Esports Entertainment Group is an online gambling company based in Birkirkara, Malta, that specializes in esports wagering and 18+ gaming. Founded in 2008, the company operates a licensed and regulated platform aimed at the global esports audience, excluding the US and EU markets. Esports Entertainment Group focuses on three key areas: Games, iGaming, and Technology. Its EEG Games division offers services and infrastructure to engage esports and gaming communities worldwide, including the Esports Gaming League, which connects over 350,000 gamers through its tournament platform. The iGaming segment features a variety of award-winning brands that meet traditional online sports betting needs, as well as a multinational casino operation, enhancing the company's comprehensive approach to esports and online betting.
Founded in 2012, Bethard Group consists of a team of passionate individuals whose vision is to create and promote extraordinary brands in iGaming. With five gaming sites up and running: Bethard, SverigeKronan, SverigeCasino, SuomiVegas and NorgeVegas, Bethard Group has managed to develop successful brands maintaining its energetic culture and fine identity. Their offices are located in Malta, where the team enjoys life and sunny days at its fullest.
LuckyDino Gaming
Acquisition in 2021
Lucky Dino Gaming Limited, an established Malta licensed online casino operator with its own proprietary casino platform.
Argyll Entertainment
Acquisition in 2020
Argyll Entertainment is an online gambling operator focused on transforming the customer experience in real-money gaming. Aiming to differentiate itself from competitors, the company addresses the monotony often associated with gambling products, acquisition bonuses, and loyalty rewards. By enhancing traditional online gaming with an engaging entertainment layer, Argyll seeks to provide a more rewarding experience for its customers. The company offers a comprehensive range of services, including a leading sportsbook and a premium selection of casino games. Licensed by the UK Gambling Commission, Argyll Entertainment operates from offices in Central London, Newcastle, Malta, and Switzerland, and currently manages two live gaming platforms: sportnation.bet and redzonesports.bet. These platforms feature sports betting, virtual games, casino offerings, and live dealer games, along with in-house media content and a proprietary rewards system.
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