Celsius Holdings

Celsius Holdings, Inc. develops and markets functional calorie-burning fitness beverages, primarily in the United States and internationally. The company offers a diverse range of flavored beverages, including carbonated and non-carbonated options, such as orange, wild berry, cola, and various green tea flavors. Celsius also produces Celsius Heat, a line of dietary supplements available in numerous fruity flavors. Its products are distributed through a variety of channels, including supermarkets, convenience stores, drugstores, nutritional stores, health clubs, and e-commerce platforms. Founded in 2004 and based in Boca Raton, Florida, Celsius Holdings emphasizes natural ingredients and metabolism-boosting formulations, targeting fitness and active lifestyle enthusiasts. The company was previously known as Vector Ventures, Inc. before rebranding in 2007.