MassChallenge

MassChallenge is a non-equity startup accelerator headquartered in Boston, Massachusetts, with additional locations in Israel, Mexico, Switzerland, Texas, and the UK. Founded in 2009, it focuses on fostering innovation and entrepreneurship by supporting high-potential startups across various industries globally. MassChallenge provides expert mentorship, a tailored curriculum, and access to corporate partners without taking any equity from the startups. Its programs, including specialized initiatives like MassChallenge FinTech and MassChallenge HealthTech, aim to facilitate partnerships between startups and established companies to drive innovation and growth. To date, MassChallenge has helped over 1,200 alumni raise more than $2 billion in funding and create over 65,000 jobs, demonstrating its significant impact on the global innovation ecosystem.

Cait Brumme

Acting CEO

Cait Brumme

Managing Partner

Siobhan Dullea

CEO

Matt Lashmar

Managing Director

Camila Lecaros

Managing Director

Yonit Serkin

Managing Director

Devon Sherman

Founding Director, Head of MassChallenge FinTech

Michelle Williams

Vice President and Head of Texas Strategy

Past deals in Retail

KerlyGirl

Non Equity Assistance in 2021
KerlyGirl is a B2C startup offering an e-commerce site selling hair masks, curl creams, and serums. Its products are specifically catered to people with Type 3 and 4 hair — the very tightest coils — and are all plant-based and COSMOS-certified organic.

goBox

Non Equity Assistance in 2021
goBox is an online shopping platform that is in alliance with Amazon, eBay, Best Buy, SHEIN, and Wallgreens, users can know the final price of a product to the door of their house by paying it in Quetzales by simply copying and pasting the link in our Web. Users pay with a debit, credit, deposit card, and even VisaCuotas.

Jericoo Good Ethics

Non Equity Assistance in 2021
Jericoo Good Ethics is a sustainable online supermarket in Mexico, delivering fresh organic products to your door, in zero-waste packaging.

Discoverfy

Non Equity Assistance in 2021
Discoverfy is a Product Discovery SaaS made for retailers & e-commerce. After an easy integration, they are able to show their full catalog in an innovative way, which allows collecting data from what's happening in their online stores. Users are guided into their best match while receiving recommendations, turning the shopping experience into something fun.

Pakira

Non Equity Assistance in 2021
Pakira is a trading platform for physical commodities markets throughout their entire B2B supply chain from source to retail.

Pricepally

Non Equity Assistance in 2021
Pricepally operates an e-commerce platform focused on food and grocery shopping, founded in 2019 and based in Lagos, Nigeria. The platform aims to provide access to affordable, nutritious, and secure food items in urban areas across Africa. Pricepally functions as a digital food cooperative, allowing consumers to connect directly with local farmers, wholesalers, and producers. It enables users to buy food in bulk or share bulk purchases with others, leveraging collective bargaining power to reduce costs. The online store offers a wide range of products, including groceries, baby products, packaged food, and various ingredients, ensuring that customers have access to fresh and high-quality food items.

HeroGo

Non Equity Assistance in 2021
At EroeGo we create a global community of informed and conscious buyers that acknowledge the impact of their purchases and choose to make a difference with every shopping bag.

Retail MarketPoint

Non Equity Assistance in 2021
Operator of a retail location screening platform intended to serve the retail industry by forecasting models and databases. The company's platform uses AI-based technology, based on a simulation of all US retail locations and all retail brands offer intelligent services in minutes to common problems facing retailers and restaurants as they open or close locations, enabling the retail industry to access the database of retailers, shopping centers, retail districts and an analytics platform for market planning and customer analysis.

Rialto Markets

Non Equity Assistance in 2020
Rialto Markets is a New York-based company that specializes in providing trading solutions for institutional traders in the fixed income market. The company operates a trading platform that offers tools for anonymous sourcing and execution of fixed income trades. Its primary products include BondCross, which allows traders to upload portfolios across various fixed income asset classes, and the Liquidity Portal, a real-time search engine designed to identify alternative and replacement liquidity options based on customized parameters. The combination of BondCross and the Liquidity Portal enables clients to place block orders anonymously and to connect with suitable counterparties while maintaining confidentiality regarding trade details. Through its innovative tools, Rialto Markets aims to enhance trading efficiency and liquidity sourcing for its clients.

Retail MarketPoint

Non Equity Assistance in 2020
Operator of a retail location screening platform intended to serve the retail industry by forecasting models and databases. The company's platform uses AI-based technology, based on a simulation of all US retail locations and all retail brands offer intelligent services in minutes to common problems facing retailers and restaurants as they open or close locations, enabling the retail industry to access the database of retailers, shopping centers, retail districts and an analytics platform for market planning and customer analysis.

Aroma Insights

Non Equity Assistance in 2020
Aroma Insights is a Givaudan spin-off free-standing kiosk that digitally delivers aromas guided by AI to create crowd-sourced flavors and fragrances, marketing, collecting data. It can collect dynamic consumer insights data, engage and educate consumers, creates crowd-sourced products, offer personalized recommendations, and more.

The Etho

Non Equity Assistance in 2020
The Etho is a Certified B Corp marketplace that operates an online shopping platform designed to connect conscious consumers with ethical brands and artisans. The platform offers a curated selection of sustainably sourced products, primarily created by women, catering to socially responsible shoppers. By facilitating direct access to these ethical brands, The Etho enables consumers to make informed purchasing decisions that align with their values, promoting a sustainable and ethical lifestyle.

Bitreel

Non Equity Assistance in 2020
Take your in-store experience online with Bitreel's augmented reality technology.

GetIn

Non Equity Assistance in 2020
GetIn is a retail analytics platform that provides tools to measure and analyze store operations and consumer behavior. Its web-based reporting portal delivers insights into shopper traffic and engagement, helping retail store owners make informed decisions. The platform enables retailers to optimize various aspects of their business, including labor management, marketing performance, merchandising, and real estate investments. By leveraging GetIn's technology, retailers can gain better control over their operations, enhance growth strategies, and minimize losses by understanding customer interactions and preferences. Additionally, the platform facilitates targeted communication by sending brand loyalty messages, coupons, and discount offers to consumers, thereby influencing their purchasing decisions.

Pixevia

Seed Round in 2020
Pixevia, founded in 2015 and based in Vilnius, Lithuania, specializes in creating automated retail environments through artificial intelligence. The company offers a smart store automation platform that enables fully autonomous convenience stores, eliminating the need for cashiers and long waiting lines. Utilizing advanced technologies such as cameras and sensors, Pixevia's system allows customers to enter the store, select items, and exit without traditional checkout processes. The platform includes features for layout management, inventory oversight, assortment management, and advanced analytics, which help businesses manage their operations efficiently. Additionally, it provides out-of-shelf alerts and forecasting capabilities, ultimately reducing operating expenses for retailers while enhancing the shopping experience.

Mens GoldBoxx

Grant in 2019
Developer of an online designer clothing retail platform designed to provide clothing to big and tall-built men. The company's online retail platform focuses on providing fashionable XXL clothes, enabling men to stop wasting time shopping and get custom clothing delivered right to their doorstep

ReFly

Non Equity Assistance in 2019
ReFly S.A. de C.V., established in 2016 and headquartered in Cuautitlán Izcalli, Mexico, operates an online marketplace that enables users to buy and resell airline tickets. This platform allows individuals to sell unused flight tickets at discounted prices, providing an opportunity for buyers to purchase travel at lower costs. By facilitating peer-to-peer transactions, ReFly helps users recoup some of their expenses from tickets they no longer plan to use, making air travel more accessible and affordable.

Smoodi

Non Equity Assistance in 2019
Healthy smoothie store in a box for B2B (convenience stores, gyms, offices, schools & universities, etc.)

Pixevia

Non Equity Assistance in 2019
Pixevia, founded in 2015 and based in Vilnius, Lithuania, specializes in creating automated retail environments through artificial intelligence. The company offers a smart store automation platform that enables fully autonomous convenience stores, eliminating the need for cashiers and long waiting lines. Utilizing advanced technologies such as cameras and sensors, Pixevia's system allows customers to enter the store, select items, and exit without traditional checkout processes. The platform includes features for layout management, inventory oversight, assortment management, and advanced analytics, which help businesses manage their operations efficiently. Additionally, it provides out-of-shelf alerts and forecasting capabilities, ultimately reducing operating expenses for retailers while enhancing the shopping experience.

Impact Everything

Non Equity Assistance in 2019
Operator of the monetary contribution intended to solve a current world issue. The company offers a range of apparel, accessories, and home appliances through its online portal, enabling customers to choose from a wide range of products and thereby contribute to every purchase they make.

Lab Grown Source

Non Equity Assistance in 2019
Lab Grown Source directly connects buyers and sellers of lab-grown diamonds.

IderaOS

Non Equity Assistance in 2019
Operator of an e-commerce platform intended to automate sales and delivery for small and medium-scale businesses. The company's interconnected platform provides local shipping, payment solutions, inventory management, market insights and social commerce regardless of the business location or size at an affordable rate, enabling merchants to design, set up and manage their stores across multiple sales channels with local payment and delivery API options.

Gateway Biotechnology

Non Equity Assistance in 2019
Business

OtailO

Non Equity Assistance in 2019
OtailO is a solutions provider focused on enhancing online product returns management through a sustainable and efficient platform. Founded in 2019 and headquartered in Ramat Hasharon, Israel, OtailO connects online retailers with authorized local resellers, allowing customers to return online purchases at physical retail locations. This model benefits online retailers by minimizing logistical costs and streamlining the returns process. Offline retailers gain a new revenue stream and increased foot traffic from customers returning products. Additionally, consumers enjoy a more convenient return experience, quicker refunds, and improved overall satisfaction. OtailO's approach promotes sustainability by reducing unnecessary transportation associated with product returns.

Tumbiko

Non Equity Assistance in 2018
Operator of an online retail platform intended to offer handmade jewellery. The company is a jewellery designer that specializes in creating handmade gold-plated pieces made by local artisans, providing emerging designers, and artisans with new opportunities and customers with local and different jewellery designs.

ShelfWise

Non Equity Assistance in 2018
Developer of image recognition platform designed to offer brands more accurate store data in real-time. The company's platform recognizes the objects located on the shelf to assess shelf share, product presence and planogram compliance as well as provides discrepancy reports, image overwriting, photo stitching, image acceptance and on-device reporting, thereby helping retailers, distributors and brokers eliminate manual data collection.

Brands Of

Non Equity Assistance in 2018
Brands Of Holding Inc. is a holding company that operates an e-commerce marketplace, enabling brands to sell a variety of products, including apparel, accessories, lifestyle items, and personal care products. Founded in 2015 and headquartered in San Juan, Puerto Rico, the company serves markets in Latin America, including Nicaragua, Argentina, and Mexico. Brands Of provides local entrepreneurs with essential digital tools for exporting their products and enhancing their brand visibility. Through its platform, the company offers digital marketing services, consulting, and business intelligence, effectively targeting consumers both locally and within the diaspora of their home countries, particularly US Hispanics.

MirrAR

Non Equity Assistance in 2018
MirrAR.io specializes in an augmented reality platform tailored for innovative fashion brands, enabling a seamless integration with existing online websites, mobile applications, and social media channels. This platform enhances the customer experience by allowing consumers to visualize their preferred fit, color, and style, ultimately driving engagement and increasing sales. By providing an immersive shopping experience, MirrAR.io has demonstrated the potential to achieve up to a 25% conversion rate on website trials and a sales increase exceeding 37%. The company focuses on delivering responsive customer experiences that foster strong customer advocacy and loyalty.

LECO

Seed Round in 2017
LECO Comercio SAPI de CV is a Mexico City-based company that provides an on-demand platform for lens users. Founded in 2015, LECO enables customers to easily access their correct prescriptions and order visual solutions, such as contact lenses or glasses, at their convenience. The platform aims to simplify the process of obtaining visual health products, catering to the needs of users throughout Mexico.

The GreenLine

Grant in 2017
The GreenLine Market are an online marketplace that offers healthy, environmental and cause-based products. They curate and promote the safest, most effective products on the market—from established well-known brands, to the up-and-coming.

Preksh

Grant in 2017
Preksh is a provider of visual commerce solutions that enhances the shopping experience by offering a virtual shopping platform. The company has developed innovative technology that allows consumers to engage with a 360-degree view of physical stores, facilitating a seamless online shopping experience reminiscent of being in a brick-and-mortar environment. With a focus on augmented reality, Preksh enables retailers to engage customers more effectively, allowing them to explore products and make purchases at their convenience, anytime and anywhere. The company has also filed for patents to protect its pioneering technology, reinforcing its commitment to advancing the visual commerce sector.

Virtuality New Space

Grant in 2017
They use a VR headset and a gesture recognition camera to create a high quality, enjoyable experience that will allow customers to interact naturally with products using only their hands, view from every angle and customize the product in the VR.They've created an amazing shopping experience using Virtual Reality (VR), helping reatilers by reducing physical store space, and support marketing through consumer behavior analysis.

Evocco

Grant in 2017
Evocco is your eco-friendly shopping assistant that helps you find the most nutritious food for the lowest environmental impact. Snap your receipt, build a basket, and track your progress over time. Evocco gives you all the sustainability tips and tricks you need to educate your inner eco-warrior and align your beliefs with what you buy.

StyleBot37

Grant in 2016
StyleBot37 is an online personal stylist powered by a learning algorithm.Revenues of online clothing retailers keep growing, but margins are contracting. On average, e-shoppers return 30-50% of what they purchase. The chief reason for an item being returned is that the customer is disappointed with the fit. To get the fit right and dramatically lower returns they need everyone to shop with a personal stylist! This motivated them to create StyleBot37, a plug-in for e-commerce which mimics the brains of human stylists and solves the major problem that retailers face today.

BeautyVan

Grant in 2016
Beauty Van is a mobile shop concept who empowers beauty salons by providing: Product and service training, an Intelligent stock system, exclusive products and a great customer experience. They own 5 mobile stores and 76 customers. They plan to increase 40 units in 5 years and 42 customers per van.

Envio

Grant in 2016
Envio offers a logistics platform that allows brands to deploy rental and a try-before-you-buy services.

Store Level

Grant in 2016
StoreLevel offers next-generation omni-channel solutions. Audit, panels and field surveys to ensure the effectiveness of your marketing strategies in a precise manner, on a large scale and at a national level.

MishiPay

Grant in 2016
MishiPay Limited is a technology company that specializes in mobile self-checkout solutions for retail environments. Founded in 2015 and headquartered in London, with an additional office in Bangalore, India, MishiPay's application enables in-store shoppers to easily select products, scan barcodes, and make secure payments directly through their smartphones. This innovative solution eliminates the need for traditional checkout lines, allowing customers to shop efficiently and reducing wait times. The technology integrates RFID and cloud computing to enhance user experience while providing security measures against theft. MishiPay serves a diverse range of retail sectors, including fashion, consumer electronics, DIY, sports, and specialty retailers.

MayoreoTotal

Grant in 2016
MayoreoTotal.com is the first E-commerce will disrupt a distribution channel in Mexico (20 Billion USD) the Groceries Wholesale market. They have the opportunity to switch from offline line purchasing activity to online with MayoreoTotal.com

Induo

Seed Round in 2016
INDUO is a textile company that sells innovative fabrics for apparel brands. INDUO® fabric is resistant to stains and perspiration, while preserving the same touch and comfort than any other high-end cotton.

Rais

Grant in 2016
rais is a Virtual Personal Data Analyst for SME eCommerce businesses. They work with busy SME online retailers (and the agencies who support them) who want to grow faster by converting more customers across their marketing channels. rais is a software platform which uses Artificial Intelligence to automatically enrich and operationalise customer data. rais is also a "do-it-together" coaching and analytics service from an experienced team, which delivers a guaranteed return on monthly investment. Together these two aspects help their clients take more profitable Marketing actions that improve the experience customers have with their brands. They have improved new customer conversion by 31%, retention by 8% and have increased revenue per campaign by over 160%. Imagine the power of Big Retail Data Analytics, automatically being put into action for SMEs. The low effort way to grow your sales with a knowledgeable business partner.

Markable Creators

Venture Round in 2016
BCG reported that 70% of Gen Z discover products through content platforms, not directly on a retailer website. Social commerce is NOW. The global fashion E-commerce digital advertising allocation is $200 billion. Mai is making social visual discovery shopping a reality on every photo and video across any social platforms or devices. Viewers can click and shop the clothing they see while watching videos, such as TV shows, movies, and other digital media. Mai bridges the gap between social content and e-commerce, through a fully-automated AI computer vision technology, a sophisticated e-commerce bidding system, and a user personalization system. At Mai, we have spent three years working with top computer vision AI scientists, AI engineers, and fashion experts that created the world’s 1st fully automated video fashion shopping solution. We are connected with numerous top global e-commerce platforms, with total 200M SKUs available, daily updated with an out-of-stock rate <3%. Moreover, Mai is already live with two of the biggest social content platforms in Asia, with more to come. Mai has won the No.1 winner of MIT AI Idol contest in Jul 2020, and also won the title of “Most fundable company by investment value” at the biggest Asia Internet Conference in Nov 2020.

Induo

Non Equity Assistance in 2016
INDUO is a textile company that sells innovative fabrics for apparel brands. INDUO® fabric is resistant to stains and perspiration, while preserving the same touch and comfort than any other high-end cotton.

Shoplo

Grant in 2015
Shoplo sp z o.o. provides Shoplo Store, an e-commerce platform that allows retailers to open their store online. The company also offers Shoplo Multichannel that allows users to offer their products via online store, marketplaces, and other sales channels; Shoplo Chat, a real time chat that allows users to get to know their customers’ expectations and build relationships; and a mobile application. The company was founded in 2012 is based in Warsaw, Poland. As of February 12, 2019, Shoplo sp z o.o. operates as a subsidiary of SumUp Payments Limited.

Haute-Elan

Non Equity Assistance in 2015
Haute Elan Limited, founded in 2013 and based in London, operates apparel stores and a marketplace platform that caters to modest fashion consumers. The company offers a diverse range of products, including hijabs, abayas, tote bags, designer clothing, accessories, gifts, and jubbas. With a focus on showcasing both emerging and established designers from around the world, Haute Elan features around 200 designers on its platform. The company targets the substantial £2 trillion Muslim consumer market, providing a customer-oriented shopping experience that integrates technology. Additionally, Haute Elan fosters community engagement through events such as the Modest Fashion Awards and London Modest Fashion Week, emphasizing its commitment to the modest fashion movement.

TrendiGuru

Seed Round in 2015
TrendiGuru is an online platform that specializes in providing an extensive database of images featuring clothing and accessories, allowing users to purchase items directly from various retailers. Founded in 2014 and based in Tel Aviv, Israel, the company utilizes machine-learning technology to automatically recognize and tag items in images, creating affiliate links to top fashion websites. This functionality not only enhances the shopping experience for users but also enables fashion bloggers, publishers, brands, and advertisers to monetize their content effectively. In addition to clothing, TrendiGuru offers access to celebrity photography and red carpet images, further enriching its offerings for fashion enthusiasts.

Rosie

Grant in 2014
Rosie Applications Inc. develops and operates an online platform to shop groceries from local grocery stores for delivery or in-store pickup. The company offers its customers to choose from a list of grocers with the option to pick up the items from the store that are bagged and waiting, by providing the confirmation code; as well as have the order delivered to their doorstep. The company offers its services through the Web portal and the phone, tablet, and mobile compatible application. The company was founded in 2012 and is based in Ithaca, New York.

Retailsights

Grant in 2014
RetailSights generate actionable insights to brands through computer vision to help them understand shoppers behavior in their stores. RetailSights aim to increase sales & reduce unnecessary cost for brands by delivering a dashboard with real actionable insights of in-store customers behavior. They place cameras and with their artificial intelligence technology extract information like gender, age group, interaction with the shelf, path in the store, among others. With powerful Big Data and A.I. tools they automatically synthetize this information with business rules and behavioral economics models to deliver recommendations

flexEngage

Seed Round in 2014
flexEngage, Inc. develops a receipts management software and digital receipts worldwide. Its software enables retailers to monitor spending habits and shopping trends and help customers to manage their returns/exchanges, business expense reports, taxes, and personal finances in digital version; and eliminates paper receipts. The company’s software also allows retailers to add social media links, videos and customized offers to digital receipts. In addition, its products include digital receipts, printed offers, curbside, e-commerce notifications, order tracking, and packing slips. flexEngage, Inc. was formerly known as flexReceipts, Inc. and changed its name to flexEngage, Inc. in January 2019. The company was incorporated in 2010 and is based in Orlando, Florida. flexReceipts, Inc. operates as a subsidiary of Omniverse Group Inc.

Nyopoly

Grant in 2013
Nyopoly is a members-only shopping experience where every price is personal. With Nyopoly, you negotiate your price on the most fabulous finds in fashion, getting coveted styles on your terms. Nyopoly is like walking in to a store, grabbing an item off the shelf, and determining your purchase price with the cashier. It's not an auction, and you're not competing against anyone. It's personal. The site is curated exclusively for its members by its merchandising team, bringing new, authentic and trendy must-have accessories, jewelry, watches, handbags and more.

MCast Analytics

Grant in 2013
In a world of rapid retail convergence MCast Analytics provides the missing link that enables retailers to completely understand their customers’ behavior across online, offline and mobile. We provide a platform that enables multi-channel retailers to, for the first time, passively track anonymous offline customer activity, without the use of an app or loyalty cards, and link this to individual customer profiles.

onthebar

Grant in 2013
Onthebar for Brands is a direct and measurable on-premise marketing tool that turns bar staff into an army of brand advocates. It is currently used by some of the largest brands in the industry including Grey Goose, Bacardi, & Drambuie.

99degrees Custom

Grant in 2013
99C manufactures build-to-order apparel for the growing me-commerce market and serves as an economic mobility bridge for the local workforce in Lawrence and Lowell. It provides quick-turn performance activewear production, advanced concept incubation, and wearable technology integration for global and emerging brands.

LookFlix

Grant in 2012
They feel that shopping for clothes online is lacking the essences of shopping, such as trying things on, mixing and matching to create new looks, and socializing with friends. We wanted a virtual closet like in the movie “Clueless”, where discovering amazing looks is always at our fingertips. LookFlix currently has thousands of products from popular brands, with amazing looks you can't find anywhere else.

Market Publique

Grant in 2012
Market Publique is the only marketplace dedicated to vintage fashion. We are committed to bringing the community together so we can all have a place to buy, sell and discuss vintage in a positive and focused environment. The company started when the founders realized there was a lack of options for vintage sellers online. Market Publique is based out of Brooklyn, NY.

Bindo

Grant in 2011
Bindo is a retail platform that offers a cloud-based point-of-sale solution designed for retailers to manage their businesses effectively. The platform enables local stores to establish an online presence, index their inventories, and facilitate sales through seamless integration of online and offline transactions. Bindo's software includes features such as inventory management, customer relationship management, and reward programs, along with analytics and online dashboards for comprehensive business insights. It also supports credit card processing, allowing merchants to efficiently manage their stores and track customer interactions. By providing sophisticated tools, Bindo aims to enhance the operational capabilities of retailers in a competitive market.

Pushpins

Grant in 2010
Provider of a mobile application that gives consumers access to digital coupons. The company provides mobile coupon application that delivers instant coupons and rewards when users scan the barcodes of products in the grocery store.

Savinz

Grant in 2010
Savinz, they believe the shopper should be the epicenter of the buying experience. The current shopping process generates inefficiencies by delivering emails that clutter the Inbox. Savinz efficiently uses the email data by automatically organizing and analyzing them in a cloud platform. The analysis of the emails provides an added benefit by enabling social sharing of selected data contained in the emails. Sharing shopping victories makes shopping more fun, exciting, and comforting.

Niize

Grant in 2010
Niize provides all tiers of the global retail sector solutions for viable digital alternatives to traditional transaction records (paper receipts), enabling a deeper connection and understanding with customers while taking action for sustainable business practices.

Locately

Grant in 2010
Locately is at the forefront of location analytics, specializing in shopper insights services across the United States and Canada. The company utilizes advanced software to analyze semi-continuous GPS data from mobile devices, providing valuable insights into consumer behavior and shopping patterns. By replacing traditional in-person shopper intercepts with a sophisticated big data solution, Locately leverages mobile location data to help clients understand where and how consumers shop. This innovative approach enables businesses to enhance their sales strategies and improve operational efficiency.
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