Ipsos is a global market research company founded in 1975 and headquartered in New York City. It specializes in various research areas, including advertising, loyalty, marketing, media, and public affairs. The firm provides comprehensive advertising research solutions that encompass equity, strategy, execution, and in-market assessments, alongside forecasting, modeling, and consulting services. Ipsos serves a diverse clientele, including industries such as financial services, healthcare, pharmaceuticals, technology, and public affairs, as well as non-profit organizations and government sectors. The company has a significant presence across North America, with offices in multiple cities, and it also operates in Latin America, Europe, and Asia. Ipsos utilizes opinion polls, surveys, and customer relationship management tools to gather and analyze data, enabling clients to measure the effectiveness of their marketing strategies and business activities.
Synthesio, named the Global Leader by an Independent Research Firm in two reports, provides brands and agencies around the world with the social listening tools and audience insights they need to measure the impact of social and mainstream media conversations. Synthesio’s Social Intelligence Suite surfaces strategic insights from the most extensive collection of customer data on the market and can visualize qualitative and quantitative data in an array of formats. Teams across the enterprise can leverage dashboards, pre-built personas, customizable reports, and social media command center displays to extend the benefits of Social Intelligence throughout an organization. Synthesio has offices in New York, Paris, London, Singapore, and Brussels.
Ipsos-Apoyo Opinion y Mercado S.A.
Acquisition in 2007
Ipsos-Apoyo Opinion y Mercado S.A. operates in the fields of market research and public opinion studies.
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