Global Founders Capital

Global Founders Capital (GFC) is a venture capital firm established in 2013 and headquartered in Berlin, Germany. The firm is stage agnostic, meaning it invests in companies at various stages of development, from early-stage ventures to those preparing for an initial public offering. GFC focuses on empowering talented entrepreneurs and seeks investment opportunities in sectors such as internet, retail, financial software, media, communication, and information technology. With a global perspective, GFC aims to support innovative companies across all continents.

Eyad Alkassar

Investor

Cedric Asselman

Partner

Onur Erbay

Partner

Roel Janssen

Partner

Mariam Kremer

Partner

Jing Xi Lim

Venture Partner

Soheil Mirpour

Partner, Head of Growth and PE and COO

Fabricio Pettena

Director

David Sainteff

Partner

Oliver Samwer

Investor

Donald Stalter

Partner

Guilherme Steinbruch

Partner

Dominik Unuetzer

Partner

Sarra Zayani

Partner

Arnd Lodowicks Ph.D

Managing Director

Past deals in Digital Marketing

Kahoona

Seed Round in 2022
Developer of data activation platform designed for the open web for data without compromising privacy or performance. The company's platform leverages first-party data and artificial intelligence to understand users by analyzing their interactions with websites and applications and transforms them into audience segmentation data and actionable insights, enabling clients to reduce CAC (customer acquisition cost) and boost sales.

Dukkantek

Seed Round in 2022
Dukkantek provides digital transformation services to improve business processes. It offers online solutions to assist with managing and marketing strategies of companies. Dukkantek is based in Dubai, UAE.

RareCircles

Seed Round in 2022
Developer of a community engagement platform designed for building and managing membership programs. The company's platform offers data-driven insights, simplified integrations, and the ability to create a branded membership experience, enabling brands to engage their customers with exclusive perks, create upselling opportunities, and collect valuable feedback.

Moladin

Series A in 2022
PT Moladin Digital Indonesia is an online retailer based in Jakarta, Indonesia, specializing in automobiles and automotive parts. Established in 2017, the company offers a platform for consumers to access information about motorcycles and bikes, facilitating online purchases. Moladin collaborates with more than 40 dealers and several major financing companies, allowing customers to explore various options and discounts on their purchases. In addition to vehicles, the company retails spare parts, apparel, wheels, batteries, and spark plugs, aiming to enhance the overall shopping experience for automotive enthusiasts.

Fuzey

Seed Round in 2021
Developer of a customer communication platform designed for the automotive industry to improve service and efficiency. The company's platform creates instant personalized replies and engaging campaigns for car dealerships and garages and allows to understand customer behavior, manage appointments directly to calendars, send invoices, receive payment, and increase reviews, enabling businesses to attract, convert, and retain customers.

Wonder Brands

Seed Round in 2021
Wonder Brands is a Latin American startup focused on partnering with successful digital brands to enhance their growth potential. The company achieves this by injecting substantial investments into its partner brands, thereby increasing their working capital, marketing capabilities, and operational resources. In addition to financial support, Wonder Brands provides expertise in areas such as technology, digital marketing, supply chain management, and administration. This comprehensive approach allows clients to better respond to consumer needs while diversifying their product offerings and expanding their target audiences. Through these strategic partnerships, Wonder Brands aims to foster significant growth for the brands it collaborates with.

Draft

Series A in 2021
ContentFly makes generating quality content ridiculously easy & affordable for any business, for a flat monthly fee. Get content on-demand, high quality, and written by professional writers.

Wonder Brands

Pre Seed Round in 2021
Wonder Brands is a Latin American startup focused on partnering with successful digital brands to enhance their growth potential. The company achieves this by injecting substantial investments into its partner brands, thereby increasing their working capital, marketing capabilities, and operational resources. In addition to financial support, Wonder Brands provides expertise in areas such as technology, digital marketing, supply chain management, and administration. This comprehensive approach allows clients to better respond to consumer needs while diversifying their product offerings and expanding their target audiences. Through these strategic partnerships, Wonder Brands aims to foster significant growth for the brands it collaborates with.

Draft

Seed Round in 2021
ContentFly makes generating quality content ridiculously easy & affordable for any business, for a flat monthly fee. Get content on-demand, high quality, and written by professional writers.

Digifin

Seed Round in 2019
Digifin is a digital banking startup that has a comprehensive digital account opening platform along with the back office solution. It aims at simplifying and speeding up the account opening process. It also streamlines business processes and provides customer insight with the intent to support customer loyalty and retention. It was founded in 2011 and is headquartered in Chennai, India with offices in the USA and UAE.

Escale

Series C in 2019
Escale is a technology-driven marketing and sales company based in São Paulo, Brazil, specializing in customer acquisition services for major B2C brands, particularly in the telecommunications and healthcare sectors. Founded in 2013 by Matthew Kligerman and Ken Diamond, Escale operates a platform that manages the entire marketing and sales funnel, from online demand generation to final sales closure through its in-house performance sales center. The company's model emphasizes performance alignment, as it is compensated solely through commissions for each customer acquired, with all marketing expenditures funded by its own investments. This approach aims to enhance customer experiences by leveraging data and technology, ultimately improving the return on investment for its clients.

InstaCarro

Series A in 2018
InstaCarro Comercio de Veiculos Ltda. is an online platform based in Sao Paulo, Brazil, that facilitates the buying and selling of cars. Established in 2015, the company provides a marketplace where individuals can sell their used vehicles directly to professional traders. InstaCarro offers sellers the convenience of online quotes, competitive pricing, and immediate payment following vehicle inspection. For buyers, the platform features a wide inventory of inspected cars, along with transparency through detailed photos and reports. Additionally, it guarantees an immediate return if a purchased vehicle does not match the reported conditions. By simplifying the car selling and buying process, InstaCarro aims to deliver value to both sellers and buyers in the automotive market.

Escale

Series B in 2018
Escale is a technology-driven marketing and sales company based in São Paulo, Brazil, specializing in customer acquisition services for major B2C brands, particularly in the telecommunications and healthcare sectors. Founded in 2013 by Matthew Kligerman and Ken Diamond, Escale operates a platform that manages the entire marketing and sales funnel, from online demand generation to final sales closure through its in-house performance sales center. The company's model emphasizes performance alignment, as it is compensated solely through commissions for each customer acquired, with all marketing expenditures funded by its own investments. This approach aims to enhance customer experiences by leveraging data and technology, ultimately improving the return on investment for its clients.

DigitalGenius

Series A in 2017
DigitalGenius develops artificial intelligence software solutions aimed at enhancing customer service operations. Founded in 2013 and based in San Francisco, the company offers an AI platform that automates customer support by analyzing conversations and streamlining repetitive processes. Utilizing deep learning, the platform understands customer objectives and drives automated resolutions through seamless integration with existing backend systems. It enhances the efficiency and quality of interactions across various communication channels, including email, chat, social media, and mobile messaging. The DigitalGenius platform is designed to help businesses reduce costs while improving customer satisfaction and agent productivity, thus transforming the customer service function and meeting the increasing expectations of consumers.

InstaCarro

Series A in 2017
InstaCarro Comercio de Veiculos Ltda. is an online platform based in Sao Paulo, Brazil, that facilitates the buying and selling of cars. Established in 2015, the company provides a marketplace where individuals can sell their used vehicles directly to professional traders. InstaCarro offers sellers the convenience of online quotes, competitive pricing, and immediate payment following vehicle inspection. For buyers, the platform features a wide inventory of inspected cars, along with transparency through detailed photos and reports. Additionally, it guarantees an immediate return if a purchased vehicle does not match the reported conditions. By simplifying the car selling and buying process, InstaCarro aims to deliver value to both sellers and buyers in the automotive market.

Matchmade

Series A in 2017
Matchmade is a platform designed to facilitate influencer marketing, particularly within the gaming industry. It connects advertisers with influencers to create targeted and measurable campaigns. The platform offers an easy-to-use interface that allows businesses to search for and engage with multiple influencers efficiently. It provides real-time campaign data through a comprehensive dashboard, supporting various third-party data-tracking firms. By streamlining the process of influencer collaboration, Matchmade aims to enhance the effectiveness of marketing efforts in the mobile gaming sector.

Compado

Seed Round in 2017
Compado partners with direct advertisers to present their services on comparison sites, offering modernized and evolving strategies for sending the optimal traffic to the brands. The company's emphasis is with the online dating scene, focusing on two separate brands for serious and casual dating, though they do operate with meal delivery and VPN services. Compado offers its clients direct, non-incentivised traffic to brands with online sites from media that is owned and operated by Compado itself.

Dynamic Yield

Series C in 2017
Dynamic Yield Ltd. is a technology company that specializes in an AI-powered personalization platform designed to enhance customer engagement by delivering individualized experiences across various touchpoints, including web, mobile, email, kiosks, and IoT devices. Founded in 2011 and headquartered in New York, the company's platform integrates data management capabilities that provide a unified view of the customer, enabling marketers to create highly targeted digital interactions. Dynamic Yield's solutions encompass areas such as segmentation, omnichannel personalization, optimization, behavioral messaging, and product recommendations. The platform allows users to launch personalization campaigns, conduct A/B testing, and utilize machine learning for smartly triggered communications. Serving over 300 brands globally, Dynamic Yield caters to diverse industries, including e-commerce, media, travel, and gaming, as well as B2C and B2B markets. As of March 2019, Dynamic Yield operates as a subsidiary of McDonald's Corporation.

Escale

Series A in 2017
Escale is a technology-driven marketing and sales company based in São Paulo, Brazil, specializing in customer acquisition services for major B2C brands, particularly in the telecommunications and healthcare sectors. Founded in 2013 by Matthew Kligerman and Ken Diamond, Escale operates a platform that manages the entire marketing and sales funnel, from online demand generation to final sales closure through its in-house performance sales center. The company's model emphasizes performance alignment, as it is compensated solely through commissions for each customer acquired, with all marketing expenditures funded by its own investments. This approach aims to enhance customer experiences by leveraging data and technology, ultimately improving the return on investment for its clients.

Dynamic Yield

Series C in 2016
Dynamic Yield Ltd. is a technology company that specializes in an AI-powered personalization platform designed to enhance customer engagement by delivering individualized experiences across various touchpoints, including web, mobile, email, kiosks, and IoT devices. Founded in 2011 and headquartered in New York, the company's platform integrates data management capabilities that provide a unified view of the customer, enabling marketers to create highly targeted digital interactions. Dynamic Yield's solutions encompass areas such as segmentation, omnichannel personalization, optimization, behavioral messaging, and product recommendations. The platform allows users to launch personalization campaigns, conduct A/B testing, and utilize machine learning for smartly triggered communications. Serving over 300 brands globally, Dynamic Yield caters to diverse industries, including e-commerce, media, travel, and gaming, as well as B2C and B2B markets. As of March 2019, Dynamic Yield operates as a subsidiary of McDonald's Corporation.

Traction

Series A in 2016
Traction Labs Inc. is a content distribution technology company specializing in live streaming video and advanced digital marketing solutions. Established in 2013 and headquartered in San Francisco, with additional offices in Los Angeles and New York, the company focuses on facilitating influential connections between brands and engaged audiences. Traction Labs employs proprietary technology to enhance live stream content through various formats, including 360° video and sponsored content, allowing real-time performance adjustments. The platform supports campaign strategy, content creation, global distribution, and measurement, ensuring that creative content reaches audiences effectively across influential social creators and reputable publishers. Serving a clientele that includes several Fortune 100 companies, Traction Labs aims to deepen the impact of marketing campaigns, thereby improving brand visibility and audience growth.

ReachHero

Seed Round in 2016
ReachHero UG is a Berlin-based company that facilitates connections between brands and YouTubers for product placement deals. The platform serves as a marketplace where brands can register at no cost to find suitable influencers, assess their video content, and analyze the demographics of their audience. Brands can easily create advertising campaigns by selecting different placement types, specifying campaign details, and setting budgets. Once a campaign is established, influencers can submit their proposals for collaboration. Additionally, brands have the option to consult with ReachHero's experts to develop tailored campaigns that meet their specific marketing needs.

Dealerdirect.

Venture Round in 2015
Dealerdirect Global is an online automotive marketplace established in 2006 by Vincent Stevens and Niels Oude Luttikhuis, located in Overijssel. The platform facilitates the buying and selling of second-hand vehicles, including cars, motorcycles, and recreational vehicles. Users can search, view, and compare various models while filtering results based on criteria such as mileage, location, year, and lot number. Dealerdirect Global aims to simplify and enhance the transparency of vehicle transactions, allowing clients to engage in profitable dealings and participate in online auctions for vehicles.

MediaMath

Series B in 2011
MediaMath, Inc. is a provider of digital advertising media and data management technology solutions for advertisers globally. The company's TerminalOne platform facilitates the activation of data, automates execution, and optimizes advertising interactions across various addressable media. Additionally, MediaMath offers an Omnichannel programmatic marketing platform that enhances personalized customer engagement, accesses media at scale, and utilizes machine learning for measurement and optimization. Beyond technology, MediaMath provides professional services in programmatic strategy, analytics, technology support, and advertising operations, as well as training and certification programs in digital marketing. Founded in 2007, MediaMath is headquartered in New York City and operates additional offices in various locations, including California, Massachusetts, Illinois, Florida, North Carolina, the United Kingdom, Spain, Germany, Singapore, Japan, Brazil, Australia, and India.

MediaMath

Venture Round in 2009
MediaMath, Inc. is a provider of digital advertising media and data management technology solutions for advertisers globally. The company's TerminalOne platform facilitates the activation of data, automates execution, and optimizes advertising interactions across various addressable media. Additionally, MediaMath offers an Omnichannel programmatic marketing platform that enhances personalized customer engagement, accesses media at scale, and utilizes machine learning for measurement and optimization. Beyond technology, MediaMath provides professional services in programmatic strategy, analytics, technology support, and advertising operations, as well as training and certification programs in digital marketing. Founded in 2007, MediaMath is headquartered in New York City and operates additional offices in various locations, including California, Massachusetts, Illinois, Florida, North Carolina, the United Kingdom, Spain, Germany, Singapore, Japan, Brazil, Australia, and India.

AdRocket

Seed Round in 2009
AdRocket is the ad targeting network for email. AdRocket's network increases publisher eCPMs through intelligent ad selection and optimization. Every month, many billions of email newsletters are sent to subscribers, yet the advertising is poorly targeted and largely ineffective. AdRocket fixes this by providing publisher's with individually-relevant ads for email communications, websites or RSS. Unlike 'cookies' which have a very short life, our email approach creates much longer lasting, richer individual profiles without using personally-identifiable data. Our model is to share in the ad revenue. AdRocket is not an email marketer or sender. Rather the company inserts relevant cost-per-click text ads into publishers' opt-in email communications. Over 30% of email users have images turned off, meaning many publishers' ads are never seen. AdRocket also solves this problem as text ads are automatically displayed in every email opened. AdRocket is backed by top-tier seed investors.

Buddy Media

Series B in 2008
Buddy Media is a leading provider of social media marketing and customer engagement software, designed to help brands connect with consumers effectively. The platform supports eight of the world's top ten global advertisers, enabling them to cultivate and sustain meaningful relationships in a digitally connected environment. With a scalable and secure architecture, Buddy Media's suite of tools offers data-driven insights that guide brands from initial consumer interaction to the point of purchase. Headquartered in New York City, the company also has offices in Asia, London, and San Francisco, enhancing its global reach and service capabilities.

AdScale

Series B in 2008
AdScale operates as a marketplace for online advertising, facilitating transactions between advertisers and website owners. The company provides a transparent trading platform for digital ad space, encompassing display, video, and mobile formats. Through its Supply Side Platform, AdScale allows publishers to enhance their yield management by leveraging private deals and auctions. Advertisers benefit from advanced optimization technologies, including programmatic buying, targeting, and data management, which help maximize the effectiveness of their campaigns. Overall, AdScale aims to deliver a fair price-performance ratio for its business partners while streamlining the online advertising process.

Meta

Series C in 2008
Meta is a leading online social networking service that connects users with friends, family, and new acquaintances. Founded by Mark Zuckerberg in 2004, it allows individuals to create profiles, share updates, and engage with a variety of multimedia content. Users can join or create groups and pages centered around numerous interests, including entertainment, sports, and business. With over 1.32 billion monthly active users, Meta has established itself as the world's largest social network, facilitating significant daily interactions and content sharing. The platform's mobile user base constitutes a substantial portion of its audience, reflecting the growing trend of mobile engagement. Meta also operates various applications and services, enhancing user experiences and driving advertiser value through its Facebook Audience Network, which supports publishers and developers in maximizing their reach. Through strategic partnerships and continuous innovation, Meta aims to maintain its position at the forefront of social connectivity and digital marketing.

AdScale

Series A in 2007
AdScale operates as a marketplace for online advertising, facilitating transactions between advertisers and website owners. The company provides a transparent trading platform for digital ad space, encompassing display, video, and mobile formats. Through its Supply Side Platform, AdScale allows publishers to enhance their yield management by leveraging private deals and auctions. Advertisers benefit from advanced optimization technologies, including programmatic buying, targeting, and data management, which help maximize the effectiveness of their campaigns. Overall, AdScale aims to deliver a fair price-performance ratio for its business partners while streamlining the online advertising process.
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