Direct Line Group

Direct Line Insurance, part of Direct Line Group, is dedicated to simplifying and providing cost-effective insurance solutions for its customers. With a focus on making insurance more accessible and valuable, Direct Line aims to streamline the insurance process and offer competitive pricing to meet the needs of its clients. Their commitment to customer satisfaction drives their mission to deliver straightforward and efficient insurance services.

Adam Whiteley

Director of Household Development and Other Personal Lines

Adam Winslow

CEO

Past deals in Motor Insurance

By Miles

Acquisition in 2023
By Miles offers flexible car insurance tailored for low-mileage drivers. It provides a fixed annual fee along with variable per-mile charges, allowing customers to pay only for the distance they drive. The company uses a smartphone application that tracks journeys and offers real-time cost tracking, app-based policy management, and automated driving insights.
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