Btomorrow Ventures

Established in 2019, Btomorrow Ventures is the venture capital arm of British American Tobacco (BAT), headquartered in London. It invests in innovative startups focused on health and wellness, functional products, science, sustainability, and technology sectors, aiming to accelerate growth and enhance innovation.

Lukasz Garbowski

Managing Director

Sam Morris

Analyst

Juan M. Palacios

Managing Director

Jamie Price

Sustainability Investment Associate

Alexandra Prosszer

Principal

Past deals in Beverages

Tru

Series A in 2023
Tru is a producer of functional beverages designed to support energy, focus, power, and refreshment. Its products are infused with vitamins, electrolytes, and antioxidants to bolster daily performance and well-being. The portfolio includes sparkling seltzers, energy shots, and wellness powders, catering to health-conscious consumers seeking flavor, convenience, and functional benefits in their routines.

Awake Chocolate

Series A in 2022
Awake Chocolate is a food company that produces chocolates designed to deliver caffeine as an alternative to energy drinks and also markets energy drinks themselves. The chocolate products are formulated to provide the same amount of caffeine as a serving of energy drink but without artificial colors or flavors, and the chocolates are gluten-free with no trans fats and no bitter caffeine taste. The company focuses on energy-boosting snacking as a healthier option, and it offers delivery services to reach customers. In short, Awake Chocolate combines caffeinated confectionery with related energy products to provide convenient, gluten-free, and cleaner-label options for consumers seeking a quick energy boost through snacks.

Moment

Venture Round in 2022
Moment specializes in producing natural botanical beverages designed to reduce stress and enhance mental clarity. Their product line features adaptogenic drinks available in flavors such as lemon, dragon fruit, and orange. These beverages are caffeine-free, contain no added sugars or artificial ingredients, and are non-carbonated. Moment aims to offer consumers an alternative method for achieving the calming and focusing effects typically associated with meditation, thereby promoting overall well-being and creativity.

Moment

Pre Seed Round in 2022
Moment specializes in producing natural botanical beverages designed to reduce stress and enhance mental clarity. Their product line features adaptogenic drinks available in flavors such as lemon, dragon fruit, and orange. These beverages are caffeine-free, contain no added sugars or artificial ingredients, and are non-carbonated. Moment aims to offer consumers an alternative method for achieving the calming and focusing effects typically associated with meditation, thereby promoting overall well-being and creativity.

Unrooted

Seed Round in 2022
Unrooted produces organic beverages derived from baobab fruit, emphasizing health and functionality. The drinks are rich in micronutrients, vitamins, minerals, and antioxidants, drawn from Africa’s traditional ingredients. The company offers baobab-based beverages and other organic fruit drinks in a range of flavors at accessible prices, aiming to provide nutritious options for daily consumption.

Tru

Seed Round in 2021
Tru is a producer of functional beverages designed to support energy, focus, power, and refreshment. Its products are infused with vitamins, electrolytes, and antioxidants to bolster daily performance and well-being. The portfolio includes sparkling seltzers, energy shots, and wellness powders, catering to health-conscious consumers seeking flavor, convenience, and functional benefits in their routines.

Awake Chocolate

Series A in 2021
Awake Chocolate is a food company that produces chocolates designed to deliver caffeine as an alternative to energy drinks and also markets energy drinks themselves. The chocolate products are formulated to provide the same amount of caffeine as a serving of energy drink but without artificial colors or flavors, and the chocolates are gluten-free with no trans fats and no bitter caffeine taste. The company focuses on energy-boosting snacking as a healthier option, and it offers delivery services to reach customers. In short, Awake Chocolate combines caffeinated confectionery with related energy products to provide convenient, gluten-free, and cleaner-label options for consumers seeking a quick energy boost through snacks.

Moment

Seed Round in 2021
Moment specializes in producing natural botanical beverages designed to reduce stress and enhance mental clarity. Their product line features adaptogenic drinks available in flavors such as lemon, dragon fruit, and orange. These beverages are caffeine-free, contain no added sugars or artificial ingredients, and are non-carbonated. Moment aims to offer consumers an alternative method for achieving the calming and focusing effects typically associated with meditation, thereby promoting overall well-being and creativity.

Unrooted

Seed Round in 2021
Unrooted produces organic beverages derived from baobab fruit, emphasizing health and functionality. The drinks are rich in micronutrients, vitamins, minerals, and antioxidants, drawn from Africa’s traditional ingredients. The company offers baobab-based beverages and other organic fruit drinks in a range of flavors at accessible prices, aiming to provide nutritious options for daily consumption.

Unrooted

Seed Round in 2020
Unrooted produces organic beverages derived from baobab fruit, emphasizing health and functionality. The drinks are rich in micronutrients, vitamins, minerals, and antioxidants, drawn from Africa’s traditional ingredients. The company offers baobab-based beverages and other organic fruit drinks in a range of flavors at accessible prices, aiming to provide nutritious options for daily consumption.
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