Btomorrow Ventures

Founded in 2019, Btomorrow Ventures is the corporate venture capital arm of British American Tobacco based in London, United Kingdom. The firm seeks to invest in health and wellness, functional products, science, sustainability, and technology sectors.

Joshua Galpin

Investment Manager

Lukasz Garbowski

Investment Director

George Leivadas

Investment Analyst

Luca Marras

Investment Analyst

Sam Morris

Investment Associate

Juan M. Palacios

Managing Director

Jamie Price

Sustainability Investment Associate

Lexy Prosszer

Investment Principal

Alexandra Prosszer

Principal

Lisa Smith

Managing Director

Kory Sun

Investment Associate

Kory S.

Analyst

Past deals in Beverages

Tru

Seed Round in 2021
Tru, Inc. is a manufacturer of functional beverages designed to enhance energy, focus, and recovery for athletes and active individuals. Founded in 2015 and based in Natick, Massachusetts, the company produces energy shots infused with vitamins, electrolytes, and antioxidants. These products come in a variety of flavors, including electric mango, nootropic thunder, sour strawberry, recovery berry, and pineapple express, marketed under the brands Try Energy, Tru Focus, Tru Power, and Tru Rescue. Tru aims to support a healthy and active lifestyle by offering naturally formulated, non-GMO beverages that promote overall well-being and performance. The company sells its products through its online portal, making them accessible to a wider audience.

More Labs

Series B in 2021
More Labs, founded in 2017 and headquartered in Los Angeles, California, specializes in liquid dietary supplements, notably its flagship product, Morning Recovery. This formulated drink is designed to support normal metabolism after alcohol consumption. The company's inception was inspired by a trip to South Korea, where founder Sisun Lee discovered effective elixirs that alleviated the discomfort of hangovers. Collaborating with Dr. Jing Liang, a researcher in DHM, Lee developed the initial version of Morning Recovery, which successfully launched on Indiegogo, attracting over $250,000 in funding from a global customer base. Since then, More Labs has experienced consistent growth in the dietary supplement market.

Awake Chocolate

Series A in 2021
Awake Chocolate is a producer of milk chocolates designed to provide a caffeine boost as a healthier alternative to traditional energy drinks. The company offers chocolates that contain the same amount of caffeine as a serving of energy drink, without the use of artificial colors or flavors. These chocolates are gluten-free, contain no trans fats, and are crafted to avoid the bitter taste often associated with caffeine, allowing consumers to enjoy a tasty snack while enhancing their energy levels.

Moment

Seed Round in 2021
Moment specializes in producing natural botanical beverages designed to reduce stress and enhance mental clarity. Their product line features adaptogenic drinks available in flavors such as lemon, dragon fruit, and orange. These beverages are caffeine-free, contain no added sugars or artificial ingredients, and are non-carbonated. Moment aims to offer consumers an alternative method for achieving the calming and focusing effects typically associated with meditation, thereby promoting overall well-being and creativity.

Blockhead

Series A in 2021
Blockhead offers a range of products intended to enhance physical or mental ability. Its first product is a unique, new generation energy product. The compressed energy gum delivers a sugar-free boost via patented technology that acts in just 5 minutes. The company is driven by a mission to provide performance products with lifestyle credentials for all walks of life. Its products combine the day-to-day nature of confectionery with functional formulations to empower people to make the most of their time.

Unrooted

Seed Round in 2020
Unrooted is an organic beverage company that specializes in producing healthy drinks derived from the baobab fruit, known for its rich content of micronutrients, vitamins, minerals, and antioxidants. The company aims to provide consumers with natural vitality through its offerings, which include a variety of flavored beverages made from baobab and other organic ingredients. By focusing on the nutritional benefits of these ancient ingredients, Unrooted seeks to promote health and wellness while ensuring its products remain affordable for a broad audience.
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