Choco Up

Established in 2018, Choco Up is a global technology platform offering revenue-based financing and business growth solutions for digital merchants and startups worldwide. Leveraging data analytics and machine learning, it automates fund deployment, providing fast-growing companies with zero-equity funding swiftly.

Percy Hung

Co-Founder and CEO

Past deals in Hong Kong

Soundbrenner

Debt Financing in 2021
Soundbrenner Limited, founded in 2014, is a company based in Berlin, Germany, with additional offices in Hong Kong and Los Angeles. It specializes in manufacturing wearable smart devices tailored for musicians, notably a vibrating metronome that helps users feel the beat and tempo of their music. Soundbrenner also offers the Metronome by Soundbrenner application, designed to enhance musical skills through engaging practice experiences. The company has shipped over 80,000 wearables and is available in music stores across more than 40 countries. Its mobile apps are utilized by over 500,000 musicians monthly, reflecting its mission to make music practice enjoyable and rewarding.

Cleva

Debt Financing in 2021
Cleva develops affordable EVs such as buses and vans. The start-up, which is also based in Hong Kong, offers vehicles for emergency and utility services such as ambulances, fire trucks, police cars, and sanitation trucks as well.

BuyHive

Debt Financing in 2021
BuyHive is a buyer-centric platform that focuses on global product sourcing and procurement, utilizing technology and the gig economy to enhance efficiency and transparency for buyers. The company employs a network of sourcing experts who assist buyers in making informed purchasing decisions based on their extensive experience. By facilitating connections between global brands and manufacturers, BuyHive streamlines processes such as identification, negotiation, contracting, tooling, prototyping, and sampling. Additionally, the company enhances the effectiveness of trade shows, particularly in the post-COVID era, by providing local sourcing professionals to represent international buyers who are unable to attend in person. This approach not only supports the interests of global retailers but also generates revenue and job opportunities for procurement professionals in key markets like Hong Kong and the Greater Bay Area.
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