Henkel

Henkel, founded in 1876 and headquartered in Düsseldorf, Germany, operates globally with a diverse portfolio in Adhesives, Beauty Care, and Laundry & Home Care. The company is recognized for its leading brands, including Persil and Purex in laundry detergents, Schwarzkopf in hair care, and Dial in hand soap. In 2023, approximately 50% of Henkel's sales came from the consumer segment, which encompasses both beauty and home care products, while the other half derived from its adhesives technologies. Henkel employs around 50,000 people, with a significant portion working outside Germany, underscoring its international presence. In terms of geographical sales distribution, Europe represented 38%, Asia-Pacific 15%, and North America 28% of the firm's consolidated total.

Pernille Lind Olsen

Henkel President North America

Csaba Szendrei

Corporate Senior Vice President, Packaging, Consumer Goods and Construction Adhesives

Past deals in Cosmetics

AGORA

Convertible Note in 2022
AGORA is a video-based shopping platform that allows users to discover and purchase from over 50,000 products, primarily in the beauty sector. The platform emphasizes short-form video content, enabling users to share recommendations through livestreams and video reviews. By fostering a community where users can share beauty tips and experiences, AGORA creates an engaging environment for customers to find inspiration and shop for their favorite items. This innovative approach to e-commerce blends social interaction with shopping, making the process more interactive and personalized.

Shiseido Company

Acquisition in 2022
Shiseido Company, Limited is a prominent Japanese cosmetics manufacturer founded in 1872, originally as the first Western-style pharmacy in Japan. Over the years, it has evolved into a global leader in the cosmetics industry, renowned for its commitment to advanced technology and exceptional aesthetics. Shiseido offers a diverse range of products, including skincare, makeup, fragrances, body care, suncare, and specialized lines for men. Its portfolio features 31 brands, including the luxury line Clé de Peau Beauté. With a significant share of the Japanese beauty and personal care market, Shiseido is recognized for its strong presence in premium skincare, particularly in China. The company sells its products through various retail channels, including department stores, specialty shops, and drugstores, and operates beauty salons and a professional hair makeup training school. Headquartered in Tokyo, Shiseido’s products are available in over 120 countries and regions, reflecting its long-standing reputation for quality and innovation in the cosmetics sector.

HelloBody

Acquisition in 2020
At HelloBody, they’re redefining the rules of the cosmetics industry, offering everyday essentials that combine glamour, naturalness and a socially-aware lifestyle. That’s why their brand line reflects their beliefs: #naturalisglamorous

Banana Beauty

Acquisition in 2020
Banana Beauty is a makeup brand that is developed by the online community – for the community.
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