Eight Roads

Eight Roads Ventures is a global venture capital firm and the proprietary investment arm of Fidelity International Limited, with offices in China, India, Japan, and the UK. The firm focuses on early venture and growth stage investments, primarily in technology sectors such as software as a service, healthcare IT, financial technology, and telecommunications. It seeks to invest in emerging growth companies across Asia, Europe, and Israel, typically committing between $1.29 million and $30 million. Eight Roads Ventures aims to take minority or majority stakes in its portfolio companies and prefers to hold board seats. The firm has various specialized funds, including those targeting healthcare and technology in China, further solidifying its commitment to fostering innovation in dynamic markets.

Umang Agarwal

Principal

Sanjay Aggarwal

Venture Partner

Hiroki Ashida

Vice President

Daniel Auerbach

Senior Managing Partner, Asia

Vytautas Balsys

Partner

Helena Barman

Investor

Katy Barnett

Associate

Helen Barton

Finance Director

Virginia Bassano

Senior Associate

Shirish Belapure

Venture Partner

Daniel Benjamin

Associate

Shweta Bhatia

Partner and Head of Technology Investments, India

Harvinderjit Bhatia

Venture Partner

Bhushan Bopardikar

Vice President

Betty Cai

Principal and Partner

Ted Chua

Senior Partner

Dekkers Davidson

Venture Partner

Kevin Du

Senior Associate

Raj Dugar

Managing Partner, India

Martin Ericsson

Principal

Tamina Fogelberg

Associate

Siddhant Gandhi

Associate

Elaine Gao

Senior Associate

Antonin Gury-Coupier

Vice President

Davor Hebel

Partner, Head of Europe Ventures

April Hu

Vice President

Tammy Huang

Senior Associate

Tao Huang

Principal

Allen Huo

Vice President

Abhishek Jain

Vice President

Zang Jialun

Partner

Deepak Kanvinde

Venture Partner

Michiko Kohyama

Vice President

Shinichiro Komoto

Partner

Kavish Kothari

Vice President

Chintan Kothari

Partner

Thomas Lin

Vice President

Xin Liu

Partner

Allen Liu

Senior Associate

Maneesh Menon

Principal

Sophie Meralli

Vice President

Chersy Miao

Senior Associate

David Milstein

Managing Partner, Head of Japan

Jens Neisius

Vice President

Dan O'Toole

Vice President

Yosuke Ouchi

Principal

Prem Pavoor

Partner and Head of India

Alexandra Prescot

Investor

Delphine Qiu

Principal

Pallavi Rathi

Senior Associate

Laura Salesse

Senior Associate

Fuga Sawada

Senior Associate

Shawn Shen

Partner

Sagar Sheth

Vice President

Lei Shi

Partner

Prakhar Singh

Vice President

Arjun Singh

Senior Associate

Michael Stephanblome

Venture Partner

Liena Suzuki

Principal

Aditya Gurunath Systla

Partner

Michael Treskow

Partner

Jarlon Tsang

Managing Partner, Head of China

Ashish Venkataramani

Partner

He Wang

Vice President

Bo Wang

Senior Associate

Nancy Xu

Vice President

Cody Yin

Partner

Yuan Yuan

Principal

Cai Yuanxun

Partner

Alston Zecha

FinTech and Enterprise Software and Director

Haoming Zhang

Vice President

Gordon Zhang

Partner

Feng Zhao

Partner

Weimin Liu Ph.D

Partner

Past deals in Digital Marketing

MoEngage

Series E in 2022
MoEngage, Inc. is a customer engagement and analytics platform that focuses on enhancing customer retention and lifetime value for businesses. Founded in 2014 and headquartered in San Francisco, California, MoEngage offers cloud-based marketing services that enable companies to execute campaigns across multiple channels, including in-app messaging, web, and SMS. Its platform utilizes machine learning to optimize customer interactions, providing tools for user intelligence, push notifications, in-app recommendations, and email communications, all accessible through a single dashboard. The company serves various industries, including e-commerce, telecommunications, travel and hospitality, and banking and finance. MoEngage also has a strategic partnership with Vidora, Inc., and maintains additional offices in several international locations, including Bengaluru, Singapore, London, Jakarta, Bangkok, Ho Chi Minh City, and Berlin.

Doceree

Series A in 2022
Doceree is a healthcare marketing technology company. They specialize in providing a platform and solutions for pharmaceutical and healthcare brands to connect with healthcare professionals (HCPs). Doceree's platform may include features like targeted advertising, data analytics, and tools to help pharmaceutical companies and healthcare brands effectively reach and engage with healthcare professionals in a compliant and efficient manner.

Saas Labs

Series B in 2022
Marketing products to increase the visibility of your brand.

Mention Me

Series B in 2022
Mention Me is a referral marketing and customer retention platform that fuels business growth. Our world-class programmes have delivered more than 2 million referrals and increased customer lifetime value for 400+ brands around the globe. Founded as a bootstrapped two-man company in 2013, we now employ more than 65 specialists and work with brands like Farfetch, Ocado Zoom and Nutmeg. Our work has been celebrated by awards including Showcase Startup at Retail Week’s Buzz conference, Best Tech Startup at Drapers Digital Festival, and a Bronze Stevie for Customer Service Team of the Year. In 2018, we raised $7 million in funding from Eight Roads Ventures to fuel our next phase of growth as a cutting-edge platform empowering brands to turn happy customers into engines for business growth.

MoEngage

Series D in 2021
MoEngage, Inc. is a customer engagement and analytics platform that focuses on enhancing customer retention and lifetime value for businesses. Founded in 2014 and headquartered in San Francisco, California, MoEngage offers cloud-based marketing services that enable companies to execute campaigns across multiple channels, including in-app messaging, web, and SMS. Its platform utilizes machine learning to optimize customer interactions, providing tools for user intelligence, push notifications, in-app recommendations, and email communications, all accessible through a single dashboard. The company serves various industries, including e-commerce, telecommunications, travel and hospitality, and banking and finance. MoEngage also has a strategic partnership with Vidora, Inc., and maintains additional offices in several international locations, including Bengaluru, Singapore, London, Jakarta, Bangkok, Ho Chi Minh City, and Berlin.

Saas Labs

Series A in 2021
Marketing products to increase the visibility of your brand.

Funnel

Series C in 2021
Funnel Operation AB, founded in 2014 and headquartered in Stockholm, Sweden, specializes in marketing analytics and reporting software designed to automate data collection for marketers. The company's platform integrates with over 400 marketing and advertising sources, allowing users to streamline data feeding into various tools such as Business Intelligence systems, Data Warehouses, Google Sheets, Google Data Studio, and Google Analytics. Funnel's offerings include dashboards and reports for simplified marketing analysis, a data studio connector for aggregating marketing data, and APIs that facilitate data collection and distribution. The company serves a diverse clientele, including e-commerce businesses, media agencies, brands, B2B companies, mobile applications, and gaming firms, helping them manage advertising performance data effectively and gain insights for informed decision-making.

MoEngage

Series C in 2021
MoEngage, Inc. is a customer engagement and analytics platform that focuses on enhancing customer retention and lifetime value for businesses. Founded in 2014 and headquartered in San Francisco, California, MoEngage offers cloud-based marketing services that enable companies to execute campaigns across multiple channels, including in-app messaging, web, and SMS. Its platform utilizes machine learning to optimize customer interactions, providing tools for user intelligence, push notifications, in-app recommendations, and email communications, all accessible through a single dashboard. The company serves various industries, including e-commerce, telecommunications, travel and hospitality, and banking and finance. MoEngage also has a strategic partnership with Vidora, Inc., and maintains additional offices in several international locations, including Bengaluru, Singapore, London, Jakarta, Bangkok, Ho Chi Minh City, and Berlin.

Decibel Insight

Series B in 2020
Decibel Insight Limited offers an online platform designed to analyze user behavior on websites and applications, helping enterprise businesses enhance the customer experience at various digital touchpoints. The company utilizes machine learning technology to process a wide array of behavioral metrics, such as mouse movements and error occurrences, providing insights through features like heatmaps, session replays, form analytics, and detailed performance reports. Decibel's solutions, available both on-premise and as Software as a Service (SaaS), cater to industries including eCommerce, finance, media, and travel. Established in 2013 and headquartered in London, with additional offices in Denver and Boston, Decibel serves major brands like Lego, General Motors, and British Airways, enabling them to identify opportunities for improvement and foster a customer-centric approach within their organizations.

MoEngage

Series C in 2020
MoEngage, Inc. is a customer engagement and analytics platform that focuses on enhancing customer retention and lifetime value for businesses. Founded in 2014 and headquartered in San Francisco, California, MoEngage offers cloud-based marketing services that enable companies to execute campaigns across multiple channels, including in-app messaging, web, and SMS. Its platform utilizes machine learning to optimize customer interactions, providing tools for user intelligence, push notifications, in-app recommendations, and email communications, all accessible through a single dashboard. The company serves various industries, including e-commerce, telecommunications, travel and hospitality, and banking and finance. MoEngage also has a strategic partnership with Vidora, Inc., and maintains additional offices in several international locations, including Bengaluru, Singapore, London, Jakarta, Bangkok, Ho Chi Minh City, and Berlin.

Funnel

Series B in 2020
Funnel Operation AB, founded in 2014 and headquartered in Stockholm, Sweden, specializes in marketing analytics and reporting software designed to automate data collection for marketers. The company's platform integrates with over 400 marketing and advertising sources, allowing users to streamline data feeding into various tools such as Business Intelligence systems, Data Warehouses, Google Sheets, Google Data Studio, and Google Analytics. Funnel's offerings include dashboards and reports for simplified marketing analysis, a data studio connector for aggregating marketing data, and APIs that facilitate data collection and distribution. The company serves a diverse clientele, including e-commerce businesses, media agencies, brands, B2B companies, mobile applications, and gaming firms, helping them manage advertising performance data effectively and gain insights for informed decision-making.

Decibel Insight

Series B in 2019
Decibel Insight Limited offers an online platform designed to analyze user behavior on websites and applications, helping enterprise businesses enhance the customer experience at various digital touchpoints. The company utilizes machine learning technology to process a wide array of behavioral metrics, such as mouse movements and error occurrences, providing insights through features like heatmaps, session replays, form analytics, and detailed performance reports. Decibel's solutions, available both on-premise and as Software as a Service (SaaS), cater to industries including eCommerce, finance, media, and travel. Established in 2013 and headquartered in London, with additional offices in Denver and Boston, Decibel serves major brands like Lego, General Motors, and British Airways, enabling them to identify opportunities for improvement and foster a customer-centric approach within their organizations.

Mention Me

Series A in 2018
Mention Me is a referral marketing and customer retention platform that fuels business growth. Our world-class programmes have delivered more than 2 million referrals and increased customer lifetime value for 400+ brands around the globe. Founded as a bootstrapped two-man company in 2013, we now employ more than 65 specialists and work with brands like Farfetch, Ocado Zoom and Nutmeg. Our work has been celebrated by awards including Showcase Startup at Retail Week’s Buzz conference, Best Tech Startup at Drapers Digital Festival, and a Bronze Stevie for Customer Service Team of the Year. In 2018, we raised $7 million in funding from Eight Roads Ventures to fuel our next phase of growth as a cutting-edge platform empowering brands to turn happy customers into engines for business growth.

Kongming

Series B in 2018
Kongming Inc. is a Beijing-based company established in 2010 that specializes in social media technology and marketing products. The firm offers a range of services including social monitoring tools, customer relationship management (CRM) solutions, social networking advertising, and data analysis. Kongming's focus is on enhancing interactions and relationships between businesses and their customers through effective use of social media platforms.

Audacy

Venture Round in 2018
Since 2003, we help companies driving digital innovation, with disruptive methodologies. We design new brands, new services and new products, in collaboration with our clients and their partners. We assist large groups, start-ups and SMEs in the conduct of disruption (Disrupt), of digital experience design (Design), and the conduct of growth (Scale). Our approach is different from a digital agency: we are structured as a consultancy, with concrete execution abilities in design and in marketing.

PORT

Venture Round in 2018
They operate several vertical media specialized in various fields and develop content marketing that meets user needs. Since it is a vertical media, the content that meets the needs of the user and the advertising that promotes it are very effective, and the user's actions within the media become active, so a lot of behavior data can be obtained. By collecting, integrating, and utilizing that data, they not only expand the vertical media entry territory, but also develop real products in-house and provide a consistent service with “media x real”.

Candee

Series B in 2017
Candee Inc. is a Tokyo-based company that specializes in online video production, talent management, and advertising services. Founded in 2015, the company operates an online platform that focuses on creating mobile content for advertising and general media videos. Candee's services cater to businesses seeking effective digital video marketing solutions in Japan, allowing them to manage talent and enhance their advertising strategies through engaging mobile video content.

Decibel Insight

Series A in 2017
Decibel Insight Limited offers an online platform designed to analyze user behavior on websites and applications, helping enterprise businesses enhance the customer experience at various digital touchpoints. The company utilizes machine learning technology to process a wide array of behavioral metrics, such as mouse movements and error occurrences, providing insights through features like heatmaps, session replays, form analytics, and detailed performance reports. Decibel's solutions, available both on-premise and as Software as a Service (SaaS), cater to industries including eCommerce, finance, media, and travel. Established in 2013 and headquartered in London, with additional offices in Denver and Boston, Decibel serves major brands like Lego, General Motors, and British Airways, enabling them to identify opportunities for improvement and foster a customer-centric approach within their organizations.

PORT

Venture Round in 2016
They operate several vertical media specialized in various fields and develop content marketing that meets user needs. Since it is a vertical media, the content that meets the needs of the user and the advertising that promotes it are very effective, and the user's actions within the media become active, so a lot of behavior data can be obtained. By collecting, integrating, and utilizing that data, they not only expand the vertical media entry territory, but also develop real products in-house and provide a consistent service with “media x real”.

Kaizen Ad

Series B in 2016
Kaizen Platform Inc. is a marketing technology company that specializes in enhancing digital customer experiences through its various services, including UI/UX design, video production, and strategic marketing solutions. Founded in 2013 and operating from San Francisco and Tokyo, the company offers a range of tools for brands, agencies, and freelancers to collaborate on creating and testing marketing materials. Notably, Kaizen Ad serves as a video creative platform that delivers high-quality video advertisements efficiently, leveraging a global network of experienced designers. The platform facilitates multichannel marketing by integrating various tools and resources, allowing users to personalize content, automate conversions, and access analytics for performance improvement. Kaizen Platform caters to multiple sectors, including retail, finance, education, and healthcare, thereby supporting organizations in their digital transformation efforts.

More2

Venture Round in 2015
more2 limited provides strategy, segmentation and modeling, reporting and analysis, technology, and campaign services to grow retail businesses in the United Kingdom and internationally. It serves fashion, fitness, food and drink, health and beauty, lifestyle, outdoor, and technology clients. The company was founded in 2002 and is based in London, United Kingdom.

Kaizen Ad

Series A in 2015
Kaizen Platform Inc. is a marketing technology company that specializes in enhancing digital customer experiences through its various services, including UI/UX design, video production, and strategic marketing solutions. Founded in 2013 and operating from San Francisco and Tokyo, the company offers a range of tools for brands, agencies, and freelancers to collaborate on creating and testing marketing materials. Notably, Kaizen Ad serves as a video creative platform that delivers high-quality video advertisements efficiently, leveraging a global network of experienced designers. The platform facilitates multichannel marketing by integrating various tools and resources, allowing users to personalize content, automate conversions, and access analytics for performance improvement. Kaizen Platform caters to multiple sectors, including retail, finance, education, and healthcare, thereby supporting organizations in their digital transformation efforts.

Metaps

Series C in 2015
Metaps operates as a holding company focused on business incubation and the development of globally competitive enterprises. The company is engaged in three primary areas: fintech, digital marketing, and digital transformation (DX) support. In the fintech sector, it offers comprehensive cashless payment services. Its marketing division provides one-stop digital marketing solutions designed to enhance client visibility and engagement. Additionally, Metaps supports DX initiatives through its software as a service (SaaS) platforms, which include tools for data analysis. The company also emphasizes investment in technology firms and is involved in cloud computing and artificial intelligence to drive innovation and growth.

Kaizen Ad

Series A in 2014
Kaizen Platform Inc. is a marketing technology company that specializes in enhancing digital customer experiences through its various services, including UI/UX design, video production, and strategic marketing solutions. Founded in 2013 and operating from San Francisco and Tokyo, the company offers a range of tools for brands, agencies, and freelancers to collaborate on creating and testing marketing materials. Notably, Kaizen Ad serves as a video creative platform that delivers high-quality video advertisements efficiently, leveraging a global network of experienced designers. The platform facilitates multichannel marketing by integrating various tools and resources, allowing users to personalize content, automate conversions, and access analytics for performance improvement. Kaizen Platform caters to multiple sectors, including retail, finance, education, and healthcare, thereby supporting organizations in their digital transformation efforts.

Kmsocial

Series B in 2014
Kmsocial (孔明社交管理/中天威扬) is a provider of high-performing social media management tools focused on helping customers to achieve efficient promotion across multiple social media channels. Its core product is the Kongming Social Management Platform, which offers services such as Weibo operation, social media monitoring, CRM, social network ads, data analysis, and more.

Metaps

Series B in 2013
Metaps operates as a holding company focused on business incubation and the development of globally competitive enterprises. The company is engaged in three primary areas: fintech, digital marketing, and digital transformation (DX) support. In the fintech sector, it offers comprehensive cashless payment services. Its marketing division provides one-stop digital marketing solutions designed to enhance client visibility and engagement. Additionally, Metaps supports DX initiatives through its software as a service (SaaS) platforms, which include tools for data analysis. The company also emphasizes investment in technology firms and is involved in cloud computing and artificial intelligence to drive innovation and growth.

Yoyi Digital

Series C in 2012
Yoyi Digital, established in 2007 and headquartered in Beijing, China, specializes in providing online advertising and marketing solutions tailored for advertisers and media publishers. The company leads the programmatic buying industry in China, focusing on data-driven strategies that facilitate the transition from media buying to audience buying. Yoyi Digital offers a comprehensive suite of services, including targeted advertisement delivery, customer relationship management, and innovative media planning. Its proprietary platforms, such as Databank, enable advertisers to collect and analyze first-party data effectively. Yoyi has pioneered cross-screen programmatic buying, integrating digital media strategies across devices including PCs, mobile, video, and OTT. The company serves over 1,000 global and local brands, utilizing advanced advertising technologies to enhance user experience and advertising effectiveness. Yoyi Digital has received multiple accolades, including recognition as a Red Herring 100 Global Winner and accolades at the Ad Stars Festival. With branches in Shanghai and Guangzhou, the organization continues to drive the evolution of digital marketing in China.

Kongming

Venture Round in 2011
Kongming Inc. is a Beijing-based company established in 2010 that specializes in social media technology and marketing products. The firm offers a range of services including social monitoring tools, customer relationship management (CRM) solutions, social networking advertising, and data analysis. Kongming's focus is on enhancing interactions and relationships between businesses and their customers through effective use of social media platforms.
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