Viee
Private Equity Round in 2024
Viee is a Chinese beverage manufacturer specializing in the production of natural, plant-based protein drinks. The company's product range is derived from a variety of non-GMO nuts, including almonds, walnuts, peanuts, and pistachios. Viee's mission is to create healthier, more environmentally friendly alternatives to traditional animal protein drinks, using high-quality plant protein to enhance the nutritional benefits of its beverages.
Wonderbelly
Series A in 2024
Wonderbelly is a company that specializes in digestive health products, focusing on the development and marketing of antacid remedies designed to alleviate heartburn and acid reflux symptoms. Its product offerings include non-genetically modified and vegan drugs made from a blend of ingredients such as calcium carbonate, vegetable cellulose, vegetable stearate, maize starch, sucrose, and natural flavors. By utilizing these carefully selected components, Wonderbelly aims to provide effective solutions for individuals experiencing gastroenterological issues like acid indigestion and upset stomach. The company's commitment to health and wellness is reflected in its product formulation, catering to consumers seeking natural and effective relief options.
Butternut Box
Private Equity Round in 2023
Butternut Box is a UK-based startup founded by friends Kev and Dave, specializing in fresh, human-grade dog food made from real ingredients. The company emphasizes the quality and nutritional value of its meals, providing a personalized approach to dog nutrition. By collecting information on each dog's age, size, allergies, and dietary needs, Butternut Box tailors meal plans to meet the specific requirements of individual pets. This customer-centric model not only aims to enhance the health and well-being of dogs but also simplifies the feeding process for pet owners by delivering customized, homemade meals directly to their doors.
ZOE is a personalized nutrition company that focuses on improving individual health through a comprehensive understanding of the complex relationships between food, lifestyle, and health. It operates the world's largest nutrition-science study, as well as the ZOE Health Study, which initially addressed the impacts of COVID-19. The company offers at-home testing kits that assess gut health, blood fat, and blood sugar responses, providing personalized dietary recommendations based on individual reactions to food. Users receive tailored advice through an integrated mobile application, which includes food scores and guidance for making healthier dietary choices over a four-week period. ZOE's research is grounded in the understanding that gut bacteria significantly influence health, and its findings have been published in prestigious peer-reviewed journals. Through its innovative approach, ZOE aims to empower individuals to enhance their well-being and adopt healthier lifestyles.
Pure & Natural
Private Equity Round in 2022
Pure & Natural is a premium pet food brand based in China, specializing in the development of pet food and health supplement products. The company focuses on delivering balanced nutrition to pets, allowing pet owners to provide their companions with a healthy diet. By prioritizing quality and health, Pure & Natural aims to enhance the well-being of pets through its carefully formulated offerings.
Veracity
Seed Round in 2021
Veracity is a health-focused company that specializes in root-cause metabolic health solutions, offering clinically-backed and drug-free products aimed at energy and weight management. The company has experienced significant growth, achieving an annual recurring revenue of $11 million and deriving 90% of its revenue from subscriptions. Veracity is committed to modernizing the global weight management market, estimated at $1 trillion, by providing safe and sustainable alternatives for individuals seeking to avoid certain medications. In addition to its metabolic health offerings, Veracity manufactures personal care and wellness products that focus on hormonal balance, empowering customers with personalized recommendations based on scientific data. The company's holistic approach addresses underlying health issues, positioning it as a leader in the evolving landscape of wellness solutions.
Butternut Box
Venture Round in 2021
Butternut Box is a UK-based startup founded by friends Kev and Dave, specializing in fresh, human-grade dog food made from real ingredients. The company emphasizes the quality and nutritional value of its meals, providing a personalized approach to dog nutrition. By collecting information on each dog's age, size, allergies, and dietary needs, Butternut Box tailors meal plans to meet the specific requirements of individual pets. This customer-centric model not only aims to enhance the health and well-being of dogs but also simplifies the feeding process for pet owners by delivering customized, homemade meals directly to their doors.
Hungryroot
Series C in 2021
Hungryroot, Inc. is a New York-based company that provides a personalized online grocery service, leveraging artificial intelligence to offer fresh, vegetable-based foods and meal solutions. Founded in 2015, Hungryroot aims to impact daily life through food by delivering groceries and recipes tailored to individual preferences and health goals. The company's offerings include a variety of meals, sides, sweets, snacks, spreads, breakfast items, and noodles, all designed to promote healthier eating habits. In addition to grocery delivery, Hungryroot also assists customers with meal planning and nutritional support, enabling them to save time and money while shopping sustainably and exploring new culinary options.
Kodiak Cakes
Acquisition in 2021
Kodiak Cakes, LLC is a company based in Park City, Utah, founded in 1995, that specializes in producing whole grain breakfast and snack options. The company offers a diverse range of products, including pancake and waffle mixes, protein oatmeal, frozen waffles, baking mixes, granola, and gourmet syrups. Kodiak Cakes focuses on using whole grains and high-protein ingredients to provide healthier alternatives to traditional breakfast and snack foods. By prioritizing nutritional value, the company aims to inspire healthier eating and active living among its customers. Its products are available through various retail stores and online platforms, catering to consumers seeking nutritious options that are rich in fiber, vitamins, and antioxidants.
IAFSTORE
Private Equity Round in 2020
IAFSTORE is an online retailer based in Brescia, Lombardy, specializing in food and sports supplements, para pharmaceuticals, and organic cosmetics. Founded in 2007, the company operates a direct-to-consumer platform that focuses on e-commerce distribution of third-party products across four main sectors: drugstore items, herbal products, organic food, and sports nutrition. This diverse product range positions IAFSTORE as a significant player in the health and wellness market, catering to a wide audience seeking quality supplements and health-related products.
Veracity
Pre Seed Round in 2020
Veracity is a health-focused company that specializes in root-cause metabolic health solutions, offering clinically-backed and drug-free products aimed at energy and weight management. The company has experienced significant growth, achieving an annual recurring revenue of $11 million and deriving 90% of its revenue from subscriptions. Veracity is committed to modernizing the global weight management market, estimated at $1 trillion, by providing safe and sustainable alternatives for individuals seeking to avoid certain medications. In addition to its metabolic health offerings, Veracity manufactures personal care and wellness products that focus on hormonal balance, empowering customers with personalized recommendations based on scientific data. The company's holistic approach addresses underlying health issues, positioning it as a leader in the evolving landscape of wellness solutions.
Butternut Box
Series C in 2020
Butternut Box is a UK-based startup founded by friends Kev and Dave, specializing in fresh, human-grade dog food made from real ingredients. The company emphasizes the quality and nutritional value of its meals, providing a personalized approach to dog nutrition. By collecting information on each dog's age, size, allergies, and dietary needs, Butternut Box tailors meal plans to meet the specific requirements of individual pets. This customer-centric model not only aims to enhance the health and well-being of dogs but also simplifies the feeding process for pet owners by delivering customized, homemade meals directly to their doors.
Nutrafol is a prominent brand specializing in hair growth supplements for both men and women, founded in 2014 and based in New York. As the leading dermatologist-recommended company in this sector, Nutrafol adopts a comprehensive approach to wellness, targeting the internal factors that contribute to hair loss and overall hair health. Its product line features clinically-backed nutraceutical supplements that utilize a blend of natural botanicals, designed to address issues such as stress, hormonal imbalances, aging, and free radicals. Nutrafol's commitment to scientific research is supported by a team of doctors and researchers focused on advancements in genetics, biotechnology, and anti-aging medicine. The brand is endorsed by over 3,000 physicians, clinics, and stylists across the United States, establishing its reputation for reliable and effective hair health solutions.
Persona (formerly Vitamin Packs), the next generation personalized nutrition program, helps consumers take the guesswork out of the dietary supplement aisle by using researched science to deliver personalized nutrition safely and conveniently. Persona uses thousands of personalized inputs to recommend supplements that meet individual needs and lifestyle habits. As a proud supporter of Vitamin Angels®, every Persona order provides two children who are malnourished a full year of vitamins. To learn more about Persona, please visit www.personanutrition.com.
Persona
Private Equity Round in 2018
Persona (formerly Vitamin Packs), the next generation personalized nutrition program, helps consumers take the guesswork out of the dietary supplement aisle by using researched science to deliver personalized nutrition safely and conveniently. Persona uses thousands of personalized inputs to recommend supplements that meet individual needs and lifestyle habits. As a proud supporter of Vitamin Angels®, every Persona order provides two children who are malnourished a full year of vitamins. To learn more about Persona, please visit www.personanutrition.com.
Home Chef
Series B in 2016
Home Chef is a subscription-based meal kit delivery service founded in 2013 and headquartered in Chicago, Illinois. The company aims to simplify home cooking by providing pre-portioned ingredients and easy-to-follow recipes delivered weekly to its subscribers. Users can select meals and customize their orders according to personal preferences, allowing them to prepare home-cooked dinners in approximately 30 minutes. Home Chef's service is designed to save time while enhancing the cooking experience, making it convenient for individuals and families to enjoy nutritious meals at home.
Snap Kitchen
Venture Round in 2015
Snap Kitchen LLC is a food retail company based in Austin, Texas, that operates a chain of stores throughout the state. Founded in 2010, Snap Kitchen specializes in providing a variety of meals including breakfast, lunch, and dinner items, along with salads, juices, specialty elixirs, snacks, and desserts. The company focuses on delivering consciously crafted take-away food that is both delicious and nutritious, using high-quality ingredients in its chef-driven creations. Snap Kitchen offers additional conveniences such as curbside pickup and home or office delivery services. Its menu features freshly prepared, portion-controlled, and nutritionally balanced options to cater to health-conscious consumers.
The Nest Collective
Venture Round in 2012
The Nest Collective, Inc. produces organic food and snacks for babies, toddlers, and kids. The company was incorporated in 2008 and is based in Emeryville, California.
Farmley is a business specializing in the production and distribution of healthier snack alternatives. Its product range includes various nuts like almonds, cashews, pistachios, walnuts, along with dried fruits such as raisins, figs, and dates. The company aims to promote healthy eating habits by offering clean, tasty, and nutritious options.