DSG Consumer Partners

DSG Consumer Partners is an investment company established in 2012 and headquartered in Singapore. The firm specializes in identifying, investing in, and growing consumer businesses primarily in India and Southeast Asia. DSG Consumer Partners typically takes minority equity positions in unlisted companies but is open to control deals when aligned with capable management teams. The company has the flexibility to provide growth capital and liquidity options for founders and shareholders through secondary transactions. With a long-term investment horizon of 6 to 10 years, DSG Consumer Partners has a proven track record of supporting leading brands since 2004, including notable names such as Sula Wines, Cleartrip, and Veeba Food Services.

Hein Hun Leong

Vice President

Sameer Mehta

Managing Director and Head of Southeast Asia

Hariharan Premkumar

Investor

Past deals in Cosmetics

colourette

Seed Round in 2024

Niv Della is a beauty and skincare products company operating under Colourette and Fresh Formula brands

Rose All Day

Series A in 2023

Rose All Day is an e-commerce cosmetics company that manufactures and sells makeup, beauty, and skincare products.

Arata

Seed Round in 2020

Arata is a manufacturer of high-performance, plant-based hair care and personal care products based in New Delhi, India. Founded in 2017 by Dhruv Madhok and Dhruv Bhasin, the company focuses on creating vegan and cruelty-free products that are free from harmful chemicals such as SLS and parabens. Arata's product line includes a range of unisex offerings, including hair gel, shampoo, face and body wash, and hair cream, all designed to be non-toxic and skin-friendly. Through its commitment to sustainability and plant-powered science, Arata aims to improve the overall skincare experience for consumers seeking natural alternatives.

Alcheme Skincare

Seed Round in 2018

Alcheme Skincare Pte Ltd. is a Singapore-based company that specializes in manufacturing and selling personalized skincare products, including Alcheme serum and Alcheme emulsion. Founded in 2017, the company focuses on addressing the unique skin needs of each customer through an innovative consultation process that utilizes artificial intelligence and facial detection technology. This approach allows for a tailored selection of plant-based active ingredients that are both effective and safe. Alcheme Skincare also offers skin consultation services to further assist clients in identifying their specific skincare requirements. Products are available for purchase online, aligning with modern consumer preferences for convenience and individualized care.

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