H&M

H&M Hennes & Mauritz AB is a Swedish multinational retail-clothing company renowned for its fast-fashion offerings for men, women, teenagers, and children. The company operates six distinct brands: H&M, COS, Monki, Weekday, Cheap Monday, and & Other Stories. H&M's design team focuses on creating sustainable and stylish clothing at accessible prices, providing a diverse range of collections that include everything from elegant party wear to essential basics and functional sportswear. Their product line extends beyond apparel to include shoes, bags, jewelry, makeup, and home decor under H&M Home, catering to both adults and children. H&M aims to inspire individuality and personal expression through fashion while promoting a more sustainable lifestyle.

Daniel Erver

CEO

Erik Karlsson

Investment Manager

Past deals in Apparel

Kintra Fibers

Venture Round in 2023
Kintra Fibers has developed a proprietary bio-based and compostable polymer that offers apparel brands versatile and strong performance, while retaining plug-and-play manufacturability through the synthetic textile value chain. Kintra materials provide an alternative to fossil-fuel based textiles, which represent 70% of the global fiber market. With a compostable chemistry, Kintra fibers are designed to be digested to CO2 and water within a wastewater treatment facility, solving for clean, microplastic-free oceans and soil. To enable circularity, textiles made with Kintra can fit chemical and mechanical recycling schemes, or industrial compost.

Fairbrics

Seed Round in 2022
Fairbrics is a company focused on creating sustainable fabrics that benefit the environment. It has developed a platform that captures carbon dioxide from the atmosphere and transforms it into ethylene glycol, a key component of polyester used in clothing production. By utilizing CO2 waste, Fairbrics aims to manufacture synthetic fabrics with a net positive impact on climate change, addressing the increasing demand from fashion brands and consumers for eco-friendly solutions. Through its innovative approach, Fairbrics seeks to enable the fashion industry to contribute to a greener future while still offering the latest trends in apparel.

Printify

Series A in 2021
Printify is a leading print-on-demand platform that enables individuals to create and sell custom products online without the risks associated with traditional inventory management. Since its establishment in 2015, Printify has experienced significant growth, attracting over 10 million users who utilize its services to design and market a wide range of products, including apparel, wall art, home decor, and accessories. The platform streamlines the process by automating printing and shipping directly to customers, allowing e-commerce store owners to focus on sales and customer engagement. With its headquarters in Riga and a diverse team of over 700 employees across Europe, Printify has earned recognition as one of the best startup employers. The company has garnered investment from notable figures and firms, further solidifying its position in the industry.

Aday

Series A in 2020
ADAY is a fast growing direct-to-consumer brand creating consciously designed, technical clothing. We call it clothing of the future. Founded by Nina Faulhaber and Meg He, ADAY is based in New York and London.

Thread

Series B in 2018
Thread Online Limited is an online retail company based in London, United Kingdom, that specializes in clothing for men and women. Founded in 2012, Thread operates as a personal styling platform that combines the expertise of human stylists with machine learning algorithms. This approach allows the company to provide personalized clothing recommendations based on individual preferences, thereby simplifying the shopping experience for its customers. In addition to apparel, Thread offers shoes and accessories, catering to a diverse range of fashion needs. The platform's unique blend of technology and personal touch helps users find suitable clothing without the hassle of traditional shopping.

Aday

Venture Round in 2017
ADAY is a fast growing direct-to-consumer brand creating consciously designed, technical clothing. We call it clothing of the future. Founded by Nina Faulhaber and Meg He, ADAY is based in New York and London.

Ivyrevel

Funding Round in 2016
Ivyrevel is a digital fashion house, tailored for our GENERATION. They are inspired by urban contrasts, STRONG independent women and by the contemporary now. Drawn by opposites, we’re mixing both uptown and downtown in our collections. Their style is POLISHED, loud and extrovert with feminine silhouettes and ample amounts of attitude. Attention to visual details is of great importance since we value design that makes us look stunning both ONLINE and offline.

Ivyrevel

Venture Round in 2016
Ivyrevel is a digital fashion house, tailored for our GENERATION. They are inspired by urban contrasts, STRONG independent women and by the contemporary now. Drawn by opposites, we’re mixing both uptown and downtown in our collections. Their style is POLISHED, loud and extrovert with feminine silhouettes and ample amounts of attitude. Attention to visual details is of great importance since we value design that makes us look stunning both ONLINE and offline.

Monki

Acquisition in 2008
Fun-loving Swedish brand Monki designs clothes to inspire girls to dare to wear what makes them feel great.

Weekday

Acquisition in 2008
Weekday is a progressive retail store concept offering jeans and creative fashion at an affordable price.

Gap

Acquisition in 2004
Gap is a prominent American retailer that specializes in clothing, accessories, and personal care products for men, women, and children. Founded in 1969 in San Francisco, the company has grown to encompass several well-known brands, including Gap, Old Navy, Banana Republic, and Athleta. Old Navy, which is a key contributor to the company’s revenue, focuses on providing affordable fashion to a broad audience. Banana Republic emphasizes sustainable luxury, while Athleta champions inclusivity by offering activewear for women of all sizes and backgrounds. Gap operates approximately 3,200 company-operated stores and nearly 400 franchise locations across more than 90 countries, alongside a robust e-commerce platform that enhances its global reach. The brand is recognized for its commitment to accessible style, offering essential pieces such as jeans and casual wear that cater to everyday fashion needs.
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