FirstCry India
FirstCry is an online platform based in Pune, India, specializing in baby and kids' products. Founded in 2010, the company offers an extensive range of over 20,000 items from more than 250 renowned international and Indian brands, including Mattel, Pampers, and Disney. FirstCry's business model encompasses not only the sale of baby products and toys but also the wholesale distribution of fast-moving consumer goods (FMCG) through various partners. Additionally, the company operates a preschool segment via franchise partnerships across India. By focusing on quality products and providing a reliable online shopping experience, FirstCry aims to ensure customer satisfaction through prompt delivery services and responsive customer care.
Past deals in Infants
Babyoye
Acquisition in 2016
Babyoye is an online retailer based in India that specializes in providing a wide range of products and services for mothers and infants. The company offers an extensive selection of maternity goods, children's clothing, diapers, bath and skincare items, health and safety products, and toys, catering to the needs of modern Indian parents. In addition to its online marketplace, Babyoye also operates physical retail stores throughout India, enhancing its reach and accessibility to customers. The platform aims to deliver high-quality care products, ensuring that parents can find the best options for their families in a convenient manner.
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