Eight Roads

Eight Roads is a global venture capital firm, established in 1969, that invests in technology and healthcare companies across Asia, Europe, Israel, and the United States. It manages over $11 billion in assets through various funds, including Eight Roads Ventures China, Europe, India, and Japan. The firm focuses on early venture, growth capital, and growth stage investments, typically committing between $1.29 million to $30 million per company. Eight Roads seeks minority and majority stakes, often taking a board seat, and has invested in over 500 companies such as Alibaba, Chewy, and Toast. It operates as the proprietary investment arm of Fidelity International Limited.

Umang Agarwal

Principal

Sanjay Aggarwal

Venture Partner

Hiroki Ashida

Vice President

Daniel Auerbach

Senior Managing Partner, Asia

Vytautas Balsys

Partner

Helena Barman

Investor

Virginia Bassano

Vice President

Shirish Belapure

Venture Partner

Daniel Benjamin

Associate

Betty Cai

Partner

Ted Chua

Senior Partner

Kevin Du

Senior Associate

Raj Dugar

Managing Partner, India

Martin Ericsson

Principal

Tamina Fogelberg

Associate

Siddhant Gandhi

Associate

Elaine Gao

Senior Associate

Antonin Gury-Coupier

Vice President

Davor Hebel

Managing Partner and Head of Europe

April Hu

Vice President

Tao Huang

Principal

Tammy Huang

Senior Associate

Tao Huang

Principal

Allen Huo

Vice President

Abhishek Jain

Vice President

Zang Jialun

Partner

Murata Junichi

Partner

Deepak Kanvinde

Venture Partner

Michiko Kohyama

Vice President

Shinichiro Komoto

Partner

Kavish Kothari

Principal

Chintan Kothari

Partner

Thomas Lin

Vice President

Rebecca Lin

Partner

Xin Liu

Partner

Allen Liu

Senior Associate

Maneesh Menon

Principal

Sophie Meralli

Vice President

Chersy Miao

Senior Associate

David Milstein

Managing Partner and Head of Japan

Jens Neisius

Vice President

Dan O'Toole

Vice President

Yosuke Ouchi

Principal

Delphine Qiu

Principal

Eyal Rabinovich

Principal

Laura Salesse

Senior Associate

Fuga Sawada

Senior Associate

Shawn Shen

Partner

Sagar Sheth

Vice President

Lei Shi Ph.D

Partner

Arjun Singh

Senior Associate

Michael Stephanblome

Venture Partner

Liena Suzuki MD

Principal

Aditya Gurunath Systla

Principal

Jarlon Tsang

Managing Partner and Head of China

Ashish Venkataramani

Partner

Ashish Venkataramani

Partner

He Wang

Vice President

Bo Wang

Senior Associate

Nancy Xu

Vice President

Cody Yin Ph.D

Partner

Zhang Yixiao

Executive Director

Yuan Yuan

Principal

Alston Zecha

FinTech and Enterprise Software and Director

Haoming Zhang

Vice President

Gordon Zhang

Vice President and Principal

Feng Zhao

Partner

Weimin Liu Ph.D

Partner

Past deals in Advertising

Doceree

Series B in 2023
Doceree Inc is a healthcare marketing technology company that operates a programmatic physician engagement and advertising platform. Founded in 2019 and based in Parsippany, New Jersey, with an additional office in New Delhi, India, Doceree specializes in connecting pharmaceutical and healthcare brands with healthcare professionals (HCPs). The platform enables targeted advertising and provides data analytics to help clients effectively reach and engage with HCPs in a compliant manner. Utilizing artificial intelligence and data segmentation, Doceree identifies specific HCPs across various digital platforms, including physician networking sites, medical journals, and telemedicine platforms. This approach allows healthcare industry professionals to deliver precise and transparent messaging at scale, catering to the needs of media agencies, pharmaceutical brands, medical device companies, consumer healthcare brands, and hospitals.

Doceree

Series A in 2022
Doceree Inc is a healthcare marketing technology company that operates a programmatic physician engagement and advertising platform. Founded in 2019 and based in Parsippany, New Jersey, with an additional office in New Delhi, India, Doceree specializes in connecting pharmaceutical and healthcare brands with healthcare professionals (HCPs). The platform enables targeted advertising and provides data analytics to help clients effectively reach and engage with HCPs in a compliant manner. Utilizing artificial intelligence and data segmentation, Doceree identifies specific HCPs across various digital platforms, including physician networking sites, medical journals, and telemedicine platforms. This approach allows healthcare industry professionals to deliver precise and transparent messaging at scale, catering to the needs of media agencies, pharmaceutical brands, medical device companies, consumer healthcare brands, and hospitals.

AppsFlyer

Series D in 2020
AppsFlyer Ltd. is a mobile app measurement platform founded in 2011 and headquartered in Herzliya, Israel, with additional offices worldwide. The company specializes in helping mobile app developers, brands, and advertising agencies measure and optimize their customer acquisition strategies through a real-time analytics dashboard. Its platform integrates with numerous media partners, allowing advertisers to assess and enhance their mobile app promotional campaigns across various channels, including paid, organic, and social media. AppsFlyer offers several key solutions, such as Ad Revenue Attribution, which aids mobile publishers in evaluating user lifetime value by considering diverse revenue sources. The company also provides Agency Transparency for brands to gain insights into their campaigns and Protect360, a robust fraud protection service. With a focus on privacy and user experience, AppsFlyer supports a wide array of applications across platforms like the Apple App Store and Google Play, enabling clients to foster meaningful customer relationships through advanced data analytics and engagement tools.

Candee

Series B in 2017
Candee Inc. is a Tokyo-based production company founded in 2015 that specializes in online video production and talent management. The company provides a range of services, including advertising, video editing, branding, content creation, public relations, and digital marketing. Through its online platform, Candee produces advertising and media videos, focusing particularly on mobile content, which allows businesses to effectively advertise and manage talent in the digital space.

AppsFlyer

Series C in 2017
AppsFlyer Ltd. is a mobile app measurement platform founded in 2011 and headquartered in Herzliya, Israel, with additional offices worldwide. The company specializes in helping mobile app developers, brands, and advertising agencies measure and optimize their customer acquisition strategies through a real-time analytics dashboard. Its platform integrates with numerous media partners, allowing advertisers to assess and enhance their mobile app promotional campaigns across various channels, including paid, organic, and social media. AppsFlyer offers several key solutions, such as Ad Revenue Attribution, which aids mobile publishers in evaluating user lifetime value by considering diverse revenue sources. The company also provides Agency Transparency for brands to gain insights into their campaigns and Protect360, a robust fraud protection service. With a focus on privacy and user experience, AppsFlyer supports a wide array of applications across platforms like the Apple App Store and Google Play, enabling clients to foster meaningful customer relationships through advanced data analytics and engagement tools.

Notonthehighstreet

Series E in 2016
Notonthehighstreet is a UK-based online retailer operating since 2006, offering a curated selection of unique, high-quality products across various categories such as homeware, garden, jewelry, art, and gifts. The platform connects customers directly with over 5,000 small creative businesses, providing an alternative to traditional high street shopping. With headquarters in Richmond, the company has experienced significant growth, reaching gross sales of £127 million in 2014, and employs a team of over 200. Notonthehighstreet is backed by several venture capital firms and is led by CEO Simon Belsham, aiming to build a brand that supports partners' growth and innovation while captivating customers for the long term.

Kaizen Platform

Series B in 2016
Kaizen Platform, Inc. is a marketing technology company that provides a comprehensive online platform for brands, agencies, and freelancers to enhance digital customer experiences. Founded in 2013 and headquartered in San Francisco, with an additional office in Tokyo, the company offers a suite of solutions, including Kaizen, an enterprise marketing platform that integrates multichannel collaboration software with a network of designers and copywriters. This allows users to create, test, and optimize marketing content across various digital channels. Key offerings include KAIZEN Sales for enhancing remote sales, UX solutions for improving user interfaces, and KAIZEN Ad for scalable video ad production. Kaizen also supports digital transformation through training courses and enables users to personalize content, automate conversions, and access analytics for performance improvement. The company serves diverse sectors such as retail, finance, travel, and healthcare, positioning itself as a valuable resource for optimizing marketing efforts without the need for extensive internal resources.

Kaizen Platform

Series A in 2015
Kaizen Platform, Inc. is a marketing technology company that provides a comprehensive online platform for brands, agencies, and freelancers to enhance digital customer experiences. Founded in 2013 and headquartered in San Francisco, with an additional office in Tokyo, the company offers a suite of solutions, including Kaizen, an enterprise marketing platform that integrates multichannel collaboration software with a network of designers and copywriters. This allows users to create, test, and optimize marketing content across various digital channels. Key offerings include KAIZEN Sales for enhancing remote sales, UX solutions for improving user interfaces, and KAIZEN Ad for scalable video ad production. Kaizen also supports digital transformation through training courses and enables users to personalize content, automate conversions, and access analytics for performance improvement. The company serves diverse sectors such as retail, finance, travel, and healthcare, positioning itself as a valuable resource for optimizing marketing efforts without the need for extensive internal resources.

AppsFlyer

Series B in 2015
AppsFlyer Ltd. is a mobile app measurement platform founded in 2011 and headquartered in Herzliya, Israel, with additional offices worldwide. The company specializes in helping mobile app developers, brands, and advertising agencies measure and optimize their customer acquisition strategies through a real-time analytics dashboard. Its platform integrates with numerous media partners, allowing advertisers to assess and enhance their mobile app promotional campaigns across various channels, including paid, organic, and social media. AppsFlyer offers several key solutions, such as Ad Revenue Attribution, which aids mobile publishers in evaluating user lifetime value by considering diverse revenue sources. The company also provides Agency Transparency for brands to gain insights into their campaigns and Protect360, a robust fraud protection service. With a focus on privacy and user experience, AppsFlyer supports a wide array of applications across platforms like the Apple App Store and Google Play, enabling clients to foster meaningful customer relationships through advanced data analytics and engagement tools.

Kaizen Platform

Series A in 2014
Kaizen Platform, Inc. is a marketing technology company that provides a comprehensive online platform for brands, agencies, and freelancers to enhance digital customer experiences. Founded in 2013 and headquartered in San Francisco, with an additional office in Tokyo, the company offers a suite of solutions, including Kaizen, an enterprise marketing platform that integrates multichannel collaboration software with a network of designers and copywriters. This allows users to create, test, and optimize marketing content across various digital channels. Key offerings include KAIZEN Sales for enhancing remote sales, UX solutions for improving user interfaces, and KAIZEN Ad for scalable video ad production. Kaizen also supports digital transformation through training courses and enables users to personalize content, automate conversions, and access analytics for performance improvement. The company serves diverse sectors such as retail, finance, travel, and healthcare, positioning itself as a valuable resource for optimizing marketing efforts without the need for extensive internal resources.

Notonthehighstreet

Series D in 2013
Notonthehighstreet is a UK-based online retailer operating since 2006, offering a curated selection of unique, high-quality products across various categories such as homeware, garden, jewelry, art, and gifts. The platform connects customers directly with over 5,000 small creative businesses, providing an alternative to traditional high street shopping. With headquarters in Richmond, the company has experienced significant growth, reaching gross sales of £127 million in 2014, and employs a team of over 200. Notonthehighstreet is backed by several venture capital firms and is led by CEO Simon Belsham, aiming to build a brand that supports partners' growth and innovation while captivating customers for the long term.

Yoyi Digital

Series C in 2012
Yoyi Digital is the leading platform in multi-screen programmatic buying in China. With the vision of focusing on data and technology, Yoyi Digital is leading the transformation in display ads from media buying to audience buying. At present, Yoyi has successfully completed four rounds of financing. The investors include Oak Investment Partner , Gobi Partners, Fidelity Investments, NewQuest Capital Partners, and Guangzhou Daily. Since its establishment, Yoyi has been always leading the development of programmatic buying industry. With data and technology advantages, Yoyi launched the first DSP in China which based on Real Time Biding(RTB), and also the first to bring the concept of cross-screen programmatic buying in China. In 2014, Yoyi launched Databank, China’s first real-meaning DMP, which helps advertisers on collecting, analyzing, managing, and acting on this first-party data from advertisers’ website and app as well as third-party data assembled by Yoyi and other data providers. Furthermore, Yoyi took the lead in entering the OTT indursty, launched the programmatic TV platform, established Big Data Lab by cooperating with Hisense, a Chinese famous Smart TV manufacturer,realising the data and platform integration, thus to provide more creative OTT solutions to advertisers. Yoyi is also the only DSP platform that cross multi-screens including PC, mobile,video and OTT. Based on Yoyi’s proprietary audience data and advanced advertising technology, Yoyi is able to deliver the right ads to the right audience through right screen at right time, thus greatly enhancing user experience and advertising effectiveness at the same time. Yoyi Digital provides both branding and performance solutions for over 1000 global and local brands, including Coco Cola, Budweiser, Audi, Toyota, Sumsang, Haier, Shell and Kimberly etc. Yoyi was been selected as the Red Herring 100 Global Winner, one of the technology industry's most respected awards, and also awarded the Most influential advertising company on Ad Stars Festival in Busan. Yoyi Digital was also the first ad tech company in China which been invited to give speech at Cannes Lions in France. With such strong influence,Yoyi Digital is continuously driving the revolution of digital marketing in China. Yoyi Digital is based in Beijing with branches in Shanghai and Guangzhou.

Notonthehighstreet

Series D in 2012
Notonthehighstreet is a UK-based online retailer operating since 2006, offering a curated selection of unique, high-quality products across various categories such as homeware, garden, jewelry, art, and gifts. The platform connects customers directly with over 5,000 small creative businesses, providing an alternative to traditional high street shopping. With headquarters in Richmond, the company has experienced significant growth, reaching gross sales of £127 million in 2014, and employs a team of over 200. Notonthehighstreet is backed by several venture capital firms and is led by CEO Simon Belsham, aiming to build a brand that supports partners' growth and innovation while captivating customers for the long term.

Crystal CG

Venture Round in 2008
Crystal CG Ltd. is a provider of visual creative solutions, specializing in 3D visual development and application across various sectors. Founded in 1995 and based in Beijing, the company offers services in architectural visualization, commercial property promotion, exhibition displays, and film and media production. Its capabilities extend to audio-video integrated applications and digital city platforms, catering to theme exhibitions, events, and advertising. Crystal CG also engages in research and development, design, planning, and production of film and television special effects, animation, and cartoon animation. The company operates in multiple cities, including Beijing, Shanghai, and Los Angeles, and aims to deliver integrated digital graphics solutions that support clients in achieving their goals in publicity, communication, and entertainment.
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