Nykaa

Nykaa is an e-commerce platform based in Mumbai, India, specializing in a wide range of beauty and wellness products for both men and women. Founded in 2012 by Falguni Nayar, Nykaa sources its products directly from brands to ensure authenticity and quality. The platform not only facilitates the sale and distribution of beauty, personal care, and wellness items but also offers a rich array of content, including product reviews, beauty tutorials, and expert articles, creating an engaging lifestyle retail experience for consumers. Additionally, Nykaa provides personalized assistance through a helpline to help customers select products that best meet their needs, enhancing the overall shopping experience.

Sachin Parekh

CFO

Ganesh P

CFO

Past deals in Cosmetics

Earth Rhythm

Acquisition in 2024
Earth Rhythm is a direct-to-consumer personal care brand based in India, specializing in professional-grade products for haircare, skincare, and makeup. As the country's first homegrown brand to prioritize independent clinical trials and research, Earth Rhythm emphasizes smart and safe skincare solutions. The company offers a diverse range of non-toxic and plastic-free products, including face masks, toners, hair oils, shampoos, conditioners, lipsticks, and lip balms, all formulated to address various concerns such as acne, dehydrated skin, hyperpigmentation, dark circles, and signs of aging. Each product is developed in-house by trained cosmetic chemists, ensuring that the formulations are effective, safe, and supported by scientific research. Earth Rhythm is committed to creating products that are beneficial both for consumers and the environment.

Earth Rhythm

Series A in 2022
Earth Rhythm is a direct-to-consumer personal care brand based in India, specializing in professional-grade products for haircare, skincare, and makeup. As the country's first homegrown brand to prioritize independent clinical trials and research, Earth Rhythm emphasizes smart and safe skincare solutions. The company offers a diverse range of non-toxic and plastic-free products, including face masks, toners, hair oils, shampoos, conditioners, lipsticks, and lip balms, all formulated to address various concerns such as acne, dehydrated skin, hyperpigmentation, dark circles, and signs of aging. Each product is developed in-house by trained cosmetic chemists, ensuring that the formulations are effective, safe, and supported by scientific research. Earth Rhythm is committed to creating products that are beneficial both for consumers and the environment.

Dot & Key Wellness

Acquisition in 2021
Dot & Key Wellness is a cruelty-free beauty and skincare brand dedicated to merging nature and science in its product offerings. The company aims to redefine skincare by making it enjoyable and accessible for consumers. Its product range includes a variety of paraben-free cosmetics such as body lotions, face serums, hand creams, toners, face masks, and cleansers. By providing high-quality, cruelty-free products, Dot & Key Wellness addresses the diverse lifestyle needs of its customers.
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