DSG Consumer Partners

DSG Consumer Partners is an investment company established in 2012 and headquartered in Singapore. The firm specializes in identifying, investing in, and growing consumer businesses primarily in India and Southeast Asia. DSG Consumer Partners typically takes minority equity positions in unlisted companies but is open to control deals when aligned with capable management teams. The company has the flexibility to provide growth capital and liquidity options for founders and shareholders through secondary transactions. With a long-term investment horizon of 6 to 10 years, DSG Consumer Partners has a proven track record of supporting leading brands since 2004, including notable names such as Sula Wines, Cleartrip, and Veeba Food Services.

Hein Hun Leong

Vice President

Sameer Mehta

Managing Director and Head of Southeast Asia

Hariharan Premkumar

Investor

Past deals in FMCG

Koparo Clean

Seed Round in 2025
Koparo Clean is a home care brand that manufactures home cleaners and personal hygiene products for natural germ protection. The company offers products like floor cleaners, laundry detergent, fabric conditioners, dishwashing liquid, handwash, cleaning accessories, and fresheners & fragrances that engage in plant-based ingredients, toxin-free hygiene products.

colourette

Seed Round in 2024
Niv Della is a beauty and skincare products company operating under Colourette and Fresh Formula brands

GO DESi

Series B in 2024
GO DESi LLP is a Bengaluru-based startup established in 2017 that specializes in the manufacture of confectionery products, particularly regional treats inspired by traditional homemade recipes. The company focuses on empowering farmers and rural businesses by collaborating with them directly, thereby enhancing their share of the food value chain. GO DESi produces packaged foods that reflect local flavors, utilizing micro-units in rural and semi-urban areas for production. By selling its products online, the company not only aims to revive traditional tastes but also generates income opportunities for marginal farmers, contributing to the economic upliftment of rural communities in India.

SuperBottoms

Series A in 2023
SuperBottoms is a baby brand that specializes in eco-friendly, washable, and reusable cloth diapers. The company offers a diverse range of free-size UNO products designed for comfort and durability, catering to the needs of both babies and parents. With a commitment to sustainability, SuperBottoms aims to revolutionize baby care by providing non-harmful, high-quality products at affordable prices. The diapers are made from reusable materials, allowing for longer-term usage, and feature quirky designs that appeal to modern parents. By focusing on environmentally conscious manufacturing, SuperBottoms strives to create a positive impact on both child care and the environment.

Koparo Clean

Seed Round in 2023
Koparo Clean is a home care brand that manufactures home cleaners and personal hygiene products for natural germ protection. The company offers products like floor cleaners, laundry detergent, fabric conditioners, dishwashing liquid, handwash, cleaning accessories, and fresheners & fragrances that engage in plant-based ingredients, toxin-free hygiene products.

Blood

Series A in 2023
Blood, formerly known as pslove, is a consumer product start-up focused on alleviating the challenges associated with menstruation. The company has developed MenstruHeat, a popular menstrual cramp relief patch that has reportedly relieved over one million cramps across 15 countries. Blood aims to empower women by providing innovative and data-driven solutions for menstrual discomfort and other pain conditions, including neck, back, and knee pain. In addition to its physical products, the company offers an application that delivers personalized health insights based on user inputs. Blood markets its products directly to consumers as well as through prominent retail channels, reinforcing its commitment to enhancing women's health and well-being.

Moom Health

Seed Round in 2022
Moom Health is a health tech company focused on creating natural remedies tailored for modern Asian women. The company offers a range of expert-formulated supplements designed to be personalized and accessible. Customers can engage with an interactive quiz that assesses their wellness goals and needs, resulting in customized supplement packs that address specific health concerns, including haircare, skincare, daily well-being, and sleep. This approach enables Moom Health to provide targeted solutions that cater to the unique health requirements of its clientele.

GO DESi

Venture Round in 2022
GO DESi LLP is a Bengaluru-based startup established in 2017 that specializes in the manufacture of confectionery products, particularly regional treats inspired by traditional homemade recipes. The company focuses on empowering farmers and rural businesses by collaborating with them directly, thereby enhancing their share of the food value chain. GO DESi produces packaged foods that reflect local flavors, utilizing micro-units in rural and semi-urban areas for production. By selling its products online, the company not only aims to revive traditional tastes but also generates income opportunities for marginal farmers, contributing to the economic upliftment of rural communities in India.

Kind Kones

Series A in 2022
Kind Kones is an all-natural vegan ice cream brand. The ice creams are vegan and free from dairy, egg, refined sugar, and other artificial additives with mostly gluten-free options.

Koparo Clean

Seed Round in 2021
Koparo Clean is a home care brand that manufactures home cleaners and personal hygiene products for natural germ protection. The company offers products like floor cleaners, laundry detergent, fabric conditioners, dishwashing liquid, handwash, cleaning accessories, and fresheners & fragrances that engage in plant-based ingredients, toxin-free hygiene products.

Growthwell

Series A in 2021
Growthwell Group is the only vegetarian food solutions company that helps F&B businesses and organizations to get high-quality products and excellent logistics support & customer service so that they can grow, profit and succeed with us.

SuperBottoms

Series A in 2021
SuperBottoms is a baby brand that specializes in eco-friendly, washable, and reusable cloth diapers. The company offers a diverse range of free-size UNO products designed for comfort and durability, catering to the needs of both babies and parents. With a commitment to sustainability, SuperBottoms aims to revolutionize baby care by providing non-harmful, high-quality products at affordable prices. The diapers are made from reusable materials, allowing for longer-term usage, and feature quirky designs that appeal to modern parents. By focusing on environmentally conscious manufacturing, SuperBottoms strives to create a positive impact on both child care and the environment.

Frontier Nutrition

Series B in 2021
Frontier Nutrition, Inc. is a company that develops and manufactures fortified packaged food products aimed at addressing the nutritional needs of low and middle-income families in underserved communities worldwide. Founded in 2017 by Eddie Bearnot and Tanveer Ali, the company is headquartered in New Haven, Connecticut. Frontier Nutrition's offerings are informed by research in pediatric nutrition and behavioral marketing, ensuring that recipes are tailored to local diets while being optimized for taste, nutrition, and affordability. The company's mission is to combat early life and maternal malnutrition by providing low-cost, convenient food options to families facing challenges such as limited access to healthcare, transportation, and clean water, thereby promoting a sustainable standard of living.

Chai Point

Series C in 2021
Chai Point is an omni-channel beverage brand that brings a perfectly brewed cup of chai that is made with fresh and natural ingredients. Its anchor beverage offering is Chai but increasingly coffee is becoming very strong in its portfolio. Chai Point is present in eight cities offering varieties of hot and iced chai, shakes, and bite-sized chai snacks that perfectly accompany morning and evening chai rituals.

Kind Kones

Seed Round in 2021
Kind Kones is an all-natural vegan ice cream brand. The ice creams are vegan and free from dairy, egg, refined sugar, and other artificial additives with mostly gluten-free options.

Growthwell

Venture Round in 2020
Growthwell Group is the only vegetarian food solutions company that helps F&B businesses and organizations to get high-quality products and excellent logistics support & customer service so that they can grow, profit and succeed with us.

SuperBottoms

Seed Round in 2020
SuperBottoms is a baby brand that specializes in eco-friendly, washable, and reusable cloth diapers. The company offers a diverse range of free-size UNO products designed for comfort and durability, catering to the needs of both babies and parents. With a commitment to sustainability, SuperBottoms aims to revolutionize baby care by providing non-harmful, high-quality products at affordable prices. The diapers are made from reusable materials, allowing for longer-term usage, and feature quirky designs that appeal to modern parents. By focusing on environmentally conscious manufacturing, SuperBottoms strives to create a positive impact on both child care and the environment.

Veeba

Series D in 2019
Veeba Food Services, founded by the Bahl family with roots in the food processing industry since 1983, specializes in the production and distribution of a wide range of sauces, dips, emulsions, and dessert toppings. The company operates from an internationally certified production facility that adheres to high-quality standards. Veeba aims to enhance the culinary experience for both consumers and businesses, offering products that include salad dressings and syrups. With a robust national distribution network, Veeba effectively reaches various regions across India, ensuring that its fresh and authentic flavors are accessible to customers in homes, hotels, and restaurants alike.

Suzette Gourmet

Venture Round in 2019
Suzette Gourmet provides an organic food products for customers in India. It has its headquarters in Mumbai in India.

Chai Point

Series C in 2019
Chai Point is an omni-channel beverage brand that brings a perfectly brewed cup of chai that is made with fresh and natural ingredients. Its anchor beverage offering is Chai but increasingly coffee is becoming very strong in its portfolio. Chai Point is present in eight cities offering varieties of hot and iced chai, shakes, and bite-sized chai snacks that perfectly accompany morning and evening chai rituals.

Suzette Gourmet

Venture Round in 2018
Suzette Gourmet provides an organic food products for customers in India. It has its headquarters in Mumbai in India.

Raw Pressery

Series C in 2018
RAW Pressery is a clean-label beverage brand that delivers cold-press juices, smoothies, soups, and nut milk to customers. RAW Pressery directly works with farmers to get the best quality fruits, vegetables, and nuts from across the world, pack the goodness in a bottle, and deliver it to the customers' doorstep. RAW Pressery was founded on 2014 and is headquartered in Mumbai, India.

Chai Point

Series C in 2018
Chai Point is an omni-channel beverage brand that brings a perfectly brewed cup of chai that is made with fresh and natural ingredients. Its anchor beverage offering is Chai but increasingly coffee is becoming very strong in its portfolio. Chai Point is present in eight cities offering varieties of hot and iced chai, shakes, and bite-sized chai snacks that perfectly accompany morning and evening chai rituals.

Veeba

Series D in 2018
Veeba Food Services, founded by the Bahl family with roots in the food processing industry since 1983, specializes in the production and distribution of a wide range of sauces, dips, emulsions, and dessert toppings. The company operates from an internationally certified production facility that adheres to high-quality standards. Veeba aims to enhance the culinary experience for both consumers and businesses, offering products that include salad dressings and syrups. With a robust national distribution network, Veeba effectively reaches various regions across India, ensuring that its fresh and authentic flavors are accessible to customers in homes, hotels, and restaurants alike.

Raw Pressery

Series C in 2017
RAW Pressery is a clean-label beverage brand that delivers cold-press juices, smoothies, soups, and nut milk to customers. RAW Pressery directly works with farmers to get the best quality fruits, vegetables, and nuts from across the world, pack the goodness in a bottle, and deliver it to the customers' doorstep. RAW Pressery was founded on 2014 and is headquartered in Mumbai, India.

Veeba

Series C in 2017
Veeba Food Services, founded by the Bahl family with roots in the food processing industry since 1983, specializes in the production and distribution of a wide range of sauces, dips, emulsions, and dessert toppings. The company operates from an internationally certified production facility that adheres to high-quality standards. Veeba aims to enhance the culinary experience for both consumers and businesses, offering products that include salad dressings and syrups. With a robust national distribution network, Veeba effectively reaches various regions across India, ensuring that its fresh and authentic flavors are accessible to customers in homes, hotels, and restaurants alike.

Suzette Gourmet

Venture Round in 2017
Suzette Gourmet provides an organic food products for customers in India. It has its headquarters in Mumbai in India.

Suzette Gourmet

Venture Round in 2016
Suzette Gourmet provides an organic food products for customers in India. It has its headquarters in Mumbai in India.

Raw Pressery

Series B in 2016
RAW Pressery is a clean-label beverage brand that delivers cold-press juices, smoothies, soups, and nut milk to customers. RAW Pressery directly works with farmers to get the best quality fruits, vegetables, and nuts from across the world, pack the goodness in a bottle, and deliver it to the customers' doorstep. RAW Pressery was founded on 2014 and is headquartered in Mumbai, India.

Chai Point

Series B in 2015
Chai Point is an omni-channel beverage brand that brings a perfectly brewed cup of chai that is made with fresh and natural ingredients. Its anchor beverage offering is Chai but increasingly coffee is becoming very strong in its portfolio. Chai Point is present in eight cities offering varieties of hot and iced chai, shakes, and bite-sized chai snacks that perfectly accompany morning and evening chai rituals.

Veeba

Series A in 2015
Veeba Food Services, founded by the Bahl family with roots in the food processing industry since 1983, specializes in the production and distribution of a wide range of sauces, dips, emulsions, and dessert toppings. The company operates from an internationally certified production facility that adheres to high-quality standards. Veeba aims to enhance the culinary experience for both consumers and businesses, offering products that include salad dressings and syrups. With a robust national distribution network, Veeba effectively reaches various regions across India, ensuring that its fresh and authentic flavors are accessible to customers in homes, hotels, and restaurants alike.

Bakers Circle

Venture Round in 2015
Bakers Circle is an attractive, yet defensive, way to derive upon the country's F&B (food and beverages) opportunities. Bakers Circle, which pivoted to the B2B model in 2006-07, reported revenue of Rs 63 crore in 2013-14 and expects to post a top-line of between Rs 65-70 crore in the current fiscal.

Suzette Gourmet

Venture Round in 2015
Suzette Gourmet provides an organic food products for customers in India. It has its headquarters in Mumbai in India.

Veeba

Seed Round in 2014
Veeba Food Services, founded by the Bahl family with roots in the food processing industry since 1983, specializes in the production and distribution of a wide range of sauces, dips, emulsions, and dessert toppings. The company operates from an internationally certified production facility that adheres to high-quality standards. Veeba aims to enhance the culinary experience for both consumers and businesses, offering products that include salad dressings and syrups. With a robust national distribution network, Veeba effectively reaches various regions across India, ensuring that its fresh and authentic flavors are accessible to customers in homes, hotels, and restaurants alike.

Veeba

Seed Round in 2013
Veeba Food Services, founded by the Bahl family with roots in the food processing industry since 1983, specializes in the production and distribution of a wide range of sauces, dips, emulsions, and dessert toppings. The company operates from an internationally certified production facility that adheres to high-quality standards. Veeba aims to enhance the culinary experience for both consumers and businesses, offering products that include salad dressings and syrups. With a robust national distribution network, Veeba effectively reaches various regions across India, ensuring that its fresh and authentic flavors are accessible to customers in homes, hotels, and restaurants alike.

Veeba

Angel Round in 2012
Veeba Food Services, founded by the Bahl family with roots in the food processing industry since 1983, specializes in the production and distribution of a wide range of sauces, dips, emulsions, and dessert toppings. The company operates from an internationally certified production facility that adheres to high-quality standards. Veeba aims to enhance the culinary experience for both consumers and businesses, offering products that include salad dressings and syrups. With a robust national distribution network, Veeba effectively reaches various regions across India, ensuring that its fresh and authentic flavors are accessible to customers in homes, hotels, and restaurants alike.
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