Crowdcube

Crowdcube Limited is an equity crowdfunding platform based in Exeter, United Kingdom, with an additional office in London. Founded in 2009, the company allows entrepreneurs of start-ups and growing businesses to raise funds from a diverse network of investors, including friends, family, and the general public. Through Crowdcube, individuals can invest in small companies in exchange for equity or an annual return, thereby democratizing access to investment opportunities that were once primarily available to corporate investors. Since pioneering equity crowdfunding in 2011, Crowdcube has facilitated over £300 million in investments from more than 390,000 investors, supporting over 520 successful fundraising campaigns. Notable businesses that have utilized the platform include Monzo, River Cottage, and the Eden Project, among others.

Luke Lang

CMO and Co-Founder

Past deals in Fruits and Vegetables

BUG

Equity Crowdfunding in 2023
BUG develops recipe kits and provides ingredients of sustainable insect meals. It operates a website of various insect meal recipes. BUG is located in London, England.

BUG

Equity Crowdfunding in 2021
BUG develops recipe kits and provides ingredients of sustainable insect meals. It operates a website of various insect meal recipes. BUG is located in London, England.

The Honestly Good Smoothie Company

Equity Crowdfunding in 2019
The Honestly Good Smoothie Company is on a mission to leverage data and bring hyper-personalised nutrition to consumers direct in sustainable, organic ready-to-blend smoothie kits.

Sourced Market

Equity Crowdfunding in 2018
Sourced Market, established in 2007, operates a retail, café, and restaurant concept that emphasizes locally sourced fresh produce in an environment reminiscent of a farmers market. The company has its flagship location in St Pancras International, with additional outlets in Marylebone, Victoria, and Barbican. Catering primarily to transport hubs, Sourced Market provides a variety of food and drink options, including dine-in and take-away services. Its offerings range from coffee and baked goods to healthy and plant-based meals, sandwiches, craft beer, and wine. By focusing on ethically and sustainably sourced products from independent producers, Sourced Market seeks to provide customers with high-quality market goods in a convenient setting.

ChewyMoon

Equity Crowdfunding in 2018
ChewyMoon is the UK’s first customizable subscription snack box designed specifically for children, providing a fun and nutritious way to encourage healthy eating habits. Each box, priced at £4.99, contains five age-appropriate snacks, one for each school day, offering a variety of fruit-based options that help children achieve their recommended ‘5 A Day’ portions of fruits and vegetables. The snack selection includes sweet and salty, natural and baked, as well as exotic and familiar flavors. To engage children further, each box features illustrated comics, collectible cards, and toys that depict the battle between healthy and unhealthy choices. The founding team consists of a registered nutritionist specializing in child nutrition, a digital marketing expert, an experienced former investment banker, and a performance designer skilled in creating engaging illustrations for kids. By making nutrition enjoyable, ChewyMoon aims to positively influence children's eating habits for the long term.

Cawston Press

Equity Crowdfunding in 2018
Cawston Press specializes in producing high-quality fruit beverages that prioritize natural ingredients and authentic flavors. With a history spanning over 30 years, the company began its journey by pressing apples and has since expanded its offerings to include a variety of juices such as elderflower, ginger, rhubarb, and unique blends like apple and beetroot, as well as apple and gooseberry. Cawston Press is committed to using only the finest ingredients, sourced at peak harvest times to ensure maximum flavor, and does not include any added sugars, sweeteners, or artificial additives in its products. The brand aims to evoke nostalgic tastes reminiscent of summer while providing consumers with healthy, delightful drink options.

field&flower

Equity Crowdfunding in 2017
field&flower specialise in the supply of superior four-week hung, grass fed beef, free range outdoor bred pork, organic chicken, free range lamb and seasonal game. All delivered from farm to door. In 2010 James Mansfield and James Flower, after meeting at the Royal Agricultural College, created field&flower, bringing together their experience of farming and food.

Mindful Chef

Seed Round in 2017
Mindful Chef is a health-focused recipe box service based in the United Kingdom, providing households with fresh, high-quality ingredients for preparing nutritious meals. The company emphasizes the importance of healthy eating by offering 100% grass-fed heritage beef, free-range chicken, and UK-landed wild fish, alongside gluten-free, natural, and organic food options. Mindful Chef aims to simplify healthy cooking by delivering recipe boxes that include all necessary ingredients for delicious meals, as well as chef-prepared meals, soups, and smoothies. With a commitment to promoting a healthier lifestyle, the company has successfully delivered over one million meals across the UK.

The Vurger Co.

Equity Crowdfunding in 2017
The Vurger Co. mission is to revolutionise fast food forever through the power of plants.The Vurger Co exists to create a revolution in fast food, highlighting the very best vegetables, seeds, nuts and legumes all combined to create the ultimate in plant based burgers.

ChewyMoon

Equity Crowdfunding in 2017
ChewyMoon is the UK’s first customizable subscription snack box designed specifically for children, providing a fun and nutritious way to encourage healthy eating habits. Each box, priced at £4.99, contains five age-appropriate snacks, one for each school day, offering a variety of fruit-based options that help children achieve their recommended ‘5 A Day’ portions of fruits and vegetables. The snack selection includes sweet and salty, natural and baked, as well as exotic and familiar flavors. To engage children further, each box features illustrated comics, collectible cards, and toys that depict the battle between healthy and unhealthy choices. The founding team consists of a registered nutritionist specializing in child nutrition, a digital marketing expert, an experienced former investment banker, and a performance designer skilled in creating engaging illustrations for kids. By making nutrition enjoyable, ChewyMoon aims to positively influence children's eating habits for the long term.

Sourced Market

Equity Crowdfunding in 2016
Sourced Market, established in 2007, operates a retail, café, and restaurant concept that emphasizes locally sourced fresh produce in an environment reminiscent of a farmers market. The company has its flagship location in St Pancras International, with additional outlets in Marylebone, Victoria, and Barbican. Catering primarily to transport hubs, Sourced Market provides a variety of food and drink options, including dine-in and take-away services. Its offerings range from coffee and baked goods to healthy and plant-based meals, sandwiches, craft beer, and wine. By focusing on ethically and sustainably sourced products from independent producers, Sourced Market seeks to provide customers with high-quality market goods in a convenient setting.

Growing Underground

Equity Crowdfunding in 2015
Growing Underground is an agricultural company based in Clapham, York, specializing in the production of leafy greens, herbs, microgreens, and mushrooms. Founded in 2012 by Richard Ballard, the company utilizes hydroponic systems and LED technology to cultivate its products in a controlled, underground environment, ensuring they are not affected by weather conditions. All produce is grown without pesticides, emphasizing sustainability and environmental responsibility. Growing Underground aims to achieve carbon-neutral certification through its innovative practices, which reduce the need for imported crops and minimize food miles for retailers and consumers. The product range includes watercress, Thai basil, red amaranth, pea shoots, mustard leaves, coriander, mizuna, and radish, among others.

Savvy Foods

Equity Crowdfunding in 2015
Superfood Organic Australian Carob Specialists.

The Pressery

Equity Crowdfunding in 2015
The Pressery is a company that specializes in organic cold-pressed juices and almond milk drinks, founded in 2013 by Chi Wan and Natali Stajcic. Based in London, England, the company sources its fruits and vegetables locally from Denver and Boulder, Colorado, ensuring freshness and quality in its juice offerings. In addition to its cold-pressed juices, The Pressery produces a variety of almond milk drinks, which include both plain and flavored options made from filtered water and organic almonds, as well as cashew drinks. The focus on organic ingredients and local sourcing reflects the company's commitment to providing healthy and natural beverage choices.

Soupologie

Equity Crowdfunding in 2014
Soupologie, founded by Stephen, began as a passion project that transformed into a successful business after he showcased his soups at market stalls across London. His initial foray into soup-making, inspired by family encouragement, led to the creation of the Simply Delicious range, which gained popularity in 2012. The company specializes in nutritious, plant-based soups that are gluten-free and made from a variety of organic ingredients, including herbs, fruits, and vegetables. This commitment to quality and flavor allows consumers to enjoy diverse soup options while maintaining a healthy lifestyle. Through ongoing feedback from tastings, Soupologie continually develops and refines its offerings, catering to the tastes and preferences of its customers.

SuperJam

Equity Crowdfunding in 2014
SuperJam is a company based in Edinburgh, United Kingdom, specializing in the production and distribution of fruit spreads and jams, including strawberry, raspberry, and blueberry varieties. Founded in 2003 by Fraser Doherty, SuperJam emphasizes natural and vegan ingredients, offering entirely fruit-based products along with peanut butter. The company caters to specialty stores globally and sells its products online through its website. In addition to its fruit spreads, SuperJam provides customers with recipes for jam-based foods, enhancing the culinary experience associated with its products. The company has expanded its operations internationally, with a presence in Australia, Korea, Poland, and Denmark.

FarmDrop

Equity Crowdfunding in 2014
Farmdrop is an online ethical supermarket that specializes in delivering locally produced, organic groceries and ethical home essentials directly to consumers. The company aims to provide tastier, healthier, and more convenient food options while promoting a sustainable food system. By eliminating intermediaries, Farmdrop ensures that food producers receive fairer prices for their products, while customers benefit from access to fresher food that is often superior to that found in conventional supermarkets. The platform connects food producers with their local communities, fostering a direct relationship that supports both local economies and sustainable practices.

Righteous

Equity Crowdfunding in 2013
Their ambition is to make the world fall in love with healthy eating. To achieve this they make sure every Righteous product not only tastes great but is exceptionally well made. They keep their processes simple; using only natural ingredients, manufacturing close to source, and never (ever) adding anything artificial. They guarantee the contents of their bottles will always be uncomplicated, bursting with flavour and truly 'good'.

Righteous

Equity Crowdfunding in 2012
Their ambition is to make the world fall in love with healthy eating. To achieve this they make sure every Righteous product not only tastes great but is exceptionally well made. They keep their processes simple; using only natural ingredients, manufacturing close to source, and never (ever) adding anything artificial. They guarantee the contents of their bottles will always be uncomplicated, bursting with flavour and truly 'good'.
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