MassChallenge

RoadPrintz, Inc. specializes in the manufacture of robotic equipment designed for road painting and pavement markings. Based in Cleveland Heights, Ohio, the company focuses on providing machines that can survey, map, paint, and repaint various road markings, including signs such as turn arrows and lane separators. Founded in 2018, RoadPrintz aims to enhance road safety by making effective visual street markings more affordable and accessible for all road users.

CatapultX is utilizing AI to integrate brands into video, anywhere.

Developer of an AI-powered dashboard platform designed to increase an online store's return on advertisement spending. The company's platform leverages machine learning models and big data to fully supercharge the real-time prediction, creation, and optimization of new campaigns, generate timely reports to facilitate data-driven decisions, and perform creative testing to generate lead conversions, enabling owners of online retail stores to manage and optimize advertisement campaigns.

SXT Health CIC improves access to sexual & reproductive health services. Health providers have a flexible advertising space, and can display information on their location, opening times, and the specialist services they can offer on any given day.

Operator of a platform for booking outdoor sports guided experiences intended for fishing and adventure experience. The company's platform allows the search of thousands of trips by location, group size, target species, price, and more, focused first on the fishing and hunting verticals, plans to expand across all outdoor sports and geographies, enabling consumers to book trips easily, quickly, and safely.

Popspots, LLC is a digital advertising network that focuses on enhancing the retail experience for grocers and brands through innovative technology. Founded in 2016 and based in Austin, Texas, the company provides a range of digital advertising services aimed at local businesses and media buyers across various U.S. markets, including major cities like Los Angeles, Houston, and Birmingham. By leveraging digital solutions, Popspots addresses challenges such as out-of-stocks and planogram compliance, thereby improving product awareness and driving sales in grocery environments. Since its inception, the company has expanded its presence in grocery stores nationwide, collaborating with well-known brands to ensure effective consumer engagement and measurable advertising impact.

Decidata develops solutions to help companies bridge the gap between their online and offline marketing strategy. Decidata's proprietary technology detects, monitors and analyzes every TV commercial, allowing our clients to synchronize them in real time with their digital marketing campaigns. This solution is a first step towards a full digital integration of marketing campaign purchase and monitoring, based on Programmatic TV and Digital Billboards.

Operator of an online marketplace intended to simplify the purchase of printed items. The company's platform offers a comprehensive portfolio through an automated process that simplifies the purchase of printed and promotional items, advertising prints, custom textiles and large formats, enabling businesses and freelancers to purchase business cards, brochures, flyers, posters for business promotion from the comfort of their homes or office at competitive prices.

SOCIALYTE is an agency that connects brands to 500 hand-selected tastemakers, representing branded media on over 60% of the world's most followed personal style blogs, as well as digital properties for Vanity Fair, Glamour, Details, Lucky, and Teen Vogue. In the past year, we've launched 500+ native advertising campaigns for Fortune 500 companies such as Coca Cola, Intel, 3M, NBC Universal, and fashion and beauty brands such as Coach, Olay, Nivea, IWC, Gap, Nordstrom, Diesel, Guess, and H&M.

Abraxas Technology is bringing outdoor advertising into the digital age using patent-pending technology that tracks the frequency and duration of impressions and captures conversion rates. Our mission is to make outdoor advertising as effective as online advertising.

Sportskred makes it easier for marketers to connect with their audience in an authentic and scalable way. They work with influencers in sports to get your message out organically and creatively.

Adhark is an image performance software company that quantifies design to elevate brand performance. The Adhark Platform uses patented artificial intelligence and machine learning technology to understand the visual preferences of consumer audiences, guide creative decision-making, and deliver marketing success through enhanced imagery. Adhark also developed and maintains the I-Score™, which is relied on by creative and marketing professionals to evaluate the resonance of imagery. Headquartered in Boston, Adhark’s award-winning application of AI technology demystifies the impact of creative art, exposing a variety of unforeseen visual stimuli that ignite engagement. Join the Adhark Community and be a part of the movement: www.adhark.com.

Aerotain specializes in creating engaging entertainment experiences at live events through innovative aerial advertising. The company has developed a lightweight interactive airship drone that floats above crowds, displaying digital advertisements in various formats such as placards, banners, and posters. This unique approach allows brands to enhance their visibility and marketing efforts from an elevated position, making it particularly effective in busy areas, sports venues, and shopping locations. By combining technology and creativity, Aerotain provides a platform for brands to promote newly launched products and engage with audiences in a memorable way.

Ader, Inc. is an online marketplace that connects brands with eSports influencers on Twitch, facilitating live endorsements to promote various products and services. Founded in 2014 and based in Boston, Massachusetts, Ader offers a range of promotional solutions, including playthroughs where products are showcased during gaming sessions, and shoutouts, where streamers briefly discuss their favorite products. The platform also conducts market research through surveys, allowing brands to gather feedback from verified Twitch streamers and their audiences. This enables companies to understand consumer opinions and engage with the gaming community effectively. By leveraging the vast audience of over 100 million gamers on Twitch, Ader provides a strategic marketing avenue for brands looking to tap into the gaming market.

Their solution uses user behavioral data obtained from mobile devices to provide personalized advertisements to website visitors who leave without purchases.

Vidsy Media Limited is a London-based company that operates an online content creation platform designed to help global brands efficiently produce original video advertisements. Founded in 2014, Vidsy connects brands with a community of over 6,000 vetted creators, enabling the development of effective mobile video ads tailored for various digital channels. The platform supports a range of video formats, including short-form videos, GIFs, and animations, allowing brands to quickly adapt to market changes and capitalize on digital opportunities. Through its fully managed services and technological capabilities, Vidsy aims to transform digital advertising, providing brands with the tools necessary for consistent growth in an evolving landscape.

Vidsy Media Limited is a London-based company that operates an online content creation platform designed to help global brands efficiently produce original video advertisements. Founded in 2014, Vidsy connects brands with a community of over 6,000 vetted creators, enabling the development of effective mobile video ads tailored for various digital channels. The platform supports a range of video formats, including short-form videos, GIFs, and animations, allowing brands to quickly adapt to market changes and capitalize on digital opportunities. Through its fully managed services and technological capabilities, Vidsy aims to transform digital advertising, providing brands with the tools necessary for consistent growth in an evolving landscape.

Think Board specializes in producing high-quality, stickable whiteboard films that can transform virtually any surface into a functional writing space. These films serve as an alternative to traditional whiteboards and whiteboard paint, providing a simple installation process that takes less than 10 minutes and eliminates the need for messy painting or chemicals. Think Board's products are particularly beneficial in educational settings, where they can rejuvenate old whiteboards, create interactive classroom environments, and convert furniture into whiteboard surfaces, thereby saving schools significant costs compared to traditional renovation projects. Additionally, the films are ideal for home and office use, especially in leased spaces where permanent alterations are undesirable. Think Board offers customizable options in various sizes, colors, shapes, and finishes, catering to diverse needs. The company operates primarily through business-to-business sales, its website, and platforms like Amazon, while focusing on automation to streamline operations and enhance growth.

Think Board specializes in producing high-quality, stickable whiteboard films that can transform virtually any surface into a functional writing space. These films serve as an alternative to traditional whiteboards and whiteboard paint, providing a simple installation process that takes less than 10 minutes and eliminates the need for messy painting or chemicals. Think Board's products are particularly beneficial in educational settings, where they can rejuvenate old whiteboards, create interactive classroom environments, and convert furniture into whiteboard surfaces, thereby saving schools significant costs compared to traditional renovation projects. Additionally, the films are ideal for home and office use, especially in leased spaces where permanent alterations are undesirable. Think Board offers customizable options in various sizes, colors, shapes, and finishes, catering to diverse needs. The company operates primarily through business-to-business sales, its website, and platforms like Amazon, while focusing on automation to streamline operations and enhance growth.

AWR Ideas is taking contextual advertising outside the internet to the physical world. Imagine doing what Google does on the internet with adwords but in the physical word. According to the place a person visits, the time, the context, to have the possibility to send an ad. To have real statistic feedback on this ads, not just mere estimations. The empathy of an ad is higher if it cares, thus the possibility to become a call to action, if it´s in context the odds are higher to care for it. We develop hardware/software solutions for contextual communication for the real world.

Real Life Analytics specializes in targeted advertising using advanced artificial intelligence and visual recognition technology. Their software is designed to analyze consumer behavior in real-time, enabling digital screens to recognize the individuals in front of them. This allows for the delivery of customized content tailored to the viewer's demographics and engagement. The company's innovative approach includes the use of plug-and-play AI dongles, making it accessible for environments such as shopping centers and subway stations. By leveraging real-time data, Real Life Analytics enhances the effectiveness of digital advertising, ensuring that the right content is presented to the right audience every time.

Neon Mobile is creating the standard mobile web presence for small businesses everywhere. Neon’s customer is the small to medium business in various sectors which represents approximately 5.5M companies with millions more employees, the backbone of American business and society. The Neon Mobile vision is to link all critical customer interaction and customer facing tasks into one homogenous data model that can be effectively deployed from a cloud computing environment and delivered to multi-channels including a seamless mobile web application experience that rivals expensive applications. All business data will be readily accessed through a simple publishing interface for the business. The identification of metrics and performance information concerning the customer interactions, not web statistics which are in most part not useful to understand the customer’s intentions, will provide beneficial analysis tools for the small business.

Onthebar for Brands is a direct and measurable on-premise marketing tool that turns bar staff into an army of brand advocates. It is currently used by some of the largest brands in the industry including Grey Goose, Bacardi, & Drambuie.

OfferLogic, Inc. is a marketing technology company based in Waltham, Massachusetts, specializing in providing a platform that assists businesses in creating, managing, and optimizing marketing programs in real-time. The platform enables clients to secure exclusive placements on retail websites, present various promotions such as coupons and free trials, and implement trigger-based email campaigns. It integrates seamlessly with CRM and marketing automation tools, catering to diverse teams including merchandising, sales, and retention marketing. Founded in 2012 and previously known as AdAgility, Inc., OfferLogic has developed a significant partner network and operates a range of owned websites, positioning itself as a key resource for businesses targeting small and medium-sized enterprises. As of September 2019, OfferLogic operates as a subsidiary of Rokt Pte Ltd.

ViralGains, Inc. operates a video marketing platform aimed at enhancing the advertising experience for brands and consumers. Founded in 2012 and headquartered in Boston, the company focuses on enabling advertising agencies and brands to connect with their target audiences through engaging video content. By integrating videos into various online environments such as blogs, social games, and social news, ViralGains facilitates two-way conversations between brands and consumers. This approach allows marketers to gather insights into consumer preferences and sentiments, ultimately helping them tailor their messaging to generate awareness, motivate intent, and influence purchase decisions. The platform measures consumer interactions with video content, enhancing the overall effectiveness of marketing strategies.

MessageAMP's purpose is to project the marketing messages of small, medium, and enterprise size B2B/B2C companies across several widely adopted digital channels such as social, mobile, email and the web.

Roof For Two has a developed a lightweight, portable canopy that will protect riders from inclement weather making their travel comfortable. It costs the price of only two helmets and takes 90 seconds to remove and fold into a portable form. Potential customers have expressed great satisfaction in its utility.

Olapic Inc. is a visual marketing platform that transforms consumer-generated photos and videos into valuable brand assets for marketing and e-commerce use. Founded in 2009 and headquartered in New York, the company specializes in collecting, curating, publishing, and analyzing visual content from social media to enhance brand engagement and boost sales performance. Olapic offers various solutions, including predictive consumer-generated ads, ad retargeting, and Instagram shopping, catering to brands and retailers across multiple sectors such as apparel, beauty, home, and travel. The platform enables businesses to create authentic marketing experiences that resonate with consumers, driving engagement and improving campaign effectiveness. As of September 2020, Olapic operates as a subsidiary of Social Native LLC, with additional offices in Cordoba, Argentina, and London, United Kingdom.

Orthogonal, Inc. is a manufacturer of advanced OLED solutions, focusing on applications for virtual reality, mobile devices, and televisions. Established in 2009 and based in Rochester, New York, the company has developed a proprietary photoresist solution that facilitates the direct patterning of various organic electronic materials. This innovation enables high-resolution AMOLED displays and flexible display applications while also supporting the creation of organic sensors. Orthogonal's solutions aim to enhance display manufacturing by overcoming the limitations of traditional photolithography, allowing manufacturers to utilize their existing production capabilities without incurring significant capital expenses.