable yarns from kelp. Through its innovative platform, Keel Labs integrates scientific design and waste management into textile production, offering an alternative to conventional textiles for the footwear and apparel industries. This approach not only provides a functional resource but also emphasizes environmental sustainability, allowing for a more responsible and accessible option in material sourcing.

Colorifix

Series B in 2022
Colorifix is a biotechnology company that pioneers biological methods for textile dyeing. It converts agricultural by-products into colorants suitable for textiles, eliminating harsh chemicals and significantly reducing water consumption.

SRTX

Venture Round in 2022
Sheerly Genius Inc. is a Canadian company specializing in the manufacture of pantyhose crafted from ballistic-grade fibers, similar to those used in bulletproof vests and climbing equipment. Founded in 2017 and headquartered in Port Carling, the company focuses on providing consumers with durable and stylish inner garments. Its innovative products are available for purchase through online retail channels, catering to a market that values both quality and resilience in apparel.

Fairbrics

Seed Round in 2022
Fairbrics develops synthetic fabrics by transforming carbon dioxide waste into raw materials for polyester. The company has built a platform that captures CO2 from the air, activates it, and converts it into ethylene glycol, a key polyester component, enabling fashion brands to produce garments with a lower environmental footprint. By substituting fossil resource–based inputs with CO2-derived materials, Fairbrics targets net positive climate impact while sustaining market demand for virgin synthetic fabrics.

Ambercycle

Series A in 2022
Ambercycle is a material science company focused on converting textile waste into fresh materials through chemical recycling. Its technology deconstructs complex end-of-life fabrics to yield a polymer powder that can be used to manufacture new yarns and textiles, enabling apparel brands to source renewable feedstocks and reduce waste. The company seeks to assemble discarded textiles into a centralized ecosystem and use molecular regeneration to recover components from fabrics, so regional and international players can reroute waste back into supply chains and advance circular textile flows.

Trell

Series B in 2021
Trell Experiences Private Limited, established in 2016 and based in Mumbai, India, operates a mobile video blogging application designed for wanderers, foodies, and travelers. The platform serves as a community-based resource for discovering lifestyles through user-generated videos in various Indian languages. It allows users to create visual collections of their experiences, facilitating the sharing and discussion of favorite places and activities. By connecting people globally, Trell enables users to explore new destinations and learn about local experiences, enhancing their travel and lifestyle choices.

SRTX

Series B in 2020
Sheerly Genius Inc. is a Canadian company specializing in the manufacture of pantyhose crafted from ballistic-grade fibers, similar to those used in bulletproof vests and climbing equipment. Founded in 2017 and headquartered in Port Carling, the company focuses on providing consumers with durable and stylish inner garments. Its innovative products are available for purchase through online retail channels, catering to a market that values both quality and resilience in apparel.

Colorifix

Series A in 2020
Colorifix is a biotechnology company that pioneers biological methods for textile dyeing. It converts agricultural by-products into colorants suitable for textiles, eliminating harsh chemicals and significantly reducing water consumption.

Worn Again Technologies

Venture Round in 2020
Founded in 2005, Worn Again Technologies offers an innovative chemical textile recycling process. This technology breaks down old clothing and textiles, recapturing raw materials to reintroduce into the supply chain as new, promoting a waste-free circular economy for textiles.

ADAY

Series A in 2020
ADAY is a fast-growing direct-to-consumer brand creating consciously designed, technical clothing. Based in New York and London, the company offers capsule wardrobes designed for outfit repetition using seasonless design, technical fabrics, and sustainable supply chains.

Colorifix

Series A in 2018
Colorifix is a biotechnology company that pioneers biological methods for textile dyeing. It converts agricultural by-products into colorants suitable for textiles, eliminating harsh chemicals and significantly reducing water consumption.

Thread

Series B in 2018
Thread Online Limited is an online retail company based in London, United Kingdom, specializing in clothing for men and women. Founded in 2012, Thread provides a unique personal styling platform that combines the expertise of human stylists with machine learning algorithms. This innovative approach allows customers to receive tailored apparel, shoes, and accessories recommendations based on their individual preferences. By leveraging both human insight and technology, Thread aims to simplify the shopping experience, enabling men to dress well without the need for traditional shopping.

Worn Again Technologies

Venture Round in 2018
Founded in 2005, Worn Again Technologies offers an innovative chemical textile recycling process. This technology breaks down old clothing and textiles, recapturing raw materials to reintroduce into the supply chain as new, promoting a waste-free circular economy for textiles.

ADAY

Venture Round in 2017
ADAY is a fast-growing direct-to-consumer brand creating consciously designed, technical clothing. Based in New York and London, the company offers capsule wardrobes designed for outfit repetition using seasonless design, technical fabrics, and sustainable supply chains.

Ivyrevel

Funding Round in 2016
Ivyrevel AB is an online retailer based in Stockholm, Sweden, specializing in women's clothing, shoes, and accessories. Founded in 2012, the company curates a diverse range of products, including outerwear, dresses, tops, bottoms, swimwear, and footwear. Ivyrevel's collections are designed with inspiration drawn from urban contrasts and aim to reflect the style of strong, independent women. The brand is characterized by polished, extroverted designs that feature feminine silhouettes and bold attitudes, emphasizing attention to visual details. Ivyrevel primarily engages with its customers through social media platforms such as Instagram, Facebook, and Snapchat, catering to the contemporary tastes of modern women.

Ivyrevel

Venture Round in 2016
Ivyrevel AB is an online retailer based in Stockholm, Sweden, specializing in women's clothing, shoes, and accessories. Founded in 2012, the company curates a diverse range of products, including outerwear, dresses, tops, bottoms, swimwear, and footwear. Ivyrevel's collections are designed with inspiration drawn from urban contrasts and aim to reflect the style of strong, independent women. The brand is characterized by polished, extroverted designs that feature feminine silhouettes and bold attitudes, emphasizing attention to visual details. Ivyrevel primarily engages with its customers through social media platforms such as Instagram, Facebook, and Snapchat, catering to the contemporary tastes of modern women.

Monki

Acquisition in 2008
Monki is a Swedish fashion brand that focuses on creating clothing designed to empower young women to express their individuality and confidence through their personal style. The brand emphasizes a fun and playful approach to fashion, encouraging customers to embrace what makes them feel good. With a commitment to innovative design and a vibrant aesthetic, Monki aims to resonate with a youthful audience seeking unique and expressive apparel.

Cheap Monday

Acquisition in 2008
Cheap Monday is a Swedish clothing brand founded in 2005, known for its innovative denim offerings and a wide range of apparel. Originally launched with 800 pairs of jeans in March 2004, the brand has since expanded its product line to include clothing for men, women, and children, as well as accessories such as glasses, underwear, and shoes. The brand aims to provide quality products at competitive prices, appealing to a diverse customer base. In 2008, Cheap Monday partnered with H&M, enhancing its distribution network, and opened its first dedicated store in Copenhagen in November 2009. Today, the brand continues to release main collections and seasonal drops, maintaining its relevance in the fast-paced fashion industry.

Weekday

Acquisition in 2008
Weekday is a progressive retail store concept offering jeans and creative fashion at an affordable price.

Gap

Acquisition in 2004
Gap Inc. is an American multinational apparel retailer operating globally under its brands Gap, Old Navy, Banana Republic, and Athleta. The company sells clothing, accessories, and personal care products for women, men, and children through company-operated stores, franchised locations, and e-commerce platforms in numerous countries. Old Navy generates a substantial share of Gap Inc.’s sales, reflecting its mass-market positioning, while Banana Republic emphasizes sustainable luxury and Athleta focuses on active and lifestyle apparel. Gap Inc. maintains an extensive global distribution network with stores and online channels across North America, Europe, and Asia, aiming to offer accessible fashion across price points and maintain a strong omnichannel presence.

Centra

Centra is a medium-sized company based in Stockholm, Sweden, with an additional office in Wroclaw, Poland. It specializes in developing an all-in-one commerce platform tailored for both B2B and B2C markets, primarily focusing on the fashion industry. The platform is designed to enhance digital retail by seamlessly connecting consumers with products. Centra's enterprise application software addresses crucial aspects such as scalability, reliability, security, and administrative efficiency, allowing fashion brands to improve their performance. The company also offers specialized services to support various business initiatives, including planning, execution, and evaluation of business processes, thereby helping clients achieve their operational goals.
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