MassChallenge

Pro Indie Music is a SAAS for independent artists, managers and agencies to learn how to manage their projects and optimize their administrative processes. Measure their growth, connect with festivals, venues, markets and opportunities around the world; Automated tools with personalized goals and objectives to take your artist to the next level, plan tours and improve your performance in the music business.

Keyboo is a B2B2C Lead Generation SaaS platform that helps event vendors save time and find the right type of clients. With machine learning, natural language and AI proprietary technology, searches, filters and categorizes potential clients based on their event organization needs: location, event size, venue, theme, budget, etc. Event vendors pay a monthly fee for access to clients' briefs and a limited number of proposals to send, accessing the final client contact details to close the deal. Keyboo was founded in 2018 and is headquartered in México City.

Advisers and go-to-market strategists, funding and sales accelerators for startups and INC5000 fast growth companies

Makeena is a mobile and web-based platform that connects healthy and eco-friendly brands with shoppers who are looking for good for them, good for their family, and good for the planet products. For the Brand, Makeena provides a streamlined, location-aware mobile and web consumer engagement platform for natural and sustainable brands, automating tracking and redemption for the shopper across multiple platforms, brands, and retailers at the point of purchase (online or in-store) for a single shopper account. By pushing location and context-aware incentives to shoppers, then tracking and rewarding their engagement, brands build new shoppers, and increase loyalty and repeat purchases. On the backend, brands upload their own information and decide where, when, and how much to offer. Makeena then collects the shopper data and provides the brands with a way to analyze and manage that data, delivering to the brands deeper shopper insights, where their products are located (in what stores and where on the shelf), and what encourages their shoppers to stay loyal to them.

CatapultX is utilizing AI to integrate brands into video, anywhere.

Voike has developed a digital music platform tailored for emerging markets, focusing on the unique consumption habits of users in these regions. The platform allows advertisers to effectively reach this audience through both online and offline channels. Additionally, Voike offers a social media solution that facilitates voice-based communications, enabling users to share messages with friends and family. This service is particularly beneficial for prepaid cellphone users who may not have access to unlimited data, as it simulates an online experience that allows for the distribution of voice messages across various social media platforms. Through these innovations, Voike aims to enhance digital media engagement in emerging markets.

Habu is a marketing data operating system that helps brands enhance their first-party data while prioritizing privacy. The company's modular platform is designed to integrate with existing marketing technologies, including legacy systems, allowing marketers to avoid additional investments in new platforms. Habu enables brands to establish a robust data foundation, uncover actionable insights, and deliver personalized marketing across multiple channels. With its focus on automated privacy compliance, Habu supports clients in navigating the complexities of data management in a privacy-conscious environment. The company is headquartered in San Francisco and has additional offices in Boston and New York.

Wevo, Inc. is a Boston-based company that offers a marketing technology platform designed to enhance digital experiences prior to their launch. Founded in 2016, Wevo utilizes artificial intelligence and crowdsourced insights to help digital marketers optimize website conversion rates. The platform identifies reasons why visitors may not be converting, compares potential page performances, and provides actionable recommendations to improve conversion outcomes. By analyzing webpages before they go live, Wevo enables businesses to make data-driven decisions that can lead to more effective online strategies.

SmartFish offers quality marine products to the market and contributes to good fishing management and sustainability. It markets seafood products that have a sustainability guarantee, reducing the number of intermediaries and seeking that more steps in the value chain remain in the cooperatives. It also negotiates with cooperatives with an open book policy to make the profits transparent at each link in the chain.

Node is a private platform that allows brands to have their products sampled and promoted by hundreds of verified micro-influencers. Node supports over 100 brands across North America in generating UGC content through campaigns that are streamlined and data-driven.

Nuestra empresa crea herramientas y tecnología innovadora para marcas líderes a nivel global con Creadores de Contenido influyente ayudando a una correcta colaboración recompensada por generar y distribuir contenido patrocinado. Desde el 2013 hemos completado más de 2 millones de transacciones para nuestros clientes que van desde pequeñas empresas y startups hasta organizaciones Fortune 500. Democratizamos los medios La manera de crear, consumir y compartir contenido ha cambiado, por ello logramos que cualquier persona como estudiantes universitarios y amas de casa o celebridades, periodistas y bloggers tengan la oportunidad de monetizar sus redes sociales vía piezas de contenido creativas e influyentes.

Software de Referidos o recomendaciones para Incrementar ventas. Plataforma SaaS de incremento de ventas a través del marketing de referidos. Medición del ROI con analíticas de “referrals” con la digitalización del marketing de “boca a boca”. Software “Member gets Member”

Inkit Inc. is a technology company based in Minneapolis, Minnesota, specializing in direct mailing services for businesses. Founded in 2016, it offers an automated platform that enhances customer engagement through personalized campaigns and streamlined logistics. Inkit's services include address validation, automated direct mail, and the creation of paperless records of customer communications. Its solutions cater to a wide range of industries, including retail, ecommerce, financial services, and healthcare, enabling organizations to communicate effectively with their customers while maintaining compliance with security standards. The company's mission focuses on empowering businesses to optimize their customer outreach through innovative technology.

Operator of an online marketplace intended to offer book camps for kids. The company's platform offers parents a central location to find book camps based on their desired criteria and connects them with camp providers, giving parents an effortless way to discover camp options and plan their children's school breaks and provides the best return on marketing, enabling parents to get an unparalleled insight into opportunities and amazingly smooth back-office support.

Empowers connects and rewards thousands of talented minds to solve creative challenges using leading-edge technologies.

Business

Jump.in is a digital marketing agency that helps its clients jumpstart their careers. Its goal is to give an opportunity for a career that will assure social and financial mobility for a better life. The company was founded in 2018 and is headquartered in Tel Aviv, Israel.

Nexcv operates a recruitment marketing platform that focuses on automating talent acquisition through social media. The platform modernizes the hiring process by transforming job descriptions into engaging video campaigns, allowing employers to effectively target and connect with their ideal candidates. By managing recruitment campaigns across multiple social networks, Nexcv streamlines the sourcing process, saving time and enhancing the overall efficiency of recruitment efforts.

Decidata develops solutions to help companies bridge the gap between their online and offline marketing strategy. Decidata's proprietary technology detects, monitors and analyzes every TV commercial, allowing our clients to synchronize them in real time with their digital marketing campaigns. This solution is a first step towards a full digital integration of marketing campaign purchase and monitoring, based on Programmatic TV and Digital Billboards.

Operator of an online marketplace intended to simplify the purchase of printed items. The company's platform offers a comprehensive portfolio through an automated process that simplifies the purchase of printed and promotional items, advertising prints, custom textiles and large formats, enabling businesses and freelancers to purchase business cards, brochures, flyers, posters for business promotion from the comfort of their homes or office at competitive prices.

Brightbites operates a marketing and research platform designed to assist food manufacturers in gaining insights into specific consumer demographics and niches. The company offers a subscription-based service in which consumers receive a monthly food box. Participants are encouraged to evaluate the products and provide detailed feedback, earning rewards for their engagement. This approach enables Brightbites to facilitate fast and actionable consumer opinions at a significantly reduced cost. By employing a lean testing process, Brightbites delivers valuable documents, results, and data to manufacturers throughout various stages of product development, enhancing their ability to meet consumer demands effectively.

SOCIALYTE is an agency that connects brands to 500 hand-selected tastemakers, representing branded media on over 60% of the world's most followed personal style blogs, as well as digital properties for Vanity Fair, Glamour, Details, Lucky, and Teen Vogue. In the past year, we've launched 500+ native advertising campaigns for Fortune 500 companies such as Coca Cola, Intel, 3M, NBC Universal, and fashion and beauty brands such as Coach, Olay, Nivea, IWC, Gap, Nordstrom, Diesel, Guess, and H&M.

Heepsy is an influencer marketing platform that facilitates connections between agencies, brands, and influencers. Founded in 2016 and headquartered in Bilbao, Spain, the company provides tools for businesses to discover Instagram influencers tailored to specific campaign themes, locations, follower counts, and engagement rates. This enables brands to identify authentic influencers who align with their marketing goals and enhance the effectiveness of their campaigns. By streamlining the search process, Heepsy empowers brands to make informed decisions in their influencer partnerships.

Abraxas Technology is bringing outdoor advertising into the digital age using patent-pending technology that tracks the frequency and duration of impressions and captures conversion rates. Our mission is to make outdoor advertising as effective as online advertising.

Brands Of Holding Inc. is a holding company that operates an e-commerce marketplace, enabling brands to sell a variety of products, including apparel, accessories, lifestyle items, and personal care products. Founded in 2015 and headquartered in San Juan, Puerto Rico, the company serves markets in Latin America, including Nicaragua, Argentina, and Mexico. Brands Of provides local entrepreneurs with essential digital tools for exporting their products and enhancing their brand visibility. Through its platform, the company offers digital marketing services, consulting, and business intelligence, effectively targeting consumers both locally and within the diaspora of their home countries, particularly US Hispanics.

Oqtor is an AI-powered design tool tailored for busy entrepreneurs seeking efficient branding solutions. The platform automatically analyzes a company's existing branding elements, such as its website, social media, and images, to generate customized designs. These designs can include a variety of marketing materials, from business cards to online advertisements. By streamlining the design process, Oqtor allows clients to save valuable time and focus on growing their businesses.

Concrete is the second most used consumed substance in the world but it is considered a boring, dull, simple product which is commonly used in its basic gray formulation. We help the design community to know all the amazing attributes and benefits that can be achieved by combining cement, water and aggregates making unique and complex forms. Designers, artists and architects can learn and use this product and open their minds into new products and solutions with our high quality and experience.

ReachMore application that treats anxiety created by trauma events.

Sportskred makes it easier for marketers to connect with their audience in an authentic and scalable way. They work with influencers in sports to get your message out organically and creatively.

The smartest way to schedule your social media marketing. - Automate your content calendar, and get the perfect ratio of content types, by using categorised queues. - Get 3x more engagement, by automatically repeating your posts for increased visibility. - Recycle your evergreen content for new audiences - Easily customise your posts for each different social network SmarterQueue is currently the only application that lets you follow best practices for social media (i.e. balanced-out content types, repeating posts to reach new audiences) without any effort.

Aerotain specializes in creating engaging entertainment experiences at live events through innovative aerial advertising. The company has developed a lightweight interactive airship drone that floats above crowds, displaying digital advertisements in various formats such as placards, banners, and posters. This unique approach allows brands to enhance their visibility and marketing efforts from an elevated position, making it particularly effective in busy areas, sports venues, and shopping locations. By combining technology and creativity, Aerotain provides a platform for brands to promote newly launched products and engage with audiences in a memorable way.

StoreLevel offers next-generation omni-channel solutions. Audit, panels and field surveys to ensure the effectiveness of your marketing strategies in a precise manner, on a large scale and at a national level.

Mark Labs Inc. is a data analytics software company that specializes in providing a platform for nonprofits and their donors to understand and communicate social impact data. Founded in December 2015 and based in Washington, D.C., with an additional location in London, the company enables donors to track, analyze, and report the impact of their grant-making and sustainability initiatives. Nonprofits benefit from the platform by tracking their activities and reporting outcomes to funders. Mark Labs employs artificial intelligence and innovative methodologies to assess the Environmental, Social, and Governance (ESG) performance of investments. By offering actionable insights into ESG risks and opportunities, the company empowers clients to make informed investment decisions and effectively communicate the impact of their portfolios to stakeholders.

BCG reported that 70% of Gen Z discover products through content platforms, not directly on a retailer website. Social commerce is NOW. The global fashion E-commerce digital advertising allocation is $200 billion. Mai is making social visual discovery shopping a reality on every photo and video across any social platforms or devices. Viewers can click and shop the clothing they see while watching videos, such as TV shows, movies, and other digital media. Mai bridges the gap between social content and e-commerce, through a fully-automated AI computer vision technology, a sophisticated e-commerce bidding system, and a user personalization system. At Mai, we have spent three years working with top computer vision AI scientists, AI engineers, and fashion experts that created the world’s 1st fully automated video fashion shopping solution. We are connected with numerous top global e-commerce platforms, with total 200M SKUs available, daily updated with an out-of-stock rate <3%. Moreover, Mai is already live with two of the biggest social content platforms in Asia, with more to come. Mai has won the No.1 winner of MIT AI Idol contest in Jul 2020, and also won the title of “Most fundable company by investment value” at the biggest Asia Internet Conference in Nov 2020.

Mark Labs Inc. is a data analytics software company that specializes in providing a platform for nonprofits and their donors to understand and communicate social impact data. Founded in December 2015 and based in Washington, D.C., with an additional location in London, the company enables donors to track, analyze, and report the impact of their grant-making and sustainability initiatives. Nonprofits benefit from the platform by tracking their activities and reporting outcomes to funders. Mark Labs employs artificial intelligence and innovative methodologies to assess the Environmental, Social, and Governance (ESG) performance of investments. By offering actionable insights into ESG risks and opportunities, the company empowers clients to make informed investment decisions and effectively communicate the impact of their portfolios to stakeholders.

Ader, Inc. is an online marketplace that connects brands with eSports influencers on Twitch, facilitating live endorsements to promote various products and services. Founded in 2014 and based in Boston, Massachusetts, Ader offers a range of promotional solutions, including playthroughs where products are showcased during gaming sessions, and shoutouts, where streamers briefly discuss their favorite products. The platform also conducts market research through surveys, allowing brands to gather feedback from verified Twitch streamers and their audiences. This enables companies to understand consumer opinions and engage with the gaming community effectively. By leveraging the vast audience of over 100 million gamers on Twitch, Ader provides a strategic marketing avenue for brands looking to tap into the gaming market.

Moteefe is an e-commerce platform founded in 2014 that enables individuals and businesses to sell customized merchandise through social media channels. It offers a comprehensive solution for merchants of all sizes, allowing them to quickly transform their brand and creative designs into market-ready products. The platform caters to both individual entrepreneurs and larger retailers, facilitating the creation and global distribution of custom clothing and merchandise. By streamlining the process of selling personalized items online, Moteefe empowers users to reach a broader audience and enhance their brand presence.

Faze1 is a data-powered outbound marketing platform for the home services industry. We combine consumer demographics and location-based information with a suite of tools that reinvents the way businesses leverage traditional marketing channels. Our solution provides SMBs everything they need to find, reach, and track customers in a single platform. Faze1 drives greater sales productivity by helping businesses reach the right audiences through more informed and effective marketing campaigns.

AWR Ideas is taking contextual advertising outside the internet to the physical world. Imagine doing what Google does on the internet with adwords but in the physical word. According to the place a person visits, the time, the context, to have the possibility to send an ad. To have real statistic feedback on this ads, not just mere estimations. The empathy of an ad is higher if it cares, thus the possibility to become a call to action, if it´s in context the odds are higher to care for it. We develop hardware/software solutions for contextual communication for the real world.

Apifia develops an influencer activation platform for Facebook. It offers Mavrck, an influencer activation platform that measures how well friends engage with users’ posts on Facebook; taps into the power of influential women and moms on Facebook who control the everyday spending in the household; and provides data to enhance user’s market research, email marketing, and advertising efforts. Chris Worfel, Lyle Stevens, and Sean Naegeli founded it on February 1, 2012. Its headquarters is in Boston in Massachusetts.

OfferLogic, Inc. is a marketing technology company based in Waltham, Massachusetts, specializing in providing a platform that assists businesses in creating, managing, and optimizing marketing programs in real-time. The platform enables clients to secure exclusive placements on retail websites, present various promotions such as coupons and free trials, and implement trigger-based email campaigns. It integrates seamlessly with CRM and marketing automation tools, catering to diverse teams including merchandising, sales, and retention marketing. Founded in 2012 and previously known as AdAgility, Inc., OfferLogic has developed a significant partner network and operates a range of owned websites, positioning itself as a key resource for businesses targeting small and medium-sized enterprises. As of September 2019, OfferLogic operates as a subsidiary of Rokt Pte Ltd.

Onthebar for Brands is a direct and measurable on-premise marketing tool that turns bar staff into an army of brand advocates. It is currently used by some of the largest brands in the industry including Grey Goose, Bacardi, & Drambuie.

ViralGains, Inc. operates a video marketing platform aimed at enhancing the advertising experience for brands and consumers. Founded in 2012 and headquartered in Boston, the company focuses on enabling advertising agencies and brands to connect with their target audiences through engaging video content. By integrating videos into various online environments such as blogs, social games, and social news, ViralGains facilitates two-way conversations between brands and consumers. This approach allows marketers to gather insights into consumer preferences and sentiments, ultimately helping them tailor their messaging to generate awareness, motivate intent, and influence purchase decisions. The platform measures consumer interactions with video content, enhancing the overall effectiveness of marketing strategies.

Magru is an online service that helps users publish and sell e-books, magazines, presentations, articles, and other literary work. The platform also allows readers to discover interesting publications through different categories and themes, purchase them directly from the authors, and collect their own cloud e-library.

Market Publique is the only marketplace dedicated to vintage fashion. We are committed to bringing the community together so we can all have a place to buy, sell and discuss vintage in a positive and focused environment. The company started when the founders realized there was a lack of options for vintage sellers online. Market Publique is based out of Brooklyn, NY.

SocialMadeSimple is a provider of social media marketing tools and services tailored for small businesses and individual professionals. The company combines its innovative platform with a team of marketing experts to offer affordable, full-service social media solutions. Their approach focuses on creating unified and cohesive social media strategies that generate results for multi-location brands on a hyper-local level. SocialMadeSimple reaches its target market through a blend of direct sales and marketing efforts, forming Whitelabel partnerships with larger companies that already offer marketing tools, as well as collaborating with local marketing agencies and smaller affiliates. This strategy allows them to effectively serve a diverse clientele and enhance their social media presence.

Bottol rewards the chain of people that connect buyer to seller via online word-of-mouth. They have a patent-pending technology that tracks how promotions are shared from friend to friend across all social media, and even e-mail. They see the exact path a promotion takes and reward the chain of people that connect buyer to seller and because they incentivize people for the value they create beyond their direct friends, they create more sharing.

Redeemr is a social loyalty program that works with Facebook, Twitter, and many more social media sites. The SF-based startup lets SMBs, brands, as well as celebrities develop repeated fan engagement on various social media sites and utilize their social presence to fans into customers for their business by rewarding their social as well as customer loyalty.

RaceMenu helps event organizers manage, promote and grow events more efficiently with event registration and analytics software and mobile payments technology.

MessageAMP's purpose is to project the marketing messages of small, medium, and enterprise size B2B/B2C companies across several widely adopted digital channels such as social, mobile, email and the web.

SocMetrics, Inc. provides a Web-based self-service platform for agencies and brands. Its platform enables customers to identify existing influencers, understand promising advocates, engage target list, drive desired messages and actions, and monitor and analyze campaign ROI. The company was founded in 2010 and is based in Cambridge, Massachusetts. As of July 11, 2017, SocMetrics, Inc. operates as a subsidiary of Grapevine Logic, Inc..

Her Campus Media is a leading media portfolio focused on serving college and GenZennial women through various platforms, including Her Campus, College Fashionista, Spoon University, InfluenceHer Collective, and Her20s. The organization is dedicated to empowering young women by providing them with a range of resources, including a magazine, community platform, and opportunities for peer-to-peer marketing. Her Campus Media also hosts proprietary events such as Her Conference® and College Fashion Week®, which foster community engagement and professional development. By leveraging its extensive on-campus chapter network, the company effectively connects brands with its targeted audience, offering customized content and experiential advertising solutions. The commitment to supporting the next generation is reflected in the success of its team members, who have secured prominent positions in the media and marketing sectors.

Olapic Inc. is a visual marketing platform that transforms consumer-generated photos and videos into valuable brand assets for marketing and e-commerce use. Founded in 2009 and headquartered in New York, the company specializes in collecting, curating, publishing, and analyzing visual content from social media to enhance brand engagement and boost sales performance. Olapic offers various solutions, including predictive consumer-generated ads, ad retargeting, and Instagram shopping, catering to brands and retailers across multiple sectors such as apparel, beauty, home, and travel. The platform enables businesses to create authentic marketing experiences that resonate with consumers, driving engagement and improving campaign effectiveness. As of September 2020, Olapic operates as a subsidiary of Social Native LLC, with additional offices in Cordoba, Argentina, and London, United Kingdom.