Comcast NBCUniversal

Comcast NBCUniversal is a prominent player in the sports technology sector, established in 2020 and based in Atlanta, Georgia. The company operates a 24-week accelerator program designed to assist sports tech startups in achieving commercial viability through pilots and strategic partnerships. By leveraging a unique combination of resources and a tailored curriculum developed by industry experts, Comcast NBCUniversal provides these startups with essential support. The accelerator features collaborations with notable sports brands, including NBC Sports, Sky Sports, and the Golf Channel, along with partnerships involving NASCAR and organizations representing U.S. Olympic sports, such as US Ski and Snowboard and USA Swimming. This initiative aims to foster innovation and growth within the sports tech industry, positioning Comcast NBCUniversal as a key contributor to the advancement of sports technology.

Jenna Kurath

Head of SportsTech and Vice President of Startup Partnerships

Jose Vieitez

Co-Founder and Investment Director

Past deals in NFC

ZATAP

Seed Round in 2024

ZATAP is a sports tech company based in Switzerland that specializes in creating a unique "phygital" experience, merging physical products with digital interactions. The company's smartphone-based product authentication platform utilizes blockchain technology to verify the authenticity of items and facilitate their trading. By combining product tags with secure, encrypted non-fungible tokens, ZATAP enables brands and teams to connect more effectively with their customers. This innovative approach allows brands to explore new revenue opportunities while also gathering valuable first-party data about their clientele. ZATAP collaborates with various brands and teams worldwide, enhancing the way customers engage with their favorite products and ensuring the integrity of their purchases.

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