CAVU Consumer Partners

CAVU Consumer Partners is a venture capital firm established in 2015 and located in Santa Monica. Specializing in the consumer sector, CAVU focuses on the "better-for-you" branded products within four primary categories: Food & Beverage, Beauty & Personal Care, Pet, and Human Performance. The firm is dedicated to investing in passionate entrepreneurs who aspire to create innovative products that enhance consumer well-being. With extensive industry experience and a strong track record as founders and brand builders, CAVU aims to foster an environment that empowers companies to reach their full potential while helping entrepreneurs realize their visions.

Bader Alam

Principal

Alexandre Cohen

Operating Partner

John Copses

Associate

Jenna Jackson

Partner

Jared Jacobs

Partner

Rohan Oza

Managing Partner and Co-Founder

Brett Thomas

Co-Founder and Managing Partner

Past deals in Dietary Supplements

Native Pet

Series B in 2023
Native Pet LLC, founded in 2017 and based in St. Louis, Missouri, specializes in the online retail of organic and limited-ingredient pet food and supplements for dogs and cats. The company focuses on developing proprietary formulas that utilize whole food and superfood ingredients to enhance pet health and well-being. Their products are designed with the guidance of veterinarians, ensuring that they contain no fillers or additives. By offering innovative nutrition solutions, Native Pet aims to provide pet owners with high-quality options to support the health of their pets, reflecting a commitment to effective and natural care.

Poppi

Venture Round in 2022
Poppi is a beverage company that specializes in flavored sparkling probiotic drinks designed to enhance gut health. Their product lineup includes flavors such as Strawberry Lemon, Cream Soda, Peach, Cherry Limeade, and Cola, all crafted with real fruit and apple cider vinegar, and infused with prebiotics. These beverages are low in sugar, vegan-friendly, and carbonated for a refreshing taste. Available in convenient cans, Poppi occasionally introduces seasonal flavors and limited editions to cater to diverse consumer preferences.

Native Pet

Series A in 2022
Native Pet LLC, founded in 2017 and based in St. Louis, Missouri, specializes in the online retail of organic and limited-ingredient pet food and supplements for dogs and cats. The company focuses on developing proprietary formulas that utilize whole food and superfood ingredients to enhance pet health and well-being. Their products are designed with the guidance of veterinarians, ensuring that they contain no fillers or additives. By offering innovative nutrition solutions, Native Pet aims to provide pet owners with high-quality options to support the health of their pets, reflecting a commitment to effective and natural care.

Once Upon a Farm

Series D in 2022
Once Upon a Farm is a producer of nutritious, cold-pressed organic snacks and meals designed for children from babies to older kids. The company specializes in a variety of products, including fruit and vegetable blends, dairy-free smoothies, overnight oats, and baby food options. Utilizing high-pressure processing technology, Once Upon a Farm ensures that its offerings retain optimal flavor, aroma, color, texture, and nutrients, promoting healthy nutrition and palate development in young children. The company is dedicated to nurturing both children and the environment by providing fresh, organic, and healthy food choices for families.

Poppi

Venture Round in 2021
Poppi is a beverage company that specializes in flavored sparkling probiotic drinks designed to enhance gut health. Their product lineup includes flavors such as Strawberry Lemon, Cream Soda, Peach, Cherry Limeade, and Cola, all crafted with real fruit and apple cider vinegar, and infused with prebiotics. These beverages are low in sugar, vegan-friendly, and carbonated for a refreshing taste. Available in convenient cans, Poppi occasionally introduces seasonal flavors and limited editions to cater to diverse consumer preferences.

BulletProof

Venture Round in 2020
Bulletproof is a producer of nutritional products designed to enhance health and performance. The company offers a range of items, including clean coffee, keto-friendly snacks, and supplements, all formulated without GMOs, soy, or artificial fillers. Bulletproof aims to help individuals achieve high performance and realize their full potential, both mentally and physically, through a combination of ancient knowledge and modern technology supported by scientific research. Customers can expect noticeable improvements in their performance with these products, which are crafted to be the purest available. Additionally, Bulletproof is committed to environmental sustainability and ethical sourcing, ensuring that its offerings contribute to a healthier future for generations to come.

Once Upon a Farm

Series B in 2018
Once Upon a Farm is a producer of nutritious, cold-pressed organic snacks and meals designed for children from babies to older kids. The company specializes in a variety of products, including fruit and vegetable blends, dairy-free smoothies, overnight oats, and baby food options. Utilizing high-pressure processing technology, Once Upon a Farm ensures that its offerings retain optimal flavor, aroma, color, texture, and nutrients, promoting healthy nutrition and palate development in young children. The company is dedicated to nurturing both children and the environment by providing fresh, organic, and healthy food choices for families.

BulletProof

Series B in 2017
Bulletproof is a producer of nutritional products designed to enhance health and performance. The company offers a range of items, including clean coffee, keto-friendly snacks, and supplements, all formulated without GMOs, soy, or artificial fillers. Bulletproof aims to help individuals achieve high performance and realize their full potential, both mentally and physically, through a combination of ancient knowledge and modern technology supported by scientific research. Customers can expect noticeable improvements in their performance with these products, which are crafted to be the purest available. Additionally, Bulletproof is committed to environmental sustainability and ethical sourcing, ensuring that its offerings contribute to a healthier future for generations to come.

ONE Brands

Venture Round in 2017
ONE Brands, LLC is a producer and marketer of low-sugar nutritional snack bars, founded in 1999 and headquartered in Charlotte, North Carolina. The company, which operates as a subsidiary of The Hershey Company, specializes in offering a range of protein bars that provide 20 grams of protein and only 1 gram of sugar per bar. All products are certified gluten-free and available in various flavors, including pumpkin pie, cinnamon roll, chocolate chip cookie dough, and white chocolate truffle. In addition to its core line of bars, ONE Brands also produces a sweetened variant called One Basix, which uses stevia as a sweetener. The company's products are distributed through retail partners across the United States and are also available via online platforms, catering to consumers seeking healthy and portable nutrition options.

Bai

Venture Round in 2016
Bai is a beverage company founded in 2009 by Ben Weiss, who has over 20 years of experience in the industry. The company specializes in creating flavorful beverages that prioritize health, offering products like Bai and Bai Bubbles, which are low-calorie and infused with antioxidants from coffee's superfruit, containing no artificial sweeteners and just 5 calories and 1 gram of sugar per serving. Additionally, Bai produces Antiwater, a super-purified bottled water that is also infused with antioxidants. The company has seen rapid growth, with its products distributed by major partners, and has received recognition as one of the fastest-growing private companies and one of America's most promising companies in recent years.
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