Equativ

Equativ is an ad tech company that specializes in providing a digital marketplace for advertisers. The company develops direct and programmatic advertising software aimed at optimizing the value of advertisement impressions. Its platform efficiently manages inventory and ad delivery across multiple formats and devices, utilizing advanced forecasting, targeting, and big data analytics. This approach enables publishers to enhance their revenue from premium and programmatic advertisements without the need for third-party vendors. Equativ focuses on delivering brand and privacy-safe solutions, combining client expertise with engineering to ensure a high level of professionalism and technical sophistication in its services.

Arnaud Créput

CEO

Quentin Michon

CFO

Lars Radmacher

VP Global Demand Services

Past deals in South Dakota

Sharethrough

Acquisition in 2024

Sharethrough, Inc. is a provider of native advertising software that connects publishers, application developers, and advertisers globally. Founded in 2008 and headquartered in San Francisco, California, the company offers a comprehensive platform for managing native ad strategies. This includes Sharethrough for Publishers, which enables publishers to oversee direct sales, execution, yield management, and network optimization. For advertisers, Sharethrough provides tools and expertise to enhance native ad campaigns across various formats, including display and video. Additionally, the company operates Sharethrough Exchange, an ad exchange that supports programmatic native advertising. With locations in major cities across the United States, as well as in London and Toronto, Sharethrough aims to create a sustainable advertising ecosystem by facilitating real-time buying, selling, and management of in-feed advertising.

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