Merkle

Merkle is a prominent independent customer relationship marketing agency based in Columbia, Maryland. With over 20 years of experience, it partners with Fortune 1000 companies and leading nonprofit organizations to enhance the value of their customer portfolios. Merkle offers a comprehensive range of services, including marketing, technical, analytical, and creative support, to develop and implement Integrated Customer Marketing programs. The agency employs more than 1,000 professionals and maintains offices in major cities such as Boston, Chicago, Denver, and New York. Its approach emphasizes a consultative strategy, allowing clients to effectively design, execute, and evaluate customer relationship management initiatives throughout the buying cycle and across various channels.

24 past transactions

Shift7 Digital

Acquisition in 2023
Shift7 Digital is focused on enhancing the digital experience for manufacturers and distributors by providing agile design, web content management, and systems integration services. The company specializes in interactive marketing, including brand identity, campaign planning, creative strategy, and search engine optimization. Additionally, Shift7 Digital offers expertise in information architecture, usability testing, visual design, and interface development. By modernizing the marketing and sales processes for B2B companies, Shift7 Digital aims to optimize customer touchpoints and facilitate a seamless self-service experience for their clients and their customers.

Aware Services

Acquisition in 2022
Aware Services is a consulting company specializing in Salesforce and data analytics. It offers technology consultancy services that focus on data governance and integration, revenue cloud, voice and bots, and field service lightning. By providing expertise in reporting and analytics, Aware Services aims to help clients drive actionable business intelligence, optimize and transform their processes, enhance revenue generation, and improve customer engagement.

Extentia Information Technology

Acquisition in 2022
Extentia Information Technology is an Indo-German global technology consulting organization based in Pune, India. The company provides a wide range of information technology consulting services, including outsourced product development, software development, cloud infrastructure, and big data technologies. Additionally, Extentia specializes in the Internet of Things (IoT) and offers expertise in user experience (UX) and user interface (UI) design. With a presence across five continents, Extentia aims to deliver tailored solutions that meet the diverse needs of its clients.

Pexlify

Acquisition in 2022
Pexlify is a Dublin-based company that specializes in delivering Salesforce solutions tailored for financial services and high-tech companies across Europe. Founded in September 2015, Pexlify focuses on providing bespoke solutions and consultancy services designed to enhance operational efficiencies, profitability, and responsiveness for its clients. The company employs a professional service engagement model that allows clients to share the risk associated with project delivery, thereby addressing system inefficiencies and improving process harmonization between teams. Pexlify is committed to helping its customers succeed by implementing excellence in Salesforce implementations and consultancy.

LiveArea

Acquisition in 2021
LiveArea is an award-winning global commerce services provider, blending strategy, design.

4Cite Marketing

Acquisition in 2020
4Cite Marketing, LLC is a consumer identification and data insights company that specializes in data-driven marketing solutions. Founded in 2010 and based in Albany, New York, with an operation in Peterborough, New Hampshire, the company focuses on helping businesses attract and retain customers through a comprehensive suite of services. This includes list brokerage, list management, multi-channel customer acquisition, and real-time visitor identification on retail websites. 4Cite Marketing enhances the customer experience with tools such as Engagement Bars for personalized interactions and LiveContent for dynamic product recommendations. The company also provides email marketing services, catalog customer acquisition, and social media support, serving both B2C and B2B clients across various industries, including retail, healthcare, and hospitality. Additionally, 4Cite Marketing has established a strategic partnership with Amazon's Redshift, further strengthening its data capabilities. As of January 2020, it operates as a subsidiary of Merkle Inc.

Digital Pi

Acquisition in 2020
Digital Pi, Inc. is a Dallas-based marketing agency specializing in marketing automation consulting services. Founded in 2013, the company assists a diverse range of clients, from early-stage startups to large global enterprises, in maximizing the value derived from marketing automation and related digital marketing technologies. Digital Pi's expertise encompasses the integration of marketing strategy, processes, data, and applications, ensuring effective implementation tailored to each client's needs. In addition to its core focus on marketing automation, the company offers services related to Microsoft Dynamics CRM and various other marketing technologies, including support for B2C brands through platforms like Iterable. Digital Pi also enhances client strategies in areas such as content, video, direct mail, lead routing, and demand generation. As of early 2020, it operates as a subsidiary of Merkle Inc.

Ugam

Acquisition in 2019
Ugam specializes in managed analytics services for the retail, brand, and market research sectors. Utilizing a proprietary big data technology platform, the company offers a range of data analytics services, including end-to-end research operations, technology transition support, and data warehousing. By combining analytics with deep domain expertise, Ugam assists clients in the manufacturing, retail, distribution, and consulting industries to enhance their merchandising, marketing, and channel management decisions. Through its comprehensive approach, Ugam enables organizations to leverage data for improved operational effectiveness and strategic insights.

Filter

Acquisition in 2019
Filter LLC, founded in 1991 and based in Seattle, Washington, specializes in experience design and digital marketing services. As a subsidiary of Merkle Inc., the company focuses on enhancing customer experiences for leading enterprise clients by developing multi-channel campaigns and virtual realities. Filter employs tailor-made teams and on-site agencies that integrate seamlessly with clients' existing personnel and processes, providing expert execution and support for innovative projects. This integrated service model promotes agility, productivity, cost efficiency, and faster market delivery, enabling brands to take greater control of their digital futures.

Namics AG

Acquisition in 2018
Namics AG is a web service agency based in St. Gallen, Switzerland, founded in 1995. The company specializes in professional e-business and online communication services, providing a comprehensive range of solutions that encompass analysis, strategy, concept development, design, and operational support. Namics focuses on the strategy, implementation, operation, and marketing applications tailored to meet the specific needs of various industries, including automotive, consumer goods, energy, financial services, insurance, medical technology, trade, and transport/logistics. As a former subsidiary of PubliGroupe AG, Namics has established a reputation for delivering effective digital solutions to its diverse clientele.

Amicus Digital

Acquisition in 2018
Amicus Digital is an IT consulting firm based in New South Wales, Australia, specializing in Salesforce solutions. As a Salesforce Gold Partner, the company assists businesses in maximizing the capabilities of Salesforce Marketing Cloud. Amicus Digital offers a range of services, including consulting, advisory, technical delivery, implementation, training, and onboarding, aimed at helping clients effectively leverage new technologies for marketing and sales. By understanding each client's unique needs and processes, the firm develops tailored strategies that simplify complex tasks and enhance customer experiences. The company also emphasizes ongoing support and education, enabling clients to achieve sustained returns on their investments.

DWA, a Merkle company

Acquisition in 2017
Merkle | DWA is a global media and marketing agency specializing in services for technology companies. With a strong emphasis on data and analytics, the agency operates at the intersection of media, technology, and strategic marketing. It has a presence in 11 offices across North America, EMEA, and Asia Pacific, offering a comprehensive range of services, including programmatic media, marketing automation, account-based marketing, and content marketing consulting. Merkle | DWA has gained recognition in the industry, being named one of Adweek's fastest-growing agencies and ranking among B2B Marketing’s top 10 international marketing communications agencies. The agency's expertise enables clients in the commercial sector to effectively promote their businesses through digital marketing channels such as search, social, and demand generation.

Aquila Insight

Acquisition in 2017
Aquila Insight Ltd. is a data analytics company based in Edinburgh, United Kingdom, established in 2011. The company offers data analytics services and technology solutions designed to help businesses unlock the value of their customer data. By employing advanced analytical techniques and innovative technologies, Aquila Insight provides insights that empower organizations to make informed decisions and enhance customer engagement. The company has worked with notable clients, including Sony Mobile, Tesco Bank, and RBS. As of July 2017, Aquila Insight operates as a subsidiary of Merkle Inc., continuing its mission to assist organizations in maximizing the potential of their data for improved business outcomes.

Divisadero

Acquisition in 2017
Divisadero Digital Intelligence, S.L. specializes in digital intelligence and transformation solutions, assisting businesses in leveraging data to enhance customer experience and streamline marketing efforts. The company focuses on optimizing digital assets through web, social, and mobile analytics, enabling clients to improve conversion rates, customer satisfaction, and engagement. Divisadero also offers a range of digital transformation services, including digital maturity assessments, audience analysis, personalization optimization, and social media strategy development. Founded in 2005 and headquartered in Madrid, Spain, with additional offices in Barcelona and Gijón, Divisadero helps organizations across various industries become more efficient and competitive by providing insights that inform strategic decisions and optimize online channels. As of April 30, 2017, Divisadero operates as a subsidiary of Merkle Inc.

Comet Global Consulting

Acquisition in 2016
Comet Global Consulting Ltd. is a consultancy that specializes in customer relationship management (CRM) and marketing solutions, focusing on both inbound and outbound strategies. The company provides an array of services, including the implementation of CRM systems, marketing strategies, and decision management solutions. Its offerings encompass strategy development, customer journey planning, data management, and ongoing support, ensuring businesses can effectively engage their customers. Comet Global Consulting also delivers managed services, which include the development of business logic for marketing processes and the provision of multilingual support. The company serves diverse industries such as financial services, media and telecommunications, retail, and travel across North America, Europe, and the Asia Pacific. Founded in 2006 and headquartered in London, the company operates customer interaction centers in Atlanta and Barcelona, and has been a subsidiary of Merkle Inc. since 2016.

dbg

Acquisition in 2016
dbg is a company that was acquired by Merkle in 2016.

Periscopix

Acquisition in 2015
Periscopix Limited is a digital performance marketing agency based in London, United Kingdom, founded in 2004. The company specializes in providing a range of services, including pay per click (PPC) campaign management, mobile PPC management, and PPC remarketing. Additionally, it offers programmatic display services such as real-time bidding and display remarketing. Periscopix also provides consulting in Google Analytics, including account setup, audits, training, and reporting, along with data-driven website analysis and conversion rate optimization. As of 2015, Periscopix operates as a subsidiary of Merkle Inc.

Pointmarc

Acquisition in 2015
Pointmarc, LLC is a digital analytics agency based in Bellevue, Washington, founded in 2006 and operating as a subsidiary of Merkle Inc. The company specializes in strategy, design, and deployment of data-related solutions, offering a comprehensive range of services that include technology, data management, analytics, reporting, and data visualization. Pointmarc's technology services encompass audit, data capture solution design, and data layer design, while its data services focus on integrated dashboards and analytics infrastructure. Additionally, the agency provides insight services for audience segmentation and campaign effectiveness, as well as performance services that include testing, targeting, and personalization. Pointmarc serves various sectors, including retail, technology, finance, media, consumer packaged goods, and pharmaceuticals.

500friends

Acquisition in 2014
500friends is a provider of loyalty marketing solutions, catering to over 40 brands from the Internet Retailer 1,000 list. The company specializes in customer retention through its LoyaltyPlus platform, which allows e-commerce retailers to track, reward, and recognize important customer behaviors. 500friends is supported by notable institutional investors, enhancing its credibility in the market.

RKG | Rimm-Kaufman Group

Acquisition in 2014
RKG | Rimm-Kaufman Group is a full-service digital marketing agency that combines superior marketing talent with leading edge technology to create the industry’s most effective data-driven online marketing solutions. Recently named to Internet Retailer's top search engine marketers list, RKG has more than 40 of the top 500 retailers as clients. In August of 2008 RKG was named to Inc. Magazine’s list of the Top 500 Fastest Growing Private Companies in America. In addition, RKG was named to Deloitte's 2011 Technology Fast 500, landing at spot #320 after achieving a growth rate of 263%. RKG is a privately held company headquartered in Charlottesville, VA with offices in Bend, OR and Boston, MA.

New Control

Acquisition in 2014
New Control is a full-service digital and direct marketing agency that specializes in building brand equity through a variety of channel expertise. The company offers a comprehensive range of services, including strategic consulting, creative development, media planning, and both print and digital production. By integrating these elements, New Control aims to effectively enhance its clients' marketing efforts and overall brand presence in the market.

Brilig

Acquisition in 2012
Brilig is a provider of audience information designed to enhance online advertising targeting. The company offers a structured and transparent platform that facilitates the listing, analysis, and transaction of audience data. Data sellers can monetize their information individually or in combination with other datasets, allowing for the creation of unique audience segments that were previously unavailable. Data buyers benefit from access to a comprehensive library of audience data, enabling them to improve the precision of their advertising campaigns and better predict their outcomes. Additionally, segment makers have the opportunity to distribute existing segments or develop new ones using the available datasets, further enriching the advertising targeting landscape.

5th Finger

Acquisition in 2012
5th Finger is a prominent mobile solution provider in the United States, specializing in mobile marketing services for the retail and health industries. The company develops mobile experiences for major brands and retailers, including Safeway, Jos A Bank, Victoria's Secret, and Joann Fabric and Craft. As part of Merkle, a leading marketing database company, 5th Finger offers a range of services that include SMS and mobile marketing campaigns, geo-fencing, and mobile couponing. This focus on innovative mobile solutions positions 5th Finger as a key player in enhancing customer engagement and driving sales for its clients.

Social Amp

Acquisition in 2012
Social Amp specializes in providing marketers and developers with tools to create personalized social experiences on brand websites. The company offers a platform that enables brands to build applications tailored to individual users based on their interests, thereby enhancing user engagement. Social Amp's solutions facilitate the integration of existing website users into a viral community enriched by their social connections, which in turn amplifies a brand's social presence on platforms like Facebook. By leveraging social graph information, the platform personalizes user experiences on brand sites, leading to increased product page views, referral traffic from social networks, and measurable social conversions through its analytics dashboard. The company's capabilities include the development of Open Graph, a protocol that connects web pages and products to the broader social graph outside of Facebook.
Spot something off? Help us improve by flagging any incorrect or outdated information. Just email us at support@teaserclub.com. Your feedback is most welcome.