Cision

TrendKite is an Austin, Texas-based company founded in 2012, specializing in public relations (PR) analytics software. The company's mission is to assist organizations in understanding public perception and responding effectively. TrendKite's platform provides comprehensive tools for measuring the impact of PR efforts on brand awareness, website traffic, and overall business objectives. It enables users to create automated or customizable dashboards that can swiftly analyze vast amounts of data, streamlining workflow and improving efficiency. The software is designed to help brands and agencies evaluate trends across various media types, generate insightful reports, and focus on the quality of media coverage rather than merely the quantity.

PRIME Research is a global strategic communication research leader. Through talent, tools, and technology, PRIME provides clients with measurement and the ability to prove the value of communication and public relations efforts.

The Argus of the press is an enterprise of economic intelligence. It responds to the challenges of its clients to enable them to control their influence and reputation, and to guide their communication and development strategies.

PR Newswire is a global provider of multimedia distribution services, enabling corporations and public relations agencies to effectively communicate with key audiences. Headquartered in New York, the company operates an extensive international network that reaches over 200,000 media points and 10,000 websites, allowing clients to amplify their press releases and marketing content across various channels, including traditional, digital, mobile, and social media. PR Newswire offers a range of solutions tailored for professional communicators, including targeted audience engagement, rapid message delivery, and comprehensive monitoring and analysis of communication efforts. Its services include distributing press releases, targeting relevant journalists and media outlets, and providing insights into brand visibility and competitive landscape. Additionally, the company offers Agility, an integrated platform that enhances media monitoring and engagement capabilities. Founded in 1954, PR Newswire continues to support clients in making data-driven business decisions through effective communication strategies.

Gorkana specializes in media intelligence and industry news for the public relations and communications sectors, as well as the journalist community. The company offers a comprehensive media database that serves as a vital resource for public relations agencies and journalists. Its product portfolio includes communication media databases, promotional planning tools, social media monitoring, information analysis, editing services, and survey creation solutions. Gorkana also conducts weekly media workshops and provides daily email updates, media requests, and forward features. Headquartered in New York, Gorkana is dedicated to enhancing communication strategies within the industry.