Ipsos

Ipsos is a global market research company founded in 1975 and headquartered in New York City. It specializes in various research areas, including advertising, loyalty, marketing, media, and public affairs. The firm provides comprehensive advertising research solutions that encompass equity, strategy, execution, and in-market assessments, alongside forecasting, modeling, and consulting services. Ipsos serves a diverse clientele, including industries such as financial services, healthcare, pharmaceuticals, technology, and public affairs, as well as non-profit organizations and government sectors. The company has a significant presence across North America, with offices in multiple cities, and it also operates in Latin America, Europe, and Asia. Ipsos utilizes opinion polls, surveys, and customer relationship management tools to gather and analyze data, enabling clients to measure the effectiveness of their marketing strategies and business activities.