Comcast NBCUniversal

Comcast NBCUniversal is a prominent player in the sports technology sector, established in 2020 and based in Atlanta, Georgia. The company operates a 24-week accelerator program designed to assist sports tech startups in achieving commercial viability through pilots and strategic partnerships. By leveraging a unique combination of resources and a tailored curriculum developed by industry experts, Comcast NBCUniversal provides these startups with essential support. The accelerator features collaborations with notable sports brands, including NBC Sports, Sky Sports, and the Golf Channel, along with partnerships involving NASCAR and organizations representing U.S. Olympic sports, such as US Ski and Snowboard and USA Swimming. This initiative aims to foster innovation and growth within the sports tech industry, positioning Comcast NBCUniversal as a key contributor to the advancement of sports technology.

Jenna Kurath

Head of SportsTech and Vice President of Startup Partnerships

Jose Vieitez

Co-Founder and Investment Director

Past deals in Sports

Mobii Systems

Seed Round in 2024
Mobii Systems, established in 2008 and based in Cape Town, South Africa, specializes in designing and developing sport analysis systems, race timing systems, and computer vision systems. The company's team, comprising skilled developers with backgrounds in military electronics, mechatronics, and software development, enjoys creating innovative technologies that combine hardware and software. Mobii's online web portal and timing software enable event organizers to manage their events, collaborate with the team, and engage with fans, while also providing coaches and administrators with tools to analyze and improve team performance.

KYMIRA

Seed Round in 2024
KYMIRA is an e-commerce company specializing in smart garments and textiles designed to enhance athletic performance and overall well-being. The company develops innovative products that utilize compression fabric combined with infrared and sensor technology. These garments harness and recycle the energy generated by athletes, aiming to improve performance, address chronic health issues, reduce injury risks, and enhance sleep quality. Additionally, KYMIRA's products provide valuable data insights for both men and women, enabling sports enthusiasts to optimize their training and recovery processes.

StellarAlgo

Venture Round in 2024
StellarAlgo, headquartered in Calgary, Canada, specializes in a Software as a Service (SaaS) platform that empowers sports franchises and live audience entertainment businesses, such as museums and concerts, to effectively manage, analyze, and leverage their business and fan data. This enables these organizations to make data-driven decisions, enhancing fan experiences and driving business success.

Aquimo

Seed Round in 2024
Aquimo Sports is a company that specializes in skill-based sports games designed for in-stadium fan engagement, as well as for live streaming and television broadcasts. Established in 2012 and headquartered in Mesa, Arizona, Aquimo offers a platform called Play Live, which allows players to participate through team, league, or sponsor applications, as well as links shared on social media. The company leverages advanced technology, utilizing device motion sensors to track player gestures for actions such as passing, shooting, and scoring. With a portfolio of 40 patent assets, Aquimo aims to create engaging experiences for users while providing value to brands, sports teams, and media through its massive multiplayer games and sponsored in-game events.

ZATAP

Seed Round in 2024
ZATAP is a sports tech company based in Switzerland that specializes in creating a unique "phygital" experience, merging physical products with digital interactions. The company's smartphone-based product authentication platform utilizes blockchain technology to verify the authenticity of items and facilitate their trading. By combining product tags with secure, encrypted non-fungible tokens, ZATAP enables brands and teams to connect more effectively with their customers. This innovative approach allows brands to explore new revenue opportunities while also gathering valuable first-party data about their clientele. ZATAP collaborates with various brands and teams worldwide, enhancing the way customers engage with their favorite products and ensuring the integrity of their purchases.

FanSaves

Private Equity Round in 2023
FanSaves is a B2B SaaS platform that functions as a digital coupon book for sports teams and organizations. It aims to transform sponsorship and membership engagement by providing fans with discounts, deals, and promotions from brands that support their favorite teams, schools, and events. This platform not only enhances fan interaction but also enables businesses to track customer data and return on investment (ROI) for each coupon redemption. By moving away from traditional paper coupons, FanSaves facilitates a more effective way for sponsors to connect with their audience, ultimately strengthening the relationship between fans and the brands they support.

Meetlete

Pre Seed Round in 2022
Meetlete is a fan engagement platform that facilitates direct, real-time video interactions between athletes and their fans. Through its secure platform, users can engage in personalized conversations with their favorite athletes, avoiding prerecorded messages and fostering authentic connections. Each interaction not only enhances the fan experience but also contributes to charitable causes chosen by the athletes, thereby promoting social responsibility. By focusing on genuine engagement, Meetlete aims to create lasting memories for fans while supporting the philanthropic efforts of the athletes.

MOVRS

Pre Seed Round in 2022
MOVRS is at the forefront of transforming the sports and entertainment industries by harnessing cutting-edge technologies to create immersive, real-time 3D digital twins of live sporting events. Founded in 2020, MOVRS utilizes advanced computer vision, artificial intelligence, and real-time production techniques to revolutionize how fans engage with sports within video games and mixed reality environments.

Uru Sports

Venture Round in 2022
Uru Sports, LLC is an online platform based in Ann Arbor, Michigan, that connects field hockey players, coaches, and teams. Established in 2015, the platform facilitates the search for playing and coaching opportunities worldwide, helping athletes and coaches find suitable positions while allowing teams to discover talented individuals. Uru Sports enhances the recruitment process by enabling users to create detailed profiles that highlight their unique accomplishments, making it easier for recruiters to identify top talent. The platform not only streamlines the engagement process for athletes seeking career opportunities but also assists teams in optimizing their recruitment efforts, ultimately aiming to improve their chances of winning championships.

HeadVantage

Venture Round in 2022
HeadVantage is a sports technology company that focuses on capturing and live streaming content from an athlete's perspective during sports events. Utilizing its Wearable Interactive Network (WIN) platform, the company integrates biometric and performance data with unique visual insights, allowing for a comprehensive view of athletic performance. This technology enables users to access detailed moments and analytics, enhancing the understanding of sports dynamics from the athlete's vantage point. By combining real-time imagery with telemetry and eye biometrics, HeadVantage aims to provide unprecedented insights into the world of sports.

Local Sports Network

Pre Seed Round in 2022
Local Sports Network is a digital platform that aims to enhance connections among sports fans, high schools, and student-athletes. By facilitating interactions between these groups, LSN creates a vibrant community focused on high school sports. The platform offers features such as game streaming and social networking, allowing users to fully engage with the sports experience. Additionally, it provides opportunities for participation in competitions and the ability to earn community points, which further encourages involvement. LSN also supports academic and athletic programs by generating revenue through its streaming tools, thus contributing to the overall development of high school sports.

GlobalM

Pre Seed Round in 2021
GlobalM operates a live-streaming platform that facilitates the crowdsourcing of news, entertainment, and sports content. The platform transforms smartphones into broadcast cameras, leveraging a secure video streaming network to meet the growing demand for live and file-based video delivery over the internet. This innovative approach enables broadcasters to engage with advanced live-streaming technologies and enrich their content offerings.

nVenue

Seed Round in 2021
nVenue is a developer of sports analytics software focused on enhancing virtual fan engagement. The company utilizes advanced machine learning and artificial intelligence technologies to rapidly and accurately generate probabilities and odds for various outcomes of sports plays. This innovative approach enables users to enjoy the game while making predictions about its outcomes, creating opportunities for interactive participation and potential earnings. By combining real-time analytics with user engagement, nVenue aims to transform the way fans experience sports.

Audazzio

Seed Round in 2021
Audazzio is a communication platform designed to enhance fan engagement for sports teams and broadcasters, both in venues and at home. The company utilizes proprietary ultrasonic tone technology to transmit data and messages between devices, allowing for effective communication even in areas with limited internet connectivity. By employing data-encoded micro-signals, Audazzio creates valuable second-screen experiences for viewers on their phones and tablets. This innovative approach benefits broadcasters, sponsors, and consumers, facilitating interactive opportunities that enrich the fan experience.

Orreco

Orreco Limited is a company that specializes in research-driven solutions in science and analytics, focusing on enhancing athlete performance, recovery, and welfare. Founded in 2009 and based in Galway, Ireland, Orreco provides a range of services including data science and sports science to develop customized indicators for injury prevention, optimal training loads, and recovery strategies. Their offerings encompass biomarker analysis, GPS analytics, training load optimization, and sleep analysis, alongside blood profile testing that includes the collection and analysis of hematology and biochemistry data. By tailoring recovery and management strategies to individual biomarker profiles, Orreco supports informed decision-making that aims to improve player health and availability, ultimately reducing the incidence of illness and injury. The company's cognitive platform allows coaches to utilize physiological and biomarker data to gain evidence-based insights into player performance.

LiveLike

LiveLike Inc. is a New York-based company that focuses on enhancing fan engagement through its interactive live streaming platform. Established in 2015, it provides broadcasters with tools to create customized, interactive experiences for viewers, particularly in the realm of sports. The platform enables users to watch live sports, access replays, and view sports statistics, while also incorporating features such as watch parties and gamification. These capabilities allow media companies and sports organizations to boost audience engagement, increase viewer retention, and unlock valuable first-party data, ultimately attracting younger audiences and improving monetization opportunities. Additionally, LiveLike has an office in Gurugram, India, further extending its reach in the global market.
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