Crowdcube

Crowdcube Limited is an equity crowdfunding platform based in Exeter, United Kingdom, with an additional office in London. Founded in 2009, the company allows entrepreneurs of start-ups and growing businesses to raise funds from a diverse network of investors, including friends, family, and the general public. Through Crowdcube, individuals can invest in small companies in exchange for equity or an annual return, thereby democratizing access to investment opportunities that were once primarily available to corporate investors. Since pioneering equity crowdfunding in 2011, Crowdcube has facilitated over £300 million in investments from more than 390,000 investors, supporting over 520 successful fundraising campaigns. Notable businesses that have utilized the platform include Monzo, River Cottage, and the Eden Project, among others.

Luke Lang

CMO and Co-Founder

Past deals in Pets

This Pet Group

Equity Crowdfunding in 2021
Our mission is to create a more sustainable world in which pets are both happier and healthier. Our approach is to use advances in technology, sustainability, and science to develop products and brands which will make a significant difference to pets lives. We have particular focus on taking transformative human health advances and adapting them to help companion animals. Our brands are: Aardvark & This dog is unique Launched in 2021, Aardvark uses insect protein to create hypoallergenic food for dogs and cats. We were the first company globally to develop insect-based food for cats without the use of animal meat. Our food has a significantly reduced environmental footprint while being highly beneficial to companion animals with intolerances to conventional animal meat. Launching December 2022, This Dog Is Unique is the worlds first fully personalised supplement for companion animals. We can formulate more than 28 billion different nutraceutical products to cover the full spectrum of dog health needs. Our technology and production methods are unique and all formulations are vet approved and formulated.

HOWND

Equity Crowdfunding in 2021
HOWND is a company focused on producing and selling a variety of pet care products, specifically designed for dog grooming and nutrition. Their offerings include plant-based dog food, grooming products, and health and wellness items such as soaps, dyes, and functional hemp treats. These products aim to enhance the health, well-being, and happiness of dogs while catering to the needs of both consumers and professional groomers. HOWND's commitment to quality and sustainability is reflected in their low-fat, high-protein formulations, providing pet owners with effective solutions for maintaining their dogs' hygiene and overall health.

K9 Nation

Equity Crowdfunding in 2021
K9 Nation is an online social community established in 2017 and based in Headingley, United Kingdom, dedicated to providing impartial and transparent advice for dog owners. The platform serves as a valuable resource for dog owners, offering crucial information and access to dog-friendly businesses and services. By facilitating informed decision-making, K9 Nation aims to enhance the well-being of dogs and support their owners in navigating the various options available to them.

Aristopet

Equity Crowdfunding in 2020
Aristopet is an e-commerce platform in Spain offering premium pet care online. Launched into a growing market in 2016, their number of transactions has grown by 175% in the first 5 months of 2020 vs 2019 and have already had over 1,000 customers this year which is 93.4% of all 2019 customers.

This Pet Group

Equity Crowdfunding in 2020
Our mission is to create a more sustainable world in which pets are both happier and healthier. Our approach is to use advances in technology, sustainability, and science to develop products and brands which will make a significant difference to pets lives. We have particular focus on taking transformative human health advances and adapting them to help companion animals. Our brands are: Aardvark & This dog is unique Launched in 2021, Aardvark uses insect protein to create hypoallergenic food for dogs and cats. We were the first company globally to develop insect-based food for cats without the use of animal meat. Our food has a significantly reduced environmental footprint while being highly beneficial to companion animals with intolerances to conventional animal meat. Launching December 2022, This Dog Is Unique is the worlds first fully personalised supplement for companion animals. We can formulate more than 28 billion different nutraceutical products to cover the full spectrum of dog health needs. Our technology and production methods are unique and all formulations are vet approved and formulated.

Pawprint

Equity Crowdfunding in 2020
Pawprint Inc. is a San Francisco-based company founded in 2014 that specializes in a mobile application designed for pet owners to manage their pets' medical records. The app provides users with easy access to official electronic health records directly from veterinarians at no cost. By streamlining the storage and verification of vaccination records, Pawprint aims to enhance the efficiency of pet health management and offer pet owners peace of mind regarding their pets' health care needs.

HOWND

Equity Crowdfunding in 2019
HOWND is a company focused on producing and selling a variety of pet care products, specifically designed for dog grooming and nutrition. Their offerings include plant-based dog food, grooming products, and health and wellness items such as soaps, dyes, and functional hemp treats. These products aim to enhance the health, well-being, and happiness of dogs while catering to the needs of both consumers and professional groomers. HOWND's commitment to quality and sustainability is reflected in their low-fat, high-protein formulations, providing pet owners with effective solutions for maintaining their dogs' hygiene and overall health.

Poppy’s Picnic

Equity Crowdfunding in 2018
It was a long journey to find the best natural diet for Poppy, my wonderful miniature schnauzer. She is a mum of six and one of the most important parts of my life. It took ages to research and find the right food she deserved – healthy, nutritious and made from 100% natural ingredients that weren’t going to upset her stomach, damage her teeth or cause other problems to her skin or coat. In the end I decided to make my own. I’m passionate about dog health, and having created food that Poppy and her friends love, they want to share it with more four-legged friends.

HouseMyDog

Equity Crowdfunding in 2017
HouseMyDog Limited is an online platform that facilitates connections between dog owners and vetted dog sitters, walkers, and daycare providers. Established in 2013 and headquartered in Belfast, United Kingdom, the platform allows users to browse profiles of experienced dog minders, enabling them to book and pay for services directly. HouseMyDog aims to provide a safe, cage-free environment for dogs while their owners travel, ensuring a stress-free experience for both pets and their owners. Additionally, the service offers complimentary emergency vet care, enhancing the level of care and safety for dogs during their stay. As of February 2020, HouseMyDog operates as a subsidiary of Gudog.

PitPat

Equity Crowdfunding in 2016
PitPat focuses on enhancing animal health and wellbeing through innovative wearable technology and data analytics. The company designs and produces affordable pet tracking devices that monitor dogs' activities and fitness levels. These devices are attached to a dog's collar and sync with a mobile application, allowing pet owners to easily access and track their dog's activity levels. Additionally, PitPat offers tailored solutions for commercial partners, aiming to improve the overall health and wellness of pets through technology.

Local Vets

Equity Crowdfunding in 2016
Local Vets is a consultancy that supports independently owned veterinary practices in delivering high-quality care for pets. By fostering a community of compassionate veterinarians, Local Vets helps practices implement a Total Health program, which emphasizes year-round pet wellness. The organization promotes the advantages of choosing Local Vets-approved practices, providing tailored public relations and marketing support to enhance customer engagement. Additionally, Local Vets facilitates the sharing of knowledge and best practices among its members, enabling them to improve their services. Through customer insights and strategic guidance, Local Vets assists veterinarians in attracting and retaining clients, ultimately contributing to the overall health of both pets and veterinary businesses.

Cat in a Flat

Equity Crowdfunding in 2015
Cat in a Flat is a cat-loving, cat-sitting community that connects cat owners with trusted and insured cat sitters in their neighbourhood. Its mission is to help cats stay in the comforts of their own home while the owner is away. No more stress, no more catteries, no more guilt. Cat in a Flat is a start-up in the sharing economy using geo location search, notification system, online booking calendar and mobile payment. Each sitter can set their own rate and has their own well designed web page as part of our system - like a digital business card. Cat owners can review, rate and share the best sitters and build long-lasting cat-loving relationships. Cat sitters undergo all the checks and are required to write a full, personal profile.

A Star Pets

Equity Crowdfunding in 2014
Astar Pets is passionate about helping you discover everything you'll ever need to enjoy life with your treasured friend. They've brought together inspirational products and everyday essentials in a convenient, easy to shop experience. So everything you might want or need is right there, at your fingertips, making it very easy to treat that special someone. Whether you're looking for inspirational in-season fashion from all over the globe, everyday essentials from home-grown British talent, someone to take your pet for a walk at lunchtime or simply looking for the latest news and information with your cup of tea, they've got just the thing for you. And if they haven't, just let us know and they'll see if they can find it for you.
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