BA Capital

BA Capital is a venture capital investment firm established in 2016 and located in Shanghai, China. The firm focuses on investing in the consumer products and services sectors, seeking opportunities that align with its investment strategy. By concentrating on this area, BA Capital aims to support innovative companies that cater to evolving consumer needs and preferences.

Yu He

Managing Partner

Cheng Yang

Partner

Peiyuan Zhang

Managing Partner

Past deals in FMCG

M Stand

Series B in 2021
M Stand is a contemporary coffee chain founded in 2017 and based in Shanghai, China. The brand distinguishes itself by offering a unique blend of creative specialty coffees and aesthetically pleasing designs, ensuring that each location provides a distinct experience. M Stand aims to enhance consumers' lifestyles by combining innovative coffee products with a carefully curated atmosphere, where each store features its own individual design. The company focuses on creating a diverse and visually appealing environment that attracts customers, making it a popular choice among coffee enthusiasts.

Simple Love

Series B in 2021
Simple Love is a natural yoghurt brand.

BuffX

Series A in 2021
BuffX engages in the manufacture and sale of supplementary food products and daily drinks. The company’s products include blueberry gummies, candies, and fruit juice capsules. The company was founded in 2020 and is based in Hangzhou, Zhejiang.

KK Group

Series E in 2020
KK Group provides an online-to-offline imported products marketplace. It provides an O2O platform that enables shoppers to purchase items from physical stores anywhere in the world through their mobile phone.

Genki Forest

Series B in 2019
Genki Forest is a beverage company with Internet genes which specializes in making sugar-free and low-calorie products.

ShengXianChuanQi

Series B in 2018
Shengxianchuanqi is a fresh food chain supermarket that mainly provides customers with fresh food and kitchen merchandise.

Pop Mart

Post in 2018
Beijing Pop Mart Cultural Creative Corp., Ltd owns and operates retail stores. The company sells POP MART lifestyle commodities, including toy, home, digital, stationary, bags, accessories, beauty, and candy. It owns stores in Beijing, Tianjin, Shaanxi, Jiangsu, Liaoning, and Shanghai, China. Additionally, the company also retails the products through its web portal. Beijing Pop Mart Cultural & Creative Corp., Ltd. was founded in 2010 and is headquartered in Beijing, China.
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