Eight Roads

Eight Roads Ventures is a global venture capital firm and the proprietary investment arm of Fidelity International Limited, with offices in China, India, Japan, and the UK. The firm focuses on early venture and growth stage investments, primarily in technology sectors such as software as a service, healthcare IT, financial technology, and telecommunications. It seeks to invest in emerging growth companies across Asia, Europe, and Israel, typically committing between $1.29 million and $30 million. Eight Roads Ventures aims to take minority or majority stakes in its portfolio companies and prefers to hold board seats. The firm has various specialized funds, including those targeting healthcare and technology in China, further solidifying its commitment to fostering innovation in dynamic markets.

Umang Agarwal

Principal

Sanjay Aggarwal

Venture Partner

Hiroki Ashida

Vice President

Daniel Auerbach

Senior Managing Partner, Asia

Vytautas Balsys

Partner

Helena Barman

Investor

Katy Barnett

Associate

Helen Barton

Finance Director

Virginia Bassano

Senior Associate

Shirish Belapure

Venture Partner

Daniel Benjamin

Associate

Shweta Bhatia

Partner and Head of Technology Investments, India

Harvinderjit Bhatia

Venture Partner

Bhushan Bopardikar

Vice President

Betty Cai

Principal and Partner

Ted Chua

Senior Partner

Dekkers Davidson

Venture Partner

Kevin Du

Senior Associate

Raj Dugar

Managing Partner, India

Martin Ericsson

Principal

Tamina Fogelberg

Associate

Siddhant Gandhi

Associate

Elaine Gao

Senior Associate

Antonin Gury-Coupier

Vice President

Davor Hebel

Partner, Head of Europe Ventures

April Hu

Vice President

Tammy Huang

Senior Associate

Tao Huang

Principal

Allen Huo

Vice President

Abhishek Jain

Vice President

Zang Jialun

Partner

Deepak Kanvinde

Venture Partner

Michiko Kohyama

Vice President

Shinichiro Komoto

Partner

Kavish Kothari

Vice President

Chintan Kothari

Partner

Thomas Lin

Vice President

Xin Liu

Partner

Allen Liu

Senior Associate

Maneesh Menon

Principal

Sophie Meralli

Vice President

Chersy Miao

Senior Associate

David Milstein

Managing Partner, Head of Japan

Jens Neisius

Vice President

Dan O'Toole

Vice President

Yosuke Ouchi

Principal

Prem Pavoor

Partner and Head of India

Alexandra Prescot

Investor

Delphine Qiu

Principal

Pallavi Rathi

Senior Associate

Laura Salesse

Senior Associate

Fuga Sawada

Senior Associate

Shawn Shen

Partner

Sagar Sheth

Vice President

Lei Shi

Partner

Prakhar Singh

Vice President

Arjun Singh

Senior Associate

Michael Stephanblome

Venture Partner

Liena Suzuki

Principal

Aditya Gurunath Systla

Partner

Michael Treskow

Partner

Jarlon Tsang

Managing Partner, Head of China

Ashish Venkataramani

Partner

He Wang

Vice President

Bo Wang

Senior Associate

Nancy Xu

Vice President

Cody Yin

Partner

Yuan Yuan

Principal

Cai Yuanxun

Partner

Alston Zecha

FinTech and Enterprise Software and Director

Haoming Zhang

Vice President

Gordon Zhang

Partner

Feng Zhao

Partner

Weimin Liu Ph.D

Partner

Past deals in Advertising

Doceree

Series A in 2022
Doceree is a healthcare marketing technology company. They specialize in providing a platform and solutions for pharmaceutical and healthcare brands to connect with healthcare professionals (HCPs). Doceree's platform may include features like targeted advertising, data analytics, and tools to help pharmaceutical companies and healthcare brands effectively reach and engage with healthcare professionals in a compliant and efficient manner.

Mention Me

Series B in 2022
Mention Me is a referral marketing and customer retention platform that fuels business growth. Our world-class programmes have delivered more than 2 million referrals and increased customer lifetime value for 400+ brands around the globe. Founded as a bootstrapped two-man company in 2013, we now employ more than 65 specialists and work with brands like Farfetch, Ocado Zoom and Nutmeg. Our work has been celebrated by awards including Showcase Startup at Retail Week’s Buzz conference, Best Tech Startup at Drapers Digital Festival, and a Bronze Stevie for Customer Service Team of the Year. In 2018, we raised $7 million in funding from Eight Roads Ventures to fuel our next phase of growth as a cutting-edge platform empowering brands to turn happy customers into engines for business growth.

Saas Labs

Series B in 2022
Marketing products to increase the visibility of your brand.

Saas Labs

Series A in 2021
Marketing products to increase the visibility of your brand.

Funnel

Series C in 2021
Funnel Operation AB, founded in 2014 and headquartered in Stockholm, Sweden, specializes in marketing analytics and reporting software designed to automate data collection for marketers. The company's platform integrates with over 400 marketing and advertising sources, allowing users to streamline data feeding into various tools such as Business Intelligence systems, Data Warehouses, Google Sheets, Google Data Studio, and Google Analytics. Funnel's offerings include dashboards and reports for simplified marketing analysis, a data studio connector for aggregating marketing data, and APIs that facilitate data collection and distribution. The company serves a diverse clientele, including e-commerce businesses, media agencies, brands, B2B companies, mobile applications, and gaming firms, helping them manage advertising performance data effectively and gain insights for informed decision-making.

AppsFlyer

Series D in 2020
AppsFlyer is a mobile ad attribution platform that allows advertisers to analyze which campaigns drive results. AppsFlyer empowers marketers to grow their business and innovate with a suite of comprehensive measurement and analytics solutions. Built around privacy by design, AppsFlyer takes a customer-centric approach to help 12,000+ brands and 5,000+ technology partners make better business decisions every day.

Funnel

Series B in 2020
Funnel Operation AB, founded in 2014 and headquartered in Stockholm, Sweden, specializes in marketing analytics and reporting software designed to automate data collection for marketers. The company's platform integrates with over 400 marketing and advertising sources, allowing users to streamline data feeding into various tools such as Business Intelligence systems, Data Warehouses, Google Sheets, Google Data Studio, and Google Analytics. Funnel's offerings include dashboards and reports for simplified marketing analysis, a data studio connector for aggregating marketing data, and APIs that facilitate data collection and distribution. The company serves a diverse clientele, including e-commerce businesses, media agencies, brands, B2B companies, mobile applications, and gaming firms, helping them manage advertising performance data effectively and gain insights for informed decision-making.

Mention Me

Series A in 2018
Mention Me is a referral marketing and customer retention platform that fuels business growth. Our world-class programmes have delivered more than 2 million referrals and increased customer lifetime value for 400+ brands around the globe. Founded as a bootstrapped two-man company in 2013, we now employ more than 65 specialists and work with brands like Farfetch, Ocado Zoom and Nutmeg. Our work has been celebrated by awards including Showcase Startup at Retail Week’s Buzz conference, Best Tech Startup at Drapers Digital Festival, and a Bronze Stevie for Customer Service Team of the Year. In 2018, we raised $7 million in funding from Eight Roads Ventures to fuel our next phase of growth as a cutting-edge platform empowering brands to turn happy customers into engines for business growth.

Kongming

Series B in 2018
Kongming Inc. is a Beijing-based company established in 2010 that specializes in social media technology and marketing products. The firm offers a range of services including social monitoring tools, customer relationship management (CRM) solutions, social networking advertising, and data analysis. Kongming's focus is on enhancing interactions and relationships between businesses and their customers through effective use of social media platforms.

PORT

Venture Round in 2018
They operate several vertical media specialized in various fields and develop content marketing that meets user needs. Since it is a vertical media, the content that meets the needs of the user and the advertising that promotes it are very effective, and the user's actions within the media become active, so a lot of behavior data can be obtained. By collecting, integrating, and utilizing that data, they not only expand the vertical media entry territory, but also develop real products in-house and provide a consistent service with “media x real”.

Candee

Series B in 2017
Candee Inc. is a Tokyo-based company that specializes in online video production, talent management, and advertising services. Founded in 2015, the company operates an online platform that focuses on creating mobile content for advertising and general media videos. Candee's services cater to businesses seeking effective digital video marketing solutions in Japan, allowing them to manage talent and enhance their advertising strategies through engaging mobile video content.

Audacy

Series A in 2017
Audacy is a space communications service provider enabling continuous satellite and launch vehicle connectivity from the launchpad to the Moon. Its mission is to deliver anytime, highly operable connectivity that advances humankind to an unparalleled age of space exploration and discovery. The company was founded in 2015 and headquartered in Mountain View, California.

AppsFlyer

Series C in 2017
AppsFlyer is a mobile ad attribution platform that allows advertisers to analyze which campaigns drive results. AppsFlyer empowers marketers to grow their business and innovate with a suite of comprehensive measurement and analytics solutions. Built around privacy by design, AppsFlyer takes a customer-centric approach to help 12,000+ brands and 5,000+ technology partners make better business decisions every day.

PORT

Venture Round in 2016
They operate several vertical media specialized in various fields and develop content marketing that meets user needs. Since it is a vertical media, the content that meets the needs of the user and the advertising that promotes it are very effective, and the user's actions within the media become active, so a lot of behavior data can be obtained. By collecting, integrating, and utilizing that data, they not only expand the vertical media entry territory, but also develop real products in-house and provide a consistent service with “media x real”.

Kaizen Ad

Series B in 2016
Kaizen Platform Inc. is a marketing technology company that specializes in enhancing digital customer experiences through its various services, including UI/UX design, video production, and strategic marketing solutions. Founded in 2013 and operating from San Francisco and Tokyo, the company offers a range of tools for brands, agencies, and freelancers to collaborate on creating and testing marketing materials. Notably, Kaizen Ad serves as a video creative platform that delivers high-quality video advertisements efficiently, leveraging a global network of experienced designers. The platform facilitates multichannel marketing by integrating various tools and resources, allowing users to personalize content, automate conversions, and access analytics for performance improvement. Kaizen Platform caters to multiple sectors, including retail, finance, education, and healthcare, thereby supporting organizations in their digital transformation efforts.

More2

Venture Round in 2015
more2 limited provides strategy, segmentation and modeling, reporting and analysis, technology, and campaign services to grow retail businesses in the United Kingdom and internationally. It serves fashion, fitness, food and drink, health and beauty, lifestyle, outdoor, and technology clients. The company was founded in 2002 and is based in London, United Kingdom.

Kaizen Ad

Series A in 2015
Kaizen Platform Inc. is a marketing technology company that specializes in enhancing digital customer experiences through its various services, including UI/UX design, video production, and strategic marketing solutions. Founded in 2013 and operating from San Francisco and Tokyo, the company offers a range of tools for brands, agencies, and freelancers to collaborate on creating and testing marketing materials. Notably, Kaizen Ad serves as a video creative platform that delivers high-quality video advertisements efficiently, leveraging a global network of experienced designers. The platform facilitates multichannel marketing by integrating various tools and resources, allowing users to personalize content, automate conversions, and access analytics for performance improvement. Kaizen Platform caters to multiple sectors, including retail, finance, education, and healthcare, thereby supporting organizations in their digital transformation efforts.

WDDG

Series A in 2015
DaGong is an online blue-collar worker recruitment service provider.

AppsFlyer

Series B in 2015
AppsFlyer is a mobile ad attribution platform that allows advertisers to analyze which campaigns drive results. AppsFlyer empowers marketers to grow their business and innovate with a suite of comprehensive measurement and analytics solutions. Built around privacy by design, AppsFlyer takes a customer-centric approach to help 12,000+ brands and 5,000+ technology partners make better business decisions every day.

Kaizen Ad

Series A in 2014
Kaizen Platform Inc. is a marketing technology company that specializes in enhancing digital customer experiences through its various services, including UI/UX design, video production, and strategic marketing solutions. Founded in 2013 and operating from San Francisco and Tokyo, the company offers a range of tools for brands, agencies, and freelancers to collaborate on creating and testing marketing materials. Notably, Kaizen Ad serves as a video creative platform that delivers high-quality video advertisements efficiently, leveraging a global network of experienced designers. The platform facilitates multichannel marketing by integrating various tools and resources, allowing users to personalize content, automate conversions, and access analytics for performance improvement. Kaizen Platform caters to multiple sectors, including retail, finance, education, and healthcare, thereby supporting organizations in their digital transformation efforts.

Yoka

Series C in 2013
Yoka.com is a Chinese online platform dedicated to high-end fashion and lifestyle, catering to affluent consumers who value premium brands and quality living. Founded in 2006 and based in Beijing, the company operates as a comprehensive sub-brand of Trends Media Group, which publishes 17 magazines, including well-known titles such as Cosmopolitan and Harper's Bazaar. Yoka.com offers a diverse range of fashion information, products, and services, including beauty and makeup, aimed at high-income users. In 2013, the company secured $15 million in Series A funding, attracting investment from prominent firms like Baidu and Hearst Corporation. Through strategic partnerships and joint ventures with international media organizations, Yoka.com embodies the principle of "Think Global, Act Local."

Yoyi Digital

Series C in 2012
Yoyi Digital, established in 2007 and headquartered in Beijing, China, specializes in providing online advertising and marketing solutions tailored for advertisers and media publishers. The company leads the programmatic buying industry in China, focusing on data-driven strategies that facilitate the transition from media buying to audience buying. Yoyi Digital offers a comprehensive suite of services, including targeted advertisement delivery, customer relationship management, and innovative media planning. Its proprietary platforms, such as Databank, enable advertisers to collect and analyze first-party data effectively. Yoyi has pioneered cross-screen programmatic buying, integrating digital media strategies across devices including PCs, mobile, video, and OTT. The company serves over 1,000 global and local brands, utilizing advanced advertising technologies to enhance user experience and advertising effectiveness. Yoyi Digital has received multiple accolades, including recognition as a Red Herring 100 Global Winner and accolades at the Ad Stars Festival. With branches in Shanghai and Guangzhou, the organization continues to drive the evolution of digital marketing in China.

Kongming

Venture Round in 2011
Kongming Inc. is a Beijing-based company established in 2010 that specializes in social media technology and marketing products. The firm offers a range of services including social monitoring tools, customer relationship management (CRM) solutions, social networking advertising, and data analysis. Kongming's focus is on enhancing interactions and relationships between businesses and their customers through effective use of social media platforms.

Crystal CG Ltd.

Venture Round in 2008
Crystal CG Ltd. is a creative company specializing in visual solutions, particularly in 3D visual development and application. Founded in 1995 and headquartered in Beijing, China, the company offers a wide range of services, including architectural visualization, promotional content for commercial properties, exhibition design, and film and media production. Crystal CG also focuses on research and development, design, and production of special effects, animation, and cartoon animation, while providing integrated digital graphics solutions for various sectors. Its expertise extends to audio-video integrated applications, theme exhibitions, events, and digital platform advertising. The company operates in multiple cities across China and internationally, including locations in London, Hong Kong, Los Angeles, and Tokyo, positioning itself as a global leader in digital and visual services.
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