Project A

Project A Ventures GmbH & Co. KG is a Berlin-based venture capital firm founded in 2012, focusing on early-stage investments, particularly in the seed and series A stages. With assets under management amounting to €440 million, the firm specializes in investing in digital companies across various sectors, including e-commerce, fintech, digital health, proptech, and software as a service. Project A not only provides financial support, typically ranging from $1 million to $8 million in initial investments, but also offers extensive operational assistance through a team of over 100 experts in areas such as software engineering, marketing, and business intelligence. The firm has a diverse portfolio that includes notable companies like Catawiki, WorldRemit, and Trade Republic. Project A primarily operates in Europe and Latin America and maintains additional offices in London and Stockholm.

Francesca Baillieu

Associate

Mila Cramer

Investment Manager

Sharanya Eswaran

Associate

Leopold Lerach

Investor

Luc de Leyritz

Investment Associate

Anton Waitz

General Partner and Managing Director

Jack Wang

Principal

Past deals in Marketing

Heyflow

Seed Round in 2021
Niro GmbH operates an online platform that provides customer interaction flows. It offers online marketing optimization, lead generation, personalized questions paths, and pixel customization services. The company was incorporated in 2020 and is based in Hamburg, Germany.

CrossEngage

Venture Round in 2020
CrossEngage GmbH is a Berlin-based company that offers a cross-channel marketing cloud solution designed to enhance customer engagement and loyalty for digital marketers. Established in 2015, the company provides a platform that integrates customer data with campaign management capabilities, allowing marketing managers to orchestrate campaigns across various channels such as email, real-time advertising, onsite messaging, and push notifications. By creating comprehensive user profiles and enabling segmentation based on sociodemographic and historical purchase data, CrossEngage facilitates personalized communication, helping clients deliver consistent and relevant messages to their target audiences. The company also addresses the challenges of uncoordinated marketing efforts, promoting a streamlined approach to cross-channel communication. In addition to its headquarters in Berlin, CrossEngage operates an office in London, serving a growing market of digital marketers in Germany and beyond.

CrossEngage

Series A in 2019
CrossEngage GmbH is a Berlin-based company that offers a cross-channel marketing cloud solution designed to enhance customer engagement and loyalty for digital marketers. Established in 2015, the company provides a platform that integrates customer data with campaign management capabilities, allowing marketing managers to orchestrate campaigns across various channels such as email, real-time advertising, onsite messaging, and push notifications. By creating comprehensive user profiles and enabling segmentation based on sociodemographic and historical purchase data, CrossEngage facilitates personalized communication, helping clients deliver consistent and relevant messages to their target audiences. The company also addresses the challenges of uncoordinated marketing efforts, promoting a streamlined approach to cross-channel communication. In addition to its headquarters in Berlin, CrossEngage operates an office in London, serving a growing market of digital marketers in Germany and beyond.

Uberall

Series B in 2018
uberall brings together local businesses and customers – easier and cheaper than ever before. They ensure companies are found across all popular directories, mobile apps, maps, and GPS devices with consistent profile data, photos, descriptions and a host of rich data. They also facilitate better communication with customers through real-time notifications of reviews or messages on the various platforms. uberall is evolving into a communication and publishing platform that is used by local businesses of all sizes and will play a transformational role in the future of the "Yellow Pages industry". More than 100 Publishing Channels across the globe like Google, Facebook, Apple, Foursquare, TomTom, HERE, are currently connected to uberall. Additional channels will be added over time.

store2be

Seed Round in 2018
store2be GmbH operates an online booking platform that facilitates the digital commercialization and management of promotional spaces for live marketing events. Founded in 2015 and headquartered in Berlin, Germany, the company has emerged as a leading marketer of event spaces across Germany, Austria, and Switzerland, offering approximately 3,500 locations. Its platform assists agencies and brands in securing ideal venues in shopping centers, airports, train stations, and other public areas. Additionally, store2be provides Event Analytics, a WiFi-based solution that measures performance metrics at these events, allowing for an analysis of reach, customer visits, interactions, and dwell times. This capability transforms live marketing into a measurable process. For space owners, store2be has developed software to streamline the management and commercialization of available promotional spaces, thus minimizing the effort and cost associated with organizing live marketing initiatives.

Uberall

Series B in 2018
uberall brings together local businesses and customers – easier and cheaper than ever before. They ensure companies are found across all popular directories, mobile apps, maps, and GPS devices with consistent profile data, photos, descriptions and a host of rich data. They also facilitate better communication with customers through real-time notifications of reviews or messages on the various platforms. uberall is evolving into a communication and publishing platform that is used by local businesses of all sizes and will play a transformational role in the future of the "Yellow Pages industry". More than 100 Publishing Channels across the globe like Google, Facebook, Apple, Foursquare, TomTom, HERE, are currently connected to uberall. Additional channels will be added over time.

CrossEngage

Venture Round in 2017
CrossEngage GmbH is a Berlin-based company that offers a cross-channel marketing cloud solution designed to enhance customer engagement and loyalty for digital marketers. Established in 2015, the company provides a platform that integrates customer data with campaign management capabilities, allowing marketing managers to orchestrate campaigns across various channels such as email, real-time advertising, onsite messaging, and push notifications. By creating comprehensive user profiles and enabling segmentation based on sociodemographic and historical purchase data, CrossEngage facilitates personalized communication, helping clients deliver consistent and relevant messages to their target audiences. The company also addresses the challenges of uncoordinated marketing efforts, promoting a streamlined approach to cross-channel communication. In addition to its headquarters in Berlin, CrossEngage operates an office in London, serving a growing market of digital marketers in Germany and beyond.

Uberall

Series A in 2016
uberall brings together local businesses and customers – easier and cheaper than ever before. They ensure companies are found across all popular directories, mobile apps, maps, and GPS devices with consistent profile data, photos, descriptions and a host of rich data. They also facilitate better communication with customers through real-time notifications of reviews or messages on the various platforms. uberall is evolving into a communication and publishing platform that is used by local businesses of all sizes and will play a transformational role in the future of the "Yellow Pages industry". More than 100 Publishing Channels across the globe like Google, Facebook, Apple, Foursquare, TomTom, HERE, are currently connected to uberall. Additional channels will be added over time.

Onlineprinters

Venture Round in 2016
Onlineprinters GmbH produces printed material such as flyers, post cards, folders, leaflets, posters, stationery, business cards, brochures, catalogs, marketing tools and many more using high-quality offset and brilliant digital printing technology.

Onlineprinters

Venture Round in 2016
Onlineprinters GmbH produces printed material such as flyers, post cards, folders, leaflets, posters, stationery, business cards, brochures, catalogs, marketing tools and many more using high-quality offset and brilliant digital printing technology.

CrossEngage

Seed Round in 2016
CrossEngage GmbH is a Berlin-based company that offers a cross-channel marketing cloud solution designed to enhance customer engagement and loyalty for digital marketers. Established in 2015, the company provides a platform that integrates customer data with campaign management capabilities, allowing marketing managers to orchestrate campaigns across various channels such as email, real-time advertising, onsite messaging, and push notifications. By creating comprehensive user profiles and enabling segmentation based on sociodemographic and historical purchase data, CrossEngage facilitates personalized communication, helping clients deliver consistent and relevant messages to their target audiences. The company also addresses the challenges of uncoordinated marketing efforts, promoting a streamlined approach to cross-channel communication. In addition to its headquarters in Berlin, CrossEngage operates an office in London, serving a growing market of digital marketers in Germany and beyond.

CrossEngage

Seed Round in 2016
CrossEngage GmbH is a Berlin-based company that offers a cross-channel marketing cloud solution designed to enhance customer engagement and loyalty for digital marketers. Established in 2015, the company provides a platform that integrates customer data with campaign management capabilities, allowing marketing managers to orchestrate campaigns across various channels such as email, real-time advertising, onsite messaging, and push notifications. By creating comprehensive user profiles and enabling segmentation based on sociodemographic and historical purchase data, CrossEngage facilitates personalized communication, helping clients deliver consistent and relevant messages to their target audiences. The company also addresses the challenges of uncoordinated marketing efforts, promoting a streamlined approach to cross-channel communication. In addition to its headquarters in Berlin, CrossEngage operates an office in London, serving a growing market of digital marketers in Germany and beyond.

store2be

Seed Round in 2016
store2be GmbH operates an online booking platform that facilitates the digital commercialization and management of promotional spaces for live marketing events. Founded in 2015 and headquartered in Berlin, Germany, the company has emerged as a leading marketer of event spaces across Germany, Austria, and Switzerland, offering approximately 3,500 locations. Its platform assists agencies and brands in securing ideal venues in shopping centers, airports, train stations, and other public areas. Additionally, store2be provides Event Analytics, a WiFi-based solution that measures performance metrics at these events, allowing for an analysis of reach, customer visits, interactions, and dwell times. This capability transforms live marketing into a measurable process. For space owners, store2be has developed software to streamline the management and commercialization of available promotional spaces, thus minimizing the effort and cost associated with organizing live marketing initiatives.

CrossEngage

Seed Round in 2016
CrossEngage GmbH is a Berlin-based company that offers a cross-channel marketing cloud solution designed to enhance customer engagement and loyalty for digital marketers. Established in 2015, the company provides a platform that integrates customer data with campaign management capabilities, allowing marketing managers to orchestrate campaigns across various channels such as email, real-time advertising, onsite messaging, and push notifications. By creating comprehensive user profiles and enabling segmentation based on sociodemographic and historical purchase data, CrossEngage facilitates personalized communication, helping clients deliver consistent and relevant messages to their target audiences. The company also addresses the challenges of uncoordinated marketing efforts, promoting a streamlined approach to cross-channel communication. In addition to its headquarters in Berlin, CrossEngage operates an office in London, serving a growing market of digital marketers in Germany and beyond.

Kyto

Seed Round in 2015
Kyto is a Software-as-a-Service company based in Berlin that assists small and medium enterprises in enhancing their international online B2B presence. Founded in May 2013 by Dr. Martin Mittermeier and Paul Wulff, Kyto offers a proprietary platform that synchronizes company and product data with a global network of business directories, marketplaces, and search engines. This integration enables clients to generate leads and increase sales efficiently. The company’s software provides features such as lead identification, geographical visibility enhancement, and website performance optimization, all aimed at improving customer reach. Supported by notable investors and a robust network of international publishing partners, including Europages and IndustryStock, Kyto has established itself as a valuable resource for enterprises seeking to expand their online footprint.

Glow Digital Media

Series A in 2014
Glow Digital Media is a cross-device social advertising management platform that assists advertisers in building, managing, and optimizing their campaigns across various social media channels. Established as a strategic partner of Facebook since 2012 and recognized as one of the few early development partners for both Facebook and Twitter, the platform is utilized by prominent global brands such as King, Spotify, Arcadia Group, and Expedia. These companies leverage Glow Digital Media's capabilities to efficiently acquire, retain, and monetize customers through social advertising. Headquartered in London, with additional offices in New York, Singapore, and Hamburg, Glow Digital Media is supported by several investors including Avonmore Developments, Notion Capital, Project-A Ventures, and White Star Capital.

Adglow

Series A in 2014
Adglow operates a mobile-first social advertisement management platform that helps advertisers build, manage, and optimize advertising campaigns across social media channels. Global brands use its platform to acquire, retain, and monetize mobile application users through social advertising. Adglow designs a social media and advertising platform designed that collaborates with advertisers and agencies around the world to upscale their social advertising campaigns. It combines technology and services to reach audiences, drive campaigns, and create efficiencies, helping users focus on their customers as well as technology. Juan Dominguez founded Glow Digital Media in 2008, which became Adglow in March 2016. Its headquarters is Madrid in Spain, with branches in London in the United Kingdom, New York City in the United States, and Singapore. Adglow operates as a subsidiary of ADTZ as per the transaction announced on February 29, 2016.

Uberall

Series A in 2014
uberall brings together local businesses and customers – easier and cheaper than ever before. They ensure companies are found across all popular directories, mobile apps, maps, and GPS devices with consistent profile data, photos, descriptions and a host of rich data. They also facilitate better communication with customers through real-time notifications of reviews or messages on the various platforms. uberall is evolving into a communication and publishing platform that is used by local businesses of all sizes and will play a transformational role in the future of the "Yellow Pages industry". More than 100 Publishing Channels across the globe like Google, Facebook, Apple, Foursquare, TomTom, HERE, are currently connected to uberall. Additional channels will be added over time.

Semasio

Series B in 2014
Semasio GmbH, founded in November 2010 and based in Hamburg, Germany, provides a user intelligence platform designed to enhance the targeting capabilities of marketers in the digital advertising space. The company specializes in profiling and targeting digital media users through statistical modeling and machine learning. Semasio's offerings include Audience Targeting, Contextual Targeting, and Brand Fit Targeting, which utilize Natural Language Processing to analyze website content and generate detailed user profiles. This allows clients, including global agency networks and independent media agencies, to create and address specific audiences effectively. The platform also provides tools for advertisers to ensure their content appears on selected websites, allowing for precise inclusion and exclusion of keywords. With additional development centers in Denmark and Portugal, Semasio aims to empower its clients with transparency and data ownership in their advertising strategies.

ESV Digital

Seed Round in 2014
ESV Digital is an International digital marketing agency. We have over 200 clients globally, +180 digital marketing specialists spread across our 8 locations including Paris, London, Luxembourg, Oslo, San Francisco, Ann Arbor, Chicago and Sao Paulo. Founded by entrepreneurs Stanislas Di Vittorio and Olivier Moustacakis in 2004 originally as a PPC Agency (eSearchVision) we have diversified, acquired a few agencies, developed pioneering technologies and grown internationally. With our data-driven approach, the right balance of analytical, creative and commercial minds, sustained investment in innovative technologies and extensive expertise across numerous sectors, we have helped to build many of our amazing clients into recognised international brands.

Glow Digital Media

Seed Round in 2012
Glow Digital Media is a cross-device social advertising management platform that assists advertisers in building, managing, and optimizing their campaigns across various social media channels. Established as a strategic partner of Facebook since 2012 and recognized as one of the few early development partners for both Facebook and Twitter, the platform is utilized by prominent global brands such as King, Spotify, Arcadia Group, and Expedia. These companies leverage Glow Digital Media's capabilities to efficiently acquire, retain, and monetize customers through social advertising. Headquartered in London, with additional offices in New York, Singapore, and Hamburg, Glow Digital Media is supported by several investors including Avonmore Developments, Notion Capital, Project-A Ventures, and White Star Capital.

Uberall

Seed Round in 2012
uberall brings together local businesses and customers – easier and cheaper than ever before. They ensure companies are found across all popular directories, mobile apps, maps, and GPS devices with consistent profile data, photos, descriptions and a host of rich data. They also facilitate better communication with customers through real-time notifications of reviews or messages on the various platforms. uberall is evolving into a communication and publishing platform that is used by local businesses of all sizes and will play a transformational role in the future of the "Yellow Pages industry". More than 100 Publishing Channels across the globe like Google, Facebook, Apple, Foursquare, TomTom, HERE, are currently connected to uberall. Additional channels will be added over time.

Uberall

Seed Round in 2012
uberall brings together local businesses and customers – easier and cheaper than ever before. They ensure companies are found across all popular directories, mobile apps, maps, and GPS devices with consistent profile data, photos, descriptions and a host of rich data. They also facilitate better communication with customers through real-time notifications of reviews or messages on the various platforms. uberall is evolving into a communication and publishing platform that is used by local businesses of all sizes and will play a transformational role in the future of the "Yellow Pages industry". More than 100 Publishing Channels across the globe like Google, Facebook, Apple, Foursquare, TomTom, HERE, are currently connected to uberall. Additional channels will be added over time.

Adglow

Series A in 2012
Adglow operates a mobile-first social advertisement management platform that helps advertisers build, manage, and optimize advertising campaigns across social media channels. Global brands use its platform to acquire, retain, and monetize mobile application users through social advertising. Adglow designs a social media and advertising platform designed that collaborates with advertisers and agencies around the world to upscale their social advertising campaigns. It combines technology and services to reach audiences, drive campaigns, and create efficiencies, helping users focus on their customers as well as technology. Juan Dominguez founded Glow Digital Media in 2008, which became Adglow in March 2016. Its headquarters is Madrid in Spain, with branches in London in the United Kingdom, New York City in the United States, and Singapore. Adglow operates as a subsidiary of ADTZ as per the transaction announced on February 29, 2016.

metrigo

Series A in 2012
metrigo GmbH provides data-driven solutions for display advertising campaigns. The company offers demand side platform (DSP) which includes data management, real time bidding, and ad serving. Additionally, it provides access to inventory marketplaces. The company was founded in 2011 and is based in Hamburg, Germany. AG. As of March 4, 2015, metrigo GmbH operates as a subsidiary of Zalando SE.

Semasio

Series A in 2012
Semasio GmbH, founded in November 2010 and based in Hamburg, Germany, provides a user intelligence platform designed to enhance the targeting capabilities of marketers in the digital advertising space. The company specializes in profiling and targeting digital media users through statistical modeling and machine learning. Semasio's offerings include Audience Targeting, Contextual Targeting, and Brand Fit Targeting, which utilize Natural Language Processing to analyze website content and generate detailed user profiles. This allows clients, including global agency networks and independent media agencies, to create and address specific audiences effectively. The platform also provides tools for advertisers to ensure their content appears on selected websites, allowing for precise inclusion and exclusion of keywords. With additional development centers in Denmark and Portugal, Semasio aims to empower its clients with transparency and data ownership in their advertising strategies.
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