DSG Consumer Partners

DSG Consumer Partners, established in 2012 and headquartered in Singapore, is an investment company specializing in the consumer sector in India and Southeast Asia. It primarily takes minority equity positions in unlisted consumer businesses, with a flexible approach that includes growth capital and secondary transactions. The company has a long-term investment horizon of 6 to 10 years and has backed several leading consumer brands since 2004, such as Sula Wines, Saffronart, and Mswipe Technologies.

Anthony Adiputra

Analyst

Aditya Gogri

Associate

Angela Hu

Analyst

Leong Hein Hun

Vice President

Saksham Kotiya

Analyst

Sameer Mehta

Managing Director and Head of Southeast Asia

Saumya Porwal

Associate

Hariharan Premkumar

Managing Director and Head of India

Niyati Raval

Associate

Deepak Shahdadpuri

Managing Director and Founder

Pooja Shirali

Vice President

Past deals in FMCG

Moom Health

Seed Round in 2025
Moom Health is a health technology company focused on creating natural remedies specifically for modern Asian women. The company manufactures a range of expert-formulated supplements tailored to individual wellness goals, utilizing a personalized approach through an expert-backed quiz. This quiz helps identify specific health concerns, allowing Moom Health to offer targeted solutions in areas such as haircare, skincare, daily well-being, and sleep. By prioritizing accessibility and personalization, Moom Health aims to meet the unique health needs of its customers.

Koparo Clean

Seed Round in 2025
Koparo Clean is a sustainable direct-to-consumer brand that specializes in home cleaners and personal hygiene products designed for natural germ protection. The company focuses on using plant-based ingredients to create toxin-free items such as dishwashing liquid, hand wash, body wash, laundry liquid, fabric conditioner, floor cleaner, gadget disinfectant, and fruits and vegetable wash. All products are environmentally friendly and safe for children and pets, providing customers with effective cleaning solutions that also offer protection and a long-lasting fragrance.

Go Zero

Series A in 2025
Go Zero is a pioneering ice cream manufacturer that specializes in producing healthier alternatives to traditional ice cream. Their product range includes sugar-free, vegan, keto-friendly, and protein-based ice creams, available in various flavors like chocolate, mocha, and pistachio. The company's mission is to provide consumers with delicious desserts that they can enjoy without compromising their health.

colourette

Seed Round in 2024
Colourette is a cosmetics and skincare company known for its commitment to providing affordable beauty and personal care products. Operating under the brands Colourette and Fresh Formula, the company specializes in a diverse range of cosmetics designed to enhance skin health and appearance. By focusing on accessible pricing and effective formulations, Colourette aims to empower clients to achieve beautiful skin and improve their overall beauty routines.

GO DESi

Series B in 2024
GO DESi LLP is a Bengaluru-based company established in 2017 that specializes in manufacturing confectionery products, focusing on regional and traditional treats. The company aims to revive homemade recipes by offering packaged food items inspired by local flavors, produced at micro-units in rural and semi-urban areas. GO DESi collaborates directly with farmers, self-help groups, and other rural businesses to empower these communities, helping them increase their share in the food value chain. By doing so, the company not only provides customers with authentic traditional tastes but also generates income opportunities for marginal farmers, thereby contributing to economic development in rural India. GO DESi sells its products online, making them accessible to a wider audience.

Superbottoms

Series A in 2023
SuperBottoms is a manufacturer of eco-friendly cloth diapers aimed at revolutionizing baby care with a focus on sustainability and comfort. The company offers a diverse range of washable and reusable diapers, including its popular free-size UNO products, which are designed to fit children comfortably while being financially accessible for parents. Committed to creating non-harmful products, SuperBottoms emphasizes the importance of environmentally conscious choices for families, contributing to both child care and ecological responsibility. The diapers are made of sustainable materials, ensuring longer-lasting use and quality, combined with unique designs that appeal to modern parents.

Go Zero

Seed Round in 2023
Go Zero is a pioneering ice cream manufacturer that specializes in producing healthier alternatives to traditional ice cream. Their product range includes sugar-free, vegan, keto-friendly, and protein-based ice creams, available in various flavors like chocolate, mocha, and pistachio. The company's mission is to provide consumers with delicious desserts that they can enjoy without compromising their health.

Koparo Clean

Seed Round in 2023
Koparo Clean is a sustainable direct-to-consumer brand that specializes in home cleaners and personal hygiene products designed for natural germ protection. The company focuses on using plant-based ingredients to create toxin-free items such as dishwashing liquid, hand wash, body wash, laundry liquid, fabric conditioner, floor cleaner, gadget disinfectant, and fruits and vegetable wash. All products are environmentally friendly and safe for children and pets, providing customers with effective cleaning solutions that also offer protection and a long-lasting fragrance.

Blood

Series A in 2023
Blood, formerly known as pslove, is a consumer product start-up dedicated to alleviating the challenges associated with menstruation. The company has developed MenstruHeat, a leading menstrual cramp relief patch that has successfully relieved over one million cramps across 15 countries. Blood focuses on manufacturing innovative and data-driven pain relief patches designed specifically for women, addressing menstrual cramps as well as other common ailments such as neck, back, and knee pain. In addition to its flagship product, the company offers an application that provides personalized health insights based on user inputs, further empowering women to manage their health effectively. Blood sells its products directly to consumers and through prominent retailers, striving to enhance the daily lives of women everywhere.

Moom Health

Seed Round in 2022
Moom Health is a health technology company focused on creating natural remedies specifically for modern Asian women. The company manufactures a range of expert-formulated supplements tailored to individual wellness goals, utilizing a personalized approach through an expert-backed quiz. This quiz helps identify specific health concerns, allowing Moom Health to offer targeted solutions in areas such as haircare, skincare, daily well-being, and sleep. By prioritizing accessibility and personalization, Moom Health aims to meet the unique health needs of its customers.

GO DESi

Venture Round in 2022
GO DESi LLP is a Bengaluru-based company established in 2017 that specializes in manufacturing confectionery products, focusing on regional and traditional treats. The company aims to revive homemade recipes by offering packaged food items inspired by local flavors, produced at micro-units in rural and semi-urban areas. GO DESi collaborates directly with farmers, self-help groups, and other rural businesses to empower these communities, helping them increase their share in the food value chain. By doing so, the company not only provides customers with authentic traditional tastes but also generates income opportunities for marginal farmers, thereby contributing to economic development in rural India. GO DESi sells its products online, making them accessible to a wider audience.

Superbottoms

Series A in 2022
SuperBottoms is a manufacturer of eco-friendly cloth diapers aimed at revolutionizing baby care with a focus on sustainability and comfort. The company offers a diverse range of washable and reusable diapers, including its popular free-size UNO products, which are designed to fit children comfortably while being financially accessible for parents. Committed to creating non-harmful products, SuperBottoms emphasizes the importance of environmentally conscious choices for families, contributing to both child care and ecological responsibility. The diapers are made of sustainable materials, ensuring longer-lasting use and quality, combined with unique designs that appeal to modern parents.

Kind Kones

Series A in 2022
Kind Kones is a brand specializing in all-natural, vegan ice cream. The company focuses on creating ice creams that are free from dairy, eggs, soy, refined sugar, and artificial additives, catering primarily to consumers who are lactose intolerant or seeking healthier dessert options. Its product offerings are predominantly gluten-free, allowing a broader range of dietary preferences to enjoy guilt-free indulgence. By prioritizing plant-based ingredients, Kind Kones provides a delicious alternative for those looking for nutritious and ethical dessert choices.

Koparo Clean

Seed Round in 2021
Koparo Clean is a sustainable direct-to-consumer brand that specializes in home cleaners and personal hygiene products designed for natural germ protection. The company focuses on using plant-based ingredients to create toxin-free items such as dishwashing liquid, hand wash, body wash, laundry liquid, fabric conditioner, floor cleaner, gadget disinfectant, and fruits and vegetable wash. All products are environmentally friendly and safe for children and pets, providing customers with effective cleaning solutions that also offer protection and a long-lasting fragrance.

Superbottoms

Series A in 2021
SuperBottoms is a manufacturer of eco-friendly cloth diapers aimed at revolutionizing baby care with a focus on sustainability and comfort. The company offers a diverse range of washable and reusable diapers, including its popular free-size UNO products, which are designed to fit children comfortably while being financially accessible for parents. Committed to creating non-harmful products, SuperBottoms emphasizes the importance of environmentally conscious choices for families, contributing to both child care and ecological responsibility. The diapers are made of sustainable materials, ensuring longer-lasting use and quality, combined with unique designs that appeal to modern parents.

Frontier Nutrition

Series B in 2021
Frontier Nutrition, Inc. is a company dedicated to developing and manufacturing nutritious food products tailored for families in low and middle-income communities worldwide. Founded in 2016, the company focuses on addressing malnutrition, particularly among mothers and young children, by providing affordable and convenient food options. Their product offerings are based on research in pediatric nutrition and behavioral marketing, ensuring that recipes are not only nutritionally optimized but also appealing in taste and price. By localizing their recipes to fit traditional diets, Frontier Nutrition aims to make a significant impact on public health in frontier markets, where access to healthcare, clean water, and transportation can be limited. The company operates from its base in New Haven, Connecticut, and is committed to fostering sustainable living standards for underserved populations.

Kind Kones

Seed Round in 2021
Kind Kones is a brand specializing in all-natural, vegan ice cream. The company focuses on creating ice creams that are free from dairy, eggs, soy, refined sugar, and artificial additives, catering primarily to consumers who are lactose intolerant or seeking healthier dessert options. Its product offerings are predominantly gluten-free, allowing a broader range of dietary preferences to enjoy guilt-free indulgence. By prioritizing plant-based ingredients, Kind Kones provides a delicious alternative for those looking for nutritious and ethical dessert choices.

Arata

Seed Round in 2020
Arata is a company that specializes in high-performance, plant-based hair care and personal care products. Founded in 2017 by Dhruv Madhok and Dhruv Bhasin, the company is headquartered in New Delhi, India. Arata's offerings include a range of unisex products such as hair gel, shampoo, face and body wash, and hair cream. All products are vegan, cruelty-free, and formulated without harmful chemicals like SLS and parabens, making them suitable for all individuals. The company's commitment to sustainability and the use of clinically proven technology underscores its focus on providing natural, skin-friendly solutions for consumers seeking effective personal care products.

Superbottoms

Seed Round in 2020
SuperBottoms is a manufacturer of eco-friendly cloth diapers aimed at revolutionizing baby care with a focus on sustainability and comfort. The company offers a diverse range of washable and reusable diapers, including its popular free-size UNO products, which are designed to fit children comfortably while being financially accessible for parents. Committed to creating non-harmful products, SuperBottoms emphasizes the importance of environmentally conscious choices for families, contributing to both child care and ecological responsibility. The diapers are made of sustainable materials, ensuring longer-lasting use and quality, combined with unique designs that appeal to modern parents.

Veeba

Series D in 2019
Veeba Food Services, established by the Bahl family, has been a key player in the food processing industry since 1983. The company operates an internationally certified production facility, focusing on high-quality standards in the manufacturing and marketing of a diverse range of products, including sauces, dips, emulsions, salad dressings, and dessert toppings. Veeba aims to enhance the culinary experience for both consumers and businesses, notably hotels and restaurants, by providing fresh and authentic flavors. With a robust national distribution network, Veeba effectively covers much of the Indian market, positioning itself as a comprehensive solution for condiments and sauces.

Suzette Gourmet

Venture Round in 2019
Suzette Gourmet provides an organic food products for customers in India. It has its headquarters in Mumbai in India.

Arata

Seed Round in 2019
Arata is a company that specializes in high-performance, plant-based hair care and personal care products. Founded in 2017 by Dhruv Madhok and Dhruv Bhasin, the company is headquartered in New Delhi, India. Arata's offerings include a range of unisex products such as hair gel, shampoo, face and body wash, and hair cream. All products are vegan, cruelty-free, and formulated without harmful chemicals like SLS and parabens, making them suitable for all individuals. The company's commitment to sustainability and the use of clinically proven technology underscores its focus on providing natural, skin-friendly solutions for consumers seeking effective personal care products.

Epigamia

Series C in 2019
Epigamia, launched in June 2015, specializes in offering premium all-natural dairy products, with a particular emphasis on Greek yogurt. The company caters to health-conscious consumers by providing a diverse range of food items, including almond milk, plant-based alternatives, lactose-free snacks, ice creams, ghee-based spreads, and chilled shakes made from real fruit. Epigamia's products are designed to be low in fat and high in protein, enabling consumers to enjoy nutritious desserts and beverages at an affordable price. By focusing on traditional dairy and innovative formulations, Epigamia promotes a healthy lifestyle through its diverse product offerings.

Suzette Gourmet

Venture Round in 2018
Suzette Gourmet provides an organic food products for customers in India. It has its headquarters in Mumbai in India.

Raw Pressery

Series C in 2018
Raw Pressery is an Indian beverage company established in 2014, headquartered in Mumbai. It specializes in producing and delivering cold-pressed juices, smoothies, soups, and nut milk directly to consumers. The company sources high-quality fruits, vegetables, and nuts globally from partner farmers, ensuring organic ingredients for its clean-label products.

Veeba

Series D in 2018
Veeba Food Services, established by the Bahl family, has been a key player in the food processing industry since 1983. The company operates an internationally certified production facility, focusing on high-quality standards in the manufacturing and marketing of a diverse range of products, including sauces, dips, emulsions, salad dressings, and dessert toppings. Veeba aims to enhance the culinary experience for both consumers and businesses, notably hotels and restaurants, by providing fresh and authentic flavors. With a robust national distribution network, Veeba effectively covers much of the Indian market, positioning itself as a comprehensive solution for condiments and sauces.

Raw Pressery

Series C in 2017
Raw Pressery is an Indian beverage company established in 2014, headquartered in Mumbai. It specializes in producing and delivering cold-pressed juices, smoothies, soups, and nut milk directly to consumers. The company sources high-quality fruits, vegetables, and nuts globally from partner farmers, ensuring organic ingredients for its clean-label products.

Veeba

Series C in 2017
Veeba Food Services, established by the Bahl family, has been a key player in the food processing industry since 1983. The company operates an internationally certified production facility, focusing on high-quality standards in the manufacturing and marketing of a diverse range of products, including sauces, dips, emulsions, salad dressings, and dessert toppings. Veeba aims to enhance the culinary experience for both consumers and businesses, notably hotels and restaurants, by providing fresh and authentic flavors. With a robust national distribution network, Veeba effectively covers much of the Indian market, positioning itself as a comprehensive solution for condiments and sauces.

Epigamia

Series B in 2017
Epigamia, launched in June 2015, specializes in offering premium all-natural dairy products, with a particular emphasis on Greek yogurt. The company caters to health-conscious consumers by providing a diverse range of food items, including almond milk, plant-based alternatives, lactose-free snacks, ice creams, ghee-based spreads, and chilled shakes made from real fruit. Epigamia's products are designed to be low in fat and high in protein, enabling consumers to enjoy nutritious desserts and beverages at an affordable price. By focusing on traditional dairy and innovative formulations, Epigamia promotes a healthy lifestyle through its diverse product offerings.

Suzette Gourmet

Venture Round in 2017
Suzette Gourmet provides an organic food products for customers in India. It has its headquarters in Mumbai in India.

Epigamia

Series A in 2016
Epigamia, launched in June 2015, specializes in offering premium all-natural dairy products, with a particular emphasis on Greek yogurt. The company caters to health-conscious consumers by providing a diverse range of food items, including almond milk, plant-based alternatives, lactose-free snacks, ice creams, ghee-based spreads, and chilled shakes made from real fruit. Epigamia's products are designed to be low in fat and high in protein, enabling consumers to enjoy nutritious desserts and beverages at an affordable price. By focusing on traditional dairy and innovative formulations, Epigamia promotes a healthy lifestyle through its diverse product offerings.

Suzette Gourmet

Venture Round in 2016
Suzette Gourmet provides an organic food products for customers in India. It has its headquarters in Mumbai in India.

Raw Pressery

Series B in 2016
Raw Pressery is an Indian beverage company established in 2014, headquartered in Mumbai. It specializes in producing and delivering cold-pressed juices, smoothies, soups, and nut milk directly to consumers. The company sources high-quality fruits, vegetables, and nuts globally from partner farmers, ensuring organic ingredients for its clean-label products.

Veeba

Series A in 2015
Veeba Food Services, established by the Bahl family, has been a key player in the food processing industry since 1983. The company operates an internationally certified production facility, focusing on high-quality standards in the manufacturing and marketing of a diverse range of products, including sauces, dips, emulsions, salad dressings, and dessert toppings. Veeba aims to enhance the culinary experience for both consumers and businesses, notably hotels and restaurants, by providing fresh and authentic flavors. With a robust national distribution network, Veeba effectively covers much of the Indian market, positioning itself as a comprehensive solution for condiments and sauces.

Bakers Circle

Venture Round in 2015
Bakers Circle is an attractive, yet defensive, way to derive upon the country's F&B (food and beverages) opportunities. Bakers Circle, which pivoted to the B2B model in 2006-07, reported revenue of Rs 63 crore in 2013-14 and expects to post a top-line of between Rs 65-70 crore in the current fiscal.

Suzette Gourmet

Venture Round in 2015
Suzette Gourmet provides an organic food products for customers in India. It has its headquarters in Mumbai in India.

Veeba

Seed Round in 2014
Veeba Food Services, established by the Bahl family, has been a key player in the food processing industry since 1983. The company operates an internationally certified production facility, focusing on high-quality standards in the manufacturing and marketing of a diverse range of products, including sauces, dips, emulsions, salad dressings, and dessert toppings. Veeba aims to enhance the culinary experience for both consumers and businesses, notably hotels and restaurants, by providing fresh and authentic flavors. With a robust national distribution network, Veeba effectively covers much of the Indian market, positioning itself as a comprehensive solution for condiments and sauces.

Veeba

Seed Round in 2013
Veeba Food Services, established by the Bahl family, has been a key player in the food processing industry since 1983. The company operates an internationally certified production facility, focusing on high-quality standards in the manufacturing and marketing of a diverse range of products, including sauces, dips, emulsions, salad dressings, and dessert toppings. Veeba aims to enhance the culinary experience for both consumers and businesses, notably hotels and restaurants, by providing fresh and authentic flavors. With a robust national distribution network, Veeba effectively covers much of the Indian market, positioning itself as a comprehensive solution for condiments and sauces.

Veeba

Angel Round in 2012
Veeba Food Services, established by the Bahl family, has been a key player in the food processing industry since 1983. The company operates an internationally certified production facility, focusing on high-quality standards in the manufacturing and marketing of a diverse range of products, including sauces, dips, emulsions, salad dressings, and dessert toppings. Veeba aims to enhance the culinary experience for both consumers and businesses, notably hotels and restaurants, by providing fresh and authentic flavors. With a robust national distribution network, Veeba effectively covers much of the Indian market, positioning itself as a comprehensive solution for condiments and sauces.
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