Choco Up

Choco Up is a global technology and financial services platform, offering revenue-based financing and business growth solutions for digital merchants and startups. With data analytics and machine learning at its core, Choco Up employs vast integrations to automate fund deployment, providing fast-growing companies with zero-equity funding in a quick and seamless manner. We currently have offices in Singapore and Hong Kong and serve businesses worldwide, providing smart-growth analytics and global payment solutions to fuel their growth.

Percy Hung

Co-Founder and CEO

Past deals in Hong Kong

Soundbrenner

Debt Financing in 2021
Soundbrenner Limited is a company that specializes in the development of wearable devices for musicians, primarily focused on enhancing their practice experience. Founded in 2014 and headquartered in Berlin, Germany, with additional offices in Hong Kong and Los Angeles, Soundbrenner offers a smart vibrating metronome that allows musicians to feel the beat and tempo of their music. This innovative device, alongside its Metronome app, aims to make music practice more engaging and effective, addressing the high dropout rates among those who attempt to learn an instrument. Soundbrenner has successfully shipped over 80,000 wearables and has a presence in music stores across more than 40 countries, with its mobile applications serving over 500,000 musicians monthly. The company is committed to transforming the way individuals learn and master musical instruments.

Cleva

Debt Financing in 2021
Cleva develops affordable EVs such as buses and vans. The start-up, which is also based in Hong Kong, offers vehicles for emergency and utility services such as ambulances, fire trucks, police cars, and sanitation trucks as well.

BuyHive

Debt Financing in 2021
BuyHive is a buyer-centric solution that utilizes technology and the gig economy to enhance procurement efficiency, transparency, and flexibility for global brands and retailers. The company connects buyers with a network of sourcing experts who leverage their extensive experience to assist in making informed purchasing decisions. BuyHive's platform facilitates various procurement processes, including manufacturer identification, negotiations, and contracting, which aids buyers in connecting with manufacturers effectively. Additionally, the company plays a vital role in revitalizing trade shows in a post-COVID environment by providing local sourcing experts to represent international buyers who are unable to attend in person. This approach not only maintains the effectiveness of trade shows but also creates job opportunities for procurement professionals in key sourcing markets such as Hong Kong and the Greater Bay Area.
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