Hillhouse Investment Group

Xiaohongshu, founded in 2013 and based in Shanghai, China, is a lifestyle sharing platform that allows users to share experiences through text, images, and videos. Initially aimed at assisting overseas travelers with shopping, it has transformed into a vibrant community focused on various lifestyle areas, including cosmetics, fashion, food, travel, entertainment, reading, fitness, and childcare. The platform serves as a social e-commerce space where users can post their favorite products, share shopping experiences, and discover global merchandise, particularly in luxury and beauty sectors. By fostering user-generated content, Xiaohongshu encourages a collaborative environment for lifestyle enthusiasts to exchange insights and recommendations.

Style3D is a software and service ecosystem for all fashion that enables designers and businesses to work on real-time 3D simulation outperforming their productivity and creativity while reaching higher sustainability.

ZMO.AI specializes in AI-driven image generation tools designed to support fashion brands by providing high-quality model images. This technology enables brands to reduce waiting times and costs while enhancing diversity in their visual offerings. The company's software leverages artificial intelligence and neural networks to create a variety of visual content, including realistic photos and art, from text or existing images with ease. By streamlining the image creation process, ZMO.AI helps fashion brands elevate their marketing and product presentation.

Harmay is a retailer based in China that specializes in premium cosmetics and beauty products. The company focuses on contemporary fashion and aesthetics, aiming to convey the concept of beauty and an enriched lifestyle. Harmay offers a diverse range of well-known international cosmetics and skincare brands, alongside its own self-developed personal skincare products. By targeting urban dwellers, Harmay provides high-quality makeup and cosmetics that resonate with modern beauty standards.

WOSADO is a fashion and beauty brand that offers zero-pressure eye makeup products. WOSADO offers soft magnetic false eyelashes and R-SLMTM technology, allowing customers to save makeup time.

Harmay is a retailer based in China that specializes in premium cosmetics and beauty products. The company focuses on contemporary fashion and aesthetics, aiming to convey the concept of beauty and an enriched lifestyle. Harmay offers a diverse range of well-known international cosmetics and skincare brands, alongside its own self-developed personal skincare products. By targeting urban dwellers, Harmay provides high-quality makeup and cosmetics that resonate with modern beauty standards.

Yatsen Holding Limited, established in 2016 and headquartered in Guangzhou, China, specializes in the development and sale of beauty products. The company operates under several brands, including Perfect Diary, Little Ondine, and Abby’s Choice. Its product portfolio encompasses a wide range of items such as color cosmetics, skincare, nail care, makeup tools, accessories, kits, perfumes, beauty devices, and colored contact lenses. Yatsen Holding Limited distributes its products through both physical stores and online channels. The company's flagship brand, Perfect Diary, achieved significant success by becoming the top color cosmetics brand in China in terms of online retail sales value within three years of its launch.

Beidian operates as an innovative e-commerce platform that connects consumers, shop owners, and suppliers, offering a diverse range of products including home goods, clothing, food, beauty items, and products for mothers and babies. Unlike traditional e-commerce platforms, Beidian emphasizes social sharing among users, fostering a three-way connection that enhances the shopping experience. The company adheres to a source supply chain model, collaborating closely with numerous high-quality brands, source factories, and agricultural bases worldwide. This approach ensures that consumers have access to premium products at competitive prices, allowing them to purchase better goods while spending less.

MatchU is an online clothing customization platform that leverages artificial intelligence to create tailored apparel for its customers. The company focuses on addressing challenges in the clothing sector by utilizing innovative technology to measure individual body dimensions accurately. This approach allows MatchU to offer a range of customized clothing options, including shirts, suits, pants, coats, and polo shirts, ensuring that each item fits perfectly and meets the unique preferences of the user. By prioritizing customer needs and employing advanced technology, MatchU aims to deliver high-quality, personalized clothing solutions.

Beyond is a fashion and beauty discovery app that connects Chinese brands and retailers with international brands and retailers. The platform sells women's apparel, purses, shoes, cuisine, accessories, health care, and other items. Users can use their smartphones to discover, browse, and buy using the app.

Meilishuo.com is a Chinese online platform that caters specifically to young, fashion-conscious women by providing a personalized shopping experience for clothing, cosmetics, and accessories. Launched in November 2009, the website allows users to search for expert advice, explore shops, engage in group buying, and share links to their favorite products. It primarily features listings from third-party e-commerce sites, notably Taobao, China's largest online marketplace. Users are redirected to these external sites to complete their purchases, after which Meilishuo earns a commission. The platform has attracted a significant user base, boasting 150 million registered users and daily traffic of approximately 3.2 million users and 164 million page views. By facilitating these transactions, Meilishuo contributes significantly to the turnover of Taobao, generating around 700 million yuan monthly. Its main competitor in the market is Mogujie.

MOGU is an consumer platform aimed towards women, achieved through e-commerce, social media, influencers and content driven services. Their content covers all areas of the fashion world and they have a huge range of age groups and interest covered through their numerous apps and platform. MOGU Inc. is a destination of fashion. With various kinds of fashion content and abundant fashion products, MOGU Inc. allows people to discover and share fashion trends while fully enjoying high-quality shopping experience. In 2011, MOGU Inc. launched fashion platform under the Mogujie brand . In 2016, the merger of Mogujie and Meilishuo was completed.Currently, MOGU Inc.'s online platform includes Mogujie.com and Meilishuo.com websites, mogujie mobile app, Meilishuo mobile app, Uni mobile app and several WeChat Mini programs.