TrendKite
Acquisition in 2019
TrendKite is an Austin, Texas-based company founded in 2012, specializing in public relations (PR) analytics software. The company's mission is to assist organizations in understanding public perception and responding effectively. TrendKite's platform provides comprehensive tools for measuring the impact of PR efforts on brand awareness, website traffic, and overall business objectives. It enables users to create automated or customizable dashboards that can swiftly analyze vast amounts of data, streamlining workflow and improving efficiency. The software is designed to help brands and agencies evaluate trends across various media types, generate insightful reports, and focus on the quality of media coverage rather than merely the quantity.
PRIME Research USA
Acquisition in 2017
PRIME Research is a global strategic communication research leader. Through talent, tools, and technology, PRIME provides clients with measurement and the ability to prove the value of communication and public relations efforts.
Argus of the Press
Acquisition in 2017
The Argus of the press is an enterprise of economic intelligence. It responds to the challenges of its clients to enable them to control their influence and reputation, and to guide their communication and development strategies.
Bulletin Intelligence
Acquisition in 2017
Bulletin Intelligence, headquartered in Reston, VA, specializes in delivering fully customized intelligence briefings to executives in various sectors, including business, government, and associations. Its subsidiaries, Bulletin Healthcare and Bulletin Media, cater to a combined daily audience exceeding 1.5 million professionals. The briefings are designed to analyze and synthesize a wide range of news and social media sources, offering insights tailored to clients' specific corporate, brand, competitive, and industry priorities. Recognized for its ability to combat information overload, Bulletin Intelligence enhances decision-making by ensuring that management teams are uniformly informed each morning. In addition to its briefing services, the company also provides analytics solutions that measure the impact of media coverage on brand reputation and competitive positioning. Known for its exceptional client service, more than 90% of client CEOs engage with their daily briefings, underscoring Bulletin Intelligence’s commitment to effective communication and client retention.
PR Newswire
Acquisition in 2015
PR Newswire is a global provider of multimedia news distribution and related services for professional communicators. It enables organizations to target, distribute, and monitor press releases, content, and corporate announcements to journalists, bloggers, media outlets, and other audiences across traditional, digital, mobile, and social channels. The company offers measurement and analytics to assess reach and impact and tools to engage audiences in real time. Its Agility platform integrates communications workflow with media monitoring, targeting, and engagement features and supports pre-transaction, transaction, and post-transaction needs, including filing, disclosure, and financial printing. PR Newswire operates internationally through regional units such as PR Newswire Brasil and PR Newswire Europe, reflecting a broad range of broadcast and video services, clipping, and web-engagement tools. Founded in 1954 in New York, the company serves corporations and public relations agencies seeking broad audience reach and data-driven communication outcomes.
Gorkana
Acquisition in 2014
Gorkana provides media intelligence services to the PR and communications industry, offering a comprehensive media database, workshops, emails, requests, features, and more. Headquartered in New York.