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Etcho is an investment platform focused on promoting environmental, social, and corporate governance through sustainable investment opportunities. The company has developed a user-friendly app that enables individuals to assess the impact of their stock investment portfolios and discover businesses that align with their values. By facilitating access to information about the effects of investments, Etcho empowers users to make informed decisions that resonate with their impact objectives. Additionally, the company creates products designed to assist financial advisors and professional investors in aligning their clients' investments with these objectives, ultimately fostering a more sustainable approach to investing.

The Edit LDN is an online marketplace specializing in streetwear and limited-edition footwear. The platform features a diverse selection of branded sneakers and daily wear shoes made from quality materials in various sizes, colors, and designs. Catering to men, women, and young shoppers, it aims to be a leading player in the sneaker and streetwear market. In addition to its online presence, The Edit LDN operates a 2,000 square foot space in Harrods, spanning three floors. The company has established global partnerships, including collaborations with Threads Styling and Defected Records, and has been featured in Klarna's Heartbeat 4 Sneakers Week alongside prominent brands like Footlocker and Adidas.

Project D is a disruptive doughnut retailer and manufacturer which specialises in handcrafted premium doughnuts. Founded in 2018 by 3 friends with a shared passion for all things sweet, Project D has grown from an idea to a nationwide doughnut movement. We’re on a mission to create the world’s best doughnut! We currently manufacture and sell over 2,000,000 doughnuts a year In our recent history we have grown a huge social media following of over 450,000 users across Facebook, Instagram and TikTok.

The Edit LDN is an online marketplace specializing in streetwear and limited-edition footwear. The platform features a diverse selection of branded sneakers and daily wear shoes made from quality materials in various sizes, colors, and designs. Catering to men, women, and young shoppers, it aims to be a leading player in the sneaker and streetwear market. In addition to its online presence, The Edit LDN operates a 2,000 square foot space in Harrods, spanning three floors. The company has established global partnerships, including collaborations with Threads Styling and Defected Records, and has been featured in Klarna's Heartbeat 4 Sneakers Week alongside prominent brands like Footlocker and Adidas.

Train Effective is a digital sports training platform that provides online football training through a mobile application. Founded in London, it offers masterclasses led by renowned figures such as Manchester United legend Rio Ferdinand and various Premier League experts. The platform has attracted over 500,000 players from more than 150 countries, all aimed at helping athletes reach their full potential by democratizing access to elite sports coaching. With a strong brand presence, Train Effective has garnered over 2 million followers across social media and has gained financial backing from experienced investors, including former fund managers and professional athletes.

Howbout is a social calendar application that facilitates event planning among friends. The platform enables users to see what their friends are doing, organize events, and manage their schedules effectively. By utilizing smart scheduling technology, Howbout automatically identifies when all participants are available, streamlining the planning process. Additionally, users can share calendars, events, and reminders with specific individuals, making it easier to coordinate meetups and ensure that everyone is informed about upcoming activities. This innovative approach enhances social interactions by simplifying the logistics of making plans.

Aura is an innovative and simple online solution to discuss and manage the end of life. It is a tech for good social enterprise that uses technology to assist people towards the end of their life and to help them engage with loved ones, to leave a legacy, and to prepare properly. The company's vision is to change the dialog around death and become a movement for change. At Aura, they believe both life and death should be discussed, celebrated, and managed properly.

Threads Styling is a luxury shopping platform that provides a personalized shopping experience through expert stylist advice and a range of services, including fashion concierge, personal shopping, mini styling, makeup consultancy, and bridal services. The company engages with its community via chat-based media, allowing clients to place orders for desirable luxury items that can be delivered globally. By integrating social networks and a unique personal shopping approach, Threads has effectively bridged the gap between online and offline shopping, reshaping the way luxury fashion is purchased. With a strong emphasis on technology, Threads is focused on scaling its operations and enhancing its data-led platform to meet growing consumer demands. Recognized as one of the UK's fastest-growing digital tech companies, Threads continues to innovate in the realm of chat commerce while delivering tailored fashion services that align with clients' schedules and budgets.

Mash Paddle Brewery is a social-enterprise brewery that focuses on produces beers. It creates job opportunities for people that aspiring to work. The company is located in London.

Role Models is an education service dedicated to fostering the social and emotional well-being of children aged 3 to 13. With a mission to inspire a generation, the organization aims to teach essential life skills such as leadership, resilience, creativity, and collaboration. They offer a range of programs, including creative childcare services that connect children with inspiring Role Models, enhancing their interests and passions in a supportive environment. This approach goes beyond traditional childcare, focusing on nurturing confidence and encouraging children to dream big while having fun. Additionally, Role Models provides both online and offline life skills courses designed to complement academic education, empowering students to develop critical thinking and problem-solving abilities. The organization has successfully conducted various courses in the UK and internationally, with aspirations for global recognition in the future.

Actve is an online fitness platform designed to connect fitness instructors, social media influencers, and athletes with their followers. The platform allows these creators to offer live classes and on-demand workouts, fostering authentic relationships with their audiences. It provides tools that enhance interactivity and user experience, enabling creators to monetize their content through subscription models. By empowering fitness professionals to build their own businesses, Actve facilitates a space where followers can engage with exclusive content while supporting their favorite trainers.

Aura is an innovative and simple online solution to discuss and manage the end of life. It is a tech for good social enterprise that uses technology to assist people towards the end of their life and to help them engage with loved ones, to leave a legacy, and to prepare properly. The company's vision is to change the dialog around death and become a movement for change. At Aura, they believe both life and death should be discussed, celebrated, and managed properly.

Howbout is a social calendar application that facilitates event planning among friends. The platform enables users to see what their friends are doing, organize events, and manage their schedules effectively. By utilizing smart scheduling technology, Howbout automatically identifies when all participants are available, streamlining the planning process. Additionally, users can share calendars, events, and reminders with specific individuals, making it easier to coordinate meetups and ensure that everyone is informed about upcoming activities. This innovative approach enhances social interactions by simplifying the logistics of making plans.

K9 Nation is an online social community established in 2017 and based in Headingley, United Kingdom, dedicated to providing impartial and transparent advice for dog owners. The platform serves as a valuable resource for dog owners, offering crucial information and access to dog-friendly businesses and services. By facilitating informed decision-making, K9 Nation aims to enhance the well-being of dogs and support their owners in navigating the various options available to them.

Football Fan is a leading Web3.0 social football app-based platform to find, connect, share and interact with like-minded fans and people connected with football. It is a unique fan-generated content platform that allows freedom of speech and expression for its users. The app-based platform rewards its users with unique blockchain-secured digital tokens called FanCoin® for posting content (videos, podcasts, photos, chat rooms) and engaging with the community on the app. The fan-owned app, together with FanCoin®, creates an ecosystem with revenue-generating opportunities for Football Fan app users under Web3.0 such as NFT Marketplace, innovative brand endorsements and FanCoin® marketplace. FanCoin® is not just any other token but it is backed by a strong business case and a passionate community of fans. The vision is to make FanCoin® the means of transactions to buy real-life tangible products and to leverage its power into other industry sectors as well. FanCoin® holders can use them for the following: a. Convert their owned content into NFTs or buy NFTs or resale NFTs using FanCoin® on the app in less than 60 seconds. Demystifying the complexities involved in NFTs and blockchain by making it easier for “a man on the street” to create revenue streams for themselves with the need for a crypto wallet or cryptocurrencies and with no gas fees. b. Redeem at FanCoin® marketplace where FanCoin® holders can purchase products from over 200 partner brands. E.g., Football club shirts, coffee, shoes, hardware products etc. Fan engagement is at the heart of everything that the Football Fan app does, creating an innovative ecosystem using FanCoin® for the fans, football clubs, players, brands, influencers, journalists and small medium or large businesses. Football Fan app is growing rapidly with hundreds of thousands of hyper-active & growing userbase have generated over hundreds of millions active engagements on the app already. Football Fan app can be downloaded for free from iOS and Android app stores.

Sustainably is a technology company focused on social good, offering an online donation platform that integrates charitable giving into everyday purchases. By facilitating donations with each transaction, the platform enables customers to support various causes, contributing to positive social, environmental, and economic outcomes. Sustainably aims to make giving back an inherent part of daily life, allowing individuals to create meaningful impact through their financial interactions.

GoBubble Ltd operates a social media networking platform designed specifically for children, allowing them to create, collaborate, and communicate with friends globally. Founded in 2019 and based in London, the company focuses on creating safe and healthy online communities. Its platform leverages emotional artificial intelligence to moderate content, reducing harmful or toxic material and protecting brand reputation. This technology not only enhances user experience but also helps organizations make informed decisions, ensuring a positive environment for young users while maintaining platform integrity.

My Beauty Squad is a technology platform for women to book beautician, get advice on beauty products, and be part of a beauty community. The My Beauty Squad app consists of features like an online booking medium for mobile beauticians, promotional apps for big brands, and blogger apps with product information. The company has completed over 5800 bookings since launching its application.

Jeeni Ltd is a UK-based company founded in 2014 that operates a social music platform aimed at supporting unsigned musicians and performers. The platform provides a dedicated space for independent artists to stream audio music in various languages and connect with fans. By facilitating direct interaction between artists and their audiences, Jeeni enables musicians to build a global fanbase and market their work effectively. The company's focus on artist development positions it as a resource for those seeking to establish themselves in the music industry.

Aura is an innovative and simple online solution to discuss and manage the end of life. It is a tech for good social enterprise that uses technology to assist people towards the end of their life and to help them engage with loved ones, to leave a legacy, and to prepare properly. The company's vision is to change the dialog around death and become a movement for change. At Aura, they believe both life and death should be discussed, celebrated, and managed properly.

Dynamo is a social engagement platform that simplifies the nightlife experience by connecting users with top club promoters in major cities worldwide. The platform allows members to gain immediate access to exclusive venues, facilitating table reservations and enabling social interactions with interesting individuals. Through its invitation-only model, Dynamo offers users the opportunity to experience high-end nightlife, complete with various benefits and the chance to network with like-minded peers. This innovative approach aims to redefine the standards of high society nightlife by providing seamless access to the best clubs and fostering valuable connections among its members.

Jeeni Ltd is a UK-based company founded in 2014 that operates a social music platform aimed at supporting unsigned musicians and performers. The platform provides a dedicated space for independent artists to stream audio music in various languages and connect with fans. By facilitating direct interaction between artists and their audiences, Jeeni enables musicians to build a global fanbase and market their work effectively. The company's focus on artist development positions it as a resource for those seeking to establish themselves in the music industry.

Circle Squared is a UK-based company that specializes in collecting and rating corporate social responsibility (CSR) and environmental data from various businesses. Founded in 2018, the company utilizes advanced technologies, including natural language processing and machine learning, to analyze vast amounts of data and generate company ratings through proprietary algorithms. By providing easy access to this information via an application, Circle Squared aims to empower consumers with clear and understandable ethical insights regarding the products they purchase. The platform also facilitates feedback from consumers, allowing them to express their values and preferences directly to the businesses. With a focus on transparency and accessibility, Circle Squared seeks to bridge the gap between corporate efforts in sustainability and consumer awareness.

Dynamo is a social engagement platform that simplifies the nightlife experience by connecting users with top club promoters in major cities worldwide. The platform allows members to gain immediate access to exclusive venues, facilitating table reservations and enabling social interactions with interesting individuals. Through its invitation-only model, Dynamo offers users the opportunity to experience high-end nightlife, complete with various benefits and the chance to network with like-minded peers. This innovative approach aims to redefine the standards of high society nightlife by providing seamless access to the best clubs and fostering valuable connections among its members.

TeachPitch is a technology that maps and matches teachers’ learning needs with the best material available. It draws on learning resources on all types of platforms from Tumblr to Khan Academy, and allows teachers to rate their quality for others in the TeachPitch community. Teachers see a live feed of the latest set of resources that their peers are using and can organise, share and review any of the learning content they come across.

FavourUp is a technology company focused on enhancing engagement for fashion brands through innovative solutions. It provides a platform that allows fashion, retail, and travel brands to leverage user-generated content, particularly images captured by influencers on social media. By utilizing a unique algorithm, FavourUp transforms this content into authentic endorsements, facilitating easier management and showcasing of brand exposure. This approach not only amplifies customer engagement but also creates a continuous flow of localized content, helping brands connect more effectively with their audiences.

Loose Ends helps you spend more time with friends, and less time organising. Simply post what you plan to do, say where and when you’ll be doing it, and the app will reach out to friends who want to join you. A Loose End is your way of letting your friends know you’d like to get together with them. You can create a Loose End even if you don’t know exactly what you’d like to do, or where to do it. Just set a time to meet, and use the app to ask your friends for suggestions.

Pelican Trading operates a leading trading platform that enables users to execute trades while simultaneously engaging in chat functions. This innovative application allows traders to communicate, share ideas, and collaborate with both expert traders and peers in a single environment. By integrating trading and social interaction, Pelican Trading enhances the trading experience, making it easier for users to connect and make informed decisions.

Yoller is a social planning platform designed to facilitate the organization of events among friends and peers. The mobile application allows users to quickly reach consensus on key details such as who, what, where, and when, making it easier for spontaneous gatherings to take place. By leveraging clean design, group psychology, and machine learning, Yoller enhances the planning process, ensuring that social occasions like reunions, adventure trips, and other meet-ups can be arranged efficiently and effectively. This focus on user experience and practicality positions Yoller as a valuable tool for individuals looking to connect with others in a fast and hassle-free manner.

School Notices is a UK-based platform designed to facilitate fundraising for schools and Parent-Teacher Associations (PTAs). It operates as a parent-to-parent noticeboard, allowing schools to post free notices that engage parents in their community. Businesses can advertise to these parent members, generating revenue that is shared with the participating schools. This model not only supports internal fundraising initiatives but also contributes to charitable causes associated with the schools. By connecting parents and local businesses, School Notices enhances community involvement while providing a valuable resource for both educational institutions and families.

Meetzoo is a business productivity app designed to enhance the effectiveness of meetings by streamlining information access for both organizers and participants. Available on iPhone and Android, the platform integrates a calendar with social media features and collaborative note-sharing capabilities. This allows users to view relevant information about their meeting counterparts, share agenda items, and document notes and action items. By facilitating connections with new contacts, Meetzoo aims to make business meetings more productive and enjoyable.

Mush is an online social platform that enables mothers to meet other mothers with kids the same age. It is a social network for mums, helping parents to interact and avoid loneliness. Based in London, it was founded by Sarah Hesz and Katie Massie-Taylor in 2016.

Influencer is a prominent influencer marketing solution that utilizes data-driven software to connect brands with influential content creators across various social media platforms. By leveraging big data, the company matches brands to suitable creators based on specific briefs, ensuring alignment in sectors such as fashion, technology, and food and drink. This approach enables clients to enhance their influencer marketing strategies and fosters meaningful relationships between brands and creators, ultimately transforming how brands engage with consumers.

Racefully is the connected social fitness platform that enables businesses, charities and other organisations to engage with their audience, build active communities, and get everyone exercising together virtually, no matter where they are in the world. Winners of the London Sport Technology Innovation Fund Award, we are capitalising on a predicted $43bn corporate health and wellbeing market, with innovative IP, a smart B2B offering into an ecosystem of employers, health insurers, public sector, charities, events and brands.

The Halal Dining Club is a mobile application that facilitates the discovery, booking, and review of halal restaurants while offering loyalty rewards to its users. Aimed at simplifying the process of finding halal dining options, the app features an easy-to-use interface and personalized recommendations. It curates a comprehensive selection of halal restaurants, making them accessible to diners in over eight international cities. The platform not only helps users discover new dining experiences but also fosters a community where memorable meals can be shared.

Cheerfy Ltd. is a company that specializes in developing a Wi-Fi-based customer recognition and relationship tool aimed primarily at the restaurant industry. Its flagship product, the Cheerfy platform, provides businesses with the ability to offer in-store Wi-Fi access while gathering real-time data about customers, including preferences and visit frequency. This data allows establishments to engage with their clientele through personalized communication, enhancing the overall customer experience. Cheerfy's comprehensive suite of products includes features such as a loyalty platform, online ordering, a multi-brand marketplace, and self-service kiosks, all designed to create a seamless digital experience for users. Since its incorporation in 2014, Cheerfy has expanded its services in the UK, the US, Spain, and Portugal, establishing partnerships with over 200 prominent brands, including Little Caesar's and IKEA.

TeachPitch is a technology that maps and matches teachers’ learning needs with the best material available. It draws on learning resources on all types of platforms from Tumblr to Khan Academy, and allows teachers to rate their quality for others in the TeachPitch community. Teachers see a live feed of the latest set of resources that their peers are using and can organise, share and review any of the learning content they come across.

SCM (Social Currencies Management SL) is a spin-off of the center TECNIO EASY University of Girona dedicated to the design, management and implementation of complementary currencies to various communities and other areas where you need the performance of a social currency, virtual, local or complementary. The word "complementary currencies" includes a number of currencies used as a supplement ad other currencies, usually national or supranational; and aim to increase or promote certain types of behavior.

haandle was created and founded by Paul Hague an experienced technology professional with over 25 years in the industry. More than that Paul is first and foremost a father to 3 children and having had first-hand experience with his children of how obsessive usage, anonymous chat sites, online bullying and content can effect family life and finding nothing to help, he thought it time he put his experience to use and create something to do just that.

My Mate Your Date is a dating application launched in 2013, based in London, England, that focuses on connecting singles through their social networks. The platform facilitates matchmaking by connecting users with friends of friends, enhancing the likelihood of meaningful connections. Each day at 5 p.m., the application presents a curated selection of potential matches, allowing users to discover, message, and meet compatible individuals. If the app does not identify suitable matches within users' social circles, it suggests alternatives based on common interests, education, occupation, and even astrological compatibility. This approach aims to simplify the dating process by ensuring users connect with people who share similar backgrounds and values.

Mara Seaweed focuses on marketing a range of seaweed products, including Shony, Dulse, Kombu, and more. Mara Seaweed offers an online platform that enables its customers to find information and buy their products. It also offers a blog that enables its users to find articles, news, and recipes related to seaweeds. Mara Seaweed was founded in 2011 by Xa Milne and Fiona Houston and is based in Edinburgh, Scotland.

Psonar is a digital jukebox in the Cloud - bringing streaming music to people aged 12-25 worldwide with a unique payment model - Pay Per Play. With an expanding catalogue of over 600,000 tracks, a licence agreed with the largest major label and distribution partnerships with app store operators and social networks, Psonar is positioned to be the global music service of choice for teens and younger adults. Psonar is optimised for mobile with adaptive HTML5, iOS and Android apps. Music fans, especially those under 25, increasingly access music through mobile phones. Freemium streaming services (such as Spotify) aren't available on mobile and other free services, such as YouTube, are sub-optimal (annoying ads, poor playlist support, unavailable tracks and mixed quality). These fans want to access popular tracks easily, want to build playlists and share or gift them and want value for money. There are over 400 million active music fans in this demographic in the G20 countries. Pay Per Play - fans pay, typically, 1p / 1c / 1€c per play paying via mobile (contract or pre-pay) or by debit/credit card. They can gift plays to other people for the same price. Other digital services (gaming sites, virtual worlds, dating sites, online quizzes etc) can offer their users access to Pay Per Play music through the Psonar API (2 sites are building Psonar Pay Per Play into their services and several more are planning to do so) at the same price. Payments are made through the Bango platform. Psonar is the only internet music service offering pay as you go access to streaming music and has negotiated a unique licence with the world's largest music group as well as over 20 independent distributors. Users can access Psonar through an adaptive HTML5 web app or via native apps for iOS (available in the app store) and Android. Both apps have tight Facebook integration including login and personalised recommendations (derived from Facebook's OpenGraph API). Psonar's native Android app (in private beta currently) has been developed with input from both Facebook and Google and and will be released in early 2013. Psonar has a US business process patent application filed which is in examination currently.

The world's best films and documentaries about Islam and Muslim life are available on Alchemiya. From award winning films to independent documentaries, Alchemiya have a wide selection of subjects to keep you entertained and informed. Travel, lifestyle, children’s programmes, history and so much more. We believe that there is a new generation of educated global urban Muslims, who are seeking premium quality content that inspires, entertains, and defines them beyond the current stereotypes. Today Alchemiya is available globally, and is fast building a customer base of discerning ABC1’s Muslims across the globe. Currently in beta mode, with a limited selection of 50 titles, the service continues to attract new subscribers every day and a healthy following on social media. The majority of these customers are attracted by the social mission to support and promote a more positive and balanced image of Islam and Muslims. The professional track record of the management team - in mainstream broadcasting and financial management (ex-BBC) - has allowed the project to quickly differentiate itself with regards to quality. Quality is at the heart of the project, and great attention is placed on delivering an premium service. This is reflected in every aspect of Alchemiya, from the design of the website, to customer service and most importantly the content. Subscribers pay £100 ($160) for a two year subscription. The content is curated from across the world and great care is taken in selecting films and documentaries that are relevant to the lives and values of our target audience. Its new commissions are exclusive to Alchemiya, and provide a fresh and contemporary take on Islam and Muslims. Alchemiya has a uniquely defined editorial position and voice. In a world where content is becoming increasingly ubiquitous, it offers an 'editor of choice' and curation role that people are increasingly looking for.

My Mate Your Date is a dating application launched in 2013, based in London, England, that focuses on connecting singles through their social networks. The platform facilitates matchmaking by connecting users with friends of friends, enhancing the likelihood of meaningful connections. Each day at 5 p.m., the application presents a curated selection of potential matches, allowing users to discover, message, and meet compatible individuals. If the app does not identify suitable matches within users' social circles, it suggests alternatives based on common interests, education, occupation, and even astrological compatibility. This approach aims to simplify the dating process by ensuring users connect with people who share similar backgrounds and values.

River Cottage has given millions of TV viewers a taste for great cooking since 1998, when Hugh first brought his famous food ethos to Channel 4. Their hard-hitting campaigns have changed the eating habits of a nation and improved the welfare and sustainability of animals and fish. These days River Cottage splits neatly into three. Their River Cottage HQ, found on the Devon and Dorset border, is home to everything they do and is the base for their Cookery and Chefs' School, unique dining experiences and memorable events. There are three Canteens, their award-winning restaurants and delis based in the South West where they combine their philosophy with the finest producers in Axminster, Plymouth and - most recently - Bristol. Then there is the online community, crammed with amazing people who have created the most knowledgeable centre for cooks, gardeners, smallholders and campaigners on the web, and they're proud of that.

They empower global social discovery within an intimate and trusted community. Not endless online noise. Discover people, common passions, and compelling information for tomorrow, not yesterday, in worlds of shared interests and friends. Based in Stockholm, Best of All Worlds was founded by Erik and Louise Wachtmeister to return relevance, trust, and usefulness to the online world.

Sporting Mouth is a social gaming platform designed for sports fans, enabling them to test their sports judgment by competing with one another and making wagers using non-monetary stakes. This innovative approach allows the platform to circumvent traditional gambling regulations, making it accessible in regions where sports betting may be prohibited. Instead of monetary bets, users can engage in competitions for a variety of lifestyle products and services, with prizes sponsored by various partners. The platform fosters social connections through informal agreements rather than contractual obligations. Sporting Mouth is set to soft launch in the UK in April 2014, with plans for a broader rollout in English-speaking markets ahead of the 2014 FIFA World Cup, which begins on June 17, 2014.

WallJAM is an innovative company that offers a shaped, interactive rebound wall and sports activity zone aimed at engaging individuals of all ages and abilities in physical activity. The design encourages repeated use through its unique shape, materials, and graphics, which facilitate a dynamic and engaging experience. By reimagining how sports are delivered at the grassroots level, WallJAM seeks to boost sports participation across the UK. Additionally, the company provides multi-functional training services that focus on sports technique development. Its platform integrates rebound and intelligent technology to enhance individual and group performance while tracking various metrics such as power, accuracy, and overall performance. This feature allows users to compete with one another and share their achievements on social media, further promoting engagement in sports.

Playrcart is a technology and data platform that transforms marketing touchpoints into transactional experiences, significantly streamlining the user journey toward transactions. By reducing online friction by an average of 75%, the platform enhances user engagement and improves return on advertising spend for brands and retail partners. Playrcart's innovative approach has garnered recognition, including awards for its programmatic campaigns and contributions to the charity sector, with endorsements from organizations such as the UN and UNICEF. The platform allows brands to monetize digital content by making video editorials shoppable, thereby increasing social engagement and facilitating access to valuable first-party data. In 2017/18, Playrcart was selected for Telefonica’s Global Wayra Program, receiving investment and recognition as a global supplier.

Globaldrum is a company that provides a mobile social platform aimed at enhancing secure interactions between enterprises and their audiences. The platform empowers brands to take ownership of conversations with their communities, facilitating the monetization of audiences. Additionally, Globaldrum's technology allows clients to manage diverse business models and address issues such as abuse, illegal contact, and misinformation effectively. By fostering meaningful connections, the company supports the needs of both brands and their target audiences.