DSG Consumer Partners
DSG Consumer Partners is a venture capital firm based in Singapore that focuses on identifying, investing in, and growing consumer brands in India and Southeast Asia. It primarily takes minority equity stakes in unlisted companies but may pursue control deals with the right management. The firm provides growth capital and liquidity to founders and shareholders, including secondary transactions, and pursues a long-term investment approach. The founders have backed leading consumer brands since 2004, such as Sula Wines, Saffronart, Cleartrip, Redmart, Mocha, and Veeba Food Services.
Top Stages
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Past deals in Cosmetics
Deconstruct
Venture Round in 2025
Deconstruct develops and markets chemical-free skincare products designed to support a safe, simplified routine. The brand offers products that address skin texture, tan removal, whiteheads and acne, and it provides educational blog content on conditions such as pigmentation, dry and oily skin, and open pores, offering an integrated solution for common skin-related concerns.
Colourette
Seed Round in 2024
Colourette is a cosmetics company dedicated to providing affordable beauty and skincare products. It offers a diverse range of cosmetic and personal care items designed to enhance users' skin health.
Rose All Day
Series A in 2023
Rose All Day is an e-commerce cosmetics company that manufactures and sells makeup, beauty, and skincare products.
Arata
Seed Round in 2020
Arata is a New Delhi, India-based hair care brand that develops high-performance, vegan and cruelty-free products backed by plant-powered science and clinically proven technology. Its lineup includes unisex shampoos, hair gels and hair creams that are free of SLS and parabens, non-toxic and sustainable. The company emphasizes natural, skin-friendly formulations and cruelty-free production, with products designed for all users. Arata was founded in 2017 by Dhruv Madhok and Dhruv Bhasin.
Arata
Seed Round in 2019
Arata is a New Delhi, India-based hair care brand that develops high-performance, vegan and cruelty-free products backed by plant-powered science and clinically proven technology. Its lineup includes unisex shampoos, hair gels and hair creams that are free of SLS and parabens, non-toxic and sustainable. The company emphasizes natural, skin-friendly formulations and cruelty-free production, with products designed for all users. Arata was founded in 2017 by Dhruv Madhok and Dhruv Bhasin.
Alcheme Skincare
Seed Round in 2018
Alcheme Skincare Pte Ltd. is a Singapore-based company that specializes in manufacturing and selling personalized skincare products, including Alcheme serum and Alcheme emulsion. Founded in 2017, the company focuses on addressing the unique skin needs of each customer through an innovative consultation process that utilizes artificial intelligence and facial detection technology. This approach allows for a tailored selection of plant-based active ingredients that are both effective and safe. Alcheme Skincare also offers skin consultation services to further assist clients in identifying their specific skincare requirements. Products are available for purchase online, aligning with modern consumer preferences for convenience and individualized care.
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