Eastern Bell Venture Capital

Eastern Bell Venture Capital is a private equity and venture capital firm established in 2010 and headquartered in Shanghai, China, with an additional office in Beijing. The firm specializes in growth capital investments across various sectors, including logistics, supply chain, consumer services, advanced manufacturing, technology, data technology, e-commerce, and environmental protection. It focuses on improving industry efficiency, particularly emphasizing supply chain management. In advanced manufacturing, Eastern Bell prefers to invest in multinational and importation companies, while in the content sector, it targets content upgrades, variety, branding, production, and distribution. For the consumer sector, the firm seeks opportunities in new channels, branded retailing, and technology-driven initiatives. Eastern Bell Venture Capital aims to invest primarily in RMB-denominated equity and has developed a robust ecosystem that enhances circulation efficiency through its deep industry knowledge.

Yichang Chen

Managing Director

Zhonglang Dong

Managing Director

Weiying Gu

Vice President

Zhiming Mei

Co-Founding Partner and Managing Partner

Yanhua Sun

Partner

Li Yan

Co-Founder and CEO

Junping Yin

Partner

Past deals in FMCG

Lehe Food

Series E in 2021
Guangdong Lehe Food Co., Ltd. now has more than a dozen distribution centers, relying on the management headquarters in Guangzhou to provide standardized and professional management to the companies that are constantly replicating and expanding throughout the country through reasonable shareholding structure and standardized corporate governance. Services; its industries cover farm operation management, agricultural planting and breeding, agricultural product processing and distribution, catering management, high-end agricultural products online mall, agricultural information technology consulting, etc. The business area has basically covered Guangdong, Hainan, Yunnan and Shanghai. And accelerate the expansion to other key areas of the country.

Fu Bi Xing

Series B in 2021
Fu Bi Xing is mainly engaged in product R&D, OEM production, logistics, and distribution of fermented wine and liquor below 25 degrees.

Lehe Food

Series D in 2020
Guangdong Lehe Food Co., Ltd. now has more than a dozen distribution centers, relying on the management headquarters in Guangzhou to provide standardized and professional management to the companies that are constantly replicating and expanding throughout the country through reasonable shareholding structure and standardized corporate governance. Services; its industries cover farm operation management, agricultural planting and breeding, agricultural product processing and distribution, catering management, high-end agricultural products online mall, agricultural information technology consulting, etc. The business area has basically covered Guangdong, Hainan, Yunnan and Shanghai. And accelerate the expansion to other key areas of the country.

Zhenkunhang

Series E in 2020
ZKH Group Ltd engages in providing MRO procurement service platform in China. It provides one-stop MRO procurement and management services for its customers, and offers digital and fulfillment solutions for participants along the industry value chain. It offers a broad range of MRO product offerings covering all MRO product lines on its platform, including spare parts, chemicals, manufacturing parts, general consumables, and office supplies. All of the Group's revenues are derived from the PRC.

Yipin Fresh

Series C in 2020
Yipin Fresh is a fresh discount supermarket chain.

XINGYUN GROUP

Series B in 2019
XINGYUN GROUP is a comprehensive services platform for global commodities in China, devoting to providing global channel operation, distribution, and supply chain services to brands, retailers, and international trade practitioners.

Xinliangji

Series B in 2019
Xinliangji Food Products Technology (Beijing) Co., Ltd. is a private company engaging through a brand of food and beverage supply chain. The firm is based in China.

Zhenkunhang

Series D in 2019
ZKH Group Ltd engages in providing MRO procurement service platform in China. It provides one-stop MRO procurement and management services for its customers, and offers digital and fulfillment solutions for participants along the industry value chain. It offers a broad range of MRO product offerings covering all MRO product lines on its platform, including spare parts, chemicals, manufacturing parts, general consumables, and office supplies. All of the Group's revenues are derived from the PRC.

One-Zone

Series A in 2019
ONEZONE Life is a new chain of retail and home life brands, including creative home, lifestyle department stores, health and beauty, digital accessories, snack foods, net red products and other 10 major categories.

Youfu Technology

Series A in 2019
Youfu Technology is a new type of retail enterprise, focusing on the sales of fresh and miscellaneous products. The founding team comes from well-known retail companies and Internet companies.

Yipin Fresh

Series B in 2019
Yipin Fresh is a fresh discount supermarket chain.

Haogongpin

Series A in 2018
Haogongpin is a business-to-business(B2B) platform of industrial products.

Zhenkunhang

Series B in 2017
ZKH Group Ltd engages in providing MRO procurement service platform in China. It provides one-stop MRO procurement and management services for its customers, and offers digital and fulfillment solutions for participants along the industry value chain. It offers a broad range of MRO product offerings covering all MRO product lines on its platform, including spare parts, chemicals, manufacturing parts, general consumables, and office supplies. All of the Group's revenues are derived from the PRC.

Zhenkunhang

Series B in 2017
ZKH Group Ltd engages in providing MRO procurement service platform in China. It provides one-stop MRO procurement and management services for its customers, and offers digital and fulfillment solutions for participants along the industry value chain. It offers a broad range of MRO product offerings covering all MRO product lines on its platform, including spare parts, chemicals, manufacturing parts, general consumables, and office supplies. All of the Group's revenues are derived from the PRC.

Xinliangji

Series A in 2017
Xinliangji Food Products Technology (Beijing) Co., Ltd. is a private company engaging through a brand of food and beverage supply chain. The firm is based in China.

Xinliangji

Seed Round in 2017
Xinliangji Food Products Technology (Beijing) Co., Ltd. is a private company engaging through a brand of food and beverage supply chain. The firm is based in China.

Beequick

Series C in 2015
Beequick currently provides one-hour delivery of fresh produce and other products from community convenience stores. It has served over 250,000 customers in Beijing, and plan to expand its services to other big cities in China.

XINGYUN GROUP

Angel Round in 2015
XINGYUN GROUP is a comprehensive services platform for global commodities in China, devoting to providing global channel operation, distribution, and supply chain services to brands, retailers, and international trade practitioners.
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