DSG Consumer Partners

DSG Consumer Partners is an investment company established in 2012 and headquartered in Singapore. The firm specializes in identifying, investing in, and growing consumer businesses primarily in India and Southeast Asia. DSG Consumer Partners typically takes minority equity positions in unlisted companies but is open to control deals when aligned with capable management teams. The company has the flexibility to provide growth capital and liquidity options for founders and shareholders through secondary transactions. With a long-term investment horizon of 6 to 10 years, DSG Consumer Partners has a proven track record of supporting leading brands since 2004, including notable names such as Sula Wines, Cleartrip, and Veeba Food Services.

Hein Hun Leong

Vice President

Sameer Mehta

Managing Director and Head of Southeast Asia

Hariharan Premkumar

Investor

Past deals in India

GO DESi

Series B in 2024
GO DESi LLP is a Bengaluru-based startup established in 2017 that specializes in the manufacture of confectionery products, particularly regional treats inspired by traditional homemade recipes. The company focuses on empowering farmers and rural businesses by collaborating with them directly, thereby enhancing their share of the food value chain. GO DESi produces packaged foods that reflect local flavors, utilizing micro-units in rural and semi-urban areas for production. By selling its products online, the company not only aims to revive traditional tastes but also generates income opportunities for marginal farmers, contributing to the economic upliftment of rural communities in India.

Leverage Edu

Series C in 2023
Leverage Edu is an AI-enabled marketplace focused on assisting students with higher education and career development. As one of India's leading ed-tech companies, it aims to democratize mentorship and facilitate access to career growth opportunities. The platform offers an educational advisory service that matches students with programs and experts based on their interests. Users can browse and book admission tests for various colleges and apply to educational programs, ensuring they receive guidance from mentors worldwide. By leveraging technology, Leverage Edu seeks to break down traditional barriers in education and empower the next generation of students to navigate their academic and professional journeys effectively.

XYXX Apparels

Series C in 2023
XYXX Apparels is a retail and fashion company that offers clothing and accessories for men. It makes life interesting via functional and refreshing products with quirky designs. The company was founded in 2016 and is headquartered in Surat, India.

Join Ventures

Series B in 2022
Join Ventures is a leading celebration-focused company in India, known for its portfolio of digital-first brands such as IGP and Interflora. The company specializes in e-commerce, offering handmade and customized products across various categories, including home décor, food, flowers, fashion, jewelry, accessories, and festival items. By leveraging proprietary technology and a network of strategically located dark stores throughout India, Join Ventures enhances the consumer shopping experience. The integration of artificial intelligence and analytics allows the company to provide hyper-personalized services, ensuring that its brands effectively meet the diverse needs of customers during special occasions.

StayVista

Venture Round in 2022
StayVista is a holiday home rental platform that offers unique and luxurious accommodations in India and Sri Lanka. The company specializes in providing travelers with the privacy and comfort of a home, combined with the ambiance of a vacation and the standards typically associated with hotels. With a rigorous selection process, StayVista curates only the best properties for guests, ensuring that one in ten properties is chosen for its platform. The company serves both travelers and second home owners, allowing the latter to monetize their properties while ensuring they are well-maintained and managed. StayVista emphasizes safety and trust, implementing security measures for both properties and guests. It also boasts a dedicated customer care team available around the clock, including the founders, to ensure an exceptional experience for all users.

KNYA Med

Seed Round in 2022
KNYA Med is a clothing and fashion company that specializes in designing and creating medical professional attire. They performed a deep dive into fabric technology and design to learn exactly what their medical superheroes want out of their everyday hospital/clinic wear to ensure they have top-quality clothing to safely continue on their heroic work. They ensure that KNYA Med clothing are both stylish and comfortable by using a choice of breathable materials and styles. KNYA Med is headquartered in Mumbai, India and was founded in 2020.

GO DESi

Venture Round in 2022
GO DESi LLP is a Bengaluru-based startup established in 2017 that specializes in the manufacture of confectionery products, particularly regional treats inspired by traditional homemade recipes. The company focuses on empowering farmers and rural businesses by collaborating with them directly, thereby enhancing their share of the food value chain. GO DESi produces packaged foods that reflect local flavors, utilizing micro-units in rural and semi-urban areas for production. By selling its products online, the company not only aims to revive traditional tastes but also generates income opportunities for marginal farmers, contributing to the economic upliftment of rural communities in India.

Join Ventures

Series A in 2022
Join Ventures is a leading celebration-focused company in India, known for its portfolio of digital-first brands such as IGP and Interflora. The company specializes in e-commerce, offering handmade and customized products across various categories, including home décor, food, flowers, fashion, jewelry, accessories, and festival items. By leveraging proprietary technology and a network of strategically located dark stores throughout India, Join Ventures enhances the consumer shopping experience. The integration of artificial intelligence and analytics allows the company to provide hyper-personalized services, ensuring that its brands effectively meet the diverse needs of customers during special occasions.

Sleepy Owl Coffee

Series A in 2021
Sleepy Owl Coffee is a producer of roasted coffee products based in India, focusing on providing a healthy and less acidic beverage option for consumers. The company specializes in cold brew coffee made from high-quality arabica beans, which are roasted and brewed for several hours in cold water. This unique brewing process results in a bold, smooth, and refreshing drink that appeals to coffee lovers seeking an enjoyable coffee experience. Sleepy Owl Coffee aims to deliver these products at affordable prices, catering to the growing demand for fresh coffee on demand in the Indian market.

XYXX Apparels

Series A in 2021
XYXX Apparels is a retail and fashion company that offers clothing and accessories for men. It makes life interesting via functional and refreshing products with quirky designs. The company was founded in 2016 and is headquartered in Surat, India.

IndiaLends

Venture Round in 2021
IndiaLends is a digital lending and borrowing marketplace based in New Delhi, India, established in 2015. The platform connects consumers and small businesses seeking low-rate loans with institutional lenders aiming for favorable returns. It offers unsecured personal loans, allowing borrowers to apply online and manage their finances through the IndiaLends Mobile App. Additionally, IndiaLends provides value-added services to lenders, including big-data analytics, credit risk assessment, and streamlined loan origination and management processes. This combination of services enhances the efficiency and affordability of the lending experience for both borrowers and lenders.

StayVista

Seed Round in 2021
StayVista is a holiday home rental platform that offers unique and luxurious accommodations in India and Sri Lanka. The company specializes in providing travelers with the privacy and comfort of a home, combined with the ambiance of a vacation and the standards typically associated with hotels. With a rigorous selection process, StayVista curates only the best properties for guests, ensuring that one in ten properties is chosen for its platform. The company serves both travelers and second home owners, allowing the latter to monetize their properties while ensuring they are well-maintained and managed. StayVista emphasizes safety and trust, implementing security measures for both properties and guests. It also boasts a dedicated customer care team available around the clock, including the founders, to ensure an exceptional experience for all users.

The​ ​Moms​ ​Co.

Series B in 2020
The Moms Co. creates safe and natural formulated products for babies that are certified toxin-free. The Moms Co. is on a mission to help moms make safe, natural, effective choices for themselves and their families. Their products are developed and tested with the best experts across India, Australia, and Switzerland. With Mother Nature making her presence felt very strongly, everything they create retains the good and rejects the bad to give you a product that is as pure as Mother’s Love.

Sleepy Owl Coffee

Venture Round in 2020
Sleepy Owl Coffee is a producer of roasted coffee products based in India, focusing on providing a healthy and less acidic beverage option for consumers. The company specializes in cold brew coffee made from high-quality arabica beans, which are roasted and brewed for several hours in cold water. This unique brewing process results in a bold, smooth, and refreshing drink that appeals to coffee lovers seeking an enjoyable coffee experience. Sleepy Owl Coffee aims to deliver these products at affordable prices, catering to the growing demand for fresh coffee on demand in the Indian market.

Leverage Edu

Venture Round in 2019
Leverage Edu is an AI-enabled marketplace focused on assisting students with higher education and career development. As one of India's leading ed-tech companies, it aims to democratize mentorship and facilitate access to career growth opportunities. The platform offers an educational advisory service that matches students with programs and experts based on their interests. Users can browse and book admission tests for various colleges and apply to educational programs, ensuring they receive guidance from mentors worldwide. By leveraging technology, Leverage Edu seeks to break down traditional barriers in education and empower the next generation of students to navigate their academic and professional journeys effectively.

The​ ​Moms​ ​Co.

Series B in 2019
The Moms Co. creates safe and natural formulated products for babies that are certified toxin-free. The Moms Co. is on a mission to help moms make safe, natural, effective choices for themselves and their families. Their products are developed and tested with the best experts across India, Australia, and Switzerland. With Mother Nature making her presence felt very strongly, everything they create retains the good and rejects the bad to give you a product that is as pure as Mother’s Love.

Veeba

Series D in 2019
Veeba Food Services, founded by the Bahl family with roots in the food processing industry since 1983, specializes in the production and distribution of a wide range of sauces, dips, emulsions, and dessert toppings. The company operates from an internationally certified production facility that adheres to high-quality standards. Veeba aims to enhance the culinary experience for both consumers and businesses, offering products that include salad dressings and syrups. With a robust national distribution network, Veeba effectively reaches various regions across India, ensuring that its fresh and authentic flavors are accessible to customers in homes, hotels, and restaurants alike.

Suzette Gourmet

Venture Round in 2019
Suzette Gourmet provides an organic food products for customers in India. It has its headquarters in Mumbai in India.

Planet SuperHeroes

Series A in 2019
Planet Superheroes is India’s leading character merchandising company with a range of 50+ characters across 50+ categories curated under one roof. Founded by Jaineel Aga, Sumit Shah and Karan Rai, alumni of Duke and Oxford with prior experience in Private Equity, Consulting, Retail and Investment Banking. The company has recently been identified as a potential category leader to be mentored by the ISPIRT Foundation and is also selected as an exhibitor at The Surge Alpha Conference to be conducted in Bangalore early next year. To know more, you can visit the company at www.planetsuperheroes.com

Mswipe

Series E in 2019
Mswipe is an independent mobile POS merchant acquirer and network provider focused on serving small and medium enterprises (SMEs) in India. With approximately 12-15 million SMEs in the country, Mswipe recognizes the potential of mobile POS technology to connect these businesses to mainstream financial services and digital commerce. Currently, fewer than 500,000 SMEs utilize any form of POS system. Mswipe aims to address this gap by offering seamless mobile POS solutions that enable merchants to accept debit and credit card payments through smartphones, tablets, and computers linked to any bank account. The company is committed to building one of India’s largest financial services platforms for SMEs, facilitating their growth and integration into the digital economy.

Leverage Edu

Series A in 2019
Leverage Edu is an AI-enabled marketplace focused on assisting students with higher education and career development. As one of India's leading ed-tech companies, it aims to democratize mentorship and facilitate access to career growth opportunities. The platform offers an educational advisory service that matches students with programs and experts based on their interests. Users can browse and book admission tests for various colleges and apply to educational programs, ensuring they receive guidance from mentors worldwide. By leveraging technology, Leverage Edu seeks to break down traditional barriers in education and empower the next generation of students to navigate their academic and professional journeys effectively.

Suzette Gourmet

Venture Round in 2018
Suzette Gourmet provides an organic food products for customers in India. It has its headquarters in Mumbai in India.

Raw Pressery

Series C in 2018
RAW Pressery is a clean-label beverage brand that delivers cold-press juices, smoothies, soups, and nut milk to customers. RAW Pressery directly works with farmers to get the best quality fruits, vegetables, and nuts from across the world, pack the goodness in a bottle, and deliver it to the customers' doorstep. RAW Pressery was founded on 2014 and is headquartered in Mumbai, India.

Sleepy Owl Coffee

Seed Round in 2018
Sleepy Owl Coffee is a producer of roasted coffee products based in India, focusing on providing a healthy and less acidic beverage option for consumers. The company specializes in cold brew coffee made from high-quality arabica beans, which are roasted and brewed for several hours in cold water. This unique brewing process results in a bold, smooth, and refreshing drink that appeals to coffee lovers seeking an enjoyable coffee experience. Sleepy Owl Coffee aims to deliver these products at affordable prices, catering to the growing demand for fresh coffee on demand in the Indian market.

Veeba

Series D in 2018
Veeba Food Services, founded by the Bahl family with roots in the food processing industry since 1983, specializes in the production and distribution of a wide range of sauces, dips, emulsions, and dessert toppings. The company operates from an internationally certified production facility that adheres to high-quality standards. Veeba aims to enhance the culinary experience for both consumers and businesses, offering products that include salad dressings and syrups. With a robust national distribution network, Veeba effectively reaches various regions across India, ensuring that its fresh and authentic flavors are accessible to customers in homes, hotels, and restaurants alike.

Saraf Foods

Venture Round in 2018
Established in 1991, Saraf Foods is an ISO 22000:2005 certified company manufacturing Freeze Dried Fruits, Vegetables and Herbs. It has made its mark not only in India but in global market by consistent and timely delivery of Quality Freeze Dried products. With its exclusive focus on Freeze Drying for last more than 20 years, Saraf Foods has acquired the skills to apply this technology to a number of food products say from fruits, vegetables and herbs to Nutraceuticals like Aloe Vera, Bitter Gourd, Neem, Amla, Tulsi, Turmeric and many more. No doubt Saraf Foods has successfully become a leader in Freeze Dried Market and known as a reliable supplier of these products.

Mswipe

Series D in 2017
Mswipe is an independent mobile POS merchant acquirer and network provider focused on serving small and medium enterprises (SMEs) in India. With approximately 12-15 million SMEs in the country, Mswipe recognizes the potential of mobile POS technology to connect these businesses to mainstream financial services and digital commerce. Currently, fewer than 500,000 SMEs utilize any form of POS system. Mswipe aims to address this gap by offering seamless mobile POS solutions that enable merchants to accept debit and credit card payments through smartphones, tablets, and computers linked to any bank account. The company is committed to building one of India’s largest financial services platforms for SMEs, facilitating their growth and integration into the digital economy.

Raw Pressery

Series C in 2017
RAW Pressery is a clean-label beverage brand that delivers cold-press juices, smoothies, soups, and nut milk to customers. RAW Pressery directly works with farmers to get the best quality fruits, vegetables, and nuts from across the world, pack the goodness in a bottle, and deliver it to the customers' doorstep. RAW Pressery was founded on 2014 and is headquartered in Mumbai, India.

Veeba

Series C in 2017
Veeba Food Services, founded by the Bahl family with roots in the food processing industry since 1983, specializes in the production and distribution of a wide range of sauces, dips, emulsions, and dessert toppings. The company operates from an internationally certified production facility that adheres to high-quality standards. Veeba aims to enhance the culinary experience for both consumers and businesses, offering products that include salad dressings and syrups. With a robust national distribution network, Veeba effectively reaches various regions across India, ensuring that its fresh and authentic flavors are accessible to customers in homes, hotels, and restaurants alike.

The​ ​Moms​ ​Co.

Series A in 2017
The Moms Co. creates safe and natural formulated products for babies that are certified toxin-free. The Moms Co. is on a mission to help moms make safe, natural, effective choices for themselves and their families. Their products are developed and tested with the best experts across India, Australia, and Switzerland. With Mother Nature making her presence felt very strongly, everything they create retains the good and rejects the bad to give you a product that is as pure as Mother’s Love.

Mswipe

Series D in 2017
Mswipe is an independent mobile POS merchant acquirer and network provider focused on serving small and medium enterprises (SMEs) in India. With approximately 12-15 million SMEs in the country, Mswipe recognizes the potential of mobile POS technology to connect these businesses to mainstream financial services and digital commerce. Currently, fewer than 500,000 SMEs utilize any form of POS system. Mswipe aims to address this gap by offering seamless mobile POS solutions that enable merchants to accept debit and credit card payments through smartphones, tablets, and computers linked to any bank account. The company is committed to building one of India’s largest financial services platforms for SMEs, facilitating their growth and integration into the digital economy.

Suzette Gourmet

Venture Round in 2017
Suzette Gourmet provides an organic food products for customers in India. It has its headquarters in Mumbai in India.

IndiaLends

Series A in 2016
IndiaLends is a digital lending and borrowing marketplace based in New Delhi, India, established in 2015. The platform connects consumers and small businesses seeking low-rate loans with institutional lenders aiming for favorable returns. It offers unsecured personal loans, allowing borrowers to apply online and manage their finances through the IndiaLends Mobile App. Additionally, IndiaLends provides value-added services to lenders, including big-data analytics, credit risk assessment, and streamlined loan origination and management processes. This combination of services enhances the efficiency and affordability of the lending experience for both borrowers and lenders.

Suzette Gourmet

Venture Round in 2016
Suzette Gourmet provides an organic food products for customers in India. It has its headquarters in Mumbai in India.

Raw Pressery

Series B in 2016
RAW Pressery is a clean-label beverage brand that delivers cold-press juices, smoothies, soups, and nut milk to customers. RAW Pressery directly works with farmers to get the best quality fruits, vegetables, and nuts from across the world, pack the goodness in a bottle, and deliver it to the customers' doorstep. RAW Pressery was founded on 2014 and is headquartered in Mumbai, India.

Planet SuperHeroes

Seed Round in 2015
Planet Superheroes is India’s leading character merchandising company with a range of 50+ characters across 50+ categories curated under one roof. Founded by Jaineel Aga, Sumit Shah and Karan Rai, alumni of Duke and Oxford with prior experience in Private Equity, Consulting, Retail and Investment Banking. The company has recently been identified as a potential category leader to be mentored by the ISPIRT Foundation and is also selected as an exhibitor at The Surge Alpha Conference to be conducted in Bangalore early next year. To know more, you can visit the company at www.planetsuperheroes.com

IndiaLends

Venture Round in 2015
IndiaLends is a digital lending and borrowing marketplace based in New Delhi, India, established in 2015. The platform connects consumers and small businesses seeking low-rate loans with institutional lenders aiming for favorable returns. It offers unsecured personal loans, allowing borrowers to apply online and manage their finances through the IndiaLends Mobile App. Additionally, IndiaLends provides value-added services to lenders, including big-data analytics, credit risk assessment, and streamlined loan origination and management processes. This combination of services enhances the efficiency and affordability of the lending experience for both borrowers and lenders.

Mswipe

Series C in 2015
Mswipe is an independent mobile POS merchant acquirer and network provider focused on serving small and medium enterprises (SMEs) in India. With approximately 12-15 million SMEs in the country, Mswipe recognizes the potential of mobile POS technology to connect these businesses to mainstream financial services and digital commerce. Currently, fewer than 500,000 SMEs utilize any form of POS system. Mswipe aims to address this gap by offering seamless mobile POS solutions that enable merchants to accept debit and credit card payments through smartphones, tablets, and computers linked to any bank account. The company is committed to building one of India’s largest financial services platforms for SMEs, facilitating their growth and integration into the digital economy.

Veeba

Series A in 2015
Veeba Food Services, founded by the Bahl family with roots in the food processing industry since 1983, specializes in the production and distribution of a wide range of sauces, dips, emulsions, and dessert toppings. The company operates from an internationally certified production facility that adheres to high-quality standards. Veeba aims to enhance the culinary experience for both consumers and businesses, offering products that include salad dressings and syrups. With a robust national distribution network, Veeba effectively reaches various regions across India, ensuring that its fresh and authentic flavors are accessible to customers in homes, hotels, and restaurants alike.

Suzette Gourmet

Venture Round in 2015
Suzette Gourmet provides an organic food products for customers in India. It has its headquarters in Mumbai in India.

OYO

Series A in 2015
OYO Hotels and Homes Pvt Ltd. is a hospitality company based in Ahmedabad, India, that was founded in 2013. The company specializes in owning and operating a network of hotels, homes, and living spaces, which are available for booking through its mobile application. OYO aims to provide affordable and comfortable accommodation options, catering to both budget-conscious travelers and those seeking premium experiences. By offering technology-driven solutions, OYO empowers entrepreneurs and small business owners in the hospitality sector, enhancing their operational efficiency and revenue potential. The company is a subsidiary of Oravel Stays Private Limited and is recognized for its commitment to delivering quality services comparable to those of five-star hotels while remaining accessible to a broader audience.

OYO

Seed Round in 2014
OYO Hotels and Homes Pvt Ltd. is a hospitality company based in Ahmedabad, India, that was founded in 2013. The company specializes in owning and operating a network of hotels, homes, and living spaces, which are available for booking through its mobile application. OYO aims to provide affordable and comfortable accommodation options, catering to both budget-conscious travelers and those seeking premium experiences. By offering technology-driven solutions, OYO empowers entrepreneurs and small business owners in the hospitality sector, enhancing their operational efficiency and revenue potential. The company is a subsidiary of Oravel Stays Private Limited and is recognized for its commitment to delivering quality services comparable to those of five-star hotels while remaining accessible to a broader audience.

Veeba

Seed Round in 2014
Veeba Food Services, founded by the Bahl family with roots in the food processing industry since 1983, specializes in the production and distribution of a wide range of sauces, dips, emulsions, and dessert toppings. The company operates from an internationally certified production facility that adheres to high-quality standards. Veeba aims to enhance the culinary experience for both consumers and businesses, offering products that include salad dressings and syrups. With a robust national distribution network, Veeba effectively reaches various regions across India, ensuring that its fresh and authentic flavors are accessible to customers in homes, hotels, and restaurants alike.

Mswipe

Series B in 2014
Mswipe is an independent mobile POS merchant acquirer and network provider focused on serving small and medium enterprises (SMEs) in India. With approximately 12-15 million SMEs in the country, Mswipe recognizes the potential of mobile POS technology to connect these businesses to mainstream financial services and digital commerce. Currently, fewer than 500,000 SMEs utilize any form of POS system. Mswipe aims to address this gap by offering seamless mobile POS solutions that enable merchants to accept debit and credit card payments through smartphones, tablets, and computers linked to any bank account. The company is committed to building one of India’s largest financial services platforms for SMEs, facilitating their growth and integration into the digital economy.

OYO

Seed Round in 2014
OYO Hotels and Homes Pvt Ltd. is a hospitality company based in Ahmedabad, India, that was founded in 2013. The company specializes in owning and operating a network of hotels, homes, and living spaces, which are available for booking through its mobile application. OYO aims to provide affordable and comfortable accommodation options, catering to both budget-conscious travelers and those seeking premium experiences. By offering technology-driven solutions, OYO empowers entrepreneurs and small business owners in the hospitality sector, enhancing their operational efficiency and revenue potential. The company is a subsidiary of Oravel Stays Private Limited and is recognized for its commitment to delivering quality services comparable to those of five-star hotels while remaining accessible to a broader audience.

Veeba

Seed Round in 2013
Veeba Food Services, founded by the Bahl family with roots in the food processing industry since 1983, specializes in the production and distribution of a wide range of sauces, dips, emulsions, and dessert toppings. The company operates from an internationally certified production facility that adheres to high-quality standards. Veeba aims to enhance the culinary experience for both consumers and businesses, offering products that include salad dressings and syrups. With a robust national distribution network, Veeba effectively reaches various regions across India, ensuring that its fresh and authentic flavors are accessible to customers in homes, hotels, and restaurants alike.

Mswipe

Series A in 2013
Mswipe is an independent mobile POS merchant acquirer and network provider focused on serving small and medium enterprises (SMEs) in India. With approximately 12-15 million SMEs in the country, Mswipe recognizes the potential of mobile POS technology to connect these businesses to mainstream financial services and digital commerce. Currently, fewer than 500,000 SMEs utilize any form of POS system. Mswipe aims to address this gap by offering seamless mobile POS solutions that enable merchants to accept debit and credit card payments through smartphones, tablets, and computers linked to any bank account. The company is committed to building one of India’s largest financial services platforms for SMEs, facilitating their growth and integration into the digital economy.

Veeba

Angel Round in 2012
Veeba Food Services, founded by the Bahl family with roots in the food processing industry since 1983, specializes in the production and distribution of a wide range of sauces, dips, emulsions, and dessert toppings. The company operates from an internationally certified production facility that adheres to high-quality standards. Veeba aims to enhance the culinary experience for both consumers and businesses, offering products that include salad dressings and syrups. With a robust national distribution network, Veeba effectively reaches various regions across India, ensuring that its fresh and authentic flavors are accessible to customers in homes, hotels, and restaurants alike.
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