Henkel
Henkel, founded in 1876 and headquartered in Düsseldorf, Germany, operates globally with a diverse portfolio in Adhesives, Beauty Care, and Laundry & Home Care. The company is recognized for its leading brands, including Persil and Purex in laundry detergents, Schwarzkopf in hair care, and Dial in hand soap. In 2023, approximately 50% of Henkel's sales came from the consumer segment, which encompasses both beauty and home care products, while the other half derived from its adhesives technologies. Henkel employs around 50,000 people, with a significant portion working outside Germany, underscoring its international presence. In terms of geographical sales distribution, Europe represented 38%, Asia-Pacific 15%, and North America 28% of the firm's consolidated total.
Mermaid + Me
Acquisition in 2020
Mermaid + Me UG is a Berlin-based company, founded in 2018, that specializes in the manufacturing and online retail of natural and vegan hair care products. The brand draws inspiration from the secrets of the oceans and tropical superfoods, offering a range of products designed to enhance hair health. Among its offerings are clay mask sets that cater to various hair care needs, reflecting the company's commitment to using environmentally friendly ingredients.
DevaCurl
Acquisition in 2019
DevaCurl is a hair care company based in Culver City, California, known for its focus on products specifically designed for curly hair. Founded over a decade ago at the Devachan salon in New York City, DevaCurl gained popularity with the launch of its No-Poo® Original Non-Lathering Conditioning Cleanser, which marked the beginning of a movement towards healthier hair care. The brand emphasizes the use of sulfate-, silicone-, and paraben-free formulas, incorporating gentle, hydrating ingredients and botanical extracts to address the unique needs of curly hair. DevaCurl's product line includes a variety of cleansers, conditioners, and styling products that help cleanse, hydrate, and define natural textures while locking in moisture, enabling individuals with curly hair to maintain vibrant and frizz-free styles.
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