Silvertree Holdings
Silvertree Capital is a venture capital firm based in South Africa that focuses on incubation, seed, startup, and early-stage investments, primarily in the online and mobile sectors. The firm targets business models that are simple or proven, emphasizing B2C e-commerce and B2B2C sales while investing in growing markets across South Africa, Nigeria, and Kenya. Silvertree Capital utilizes the personal capital of its management and balance sheet investments to fund its initiatives. As a subsidiary of Silvertree Internet Holdings, it aims to leverage technology to efficiently reach African consumers, operating by launching, managing, and investing in companies that take advantage of the digital landscape. The firm seeks to create operational synergies among its portfolio companies, fostering a disciplined approach to capital efficiency and growth.
Top Stages
Past deals in South Africa
Ucook
Acquisition in 2022
Ucook is a meal kit delivery service based in Cape Town, founded in August 2014. The company focuses on providing customers with the benefits of organic produce by delivering meals that feature local, fresh ingredients. Ucook's offerings include attractive and easy-to-follow recipes created by industry-leading chefs, allowing customers to prepare restaurant-quality meals at home. Through its services, Ucook aims to enhance the dining experience for its customers by making high-quality meals accessible and convenient.
Ucook
Seed Round in 2016
Ucook is a meal kit delivery service based in Cape Town, founded in August 2014. The company focuses on providing customers with the benefits of organic produce by delivering meals that feature local, fresh ingredients. Ucook's offerings include attractive and easy-to-follow recipes created by industry-leading chefs, allowing customers to prepare restaurant-quality meals at home. Through its services, Ucook aims to enhance the dining experience for its customers by making high-quality meals accessible and convenient.
CarZar (Pty)
Seed Round in 2016
CarZar (Pty) Ltd. is an online platform based in Cape Town, South Africa, that specializes in providing car quotes to consumers looking to sell their second-hand vehicles. Founded in 2016, the company offers a user-friendly service that empowers individuals to easily navigate the process of selling their cars. By leveraging technology, CarZar streamlines the car-selling experience, making it more efficient and accessible for users seeking to maximize the value of their vehicles.
Pet Heaven
Seed Round in 2016
Pet Heaven is an online pet supplies store based in Cape Town, South Africa, specializing in the sale of dog food, cat food, and various pet accessories. Incorporated in 2010, the company offers a convenient platform for scheduled deliveries, allowing customers to order pet supplies on a recurring subscription basis. In addition to food, Pet Heaven provides medication and breeding products for pets, catering to the diverse needs of pet owners. By delivering orders directly to homes and businesses, Pet Heaven aims to simplify the process of maintaining pet care through a reliable and user-friendly service.
Sprout
Seed Round in 2016
Sprout offers online marketing and advertising solutions for large enterprises, SMEs, and capital backed startups. It was founded in 2013 and is headquartered in Cape Town, South Africa.
HumanValue
Seed Round in 2016
HumanValue is a human resource consultancy based in Cape Town, South Africa, established in 2015. The company specializes in connecting businesses with suitable candidates through its comprehensive HR consulting and recruitment services. Its offerings encompass human resource administration, development of processes and policies, performance appraisals, and management of promotions, restructures, and dismissals. HumanValue aims to facilitate a harmonious relationship between job seekers and employers, enabling individuals to find positions that align with their personal and professional aspirations.
PriceCheck
Acquisition in 2015
PriceCheck is a prominent price comparison platform established in 2006 and integrated into the Naspers group in 2010. It serves as South Africa's leading destination for comparing product prices across various categories from numerous retailers, accessible through both online and mobile interfaces. The platform enables consumers to efficiently search for products, compare prices, and make informed purchasing decisions. By bridging the gap between traditional brick-and-mortar stores and their online counterparts, PriceCheck enhances the shopping experience for users, effectively offering a mobile mall experience. Additionally, the company has innovated by incorporating the first African mobile barcode scanner into its app, further streamlining the shopping process for its customers.
Ker & Downey Africa
Venture Round in 2015
Ker & Downey Africa Pty Ltd. is a luxury safari and travel company based in Cape Town, South Africa, founded in 1946. The company specializes in offering tailor-made African safaris, gorilla treks, and adventure travel services. It provides a range of pre-arranged tours, including train journeys, self-drive tours, and combination tours, catering to various experiences, such as safaris, honeymoons, family vacations, and wellness retreats. Additionally, Ker & Downey Africa organizes meetings, incentives, conferences, and events, while also offering accommodations, transportation, and professional advice to enhance the travel experience. With a focus on delivering high-quality, personalized services, the company aims to enable travelers to explore the diverse and untouched destinations across Africa.
Faithful to Nature
Seed Round in 2015
Faithful to Nature (Pty) Ltd is an online retailer based in Cape Town, South Africa, specializing in natural and organic products. Founded in 2007, the company operates an e-commerce platform that offers a wide range of organic food, beauty, and health products. Faithful to Nature is committed to transparency, maintaining a strict ingredient policy that ensures customers have access to full ingredient lists for every product sold. This focus on quality and integrity enables consumers to browse, find, and purchase products that align with their health and wellness values.
CyberCellar
Venture Round in 2013
CyberCellar (Pty.) Ltd. is an online retailer specializing in the sale of premium wines, beers, liqueurs, and wine accessories. Founded in 1998 and based in Paarl, South Africa, the company offers a curated selection of over 3,000 alcoholic beverages, including one of the widest ranges of South African wines and craft beers. CyberCellar focuses on providing customers in South Africa, the United Kingdom, the European Union, and the United States with cellar door prices and the convenience of home delivery through a reliable courier service. The platform aims to enhance the consumer experience by making quality wines and other beverages easily accessible at their doorstep.
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