L Catterton

Alice Mushrooms specializes in the production of functional mushroom chocolates, designed to enhance energy, focus, and overall wellness. These chocolates are crafted using organic ingredients, without any artificial flavors or preservatives. The product range includes formulations with Cordyceps for vitality and stamina, and Lion's Mane for brain health. Alice Mushrooms combines mushrooms with nootropics and adaptogens to create chocolates that support sleep, focus, and full body wellness. The company caters to individuals seeking natural enhancers for their daily routines.

Butternut Box is a UK-based startup founded by friends Kev and Dave, specializing in fresh, human-grade dog food made from real ingredients. The company emphasizes the quality and nutritional value of its meals, providing a personalized approach to dog nutrition. By collecting information on each dog's age, size, allergies, and dietary needs, Butternut Box tailors meal plans to meet the specific requirements of individual pets. This customer-centric model not only aims to enhance the health and well-being of dogs but also simplifies the feeding process for pet owners by delivering customized, homemade meals directly to their doors.

Tally Health is a biotechnology company focused on transforming the aging process through innovative solutions. Co-founded by Dr. David Sinclair, a prominent expert in the field of longevity, Tally Health offers a membership subscription that provides members with proprietary diagnostic tests and individualized lifestyle recommendations. The company's approach combines scientific research with practical interventions, including a longevity supplement designed to enhance overall wellness. By equipping members with evidence-based tools and resources, Tally Health aims to empower individuals to achieve healthier and longer lives.

ZOE is a personalized nutrition company that focuses on improving individual health through a comprehensive understanding of the complex relationships between food, lifestyle, and health. It operates the world's largest nutrition-science study, as well as the ZOE Health Study, which initially addressed the impacts of COVID-19. The company offers at-home testing kits that assess gut health, blood fat, and blood sugar responses, providing personalized dietary recommendations based on individual reactions to food. Users receive tailored advice through an integrated mobile application, which includes food scores and guidance for making healthier dietary choices over a four-week period. ZOE's research is grounded in the understanding that gut bacteria significantly influence health, and its findings have been published in prestigious peer-reviewed journals. Through its innovative approach, ZOE aims to empower individuals to enhance their well-being and adopt healthier lifestyles.

Pure & Natural is a premium pet food brand based in China, specializing in the development of pet food and health supplement products. The company focuses on delivering balanced nutrition to pets, allowing pet owners to provide their companions with a healthy diet. By prioritizing quality and health, Pure & Natural aims to enhance the well-being of pets through its carefully formulated offerings.

I and love and you is a company dedicated to producing high-quality, raw pet food products. The company focuses on creating healthy, whole-food nutrition for pets using premium ingredients sourced in the United States. Their offerings include real meat, fish, and poultry, with no grains, fillers, or artificial ingredients, ensuring easy digestion and a balanced diet for pets. I and love and you provides a comprehensive Total Pet Care Solution, encompassing food, treats, chews, supplements, and remedies, all designed to meet rigorous ingredient standards and approved by an on-staff holistic veterinarian.

Butternut Box is a UK-based startup founded by friends Kev and Dave, specializing in fresh, human-grade dog food made from real ingredients. The company emphasizes the quality and nutritional value of its meals, providing a personalized approach to dog nutrition. By collecting information on each dog's age, size, allergies, and dietary needs, Butternut Box tailors meal plans to meet the specific requirements of individual pets. This customer-centric model not only aims to enhance the health and well-being of dogs but also simplifies the feeding process for pet owners by delivering customized, homemade meals directly to their doors.

X2 Performance is a company that develops and sells natural energy supplements designed to enhance athletic performance. Their product line includes X2 All Natural Energy, a refreshing drink made with green and black teas, antioxidants, and pure honey, as well as X2PERFORMANCE, a sports energy product aimed at improving training and athletic capabilities. These products are available in various flavors such as lemon, strawberry kiwi, and raspberry. The company focuses on providing natural ingredients like caffeine, glucose, and electrolytes to support athletes in optimizing their performance.

Public Goods is a membership-driven direct-to-consumer brand based in New York, founded in 2015. The company specializes in manufacturing and marketing a wide range of unisex health, beauty, household, grocery, and vitamin products. Its offerings include essentials such as hair and body care, dental hygiene, menstrual care, essential oils, cleaning supplies, and various food items like cereals, snacks, and condiments. Public Goods emphasizes sustainability by providing eco-friendly, cruelty-free, and non-toxic products that feature natural fragrances and avoid artificial additives. By operating on lower product margins than traditional brands, the company aims to deliver high-quality essentials at competitive prices, accessible through an online membership model.

IAFSTORE is an online retailer based in Brescia, Lombardy, specializing in food and sports supplements, para pharmaceuticals, and organic cosmetics. Founded in 2007, the company operates a direct-to-consumer platform that focuses on e-commerce distribution of third-party products across four main sectors: drugstore items, herbal products, organic food, and sports nutrition. This diverse product range positions IAFSTORE as a significant player in the health and wellness market, catering to a wide audience seeking quality supplements and health-related products.

Butternut Box is a UK-based startup founded by friends Kev and Dave, specializing in fresh, human-grade dog food made from real ingredients. The company emphasizes the quality and nutritional value of its meals, providing a personalized approach to dog nutrition. By collecting information on each dog's age, size, allergies, and dietary needs, Butternut Box tailors meal plans to meet the specific requirements of individual pets. This customer-centric model not only aims to enhance the health and well-being of dogs but also simplifies the feeding process for pet owners by delivering customized, homemade meals directly to their doors.

Nutrafol is a prominent brand specializing in hair growth supplements for both men and women, founded in 2014 and based in New York. As the leading dermatologist-recommended company in this sector, Nutrafol adopts a comprehensive approach to wellness, targeting the internal factors that contribute to hair loss and overall hair health. Its product line features clinically-backed nutraceutical supplements that utilize a blend of natural botanicals, designed to address issues such as stress, hormonal imbalances, aging, and free radicals. Nutrafol's commitment to scientific research is supported by a team of doctors and researchers focused on advancements in genetics, biotechnology, and anti-aging medicine. The brand is endorsed by over 3,000 physicians, clinics, and stylists across the United States, establishing its reputation for reliable and effective hair health solutions.

Persona (formerly Vitamin Packs), the next generation personalized nutrition program, helps consumers take the guesswork out of the dietary supplement aisle by using researched science to deliver personalized nutrition safely and conveniently. Persona uses thousands of personalized inputs to recommend supplements that meet individual needs and lifestyle habits. As a proud supporter of Vitamin Angels®, every Persona order provides two children who are malnourished a full year of vitamins. To learn more about Persona, please visit www.personanutrition.com.

The Honest Company, Inc. is a consumer products firm based in Santa Monica, California, established in 2011. It specializes in designing and manufacturing a diverse range of eco-friendly and affordable products aimed at families and homes. The company's offerings include bundles for babies, bath and body care, cleaning supplies, and health and wellness products. Prominent items in their portfolio consist of eco-friendly diapers and wipes, skincare products, household cleaners, and organic nutritional supplements. The Honest Company operates through both retail and digital channels, ensuring broad accessibility for consumers. Its revenue is primarily driven by the sale of diapers and wipes, emphasizing the brand's commitment to convenience and sustainability.

Persona (formerly Vitamin Packs), the next generation personalized nutrition program, helps consumers take the guesswork out of the dietary supplement aisle by using researched science to deliver personalized nutrition safely and conveniently. Persona uses thousands of personalized inputs to recommend supplements that meet individual needs and lifestyle habits. As a proud supporter of Vitamin Angels®, every Persona order provides two children who are malnourished a full year of vitamins. To learn more about Persona, please visit www.personanutrition.com.

I and love and you is a company dedicated to producing high-quality, raw pet food products. The company focuses on creating healthy, whole-food nutrition for pets using premium ingredients sourced in the United States. Their offerings include real meat, fish, and poultry, with no grains, fillers, or artificial ingredients, ensuring easy digestion and a balanced diet for pets. I and love and you provides a comprehensive Total Pet Care Solution, encompassing food, treats, chews, supplements, and remedies, all designed to meet rigorous ingredient standards and approved by an on-staff holistic veterinarian.

Farmley is a business specializing in the production and distribution of healthier snack alternatives. Its product range includes various nuts like almonds, cashews, pistachios, walnuts, along with dried fruits such as raisins, figs, and dates. The company aims to promote healthy eating habits by offering clean, tasty, and nutritious options.