Campaign Monitor, a brand of CM Group, is a prominent provider of email marketing software that caters to businesses seeking to enhance their marketing efforts. Established in 2004, the company serves over 150,000 clients worldwide, including notable names such as BuzzFeed, Coca-Cola, and Disney. Campaign Monitor's platform equips marketing professionals with tools to create visually appealing email campaigns and automate marketing processes, thereby improving customer engagement and acquisition. The software is designed to be user-friendly, enabling non-technical employees to effectively manage their email marketing initiatives and monitor campaign performance. Through its innovative solutions, Campaign Monitor helps businesses drive meaningful results from their email marketing efforts.
Liveclicker delivers rich customer experiences for leading brands across email and the web. Its RealTime Email solution brings static emails to life with content updated dynamically at the moment of open. Liveclicker’s video commerce solutions help today’s top brands – from production through conversion – generate the most ROI from video. Founded in 2008, the company helps clients such as Costco, Bed Bath and Beyond, Petco, eBags, Canadian Tire, Best Buy, 1-800-Flowers, Under Armour, OnlineShoes.com and many others drive higher consumer engagement and conversion.
Sailthru
Acquisition in 2019
Sailthru, Inc. is a marketing technology platform that focuses on consumer interest-based strategies for middle market and enterprise companies. Established in 2008 and headquartered in New York, the company specializes in helping modern marketers acquire, grow, and retain customers. With a portfolio managing over 1.6 billion global consumer profiles, Sailthru offers a comprehensive suite of capabilities, including high-performance email marketing, onsite personalization, and mobile marketing automation. These tools are designed to enhance revenue, improve customer lifetime value, and reduce churn. Sailthru serves a diverse range of clients, including leading publishers and rapidly growing e-commerce brands, providing them with innovative solutions to achieve their marketing goals. The company operates as a subsidiary of Campaign Monitor Pty Limited.
Emma
Acquisition in 2018
Emma, Inc. specializes in email marketing software, providing a platform known as Emma Plus that enables marketers to design targeted campaigns based on customer behavior. Founded in 2002 and headquartered in Nashville, Tennessee, the company serves over 45,000 clients, including agencies, franchises, universities, non-profit organizations, retailers, and restaurants. Emma's software includes features for email automation, audience segmentation, A/B testing, landing page creation, and mobile email marketing. Additionally, it offers insights into subscriber engagement through a user-friendly dashboard, mailing scores, and click maps, facilitating effective online communication and campaign tracking.
Delivra
Acquisition in 2018
Delivra is an email marketing platform that has been assisting businesses in executing effective marketing campaigns for over 15 years. Renowned for its industry expertise and exceptional customer service, Delivra enables organizations to engage in meaningful conversations with their customers, resulting in tangible business outcomes. The platform offers a variety of professional services, including strategic campaign consulting, email design, and content strategy, tailored to meet the needs of nearly 500 companies across diverse industries. Delivra's technology leverages customer data from multiple sources to facilitate personalized campaigns, identify abandoned shopping carts, and track success metrics, ensuring that businesses can send relevant emails and enhance sales performance. Further information can be found on their website, www.Delivra.com.
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