MassChallenge

CatapultX is utilizing AI to integrate brands into video, anywhere.

Voike has developed a digital music platform tailored for emerging markets, focusing on the unique consumption habits of users in these regions. The platform allows advertisers to effectively reach this audience through both online and offline channels. Additionally, Voike offers a social media solution that facilitates voice-based communications, enabling users to share messages with friends and family. This service is particularly beneficial for prepaid cellphone users who may not have access to unlimited data, as it simulates an online experience that allows for the distribution of voice messages across various social media platforms. Through these innovations, Voike aims to enhance digital media engagement in emerging markets.

Habu is a marketing data operating system that helps brands enhance their first-party data while prioritizing privacy. The company's modular platform is designed to integrate with existing marketing technologies, including legacy systems, allowing marketers to avoid additional investments in new platforms. Habu enables brands to establish a robust data foundation, uncover actionable insights, and deliver personalized marketing across multiple channels. With its focus on automated privacy compliance, Habu supports clients in navigating the complexities of data management in a privacy-conscious environment. The company is headquartered in San Francisco and has additional offices in Boston and New York.

Node is a private platform that allows brands to have their products sampled and promoted by hundreds of verified micro-influencers. Node supports over 100 brands across North America in generating UGC content through campaigns that are streamlined and data-driven.

Developer of an AI-powered dashboard platform designed to increase an online store's return on advertisement spending. The company's platform leverages machine learning models and big data to fully supercharge the real-time prediction, creation, and optimization of new campaigns, generate timely reports to facilitate data-driven decisions, and perform creative testing to generate lead conversions, enabling owners of online retail stores to manage and optimize advertisement campaigns.

Software de Referidos o recomendaciones para Incrementar ventas. Plataforma SaaS de incremento de ventas a través del marketing de referidos. Medición del ROI con analíticas de “referrals” con la digitalización del marketing de “boca a boca”. Software “Member gets Member”

SXT Health CIC improves access to sexual & reproductive health services. Health providers have a flexible advertising space, and can display information on their location, opening times, and the specialist services they can offer on any given day.

Blings.io is a content creation platform that specializes in producing dynamic, data-driven videos aimed at enhancing communication and maximizing the return on investment for video campaigns. Utilizing an artificial intelligence-based approach, the platform enables users to create videos instantly without limitations on cost or scale, catering to any data-based content. This capability allows businesses to effectively engage their audiences and drive conversions through tailored video content.

Business

Jump.in is a digital marketing agency that helps its clients jumpstart their careers. Its goal is to give an opportunity for a career that will assure social and financial mobility for a better life. The company was founded in 2018 and is headquartered in Tel Aviv, Israel.

Decidata develops solutions to help companies bridge the gap between their online and offline marketing strategy. Decidata's proprietary technology detects, monitors and analyzes every TV commercial, allowing our clients to synchronize them in real time with their digital marketing campaigns. This solution is a first step towards a full digital integration of marketing campaign purchase and monitoring, based on Programmatic TV and Digital Billboards.

Operator of an online marketplace intended to simplify the purchase of printed items. The company's platform offers a comprehensive portfolio through an automated process that simplifies the purchase of printed and promotional items, advertising prints, custom textiles and large formats, enabling businesses and freelancers to purchase business cards, brochures, flyers, posters for business promotion from the comfort of their homes or office at competitive prices.

SOCIALYTE is an agency that connects brands to 500 hand-selected tastemakers, representing branded media on over 60% of the world's most followed personal style blogs, as well as digital properties for Vanity Fair, Glamour, Details, Lucky, and Teen Vogue. In the past year, we've launched 500+ native advertising campaigns for Fortune 500 companies such as Coca Cola, Intel, 3M, NBC Universal, and fashion and beauty brands such as Coach, Olay, Nivea, IWC, Gap, Nordstrom, Diesel, Guess, and H&M.

Brightbites operates a marketing and research platform designed to assist food manufacturers in gaining insights into specific consumer demographics and niches. The company offers a subscription-based service in which consumers receive a monthly food box. Participants are encouraged to evaluate the products and provide detailed feedback, earning rewards for their engagement. This approach enables Brightbites to facilitate fast and actionable consumer opinions at a significantly reduced cost. By employing a lean testing process, Brightbites delivers valuable documents, results, and data to manufacturers throughout various stages of product development, enhancing their ability to meet consumer demands effectively.

Abraxas Technology is bringing outdoor advertising into the digital age using patent-pending technology that tracks the frequency and duration of impressions and captures conversion rates. Our mission is to make outdoor advertising as effective as online advertising.

Sportskred makes it easier for marketers to connect with their audience in an authentic and scalable way. They work with influencers in sports to get your message out organically and creatively.

Adhark is an image performance software company that quantifies design to elevate brand performance. The Adhark Platform uses patented artificial intelligence and machine learning technology to understand the visual preferences of consumer audiences, guide creative decision-making, and deliver marketing success through enhanced imagery. Adhark also developed and maintains the I-Score™, which is relied on by creative and marketing professionals to evaluate the resonance of imagery. Headquartered in Boston, Adhark’s award-winning application of AI technology demystifies the impact of creative art, exposing a variety of unforeseen visual stimuli that ignite engagement. Join the Adhark Community and be a part of the movement: www.adhark.com.

Spots is an experiential search platform that connects businesses and customers in real-time. Users want real-time info from businesses (wait time, food special, private party etc). Businesses want to share but lack a dedicated channel to do so. Spots lets business share promotions, specials, events, and alerts to users in real-time. Users get access to the real-time info they want, and businesses can engage with new and returning customers and drive more people through the door. Spots helps users to find what they're looking for and gives business a dedicated channel to engage.

Aerotain specializes in creating engaging entertainment experiences at live events through innovative aerial advertising. The company has developed a lightweight interactive airship drone that floats above crowds, displaying digital advertisements in various formats such as placards, banners, and posters. This unique approach allows brands to enhance their visibility and marketing efforts from an elevated position, making it particularly effective in busy areas, sports venues, and shopping locations. By combining technology and creativity, Aerotain provides a platform for brands to promote newly launched products and engage with audiences in a memorable way.

Ader, Inc. is an online marketplace that connects brands with eSports influencers on Twitch, facilitating live endorsements to promote various products and services. Founded in 2014 and based in Boston, Massachusetts, Ader offers a range of promotional solutions, including playthroughs where products are showcased during gaming sessions, and shoutouts, where streamers briefly discuss their favorite products. The platform also conducts market research through surveys, allowing brands to gather feedback from verified Twitch streamers and their audiences. This enables companies to understand consumer opinions and engage with the gaming community effectively. By leveraging the vast audience of over 100 million gamers on Twitch, Ader provides a strategic marketing avenue for brands looking to tap into the gaming market.

Access Solicitor is a directory for legal professionals to promote themselves and increase their online exposure, and a free resource to help consumers and SMEs more effectively employ legal support. It utilizes specialist techniques and a unique website architecture to match individuals searching for legal services online with the skills and experience of the most suitable listed lawyers.

Their solution uses user behavioral data obtained from mobile devices to provide personalized advertisements to website visitors who leave without purchases.

TVision Insights, Inc. specializes in television attention measurement services for brands, agencies, and TV networks, helping them assess the true value of their video content and advertising. Founded in 2014 and headquartered in Boston, with additional offices in New York and Tokyo, the company employs advanced computer vision algorithms to passively track viewer engagement by measuring eyes on screen. Through its opt-in, panel-based service, TVision generates second-by-second attention data from participants who install the measurement technology in their homes. This approach provides valuable insights into who is watching TV and how much attention they are paying, allowing clients to optimize their media strategies and improve marketing effectiveness. TVision aims to enhance the understanding of viewer behavior in both linear and streaming environments, thereby enabling more informed media decisions.

Vidsy Media Limited is a London-based company that operates an online content creation platform designed to help global brands efficiently produce original video advertisements. Founded in 2014, Vidsy connects brands with a community of over 6,000 vetted creators, enabling the development of effective mobile video ads tailored for various digital channels. The platform supports a range of video formats, including short-form videos, GIFs, and animations, allowing brands to quickly adapt to market changes and capitalize on digital opportunities. Through its fully managed services and technological capabilities, Vidsy aims to transform digital advertising, providing brands with the tools necessary for consistent growth in an evolving landscape.

Vidsy Media Limited is a London-based company that operates an online content creation platform designed to help global brands efficiently produce original video advertisements. Founded in 2014, Vidsy connects brands with a community of over 6,000 vetted creators, enabling the development of effective mobile video ads tailored for various digital channels. The platform supports a range of video formats, including short-form videos, GIFs, and animations, allowing brands to quickly adapt to market changes and capitalize on digital opportunities. Through its fully managed services and technological capabilities, Vidsy aims to transform digital advertising, providing brands with the tools necessary for consistent growth in an evolving landscape.

Faze1 is a data-powered outbound marketing platform for the home services industry. We combine consumer demographics and location-based information with a suite of tools that reinvents the way businesses leverage traditional marketing channels. Our solution provides SMBs everything they need to find, reach, and track customers in a single platform. Faze1 drives greater sales productivity by helping businesses reach the right audiences through more informed and effective marketing campaigns.

AWR Ideas is taking contextual advertising outside the internet to the physical world. Imagine doing what Google does on the internet with adwords but in the physical word. According to the place a person visits, the time, the context, to have the possibility to send an ad. To have real statistic feedback on this ads, not just mere estimations. The empathy of an ad is higher if it cares, thus the possibility to become a call to action, if it´s in context the odds are higher to care for it. We develop hardware/software solutions for contextual communication for the real world.

OfferLogic, Inc. is a marketing technology company based in Waltham, Massachusetts, specializing in providing a platform that assists businesses in creating, managing, and optimizing marketing programs in real-time. The platform enables clients to secure exclusive placements on retail websites, present various promotions such as coupons and free trials, and implement trigger-based email campaigns. It integrates seamlessly with CRM and marketing automation tools, catering to diverse teams including merchandising, sales, and retention marketing. Founded in 2012 and previously known as AdAgility, Inc., OfferLogic has developed a significant partner network and operates a range of owned websites, positioning itself as a key resource for businesses targeting small and medium-sized enterprises. As of September 2019, OfferLogic operates as a subsidiary of Rokt Pte Ltd.

ViralGains, Inc. operates a video marketing platform aimed at enhancing the advertising experience for brands and consumers. Founded in 2012 and headquartered in Boston, the company focuses on enabling advertising agencies and brands to connect with their target audiences through engaging video content. By integrating videos into various online environments such as blogs, social games, and social news, ViralGains facilitates two-way conversations between brands and consumers. This approach allows marketers to gather insights into consumer preferences and sentiments, ultimately helping them tailor their messaging to generate awareness, motivate intent, and influence purchase decisions. The platform measures consumer interactions with video content, enhancing the overall effectiveness of marketing strategies.

Bottol rewards the chain of people that connect buyer to seller via online word-of-mouth. They have a patent-pending technology that tracks how promotions are shared from friend to friend across all social media, and even e-mail. They see the exact path a promotion takes and reward the chain of people that connect buyer to seller and because they incentivize people for the value they create beyond their direct friends, they create more sharing.

MessageAMP's purpose is to project the marketing messages of small, medium, and enterprise size B2B/B2C companies across several widely adopted digital channels such as social, mobile, email and the web.

Her Campus Media is a leading media portfolio focused on serving college and GenZennial women through various platforms, including Her Campus, College Fashionista, Spoon University, InfluenceHer Collective, and Her20s. The organization is dedicated to empowering young women by providing them with a range of resources, including a magazine, community platform, and opportunities for peer-to-peer marketing. Her Campus Media also hosts proprietary events such as Her Conference® and College Fashion Week®, which foster community engagement and professional development. By leveraging its extensive on-campus chapter network, the company effectively connects brands with its targeted audience, offering customized content and experiential advertising solutions. The commitment to supporting the next generation is reflected in the success of its team members, who have secured prominent positions in the media and marketing sectors.

Olapic Inc. is a visual marketing platform that transforms consumer-generated photos and videos into valuable brand assets for marketing and e-commerce use. Founded in 2009 and headquartered in New York, the company specializes in collecting, curating, publishing, and analyzing visual content from social media to enhance brand engagement and boost sales performance. Olapic offers various solutions, including predictive consumer-generated ads, ad retargeting, and Instagram shopping, catering to brands and retailers across multiple sectors such as apparel, beauty, home, and travel. The platform enables businesses to create authentic marketing experiences that resonate with consumers, driving engagement and improving campaign effectiveness. As of September 2020, Olapic operates as a subsidiary of Social Native LLC, with additional offices in Cordoba, Argentina, and London, United Kingdom.

inStream Media, Inc. is a targeted marketing technology company based in Waltham, Massachusetts, specializing in enhancing customer engagement for brands and retailers. Founded in 2007, the company provides a marketing platform called SmartConnect, which delivers tailored advertisements to customers at the point of sale. This software utilizes various factors, such as store location, time of day, and customer spending patterns, to optimize marketing efforts. inStream Media offers a range of services, including SmartConnect Receipts, SmartConnect eReceipts, and loyalty program integration, as well as in-store marketing and promotional analytics. The company collaborates with national retailers and Fortune 100 brands, including notable names like TimeInc., Kraft, Purina, and Unilever, to transform everyday transactions into effective marketing opportunities that enhance the shopping experience and drive sales.