Dentsu

Dentsu is a prominent Japanese international advertising and public relations firm that provides a comprehensive range of communication-related solutions. Established originally as Japan Advertising Ltd. and later known as Japan Telegraphic Communication Co., Ltd., Dentsu operates across eight business domains, including Marketing, Digital Marketing, Creative Sphere, Promotions, Media, Content, PR, and Global Business. The company emphasizes collaboration and innovation, partnering with brands to drive meaningful progress and sustainable growth. Additionally, Dentsu Health offers integrated healthcare agency services through a global teaming platform, transforming the industry model. Its diverse capabilities allow Dentsu to address various client needs, enabling lasting change and value creation in the advertising landscape.

Wendy Clark

Global CEO

Natasha Doctor

Associate Director, Programmatic

Kenji Hirakawa

Executive Director of Business Creation Center

Hiroshi Igarashi

President and CEO

Yashwin Naidu

Performance Director

Katsuhiko Okubo

Director

Greg Reilly

President

Past deals in Advertising

OpenWeb

Series E in 2021
OpenWeb Ltd. is a company that operates an online social engagement platform aimed at enhancing dialogue and community interaction across various digital spaces. Established in 2012 and headquartered in New York with an additional office in Tel Aviv, OpenWeb provides tools for publishers to regain control over their audience and conversations by facilitating discussions directly on their platforms. The company employs artificial intelligence and machine learning to promote healthy dialogue and reduce toxicity, thereby fostering vibrant and engaged communities. OpenWeb collaborates with over 700 leading publishers, supporting around 100 million active users each month. The platform includes features such as an admin dashboard for community management, conversation-based advertising solutions, and insights into first-party data, aiming to create sustainable relationships between brands and audiences while improving the overall quality of online conversations.

WAmazing

Debt Financing in 2020
WAmazing, founded in 2016 and based in Tokyo, Japan, offers essential services for foreign travelers visiting the country. The company provides free SIM cards that allow tourists to register before arriving in Japan, facilitating access to mobile internet services of up to 500MB through its app. This service addresses challenges faced by visitors, such as navigating Japanese sign-up pages that require local phone numbers for free Wi-Fi access. In addition to SIM cards, WAmazing's platform serves as a multilingual travel guide, offering tour applications, reservation information, and tourism consulting services for local governments and tourism organizations. By enabling tourists to access vital information through their smartphones, WAmazing enhances the travel experience in Japan.

FIREBUG

Venture Round in 2020
FIREBUG Inc., established in 2016 and based in Tokyo, Japan, specializes in media content production and marketing services. The company supports a diverse range of talents, including comedians, actresses, models, and artists, by providing production plans and developing intellectual property and advertising items tailored to their social media presence. FIREBUG offers comprehensive marketing solutions that encompass both traditional and digital channels, including marketing planning, public relations support, TV commercial production, and media buying. Additionally, the firm organizes events and distributes video content for mobile platforms, catering to the evolving needs of its clients in the entertainment and advertising sectors.

Xseed Digital

Venture Round in 2019
Xseed Digital, the gamification arm of SEGA Games, focuses on digital marketing, advertising, and media businesses

re:production

Acquisition in 2019
Re:Production Limited is a production company based in Newcastle upon Tyne and Manchester, specializing in creating TV commercials, animations, idents, corporate videos, digital content, and radio programs. Founded in 2010, the company has established itself as a key player in the industry by employing talented creatives and collaborating with renowned directors to deliver award-winning productions. Re:Production operates dedicated studios and serves a diverse clientele, including advertising agencies and corporate clients, while showcasing its work on a global scale. As of June 2019, Re:Production Limited is a subsidiary of Dentsu Aegis Network Ltd.

New standard

Venture Round in 2019
NEW STANDARD Co., Ltd. moves society through three STUDIO businesses, and provides ideas that the millennials are enthusiastic and solutions for business issues for companies and brands.

Audioburst

Corporate Round in 2019
Audioburst Ltd. is an audio content search and discovery platform that utilizes artificial intelligence to make radio, TV, podcasts, and other media searchable in real-time. Founded in 2015 and headquartered in Palo Alto, California, with additional offices in Tel Aviv, Israel, and Tokyo, Japan, Audioburst enables users to access customized audio content based on their preferences and listening habits. The company offers several services, including the Audioburst Creators platform, which provides tools for transcribing, editing, amplifying, and monetizing audio content; Audioburst Studio, designed for integrating audio playlists into existing applications; and Audioburst Auto, an Android app that delivers tailored playlists and hands-free voice search for drivers. Through these offerings, Audioburst connects listeners to a vast library of audio content while collaborating with creators to enhance the listening experience across various devices.

Kaizen Platform

Series C in 2017
Kaizen Platform, Inc. is a marketing technology company that provides an online platform for brands, agencies, and freelancers to enhance digital customer experiences. Founded in 2013 and headquartered in San Francisco, with an additional office in Tokyo, the company offers a suite of solutions, including Kaizen, its enterprise marketing solution that integrates multichannel marketing collaboration with creative services from a network of designers and copywriters. Kaizen Ad, a key component, specializes in video advertising, delivering high-quality video ads rapidly and effectively through a global network of experienced professionals. The platform supports various sectors such as retail, finance, travel, education, and healthcare, enabling users to optimize their marketing strategies, personalize content, and automate processes for better performance. Kaizen Platform also provides training in digital transformation and offers tools to streamline marketing efforts, making it a comprehensive resource for enhancing customer engagement across digital channels.

Treasure Data

Series C in 2016
Treasure Data, Inc. is a company that specializes in cloud-based data analytics and management services. Founded in 2011 and headquartered in Mountain View, California, with additional offices in Tokyo, Japan, Treasure Data provides a platform that allows businesses to collect, store, and analyze data from diverse sources, including web, application, mobile, and sensor data. The platform is designed to enhance data accessibility and understanding, enabling organizations to break down data silos and gain insights into customer behavior across various channels. Additionally, the company offers the Enterprise Fluentd Manager, which enhances its data analytics capabilities with features such as data pipeline monitoring and anomaly detection. Treasure Data serves clients across multiple industries, including digital gaming, advertising technology, media, mobile, retail, and telecommunications, in regions such as Asia, North America, and Europe. As of August 2018, it operates as a subsidiary of ARM Holdings plc.

Mangham Gaxiola Pte Ltd

Funding Round in 2015
Founded in 2012, Mangham Gaxiola was last year voted Singapore’s most desirable independent creative agency in Marketing Magazine’s annual survey of over 1,000 marketers. The agency is known for premium quality creative work that spans the financial, automotive, fashion, electronics, beauty and FMCG sectors. The wide range of services provided include creative advertising campaigns in mass media, digital media and social media; creative content applications to increase consumer engagement with websites, which are marketing tools in themselves; and designs for the building of brand identities for stores.

Dentsu Aegis Network

Acquisition in 2012
Dentsu Aegis Network is a global marketing services group designed for the digital economy, focusing on transforming brands, businesses, and communities. The company specializes in media, digital, and creative communications services, providing businesses with the tools to build brand identity through innovative strategies and integrated thinking. By leveraging its expertise in these areas, Dentsu Aegis Network assists brands in anticipating opportunities and establishing economic pathways, ensuring they remain competitive in an increasingly connected marketplace.

Steak

Acquisition in 2011
Steak Group is an advertising company that offers its customers with PPC and search engine optimization solutions. It focuses on connecting bands with affiliates for their marketing campaigns. It also offers its customers with digital marketing, video advertising, media and advertisement development, mobile user experience development, and content development services. Steak Group was acquired by Dentsu in June 2011. Steak Group was founded in 2005 and is based in London, England.

Firstborn

Acquisition in 2011
Firstborn is an independently owned digital agency headquartered in New York City. They are strategists, designers, producers and technologists who share a passion for creating great ideas and translating them into engaging, intelligent and innovative user experiences.

Innovation Interactive

Acquisition in 2010
Innovation Interactive is a marketing company that offers advertising services to its clients. It was acquired by Dentsu in 2010. It was founded by Will Margiloff.

McGarryBowen

Acquisition in 2008
mcgarrybowen is an integrated marketing communications agency that focuses on delivering comprehensive advertising and brand services to clients. The agency is dedicated to serving its clients by building strong brands and facilitating business growth. Its services encompass a wide range of offerings, including advertising, digital marketing, brand design, and social media management. By combining these services, mcgarrybowen aims to provide a cohesive approach to marketing that meets the diverse needs of organizations. The company's commitment to client satisfaction and brand development distinguishes it in the competitive landscape of marketing communications.

ATTIK

Acquisition in 2007
ATTIK, Inc. offers graphic design services. Its portfolio includes branding, broadcast, print, interactive, events, guerrilla, environment, advertising, and packaging solutions.

Mobile Content Networks

Series B in 2007
MCN (Mobile Content Networks) provides mobile search management and revenue solutions that connect mobile users directly to the content they seek while delivering profitable new revenue streams for operators and content providers. MCN is led by an experienced, global management team and backed by some of the most successful venture capital firms in the U.S. and Japan. Before launching the company in 2004, MCN conducted a multi-year study of the unique characteristics of the mobile commerce ecosystem. Equipped with a thorough understanding of the industry’s unique needs, MCN pioneered real-time federated search management, as well as the mobile industry’s highest performing paid search program, allwords.

OPT

Corporate Round in 2006
OPT is a Japanese e-marketing company based in Tokyo that specializes in providing comprehensive Internet marketing services aimed at enhancing customer sales and maximizing return on investment (ROI). The company focuses on creating innovative marketing strategies tailored to client needs, emphasizing a "market in" approach rather than a "product out" philosophy. OPT's services span several areas, including advertising, technology, solutions, and content development, ensuring a holistic support system for its clients. By developing proprietary tools for objective measurement and leveraging data analytics, OPT strives to improve clients' marketing effectiveness and address their unique challenges in the digital landscape. Through its commitment to enhancing customer experiences and outcomes, OPT plays a significant role in the evolving field of digital marketing.
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